Gravitate

Gravitate

AI-powered fuel optimization and dispatch software

Overview

Gravitate Energy provides AI-powered software to optimize fuel supply chains and logistics for energy and commodity companies. It serves large fuel retailers and convenience-store operators, helping them manage complex supply arrangements, variable demand, and route planning. The core product, Best Buy Dispatch, uses AI to deliver true route optimization and an energy-focused best-buy engine, leading to cost savings and better asset utilization. Gravitate differentiates itself with a domain-specific focus on energy markets and a track record of measurable results, such as 75 basis points saved on fuel supply, a 50% reduction in dispatch costs, and a 20% increase in asset utilization. The company's goal is to improve transactional efficiency, automate complex price calculations, and drive cost efficiency for its clients through scalable software licensing and services.

About Gravitate

Simplify's Rating
Why Gravitate is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Energy

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Houston, Texas

Founded

2019

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Simplify's Take

What believers are saying

  • Falfurrias investment post-spinoff from capSpire fuels growth under CEO Mike Scharf.
  • Partnerships with Texas TransEastern, CLI Transport, Eagle Transport, Aero Energy scale TMS.
  • Client Casey's optimizes 2,400 stores, saving 75 basis points on fuel supply.

What critics are saying

  • Kyndryl erodes market share with superior legacy integration at 33,000 sites.
  • EPOD Systems undercuts TMS with 15-year lock-ins, causing Texas TransEastern churn.
  • OpenAI logistics API commoditizes AI engine, enabling capSpire in-house alternatives.

What makes Gravitate unique

  • Best Buy Dispatch integrates AI for route optimization and energy-focused best buy engine.
  • AI-driven TMS manages 4,200 trucks across 33,000 retail sites via Crossroads framework.
  • Autonomous dispatch automates order creation, load assignment, and billing reconciliation.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Holidays

Hybrid Work Options

401(k) Retirement Plan

401(k) Company Match

Wellness Program

Mental Health Support

Gym Membership

Professional Development Budget

Conference Attendance Budget

Stock Options

Company Equity

Phone/Internet Stipend

Home Office Stipend

Company News

The Associated Press
Jan 30th, 2026
Gravitate launches AI-driven TMS for fuel carriers managing 4,200 trucks across 33,000 retail sites

Gravitate has launched an AI-driven transportation management system tailored for refined-fuels common carriers in North America. The platform was developed in partnership with leading fuel carriers including Texas TransEastern, CLI Transport, Eagle Transport and Aero Energy. The TMS features AI-powered automatic order creation, auto-dispatch with optimised routing, freight billing, and real-time driver mobile applications. It integrates with over 33,000 retail sites through Gravitate's Crossroads framework, enabling carriers to connect with major fuel retailers without custom integrations. The platform currently manages more than 4,200 trucks and 5,800 drivers across carrier and private-fleet operations. Gravitate is working towards fully autonomous fuel dispatch, with several automated features already in production including order creation, load assignment and billing reconciliation.

CStore Decisions
Apr 7th, 2025
Majors Management Names Gravitate as Fuel Management Software Partner

Majors Management has selected Gravitate as its software provider to help transform its fuel supply and carrier management processes.

Convenience Store News
Aug 12th, 2024
Gravitate Receives Growth Investment from Falfurrias

Gravitate, a logistics software creator, received a significant growth investment from Falfurrias Management Partners. As part of the transaction, Gravitate was spun out of its parent company, capSpire, which also received investment from Falfurrias. The full Gravitate team, including founder and CEO Mike Scharf and COO Bernard Wehbe, remains unchanged. Kevin Hesselbirg from Falfurrias will serve as Gravitate's chairman. Legal counsel was provided by Hall Estill, Philip Lee, and Lopp Law Firm.

FinSMEs
Jul 16th, 2024
Gravitate Gains Investment from Falfurrias

Gravitate, a Tulsa-based AI-enabled fuel management and energy logistics software provider, received an undisclosed investment from Falfurrias Management Partners. The funds will be used to optimize fuel supply for various stakeholders. Gravitate, led by CEO Mike Scharf and COO Bernard Wehbe, has been spun out of its parent company, capSpire, which also received a growth investment from Falfurrias. Scharf expressed excitement about the growth and opportunities this partnership brings.

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