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Grafana Labs

Open-source dashboards and cloud observability platform

Overview

Grafana Labs builds observability and monitoring tools for cloud infrastructure and applications. Its core Grafana is an open-source metrics dashboard that collects data from various sources and shows real-time dashboards and alerts. Revenue comes from premium products and managed services: Grafana Enterprise and Grafana Cloud, atop the open-source core. It differentiates by combining a strong open-source ecosystem with enterprise-grade features and managed cloud options, aiming to help organizations keep digital services reliable with scalable, real-time visibility.

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About Grafana Labs

Simplify's Rating
Why Grafana Labs is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

1,001-5,000

Company Stage

Series D

Total Funding

$805.2M

Headquarters

New York City, New York

Founded

2014

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Simplify's take

What believers are saying

  • October 2026 Marketplace GA monetizes partners while expanding Grafana Cloud’s plugin ecosystem.
  • Adaptive Logs Archive and Adaptive Telemetry target AI-driven cost pressure across customers.
  • Knowledge Graph, Agent Observability, and Watchers position Grafana for autonomous operations.

What critics are saying

  • Datadog, Splunk, and cloud vendors keep compressing observability budgets and feature differentiation.
  • Grafana’s marketplace and AI features invite partner dependence and faster copycat releases.
  • A stalled Grafana Cloud conversion would leave Grafana trapped as a popular open-source project.

What makes Grafana Labs unique

  • Grafana combines ubiquitous open-source dashboards with managed cloud, enterprise, and marketplace distribution.
  • Its 2026 Knowledge Graph unifies telemetry, ownership, and user journeys across stacks.
  • Logline-powered Loki search and Alloy OTel engine deepen the open observability moat.

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Funding

Total Funding

$805.2M

Above

Industry Average

Funded Over

6 Rounds

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Above Average

Industry standards

$77M
$70M
$80M
$100M
$270M

Benefits

  • 30 days of paid vacation each year on top of national holidays, parental leave, & sick leave
  • Health coverage
  • 4% contribution match on our 401(k)
  • $1,500 learning and development stipend
  • Udemy subscription
  • Complimentary subscription to Headspace
  • Discounts on a wide variety of services, including entertainment, food, and fitness.
  • Remote Work Option
  • Global Employee Assistance Program

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

0%
Grafana Labs
Nov 3rd, 2026
Bridging Alloy and OpenTelemetry: the OTel engine is now in Public Preview.

Bridging Alloy and OpenTelemetry: the OTel engine is now in Public Preview. 2026-11-03 - 9 min Many Grafana Cloud customers love what Alloy offers them, but Grafana is also seeing a growing base of users who feel the same way about the OpenTelemetry Collector. Grafana want to make it easy for customers to make the decision that makes the most sense, regardless of their preference. When Grafana introduced the OpenTelemetry engine for Grafana Alloy, Grafana set out to give teams a way to run native OTLP pipelines without giving up the power and flexibility Alloy is known for. Since then Grafana has kept building: ironing out service installation support, enabling Fleet Management, and folding in feedback from early users. Today, as of Alloy v1.21.0, Grafana is happy to share that the OTel engine has moved into Public Preview, running right alongside the default engine you already know. - otelcol -config=config.yaml + alloy otel -config=config.yaml The rest of the CLI matches, too. validate, components, print-config, and -set all work the way they do upstream, so scripts and CI that call otelcol validate keep working. The same goes for the tools you deploy collectors with. On the upstream Helm chart, it's two values: image: repository: grafana/alloy command: name: "bin/otelcol" The OpenTelemetry Operator used to fail on the Alloy image because it had no way to set the container command. Grafana added spec.command upstream (Operator v0.153.0 and later), so now it's one line: spec: image: grafana/alloy:<ALLOY_VERSION> command: ["/bin/alloy", "otel"]

Grafana Labs
Nov 2nd, 2026
Instrumentation Hub in Grafana Cloud: start easier, stay in control.

Instrumentation Hub in Grafana Cloud: start easier, stay in control. 2026-11-02 - 4 min It's no secret that getting started with observability can be much harder than it should be. That's why, at ObservabilityCon 2025, Grafana introduced Instrumentation Hub: a guided, scalable way to roll out observability coverage while still keeping you in control. Today, Grafana is excited to announce that Instrumentation Hub is now Generally Available in Grafana Cloud. As Grafana hinted at before, this new iteration introduces selective OpenTelemetry SDK injection, giving you deeper runtime insights for a wide range of languages to complement eBPF instrumentation with a single click. What is the Instrumentation Hub? Instrumentation Hub makes the biggest bottleneck of starting with observability, instrumentation, faster and easier by leveraging open source eBPF and OTel injection. At Grafana Labs, Grafana is champions of open-standards-based observability, but Grafana also realize that getting meaningful coverage of your systems can often mean months of manual toil. Each layer requires its own instrumentation approach, balancing technology tradeoffs, and unique brittle steps. Organizational challenges exacerbate this process, making observability a moving target with uneven coverage, persistent blind spots, and ultimately leaving you wondering if the effort was worth the pain. Grafana believe there's a better way. Instrumentation Hub is a control plane for remote discovery and selective auto-instrumentation. It helps you go from zero to meaningful telemetry in a matter of minutes by removing the bottleneck of having to apply instrumentation by hand. How Instrumentation Hub works. The premise is simple: you run a single Helm command on your Kubernetes cluster to install Alloy, its distribution of the OpenTelemetry Collector. Once installed, Instrumentation Hub automatically catalogs everything that's running on the cluster, structured by namespace and technology. Teams can immediately see what exists, what's instrumented, and what isn't. Then, you use either the Grafana Cloud UI, an API automation, or your favorite LLM agent to describe what and how you want to collect and monitor. Under the hood, Instrumentation Hub translates these selections into observability pipelines without the need for manual configuration. Within minutes you can begin exploring insights across your infrastructure and services in the Grafana Cloud observability platform. And of course, this isn't a one-time setup. Teams can come back any time and refine their observability scope by namespace and enable or disable specific signal collection to balance their observability budgets. Need profiles for a misbehaving service? Enable them temporarily. Too many logs from a noisy workload? Exclude them. Trying to reduce spend? Dial back collection where it's no longer needed. Observability is a progression. Last year at ObservabilityCon, Grafana introduced the idea of a hierarchy of observability needs as a mental model to chart an effective path for applying observability. Grafana described how you should start from a bird's eye view of your estate and gradually move towards deeper and more customized insights. Instrumentation Hub is built around this progression, facilitating observability in the right order for a maximum return on investment. At the base is the foundation everything depends on: infrastructure visibility, which provides insight into the machines the code runs on. Instrumentation Hub helps you get started at this layer by enabling Kubernetes Monitoring with the click of a button. Above infrastructure is baseline service visibility. RED metrics and service relationships provide a consistent, system-wide view so teams can quickly triage issues and narrow the search space before digging deeper. Instrumentation Hub populates Grafana Cloud's Knowledge Graph in a matter of minutes, providing rich context for humans and agents. At the next level, technology-specific and transaction-level insights become necessary. Distributed traces reveal application behavior across the full request path, exposing performance bottlenecks and dependencies that aren't visible from the outside. This is where Instrumentation Hub stands out. It can selectively deploy OpenTelemetry auto-instrumentation SDKs with the click of a button. Historically, this process meant installing a new Operator, deploying instrumentation CRDs, annotating your target applications, and restarting the pods. This work can span across multiple teams, ownership boundaries, or require a dedicated new collection layer. But now, the very same upstream SDKs can be rolled out to complement and enrich your existing baseline service visibility without any extra moving pieces and without disruptive restarts. Get started with Instrumentation Hub today. Try it out! The Instrumentation Hub is available to all Grafana Cloud stacks for your Kubernetes clusters running on Linux. If you've recently installed the Kubernetes Monitoring Helm chart you might be set up with it already. And if you're still unsure, ask Grafana Assistant for help!

PR Newswire
Oct 21st, 2026
Crest Data adds 15 Grafana plugins, taking its Marketplace portfolio to 25 as platform launches

Crest Data, an AI-first product engineering provider, has launched 15 new commercial plugins for Grafana, more than doubling its Grafana Marketplace portfolio to 25. The release coincides with Grafana Labs moving the Marketplace to general availability at ObservabilityCON 2026 in San Francisco on October 21, 2026. The new plugins cover cloud security, virtualisation and data protection platforms. IT, platform and security teams can monitor those systems in Grafana rather than switching between separate vendor consoles. The plugins are agentless and query source systems through their APIs, with no exporters, extra collection layer or data ingestion costs. Each ships with pre-built dashboards. "Crest Data has been developing integrations used by Fortune 100 customers for years," said Malhar Shah, co-founder and chief executive officer of Crest Data.

IT Brief US
Oct 20th, 2026
Grafana adds knowledge graph to link telemetry & users.

Grafana adds knowledge graph to link telemetry & users. Tue, 20th Oct 2026 (Today) Grafana Labs has added a Knowledge Graph to every Grafana Cloud stack, extending its observability tools from infrastructure to end users. The release also includes new digital experience monitoring features and updates to Grafana Cloud Incident Response Management, aimed at linking system telemetry, user experience and incident handling in one environment. Grafana said the Knowledge Graph is designed to give engineering teams and software agents a shared view of relationships across databases, applications, Kubernetes clusters, cloud services, browsers and mobile devices. That shared runtime context can help users trace a problem from a technical fault to the affected service, team and customer. Richard Lam, director of product at Grafana Labs, said many organisations already collect data from different parts of their technology stack but struggle to connect it. "Most teams do not have a monitoring problem. They have a technology debt problem: telemetry from every layer and no way to connect it to the customer it affects," Lam said. "Putting a Knowledge Graph in every Grafana Cloud stack, and extending it from the infrastructure all the way to the user, makes unified observability foundational instead of something every team has to assemble on its own, for people and for the agents working beside them." Grafana said the graph acts as a runtime context layer for Grafana Cloud. It is built from telemetry collected across Grafana's observability products and can be extended with custom entities defined by customers to reflect business-specific services or products. New functions include the general availability of custom entities, which let teams organise discovered infrastructure into business-relevant groupings. Grafana also introduced a service catalogue with ownership in private preview, bringing in service ownership, on-call schedules and runbooks, and made runtime context for agents generally available. The update also adds a Cypher query feature intended to let agents retrieve relationships from the graph rather than rebuild context from raw telemetry. User monitoring Alongside the Knowledge Graph, Grafana expanded its digital experience monitoring tools to cover browser and mobile interactions more directly. This is intended to close the gap between back-end system health and the customer's actual experience of a product. Among the additions is Session Replay, now in public preview, which records user sessions in a video-style format so teams can examine what happened when an issue occurred. Mobile Observability, in private preview, extends monitoring to iOS, Android, React Native and Flutter applications through OpenTelemetry software development kits. Grafana also introduced Critical User Journeys in private preview. The feature allows teams to define which user flows matter most and inspect them from a business metric such as conversion decline through to the underlying technical cause. Grafana pointed to findings from its survey of 300 IT and engineering leaders conducted with ETR, a Futurum company, which found that 30% were at a stage where they could explain unexpected system behaviour but not detect and prevent issues before users were affected. Incident response Grafana also updated its incident response tools as it seeks to address a growing mix of human responders and AI systems working on the same operational problems. Without a shared record, engineers and agents can duplicate investigations during an incident, it said. New IRM functions include Grafana Workflows, in public preview, described as event-driven automation that connects actions across Grafana Cloud and other tools. Grafana said prebuilt workflow templates cover major incident kickoff, on-call handoff reports and weekly service health summaries. Operational Context with Knowledge Graph, in private preview, is intended to record what previous responders tried, discovered and ruled out, so later investigations can begin with that information. Response Console, also in private preview, offers a single interface where people and agents can work on incidents using the same Knowledge Graph context. Neil Wilson, senior director of software engineering at LexisNexis Risk Solutions, said the challenge for operations teams lies less in collecting data than in tying it to ownership and impact. "The future of operations won't be defined by who collects the most telemetry, but by who can provide the most accurate context. Telemetry tells us what's happening. Context tells us why it matters," Wilson said. "We've found that the hardest part of an investigation is rarely a lack of data. The challenge is connecting service ownership, dependencies, operational knowledge, and customer impact across a complex ecosystem. Entity Graph relationships help make those connections visible, giving engineers and AI systems the context they need to move from data, to understanding, to action."

TechDay
Oct 20th, 2026
Grafana Labs boosts log search as AI telemetry surges.

Grafana Labs boosts log search as AI telemetry surges. Wed, 21st Oct 2026 (Today) Grafana Labs has added faster full-text search to Grafana Cloud Logs and introduced Adaptive Logs Archive in public preview, as it looks to manage rising telemetry volumes linked to AI use. The search improvements for Grafana Cloud Logs are now generally available, while Adaptive Logs Archive has entered public preview. Grafana Labs also announced broader updates to its Adaptive Telemetry tools for metrics and traces. The changes are aimed at a familiar problem for engineering teams as software output rises and AI systems generate more operational data. Grafana Labs cited survey findings showing that 78% of 300 IT and engineering leaders increased observability spending in the past year, while 73% expect to do so again. The faster search in Grafana Cloud Logs is built on technology from Logline, a business Grafana Labs acquired earlier this year. The feature is designed to help users identify low-frequency values such as request IDs and customer IDs in object storage more quickly, at no extra charge. That matters during operational investigations, when engineers may need to locate a specific log line quickly after receiving an alert. Grafana Labs added that software agents are now sending more queries than human users, increasing pressure on search performance. Jen Villa, Senior Director of Product at Grafana Labs, outlined the company's view of the cost challenge facing observability teams. "The economics of observability only work if you keep the data worth keeping and can dial that up or down as your system's state changes, and that's more true than ever with the explosion in telemetry driven by AI," said Jen Villa, Senior Director of Product at Grafana Labs. "But even the data worth keeping is still massive, so you still need to be able to find what you're looking for in it, fast. Adaptive Telemetry handles the first, and the query performance enhancements we've made in Grafana Cloud Logs handle the second." Search speed Customer DATEV said it had seen a marked reduction in the amount of log data scanned after enabling the Logline-based function. "When I ran our first query on newly submitted logs after enabling Logline, the improvement was clear. We went from processing nearly a terabyte of logs in three minutes to around 100 gigabytes in under three seconds," said Timo Kirzdörfer, OpenTelemetry & Grafana Cloud Admin at DATEV eG. "That represents an 80-90 percent reduction in the volume of logs searched for newly submitted logs, and we saw the results immediately." Alongside the search changes, Grafana Labs expanded the scope of its Adaptive Telemetry software, which recommends which telemetry data should be sampled, aggregated or kept. Customers using several components of the suite have reduced telemetry spending by 30% to 50% on average, according to the company. Adaptive Logs Archive lets teams send logs to their own object storage bucket in an open format instead of storing that data in Grafana Cloud. The aim is to let companies retain infrequently needed logs at lower cost while preserving access for investigations, audits and compliance requests. Grafana Labs also moved Adaptive Metrics Auto-Apply to general availability. The tool automatically applies cardinality-reduction recommendations without requiring manual review of each one, while a setting called Cost Mode is intended to prevent recommendations from increasing the total number of active series. For traces, users can now query traces dropped by Adaptive Traces for up to 24 hours using a trace ID. This is intended to let teams sample more aggressively while still being able to retrieve a specific trace during an investigation. Cost pressure The broader backdrop is a sustained rise in observability spending as companies add more services, software and AI-driven workflows. Engineering teams have long faced a trade-off between retaining enough telemetry for troubleshooting and controlling storage and query costs. Rapid7 said the adaptive tools had reduced the amount of manual analysis needed to identify waste in logs and metrics. "Before, finding waste meant someone manually digging through metric cardinality and log volume, and the job never ended because new services kept adding more. Adaptive Metrics and Adaptive Logs now do that analysis for us," said Carl Eastman, Principal Software Engineer at Rapid7. "They show which metrics and log patterns are never queried and recommend what to aggregate or drop, and we apply those recommendations instead of hunting for them. Our engineers spend their time on the few rules that need human judgment, like dropping debug logs we know are noise, rather than the whole long tail."

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