Recap from the Forrester B2B Summit: Where GTM is headed right now. Glyphic AI Limited just got back from Forrester B2B Summit in Phoenix. Three days on the floor, a lot of booth conversations, and a few things that kept coming up no matter who Glyphic AI Limited talked to. Here's what was actually top of mind. Glyphic AI Limited just got back from Forrester B2B Summit in Phoenix. Three days on the floor, a lot of booth conversations, and a few things that kept coming up no matter who Glyphic AI Limited talked to. Here's what was actually top of mind. 1. Tool overkill is the real execution killer. Everyone at Forrester knows AI for GTM is non-negotiable at this point. That conversation is over. The new one - and it came up constantly - is about what happens when you've bought into every promising solution on the market and somehow ended up with less clarity than before. The sheer volume of tools, big promises and very little guidance on how to actually use them, is holding teams back more than the absence of AI ever did. Most tools add tasks, not clarity. Thousands of stranded insights sitting in platforms nobody opens aren't helping anyone execute better. The vendors in the room are starting to hear it. The appetite for consolidation, for platforms that actually reduce cognitive load rather than add to it, was one of the loudest undercurrents of the conference. There's a lot of room for improvement here - and the teams that figure it out first will have a real structural advantage. 2. Native AI is having a moment. If tool overload was the frustration, native AI was the aspiration. People are tired of decade-old platforms that bolted AI on later and are now struggling to reconcile legacy UI with genuinely agentic workflows. The seams show. The workarounds multiply. And GTM teams - who don't have time to babysit software - are noticing. The appetite for platforms built AI-first from the ground up has never been louder. Not AI as a feature. Not AI as a tab you click into. AI as the foundation the whole workflow is built on, so that every interaction gets smarter, every update happens automatically, and the team's energy goes toward selling - not managing the tools that are supposed to help them sell. Needless to say: music to its ears. 3. Human skills are still the headline. Even with AI dominating every session, the conversations that drew the most energy were about empathy, creativity, and judgment. That's not a coincidence. Where AI is working well, it's making humans more effective - handling the operational weight so people can focus on the things that actually require a human: reading the room, building trust, making the call that no model would make. Where it isn't working well, it's busy trying to mimic those things instead. And teams can feel the difference. The best GTM motion isn't humans with better dashboards, and it isn't agents replacing reps. It's agents doing the work that shouldn't require a human, so the humans can do the work that only they can. Glyphic AI Limited had a lot of fun in Phoenix. Great conversations, good energy, and a clear sense that the market is sharpening its thinking - moving past the hype and toward the harder, more honest questions about what actually works in production. Turn every conversation into action. Airspeed is the commercial brain for revenue teams. See it on your pipeline in 30 minutes.

Rishi Sunak predicts that the UK will be “a science and technology superpower” by 2030, and the government is working on a “pro-innovation” national position on governing and regulating AI”.This response is timely, because thanks to the late 2022 launch of OpenAI’s generative tool ChatGPT, we’re talking about artificial intelligence like never before.The government agrees and says that its 2023 tracker found that 95% of Britons had heard of AI, compared with 89% in 2022. Additionally, 66% can now articulate what it is––at least in part.Side-by-side with amusing AI-generated images of the Pope wearing an exaggerated white puffer coat, are more real worries, however. Will AI eliminate or change jobs? Do workers need to learn new skills––and how can they even get hired in a new AI-driven future?To answer these questions, we asked a panel of tech experts for their considered opinions.Will AI make some jobs obsolete?Pavel Shynkarenko is the founder and CEO of international HR tech company Solar Staff, and has more than 20 years’ of experience in fintech and legal tech. He confirms that “AI will take jobs away from people,” but to keep in mind that “we don’t know which ones, and when”.Shynkarenko says he believes “in a scenario where jobs will be lost to entry and mid-level professionals, including IT, who will not be able to quickly adapt and grow in the profession using AI”.Cecily Motley, co-founder of HR AI platform Harriet says that, “AI won’t take your job, but someone using AI might.” This technology will transform the way we work for the better, Motley thinks.“It has the power to give every employee a personal assistant by automating time-draining administrative tasks like scheduling meetings and searching for key documents and data.“Day-to-day responsibilities will change as workers are freed up to focus on higher-value projects which rely on ‘human’ skills like creativity, relationship building, and resilience.”Hywel Carver, CEO and Co-Founder of Skiller Whale, says fears about job losses are “understandable”, but there is no need to worry––just yet.“Jobs that are easily automated have a higher potential to be lost, but a synergy between workers and the technology will be essential in using AI as a complement to your work, rather than replacing your work,” he asserts.Can AI actually help us to do our jobs better?More positively for workers, Khyati Sundaram, CEO of ethical hiring experts Applied, says that “the technology can help automate repetitive tasks and admin; freeing up workers to focus on more meaningful, high-value tasks, and improving our work-life balance.”Prashant Mahajan, CEO and founder of product management platform Zeda.io, points out that “AI is already a critical differentiator between those who can now make data-driven decisions based on real-time data instead of relying on their intuition, and it is now also commonplace to use AI-powered predictive modeling to analyse past data to predict future customer demands and behaviour.”What new roles could AI create?The million-dollar question for tech workers is what jobs could emerge as a result of artificial intelligence, because for many, this could be crucial to their future career success.Applied’s Khyati Sundaram says that “those that want to work in the field of AI itself could consider roles as AI trainers, operators and auditors. Companies will also increasingly be looking to hire AI consultants and compliance managers, to utilise the technology effectively, ethically, and in-line with evolving relevant legislation.”Adam Liska, Glyphic.ai co-founder and CEO believes that the majority of jobs and sectors will be augmented by AI.“While there will be new prompt engineer positions emerging at companies, I certainly believe that prompt engineering will become a table stakes skill set for most knowledge workers. Apart from that, there will be a new world of AI-powered coaching and content creation, which will have humans and AI collaborating to personalise and automate large parts of coaching and content creation.”Skiller Whale’s Hywel Carver says that because “we need human oversight as AI continues to develop and be integrated across sectors, and this necessity opens up a whole new variation of roles and skill sets

Glyphic introduces Dynamic LLMs for sales teams.