Going, the travel app for discovering flight deals, has appointed David Krauter as its new chief executive officer, effective 9 March 2026. Krauter succeeds Brian Kidwell, who has led the company since 2019 and will remain on the board alongside co-founder Scott Keyes. Krauter brings extensive consumer travel experience, having spent over a decade at Tripadvisor, where he led SmarterTravel from 2011 to 2017. He most recently served as CEO of Invaluable and Yaymaker. Founded in 2015 and bootstrapped from inception, Going has helped members save over $1 billion on flights. The company, which has 2 million members, combines software with human flight experts to identify deals up to 90% off, funded through subscriptions rather than airline commissions.

US flight prices are over $200 cheaper than they were 30 years ago when adjusting for inflation. Here's why it doesn't feel like it.Adjusting for inflation, airfares are much more affordable than they were nearly 30 years ago.But plenty of Americans remain frustrated by flight prices.BI asked experts why inflation-adjusted airfares have fallen and why some people haven't noticed.The last time you bought a plane ticket, you probably got a better deal than you realized. That's because, believe it or not, airfares are much more affordable than they were three decades ago.In 1995, the average US domestic airfare was $292 — excluding optional fees, like ones related to baggage — according to the Bureau of Transportation Statistics. In 2023, the average fare was $382, up over 30% from 1995. However, the story changes dramatically when adjusting for inflation. In 2023 dollars, the average airfare fell from $584 to $382 between 1995 and 2023, a nearly 35% decline.It means that flying, like the prices of televisions and toys, is much more affordable than it used to be