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Overview
Gray helps new businesses set up their brand and growth plan. It works in three steps: first, uncover a clear brand purpose and authentic positioning; second, design a new business and marketing strategy aligned with leadership and culture; third, work hands-on to execute the strategy while implementing systems, processes, and KPIs to manage growth. A team of experts provides ongoing support and mentoring, with honesty as a core value in sales. The company’s goal is to turn brand clarity into more awareness and leads, and ultimately sustainable growth by aligning strategy, culture, and operations.
About Gray
Industries
Company Size
1-10
Company Stage
N/A
Total Funding
N/A
Headquarters
London, United Kingdom
Founded
2018
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Simplify's Take
What believers are saying
- Grey won Mary Kay's global account in 2026, signaling renewed client confidence.
- Grey secured Almond Board of California after a competitive review in 2026.
- Grey's London, Hong Kong, and Mexico shops keep winning major awards and visibility.
What critics are saying
- WPP moved Grey under Ogilvy in May 2025, reducing autonomy.
- WPP's Global Integrated Agencies declined 4.4% in Q1 2025, pressuring Grey budgets.
- Leadership churn continues: Laura Maness reports to Ogilvy, and U.S. leadership changed in December 2025.
What makes Gray unique
- Grey has 60-plus years of global creative heritage and WPP scale.
- Grey won 17 LIA awards in 2025, proving strong creative execution.
- Grey sells Famously Effective ideas linking creative work directly to business growth.
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Company News
Summer Reset: build your Q4 new business engine. Q4 success starts long before Q4. The agencies that win in the final stretch of the year are usually the ones that use the summer to step back, sharpen their positioning, and fix the leaks in their new business system. Its CEO Marcus Elliott Brown will be joining Adam Graham and Dan Archer at the Summer Reset in London on 3rd July, organised by Gray Matters in partnership with the Alliance of Independent Agencies. A focused afternoon exploring positioning, pipelines, pitching and how agencies can build stronger new business systems for the months ahead. Details and more information here:
Gray is Hiring for 103 Jobs on Simplify!
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About Gray
Industries
Company Size
1-10
Company Stage
N/A
Total Funding
N/A
Headquarters
London, United Kingdom
Founded
2018
Gray is Hiring for 103 Jobs on Simplify!
Find jobs on Simplify and start your career today