GreenShield

GreenShield

About GreenShield

Simplify's Rating
Why GreenShield is rated
B
Rated C on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Financial Services

Healthcare

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Windsor, Canada

Founded

1957

Overview

Company Does Not Provide H1B Sponsorship

Simplify Jobs

Simplify's Take

What believers are saying

  • Appointment of former Amazon leader boosts policy influence and brand reputation in Canada.
  • Partnership with Mobio Interactive increases focus on mental health, boosting customer engagement.
  • Promotion of Mandy Mail strengthens brand repositioning and integrated brand strategy.

What critics are saying

  • Increased competition from Manulife and Sun Life may impact GreenShield's market share.
  • Potential backlash if initiatives like Noojimo Health partnership are seen as insufficient.
  • Rapid telehealth advancements by competitors could outpace GreenShield's current offerings.

What makes GreenShield unique

  • GreenShield is Canada's only national not-for-profit health care and benefits provider.
  • Partnership with Noojimo Health enhances culturally safe mental wellness care for Indigenous communities.
  • GreenShield's essential medicines pilot program targets low-income communities, enhancing social impact.

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Benefits

Wellness Program

Company News

Bedford Group
Feb 13th, 2025
Former Amazon Government Relations Leader appointed as Vice President, Corporate Affairs with GreenShield

Pitkin joins GreenShield as a public affairs leader with a proven track record advancing policy priorities and enhancing brand reputation in Canada.

Coverage
Aug 28th, 2024
Group Enroll Partners With Greenshield

Canadian group benefits provider. Group Enroll <i class="fa fa-info-circle company-popover" data-content="h3Group Enroll/h3. div

NationTalk
Jun 23rd, 2024
Noojimo Health and GreenShield Collaborate to Expand Culturally Safe Mental Wellness Care for Indigenous Communities Across Canada

Through their partnership with Noojimo, GreenShield will provide funding to offer Noojimo's services at no cost to Indigenous communities.

Strategy
Nov 23rd, 2023
In Brief: Greenshield promotes senior marketer

Not-for-profit health and benefits company, Greenshield has promoted Mandy Mail to executive vice president, head of marketing, communications and Greenshield Cares.

Data Bridge Market Research
Nov 16th, 2023
Segmentation: Global Meditation Market

In April, Green Shield Canada partnered with Mobio Interactive to offer AmDTx, a meditation program with advanced features that helped users measure its impact on their mental well-being, subsequently boosting program enrollment and company sales.

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