Good Dog

Good Dog

Platform connecting breeders, shelters with adopters

Overview

Good Dog connects prospective dog owners with reputable breeders and shelters to promote canine health and responsible breeding practices. The platform helps breeders and shelters showcase dogs to interested adopters or buyers, offering premium listings, exclusive resources, and online tools to improve care and operations. It supports its users with educational materials, sample contracts, and partnership opportunities to enhance transparency and ethics in the adoption and breeding process. The goal is to stop inhumane and deceptive practices by educating the public and providing a reliable channel to find healthy, well-cared-for dogs.

About Good Dog

Simplify's Rating
Why Good Dog is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Social Impact

Education

Healthcare

Company Size

51-200

Company Stage

Series A

Total Funding

$18.8M

Headquarters

New York City, New York

Founded

2018

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Simplify's Take

What believers are saying

  • Good Dog launched breeder iOS and Android apps in 2025, deepening lock-in.
  • Its March 2026 payments policy pushes deposits onto-platform, increasing monetization leverage.
  • July 2026 site data shows thousands of trusted programs and active consumer demand.

What critics are saying

  • BBB logged 84 complaints over three years, signaling trust and service strain.
  • Adopt-a-Pet, RightPaw, Tipaw, and PuppyFind commoditize listings and squeeze fees in 2026.
  • If vetting credibility breaks in 2026, Good Dog loses its marketplace and reputation moat.

What makes Good Dog unique

  • Good Dog reviewed 175,000 programs by July 2026, accepting only one in five.
  • Its 2025 app bundles breeder messaging, secure payments, and litter management.
  • It spans 300-plus breeds plus shelters and rescues in one marketplace.

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Funding

Total Funding

$18.8M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$12.1M
Good Dog
$15M
Canva
$30M
Kalshi

Growth & Insights

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

0%

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