GreatAmerica Financial Services

GreatAmerica Financial Services

Provides equipment financing and leasing solutions

About GreatAmerica Financial Services

Simplify's Rating
Why GreatAmerica Financial Services is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Fintech

Financial Services

Company Size

1-10

Company Stage

Debt Financing

Total Funding

$712.4M

Headquarters

Cedar Rapids, Iowa

Founded

1992

Overview

GreatAmerica Financial Services provides equipment financing and leasing to manufacturers, vendors, and dealers across the United States, helping end customers purchase equipment through channel partnerships. Its offerings include financing and leasing programs, technology platforms for quoting, credit applications, and portfolio management, and the Hardware-as-a-Rental (HaaR) model that enables as-a-service solutions with no upfront risk. As a privately held, family-owned company, it emphasizes long-term partnerships, employee and customer focus, and organic growth. Its goal is to help channel partners grow sales and run sustainable businesses by delivering flexible financing and value-added services.

Simplify Jobs

Simplify's Take

What believers are saying

  • $711.7M AAA-rated securitization drew $2.7B orders from 37 investors in 2026.
  • AMT PostPro SFX $999/month bundle expands into additive manufacturing at RAPID+TCT 2026.
  • CEO Juice integration automates e-automate contracts, saving dealers 10-12 minutes each.

What critics are saying

  • Heritage Bank acquisition triggers OCC scrutiny, eroding margins on $3.5B assets by 2027.
  • CIT Group captures 15% more office technology volume with lower rates in 12 months.
  • Family-owned structure blocks equity access, raising securitization costs amid rate hikes.

What makes GreatAmerica Financial Services unique

  • Largest independent family-owned equipment finance company with $3.5B assets.
  • Hardware-as-a-Rental program enables as-a-service models without partner risk.
  • Seven specialized divisions deliver tailored financing for office, IT, healthcare sectors.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$712.4M

Above

Industry Average

Funded Over

1 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Hybrid Work Options

401(k) Company Match

Annual Profit Sharing

Tuition Assistance

Networking Opportunities

Leadership Development Opportunities

Gym Membership

Employee Assistance Program

Parental Leave

Paid Parking

Service Awards

Company News

TCT Magazine
Apr 9th, 2026
AMT & GreatAmerica launch all-inclusive payment program for PostPro SFX Vapor Smoothing system.

AMT & GreatAmerica launch all-inclusive payment program for PostPro SFX Vapor Smoothing system. The system can now be purchased in North America for a single monthly payment of 999 USD. Published: April 09, 2026, 3:06 pm AMT (Additive Manufacturing Technologies) and GreatAmerica have announced a new all-inclusive payment program for AMT's PostPro SFX Vapor Smoothing System, available exclusively in North America. The program, launching at RAPID+TCT 2026 in Boston (April 13-16), offers a single monthly payment of 999 USD that covers the complete cost of ownership, 'with no hidden fees and no upfront capital expenditure required.' Per AMT, the $999/month package has been designed to provide 'complete cost transparency' and 'eliminate the barriers' that have traditionally prevented smaller manufacturers and service bureaus from adopting professional post-processing. The monthly payment includes a PostPro SFX Vapor Smoothing system, all shipping from AMT's Texas facility, no import duties or tariffs, consumables included, and full warranty coverage. With fulfilment handled entirely from AMT's domestic facility in Texas, customers benefit from straightforward logistics and predictable costs from day one, according to AMT. "Our customers in North America have been asking for a simpler way to get started with vapour smoothing - and this is it," said Brad Duermit, US Market Director, AMT. "By shipping directly from our Texas facility and bundling everything into one monthly payment, we've eliminated the complexity. No tariffs, no hidden fees, no surprises. Just plug in and start producing production-quality parts from day one." Q&A: GreatAmerica's Dan Kehr on the delivery of 'easy purchasing options' to additive manufacturing end users

Industry Analysts, Inc.
Mar 9th, 2026
reatAmerica Opens Spring Applications for Employee Advised Fund

Press play to listen to this content reatAmerica opens spring applications for Employee Advised Fund. (Cedar Rapids, IA) - GreatAmerica Financial Services Corporation(R) announces the opening of the spring application period for its Employee Advised Fund (EAF) on Monday, March 2, 2026. Applications from area nonprofits will be accepted through Friday, March 27, 2026. This announcement is accompanied by GreatAmerica's recent distinction as the recipient of the Monitor 2026 Community Impact Award, an honor featured in the publication's January/February Best Companies in Equipment Finance issue and reflective of the organization's continued commitment to serving local communities. The Employee Advised Fund empowers GreatAmerica employees to make charitable giving decisions on behalf of the company, directly impacting worthy organizations in the community. This spring marks the fifth round of giving for the EAF, which has awarded $1,000,000 to over 30 unique nonprofit organizations in the Corridor. "At GreatAmerica, we know we have a duty to make the places we live better. When our employees lead our giving, it reflects who we are, and it helps us attract and retain great people who want to be part of something bigger" said Martin Golobic, CEO of GreatAmerica Financial Services. "We believe in taking care of the places that take care of us. Our employees lead how we give back, and we're grateful for the way they show up." Nonprofit organizations must have a registered 501(c)(3) status and a GreatAmerica employee sponsor to apply. The awards focus on four areas: health and human services, arts and culture, environment, and public projects. For more information or to apply, visit http://www.greatamerica.com/giving. The GreatAmerica Gives Back initiative, which has contributed over $10 million to local nonprofits, exemplifies the company's commitment to community. Employees have donated thousands of volunteer hours to causes such as education, health, social services, the environment, and culture. This dedication to community service is a core part of GreatAmerica's identity and mission. The EAF, launched in 2022, complements the GreatAmerica Donor Advised Fund, established in 2001. Together, these funds provide over $1.1 million annually to projects in the Cedar Rapids/Iowa City Corridor, managed by the Greater Cedar Rapids Community Foundation. GreatAmerica GreatAmerica is the largest family-owned national commercial equipment finance company in the United States. With $3.5+ billion in assets and life-to-date finance originations of $19.4 billion, GreatAmerica is dedicated to helping manufacturers, distributors, resellers, and franchisees be more successful and keep their customers for a lifetime. Established in Cedar Rapids, Iowa in 1992, GreatAmerica also maintains offices in Des Moines, IA, Marshall, MN, Milton, GA, Dallas, TX, and Northbrook, IL. The company is deeply rooted in the communities where it has offices, contributing more than $1.1 million annually through its Donor Advised and Employee Advised Funds, empowering team members to guide charitable giving and make a meaningful difference where they live and work. SOURCE GreatAmerica

The Cannata Report
Feb 24th, 2026
GreatAmerica and CEO Juice Enhance Integration for Office Equipment Dealers

GreatAmerica and CEO Juice enhance integration for office equipment dealers. GreatAmerica, in collaboration with CEO Juice, has deployed new enhancements to its existing integration for office equipment dealers using e-automate. These updates further automate contract setup, reduce manual work, and deliver real-time insights with AI-powered dashboards, making it even easier for dealers to do business. "At GreatAmerica, we're committed to making business easier for our dealer partners. These enhancements to our CEO Juice integration streamline contract setup inside e-automate, removing manual steps and saving dealers up to 10-12 minutes per contract; time they can reinvest in serving their customers," states Martin Golobic, CEO, GreatAmerica. Key benefits of the enhanced greatamerica-ceo Juice integration include: * Automated contract setup: CEO Juice pulls contract details from GreatAmerica and sets up dealer contracts in e-automate, reducing setup time and errors. * Simplified auditing: Dealers only need to audit the GreatAmerica setup, eliminating redundant paperwork. * AI dashboards: Interactive dashboards provide visibility into contract status, user activity, and retention rates. Gary Lavin, founder, CEO Juice, adds, "As the pace of technology change skyrockets, the Juice message is 'Integrate and Automate.' It is not just about saving labor hours but setting your data up for a future with AI agents. Look for partners like GreatAmerica who are ahead of the curve." About CEO Juice CEO Juice provides business and artificial intelligence for copier dealers, backed up by a team of industry experts. CEO Juice software and systems ensure your business is running as efficiently and smoothly as possible, while their team of experts can help with software and best practice questions. Leverage systems that know when something goes wrong with the intelligence to take the correct steps to address the issue.

The Cannata Report
Dec 9th, 2025
Konica Minolta Celebrates Dealer and Partner Wins

Konica Minolta celebrates Dealer and partner wins. Konica Minolta Business Solutions U.S.A., Inc. celebrates its dealers and other partners who were recipients of the Managed Print Services Association's (MPSA) 2025 Leadership Awards. The MPSA is a not-for-profit, volunteer-led association to help further managed print, whose members include professionals from every aspect of the imaging industry. The MPSA Leadership Awards were established in 2010 to recognize those companies that have excelled in various areas related to the managed print field. Winners serve as leading examples for the community regarding their commitment to and expertise in MPS. "Our partnership with MPSA continues to strengthen as more of our dealers and partners join this outstanding organization, which unites the best in the industry to keep this segment vibrant and support our shared goals," said Laura Blackmer, president, Dealer Sales, Konica Minolta and MPSA Board Member. "These awards celebrate innovation and leadership across our industry, and we are proud to stand alongside so many of this year's honorees." Konica Minolta dealers and other partners received the following awards in this year's program: * ACDI: Best MPS Professional Services Provider * Braden Business Systems: Best Independent MPS Provider Under $50M * Distribution Management: Best MPS Infrastructure Provider * GreatAmerica Financial Services: Best MPS Innovation Award * Nexera (MPS Monitor): Best MPS Software Provider * Perry ProTECH: Best Independent MPS Provider Over $50M * Pulse Technology: Best Production Print Innovation "Congratulations again to all of this year's winners, and sincere gratitude to Konica Minolta for their unwavering support," said Eric Crump, president, MPSA (pictured above). "It's through strong partnerships like these that we can continue advancing our mission - helping manufacturers, MPS providers, consultants and other industry leaders reduce uncertainty in developing, marketing and delivering MPS-related products and services. Together, we continue to empower end users to make informed, strategic decisions about their managed print services." See the full list of 2025 MPSA Leaders Award winners online.

Six Flags Great America
Dec 1st, 2025
GreatAmerica Financial Services Named Best Leasing Company at The Cannata Report's 2025 Frank Awards

GreatAmerica Financial Services named Best Leasing Company at The Cannata Report's 2025 Frank Awards. Cedar Rapids, IA - November 17, 2025 - GreatAmerica Financial Services is proud to announce its recognition as Best Leasing Company at the prestigious 2025 Frank Awards, presented by The Cannata Report during its 40th Anniversary Awards & Charities Gala in Morristown, New Jersey. This award reflects GreatAmerica's continued commitment to excellence, innovation, and partnership within the office technology industry. Selected by over 400 independent dealers through The Cannata Report's Annual Dealer Survey, the honor highlights the company's leadership in delivering flexible, customer-centric financing solutions that empower dealers and their clients to thrive. CJ Cannata, President and CEO of The Cannata Report, commented "This year marks the tenth consecutive Frank Award win for GreatAmerica Financial Services in the category of Best Leasing Company. For a decade, dealers have consistently recognized GreatAmerica for its ability to evolve alongside the industry delivering innovative, customized solutions that meet their changing needs. Year after year, our Dealer Survey respondents praise GreatAmerica's exceptional customer service and its team of dedicated professionals who approach every relationship as a true partnership, not a transaction." In addition to this achievement, Jennie Fisher, Group President, Office Technology, was honored as a nominee for Best Female Executive, recognizing her outstanding leadership, industry impact, and dedication to advancing the office technology sector. Jennie's strategic vision and customer-first approach have been instrumental in driving growth and innovation at GreatAmerica. "Being named Best Leasing Company by The Cannata Report for the 10th consecutive year is an outstanding honor. It is a powerful reflection of our commitment to service, our values-driven approach, and our relentless focus on the customer - qualities that continue to set GreatAmerica apart in this industry. We take immense pride in delivering the best service experience in every interaction, and this recognition reinforces the strength of that promise. I am incredibly proud of our people and once again having Jennie Fisher recognized on a national stage. We are grateful for the continued trust our dealers and partners place in us." states Martin Golobic, CEO, GreatAmerica. The Frank Awards celebrate excellence across 14 categories in the business technology sector. GreatAmerica's win and Jennie's nomination underscore the company's role as a trusted partner in enabling digital transformation and operational efficiency for dealers nationwide. The gala also raised funds for diabetes research at Hackensack Meridian Health Foundation in memory of industry leader Mike McGuirk. GreatAmerica Financial Services(R) is the largest family-owned national commercial equipment finance company in the United States. With $3.5+ billion in assets and life-to-date finance originations of $16.1 billion, GreatAmerica is dedicated to helping manufacturers, distributors, resellers, and franchisees be more successful and keep their customers for a lifetime. GreatAmerica offers innovative, complementary services in addition to financing. Established in Cedar Rapids, Iowa in 1992, GreatAmerica also maintains offices in Des Moines, IA, Marshall, MN, Milton, GA, and Northbrook, IL. The company is deeply rooted in the communities where it has offices, contributing more than $1.1 million annually through its Donor Advised and Employee Advised Funds - empowering team members to guide charitable giving and make a meaningful difference where they live and work.

Recently Posted Jobs

Sign up to get curated job recommendations

GreatAmerica Financial Services is Hiring for 22 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →