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GoHenry

Kids' debit card and financial literacy

Overview

GoHenry creates debit cards and a kid-friendly money app for ages 6-18 to teach financial literacy through real-world money management. The card and accompanying app let children receive allowances, track spending, set savings goals, and learn budgeting under parental controls. The system works as a linked parent account that governs card features, sends real-time notifications, and categorizes spending within an easy-to-understand mobile experience, backed by a Mastercard debit card for kids and a savings/vault feature. GoHenry differentiates itself by targeting children and families with age-appropriate features and strong parental oversight, rather than generic consumer banking. Its goal is to build financial responsibility early by providing practical tools and learning resources for kids to manage money. In 2024, GoHenry was acquired by Acorns to integrate with a broader financial wellness platform and extend resources for young users.

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About GoHenry

Simplify's Rating
Why GoHenry is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

FintechFinancial ServicesEducation

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$123M

Headquarters

London, United Kingdom

Founded

2012

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What believers are saying

  • Barclays plans to push GoHenry to more affluent families after completion.
  • Losses nearly halved to £11.4 million in 2026, improving operating leverage.
  • Free YouTube lessons target the 2028 UK curriculum mandate, broadening funnel cheaply.

What critics are saying

  • Acorns kept GoHenry US and Pixpay, splitting the business across owners and geographies.
  • Revenue fell 2% in 2026 as GoHenry cut UK marketing spend, shrinking growth momentum.
  • Revolut, Starling, and Barclays can bundle youth banking, compressing GoHenry’s standalone value.

What makes GoHenry unique

  • Barclays completed GoHenry’s UK acquisition on October 1, 2026.
  • GoHenry still owns a standalone youth brand with parental controls and money lessons.
  • Its YouTube education library and app fuse classroom-style learning with live card usage.

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Funding

Total Funding

$123M

Above

Industry Average

Funded Over

7 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Unlimited Paid Time Off
  • Flexible Work Hours
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • Hybrid Work Options
  • Death in service – 4x your annual salary from month 1
  • Physical and Mental Wellbeing support and platforms for you and your family
  • Family-friendly leave policies
  • Enhanced maternity leave – 20 weeks full basic pay after 2 years’ service and 26 weeks full basic pay after 3 years’ service
  • Paternity leave – 4 weeks full pay after probation

Growth & Insights and Company News

6 month growth

3%

1 year growth

1%

2 year growth

0%
Digital Rewards Group
Sep 22nd, 2026
Celebrating Our Latest Award Win

DRG news. Celebrating its latest Award win. 22 September 2026 By Imogen Mason Digital Rewards Group had a brilliant evening at the Institute of Promotional Marketing (IPM) Awards at Nobu last week, joining some of the best talent from across the promotional marketing industry to celebrate another year of fantastic work. Digital Rewards Group were particularly delighted to come away with a win for its partnership with GoHenry, recognising the work Digital Rewards Group delivered together to create a valuable and engaging customer reward. Its partnership with GoHenry saw Digital Rewards Group develop a tailored Kids Pass reward, giving eligible customers access to a 12-month membership with savings across family days out, holidays, cinema, shopping and more. The reward was designed to provide genuine added value for GoHenry customers, while supporting the brand's wider customer acquisition and engagement objectives, with its team working closely with GoHenry throughout the campaign to create a simple, relevant and valuable customer experience. Winning an IPM Award is a fantastic recognition of the work that went into bringing the GoHenry partnership to life and highlights the value of creating rewards that are both relevant to customers and aligned with wider brand objectives. Digital Rewards Group is proud to have worked alongside the GoHenry team on the campaign and to see the partnership recognised by the industry. A huge thank you to the IPM team for a fantastic evening, and to everyone involved in making the GoHenry partnership such a success.

The Guardian
Jun 12th, 2026
Barclays to buy GoHenry kids’ debit card and money app

High street bank to buy UK business from US fintech company Acorns as it targets young people

AInvest Fintech Inc.
Jun 12th, 2026
Barclays to buy GoHenry to expand family finance offerings

Barclays is acquiring GoHenry, a UK fintech specialising in financial education and money management tools for children and teenagers. GoHenry will become a wholly owned subsidiary whilst continuing to operate under its own brand across the UK and Europe. Founded in 2012, GoHenry provides prepaid debit cards and mobile apps allowing parents to monitor children's spending and savings. The company has over two million customers globally and has raised $121.2 million from investors including Edison Partners and Citi Ventures. In 2023, it acquired French fintech Pixpay to expand in Europe. Financial terms were not disclosed. The acquisition supports Barclays' strategy to expand digital offerings and compete with neobanks in the family finance market.

The Fintech Times
Jan 28th, 2026
GoHenry Launches Free Financial Education Lessons on YouTube to Bridge Curriculum Gap

GoHenry launches free Financial Education lessons on YouTube to bridge curriculum gap. GoHenry, the money app for children and teenagers, has released over 80 bite-sized money lessons on YouTube for free. The move is designed to support families across the UK and bridge the gap in financial education before it becomes a compulsory part of the primary school curriculum in 2028. While the UK Government committed last year to making financial education mandatory in primary schools from September 2028, GoHenry warns that current cohorts risk missing out on essential money skills during the interim period. Bridging the gap until 2028. The newly released content is derived from GoHenry's in-app "Money Missions," which are developed in collaboration with teachers and financial experts. The videos are mapped to age-appropriate UK education guidelines, covering topics ranging from budgeting and saving basics to more complex concepts like compound interest and investing. Louise Hill, founder of GoHenry, commented on the urgency of the initiative: "While we work with the Government to help develop and implement a money curriculum that delivers real-world skills to young people, we want to use the expertise we've gained delivering financial education to over 2.3 million 6-18-year-olds to support families (and teachers) leading up to the 2028 curriculum changes." Hill added: "We know that six out of ten kids aged 6-10 years old already want to learn about money in primary school. We hope by giving them access to our library of money lessons now, we'll be able to help fill a gap for hundreds of families who are unsure where and how to start talking about key money concepts to their children." Impact on saving habits. The effectiveness of these lessons is supported by data analysis. Dr. Marcel Lukas, senior lecturer in banking and finance at the University of St Andrews Business School, noted the tangible impact of the educational content on user behaviour. "In our analysis of GoHenry member data, children put, on average, over 30 per cent more into savings in the first month after completing their first Money Mission," Lukas said. "Digital channels are now where many young people both manage money and learn about it, so making high-quality lessons like these available for free online, should help more kids and teens start building their money habits younger." This launch is part of GoHenry's broader campaign to democratize financial literacy. It follows the establishment of the GoHenry Kids Financial Education Advisory Panel, which aims to provide recommendations to the Government on the effective implementation of money lessons in schools. The lessons are available immediately on GoHenry's YouTube channel.

Edinburgh Magazine
Nov 24th, 2025
Edinburgh's Young Baker Arran Wins Big in GoHenry's Dream Big Competition

Edinburgh's young baker Arran wins big in GoHenry's Dream Big Competition. London, november 24, 2025 GoHenry - the money app helping kids learn to earn, save, spend and invest - is thrilled to reveal the winners of its annual Dream Big competition, including 11-year-old Arran from edinburgh. The competition champions the ambitions of Gen Z and Gen Alpha, across three different categories: Community, Talent, and Kidpreneur. This year, nine inspiring winners were selected from over 6,000 entries, each awarded £1,000 to help bring their dreams to life. The winners were selected from a shortlist of 30 exceptional finalists by a panel of judges - GoHenry Founder Louise Hill, entrepreneur Sam Teale, The Apprentice star Tim Campbell MBE, BBC Race Across the World winner and mental health ambassador Alfie Watts, and teen equestrian Harlow White - alongside the results of a public vote. Arran won the judges' vote in the kidpreneur category after impressing with his baking business. Inspired by his grandfather and their Scottish heritage, Arran started "Bonnie Bairn Bakes", providing baking kits for kids to make Scottish treats like scones and shortbread, accompanied by a leaflet outlining the history of the recipe. Arran plans to use the £1,000 to grow Bonnie Bairn Bakes even further, investing in eco-friendly packaging, YouTube videos, and his own website. He hopes to expand into more recipes in the next few years, to teach more kids around the country how to cook. "Winning the Dream Big Competition is a really special moment for me. I am really proud of myself and I also want to say thank you to my papa, who has helped me so much with Bonnie Bairn Bakes. "The prize money from GoHenry means I can make Bonnie Bairn Bakes even bigger and learn new recipes, so I can teach even more kids like me how to cook. In the next 10 years, I hope to be as successful as Gousto!" "Every year, I am hugely impressed by the passion and ambition of all the entrants to our Dream Big Competition. From aspiring sports stars to kidpreneurs and community champions, it's amazing to see how the next generation is taking the initiative and following their dreams. A big congratulations to Arran and all of our Dream Big winners!"

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