Overview

Gocertify helps retailers own and run targeted, closed-group offers for high-value audiences (e.g., students, key workers, military) using a white-label platform. The product lets retailers create and manage offers directly on their own site, where shoppers verify their eligibility and claim rewards without leaving the retailer’s site. Each verification captures first-party data the retailer owns, enabling direct re-engagement without ongoing third-party tenancy fees. Unlike networks that rent access from publishers, Gocertify enables brands to own the audience and data, reducing dependence on external platforms. The platform supports 500+ retailers (including Samsung, FarFetch, H&M Group, SharkNinja) and has driven over £250M in closed-group sales across 100+ countries and 14+ languages. The goal is to help retailers strengthen loyalty and drive sales by owning their audience and the data from targeted groups.