Retailers are facing mounting pressure from the costs associated with returns, but they are also discovering ways to turn this challenge into an opportunity for growth, Catherine Dummitt, VP of marketing at Narvar, told PYMNTS. Balancing the expense of returns with potential revenue involves a multifaceted approach that combines streamlined processes, advanced technology, and strategic customer engagement. A primary strategy for mitigating return costs is optimizing the reverse checkout process, Dummitt explained, noting, “Making returns as smooth and consumer-friendly as possible is crucial for retaining customer loyalty and fostering repeat purchases. Implementing options like in-store returns, drop-off points, and box-free, label-free returns can significantly enhance the customer experience.”

In keeping with its commitment to creating products that make everyone feel and look good, Glossier is entering the sporting arena by becoming the first partner of the world's biggest competition: the Olympic Games.

EXCLUSIVE: Glossier gets busier, partnering with Space NK across the U.K. and Ireland.