Overview

Good Dog connects prospective dog owners with reputable breeders and shelters to improve dog breeding and adoption. The platform allows breeders and shelters to showcase their dogs, emphasizing responsible and ethical practices. Users can access educational resources and online tools to enhance their operations and care for dogs. Good Dog generates revenue through premium listings, subscription services, and partnerships with organizations that promote canine health. The company's goal is to eliminate inhumane breeding practices by educating the public and providing a reliable platform for finding healthy dogs in loving homes.

Simplify's Take

What believers are saying

• Increased pet adoption demand during the pandemic boosts Good Dog's platform usage.
• Growing awareness of unethical breeding practices aligns with Good Dog's mission.
• Pet humanization trend drives demand for ethically sourced pets, benefiting Good Dog.

What critics are saying

• Increased competition from new pet adoption platforms could dilute Good Dog's market share.
• Environmental concerns about pet ownership may reduce demand for new pets.
• Trend of adopting mixed-breed dogs from shelters could decrease Good Dog's customer base.

What makes Good Dog unique

• Good Dog connects adopters with reputable breeders and shelters, ensuring ethical practices.
• The platform offers educational resources and tools for breeders and shelters.
• Good Dog's mission focuses on stopping inhumane breeding and promoting canine health.

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Funding

Total Funding

$18.8M

Meets

Industry Average

Funded Over

2 Rounds

Notable Investors:

BoxGroup

Notable Investors:

BoxGroup

$12,140,000

Series A

Apr 2020

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.

Series A Funding Comparison

Below Average

Industry standards

Ind Avg. $15M

$3.7M

$5M

$8.2M

$12.1M

$15M

$30M

View all funding stages