Great Question

Great Question

End-to-end user research platform with recruitment

Overview

Great Question provides an end-to-end user research platform that helps businesses recruit participants, conduct interviews, and analyze data. It integrates with CRMs to bring in a company’s own users and includes scheduling, recording, transcription, analytics, and an incentive wallet. AI suggests interview questions, summaries, and highlights to speed up decision-making. The service uses a subscription model with a 14-day free trial and emphasizes SOC 2, GDPR, and HIPAA compliance to protect data.

YC Company
Significant Headcount Growth

About Great Question

Simplify's Rating
Why Great Question is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Cybersecurity

AI & Machine Learning

Company Size

51-200

Company Stage

Series A

Total Funding

$22.6M

Headquarters

Oakland, California

Founded

2021

Simplify Jobs

Simplify's Take

What believers are saying

  • $20M Series A from Inovia Capital funds go-to-market expansion in 2025.
  • Fortune 100 clients like ServiceNow, Intuit validate enterprise product-market fit.
  • AI synthesis generates interview summaries, survey questions, and highlights.

What critics are saying

  • Rally UXR undercuts with faster recruitment, eroding core value in 12 months.
  • User Interviews dependency ends if pricing rises, crippling recruitment in 18 months.
  • $20M burn exhausts runway by Q4 2027 without Series B profitability.

What makes Great Question unique

  • Great Question integrates CRM systems for recruiting from customer databases.
  • AI tools compress 8-week research cycles to hours with 1,000 concurrent sessions.
  • User Interviews partnership accesses 6M verified participants instantly.

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Funding

Total Funding

$22.6M

Meets

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$20M
Great Question
$30M
Kalshi

Growth & Insights and Company News

Headcount

6 month growth

6%

1 year growth

11%

2 year growth

8%
Insight Platforms
Nov 19th, 2025
Research Tools Radar for Nov 19th 2025

Research Tools Radar for nov 19th 2025. Hi there, Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you. Have you checked out the virtual AI ToolsSpeed Dating Festival yet? And its demo of the week is Quillit: AI-based analysis and reporting for qualitative research data. Latest tools. A selection of the newest tools in the Insight Platforms directory. ReadingMinds.AI offers the first emotionally intelligent survey, using AI to uncover customer emotions and motivations that drive sales. Polyeda is an all-in-one research platform that streamlines survey creation, data analysis, reporting and insight generation. Scalafai AI-native insights platform helps research teams do more with less, faster, without disrupting day-to-day operations. Cashew is an AI-driven market research platform that simplifies the gathering and analysis of consumer market data. Datashake provides an easy-to-use API offering clean, structured, and scalable Review & Social Media data so your team can focus on insights. This week's edition is sponsored by Conveo.ai Conveo powers fast, confident decisions. Design expert qual studies, recruit the right people, and conduct AI-led interviews into instant insights, quotes, and shareable video clips. Sponsor future editions of the Research Tools Radar Product updates. A roundup of new features and major upgrades from research tools. Online survey platform QuestionPro partners with Caplena for advanced DIY text analysis. Qualitative video and smartphone qual platform Indeemo introduces AI auto-translation and instant subtitles for videos. Strategic insights consultancy Firefish adds voice-enabled feature to its QualifyAI solution. Survey platform Cxoice rolls out Cxoice Vida with integrated speech capabilities and AI chat. Restech platform Cint strengthens partnership with fraud defense firm Rep Data. Integrated UX research platform Great Question bags $13m in Series A funding. Vision AI company Realeyes launches creative intelligence company Adverteyes. Healthcare intelligence company Konovo announces Survey Studio powered by agentic AI. Demo of the week. Quillit is an accurate, secure AI-powered research assistant for qualitative market research analysis and report writing. Interesting reads. Relevant technology, marketing and data articles from around the globe. Large-scale study of digital twins reveals nuanced learnings about strengths and weaknesses. LinkedIn responds in a predictable fashion. Qualtrics 2026 Global Market Research Trends Report is out with deep dives into use of AI by in-house research teams. inca CTO Josh Seltzer contributes to this paper positing an AI-enhanced evaluation framework for open-ended survey responses.

Startup Daily
Nov 13th, 2025
Expat Australian founder Ned Dwyer on how to raise in Silicon Valley - having just bagged a $20 million Series A

Expat Australian founder Ned Dwyer on how to raise in Silicon Valley - having just bagged a $20 million Series A. Great Question founder Ned Dwyer Australian entrepreneur Ned Dwyer has reason to celebrate, after Great Question, the San francisco-based startup he co-founded in 2020, raised $20 million (US$13 million) in venture capital investment. And the Series A round has also prompted Dwyer to reflect on his experiences as an expat in Silicon Valley, and what has changed since for fellow Aussies making the leap to the US. The funding represents the largest investment round to date for Great Question, a platform that helps companies run, analyse, and share customer research. The round was led by Canada's Inovia Capital, with Y Combinator, January Capital and Character Capital also contributing. Speaking to SmartCompany, Dwyer says the funding will help Great Question build its go-to-market efforts and reach a broader customer base. "We have a lot of Fortune 100 customers, like ServiceNow and Intuit, amongst others fast-growth companies like Canva and Brex and Gusto," he says. "But outside of those folks, and those teams that have got a lot of UX researchers, the innovators, the people at the forefront of technology, no-one knows, so finally we can get the word out." The funding will also help Great Question develop its artificial intelligence strategy: the startup says AI tools can help customers analyse quantitative user data, and even handle research tasks once undertaken by human moderators. "With that AI moderator, you're able to recruit [research participants] in about 20 minutes to go, anyone from your current customer database, and then in another 20 minutes, you can run up to 1,000 concurrent AI moderated sessions and analyse the results," says Dwyer. "And so it means something that's taken traditionally, eight weeks prior to AI, late last year we got it down to five days. Now we're talking about a matter of hours." Those tools cite the original interviews, adds Dwyer, meaning human researchers can ensure the AI is not hallucinating or producing AI slop. Lessons for Aussies seeking US tech careers. The funding round is a milestone for Dwyer, who departed Melbourne for San Francisco in 2012 while building Elto, a platform connecting non-technical founders to Shopify and WordPress developers. Elto was acquired by domain registration company GoDaddy for an undisclosed amount in 2015. Dwyer says the Silicon Valley startup environment is different for Australian founders today, and these differences may indirectly benefit those seeking a tech career in the US. "When I first came over to the States over a decade ago, there was a significant Australian population, and there were regular events that were just focused on Australians," he says. "And and I think that it's great, because it makes it a little bit easier to go and meet people you've got a bunch in common with, and already speaks the same cultural language. "I'm seeing less of that kind of activity now, less Australian-specific events." While fewer overtly Australian events might seem like a downside for Antipodeans abroad, Dwyer says it might actually push those expats deeper into the startup scene. Newly-landed Aussies are "surrounded, not so much by Australians, but by all these other people from all around the world and the country, who are doing some of their best work on the biggest stage for technology companies," he says. Those who do try making their mark in Silicon Valley may still struggle with credentialism - where recruiters and investors favour applicants with known quantities on their CV, whether that be a Stanford enrolment or a stint at Meta. Dwyer, who outlined those concerns in 2018, says credentialism is "still a problem", with talented tech workers still required to prove themselves without relying on high-profile names on their resume. "You might have a University of Melbourne degree, you know, a top 50 university in the world," he says. "Nobody cares." "You might have worked for some big startup in Australia that never escapes Australian shores. "But by coming out and finding smaller companies who are looking for that talent that's maybe a little bit unpolished, and then leveraging that to go and work in larger and larger opportunities, seems to be the playbook that most of people have success with." Of course, not every ambitious tech worker needs to leave the country to make their mark. Corresponding to its Series A raise, Great Question itself is hiring product and engineering workers across Melbourne and Brisbane, deepening its roots in Dwyer's first home.

SmartCompany
Nov 11th, 2025
Great Question raises $20M in funding

Australian entrepreneur Ned Dwyer's startup, Great Question, raised $20 million in a Series A round led by Inovia Capital. The funding will enhance its go-to-market efforts and AI strategy. Dwyer reflects on changes in Silicon Valley for Aussies, noting fewer Australian-specific events but more integration into the global tech scene. Despite credentialism challenges, he advises leveraging smaller opportunities for growth. Great Question is also hiring in Melbourne and Brisbane.

Australian Financial Review
Jul 26th, 2021
Great Question receives financing of $3.3M in seed round funding

GreatQuestion, a customer research platform, has secured $3.3 million of seed round funding after its Aussie founders, Ned Dwyer and PJ Murray, completed the much-vaunted 2021 Y Combinator program in Silicon Valley.

TechCrunch
Jul 14th, 2021
Great Question gets $2.5M seed round to make customer research easier

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