Gradial, a Seattle-based startup deploying AI agents to automate enterprise marketing workflows, has raised $65 million in Series C funding, CEO Doug Tallmadge exclusively told Axios. The funding comes as brands rethink their marketing operations in the AI era, with current systems proving slow and burdensome. Gradial uses AI agents to streamline marketing processes for enterprise clients.

Gradial, an enterprise software company specialising in AI-powered marketing operations, has raised $35 million in Series B funding led by VMG Partners, with participation from existing investors Madrona and Pruven Capital. The round brings the Seattle-based company's total funding to $55 million. The startup deploys AI agents that automate marketing execution tasks including content authoring, brand redesigns, quality assurance and large-scale campaign operations. Gradial's customers include Fortune 1000 companies such as T-Mobile, which reports an 80% reduction in time to market using the platform. Founded by Doug Tallmadge, Anish Chadalavada, Deip Kumar and Anup Chamrajnagar, Gradial integrates directly into enterprise tools to streamline workflows that typically involve ten or more roles. The funding will accelerate platform development and team expansion across engineering, product and go-to-market functions.

Gradial, a US-based AI and enterprise marketing startup, raised $13 million in a Series A funding round led by Madrona, with participation from Pruven Capital, General Advance, Outsiders Fund, and DLA Piper. The funds will be used to double their team size from 20 employees, accelerate product development, and expand their customer base.