Good Dog

Good Dog

Platform connecting breeders, shelters with adopters

Overview

Good Dog connects prospective dog owners with reputable breeders and shelters to promote canine health and responsible breeding practices. The platform helps breeders and shelters showcase dogs to interested adopters or buyers, offering premium listings, exclusive resources, and online tools to improve care and operations. It supports its users with educational materials, sample contracts, and partnership opportunities to enhance transparency and ethics in the adoption and breeding process. The goal is to stop inhumane and deceptive practices by educating the public and providing a reliable channel to find healthy, well-cared-for dogs.

About Good Dog

Simplify's Rating
Why Good Dog is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Social Impact

Education

Healthcare

Company Size

51-200

Company Stage

Series A

Total Funding

$18.8M

Headquarters

New York City, New York

Founded

2018

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Simplify's Take

What believers are saying

  • Raised $6.7 million to expand nationwide responsible dog marketplace.
  • All-in-one app offers secure payments and real-time breeder updates.
  • Discounts on health testing boost breeder retention and platform loyalty.

What critics are saying

  • Puppyfinder.com free postings steal budget breeders in 6-12 months.
  • ASPCA campaign boycotts slash Good Dog traffic by 40% in 12-18 months.
  • AKC Marketplace captures purebred buyers, halves premium listings by 2027.

What makes Good Dog unique

  • Good Dog connects adopters with vetted breeders across 300+ breeds.
  • Provides breeders Good Breeder Legal Resource Center and 24/7 tech support.
  • Advisory board of veterinary experts sets canine health standards.

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Funding

Total Funding

$18.8M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$12.1M
Good Dog
$15M
Canva
$30M
Kalshi

Growth & Insights

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

0%

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