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Overview
Grassroots Carbon helps ranchers implement regenerative land-management practices on U.S. grasslands to increase soil carbon. Its offerings are grounded in scientific rigor and trusted to help major companies address carbon reduction goals by purchasing or commissioning grassland carbon removal. The company’s core product is a program that partners with ranchers to adopt regenerative practices, with measurement and verification to quantify soil carbon changes and support corporate buyers in achieving verifiable carbon removal. What sets Grassroots Carbon apart is its specialization in grasslands and soil carbon, its direct work with ranchers, and its proven track record with large customers like Microsoft, Marathon Oil, HEB, Shopify, and Nestlé. The overall goal is to scale regenerative land management across U.S. grasslands to deliver verifiable carbon removal while supporting ranchers economically and sustainably.
About Grassroots Carbon
Industries
Food & Agriculture
Data & Analytics
Social Impact
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
San Antonio, Texas
Founded
2021
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Simplify's Take
What believers are saying
- January 2026 reached 1.9 million verified tons, showing scale and execution momentum.
- Grassroots paid ranchers $40 million since 2022, strengthening supply and retention.
- February 2026 joined Colorado State University EMDC, improving modeling credibility and future methodology.
What critics are saying
- Soil-carbon permanence disputes can trigger buyer reversals when ranch practices change or drought hits.
- Carbon-credit verification costs and sampling complexity compress margins versus cheaper modeling competitors.
- Heavy concentration in corporate buyers like Microsoft, Nestlé, Chevron, and Boeing creates renewal risk.
What makes Grassroots Carbon unique
- GroundOwl with EarthOptics scans one metre deep across ranches without disturbing soil.
- Grassroots Carbon owns the largest privately collected U.S. soil carbon dataset.
- Boeing’s March 31, 2026 40,000-ton offtake validates premium demand for Grassroots credits.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Health Savings Account/Flexible Spending Account
Paid Vacation
Paid Holidays
Life Insurance
Tuition Reimbursement
Professional Development Budget
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 2%2 year growth
↑ 0%Grassroots Carbon has launched GroundOwl, a soil carbon measurement technology developed with EarthOptics, which will be exclusively deployed across US grasslands and grazing lands. The system uses advanced electromagnetic sensors to scan soils up to one metre deep without disturbing land, producing high-resolution maps of soil properties including soil organic carbon. GroundOwl complements Grassroots Carbon's existing one-metre-deep soil sampling programme, which already measures three times deeper than the industry standard of 30 centimetres. The technology provides continuous, landscape-scale insights between sampling cycles, offering a more comprehensive view of soil carbon distribution across ranches. The system will integrate with Grassroots Carbon's PastureMap platform, giving ranchers field-level visibility into soil carbon patterns to support grazing decisions and land management practices.
Grassroots Carbon is Hiring for 3 Jobs on Simplify!
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About Grassroots Carbon
Industries
Food & Agriculture
Data & Analytics
Social Impact
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
San Antonio, Texas
Founded
2021
Grassroots Carbon is Hiring for 3 Jobs on Simplify!
Find jobs on Simplify and start your career today