Good Money

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Good Money

Eco-friendly bank offering equity rewards

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Overview

Good Money is an eco-friendly bank that offers checking, debit cards, and a rewards program. It donates 50% of profits to environmental and social causes and avoids financing harmful industries. Each card swipe supports Rainforest Trust to protect the Amazon, and customers can earn equity in Good Money through the rewards program. Its goal is to provide fee-free, accessible banking that aligns profits with environmental conservation and social justice.

About Good Money

Simplify's Rating
Why Good Money is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Fintech

Social Impact

Financial Services

Company Size

11-50

Company Stage

Series A

Total Funding

$30M

Headquarters

San Francisco, California

Founded

2018

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Simplify's Take

What believers are saying

  • LinkedIn updated August 31 2026 shows active hiring across engineering and business.
  • The brand still markets a differentiated impact thesis to mission-driven customers.
  • Equity rewards and fee-free banking can attract value-sensitive depositors quickly.

What critics are saying

  • No recent product, funding, or regulatory news surfaced in 2025-2026.
  • Hiring alone, updated August 31 2026, does not prove traction or revenue.
  • Consumer-owned neobanks face brutal competition from Monzo, Chime, and established incumbents.

What makes Good Money unique

  • Customer-owned model and equity rewards remain Good Money's core hook.
  • 2019 Series A raised $30 million for consumer-owned banking.
  • Mission allocates 50% profits to environmental and social justice projects.

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Funding

Total Funding

$30M

Above

Industry Average

Funded Over

1 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$30M
Kalshi
$30M
Good Money

Growth & Insights

Headcount

6 month growth

↓ -2%

1 year growth

↓ -2%

2 year growth

↑ 4%

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