Women's Health Collective Canada and GreenShield launch partnership to advance midlife Women's Health Research and support. National partnership will help generate critical evidence and improve awareness, education, and support for women navigating the menopause transition and beyond in Canada. TORONTO, Aug. 10, 2026 (GLOBE NEWSWIRE) - Women's Health Collective Canada (WHCC) and GreenShield, Canada's only national non-profit health care and insurance organization, are pleased to announce a new partnership to advance understanding of the menopause transition, including perimenopause, menopause, and post-menopause, and improve access to information, resources, and support. The partnership reflects a shared commitment to advancing women's health and builds on GreenShield's growing leadership in women's health, including offering Canada's first integrated hormonal health solutions and one of the country's largest free women's mental health initiatives. The first major initiative supported through the partnership is the Researching Information, Support, and Equity During the Menopause Transition in Canada (Can-RISE) Study, the first national investigator-led study dedicated to understanding Canadian women's experience of menopause and the menopause transition. Led by the Partnership for Women's Health Research Canada (PWHR), the initiative will explore the health, social and economic impacts of perimenopause, menopause and post-menopause, with a strong focus on equity-deserving populations whose experiences are often underrepresented in research. By identifying gaps, barriers, and inequities in the current landscape, the study aims to drive meaningful systems change that improves how menopause is understood, supported, and addressed across healthcare, workplaces, and communities throughout Canada. "As awareness around the menopause transition continues to grow, it is essential that we build the evidence needed to better understand women's experiences across perimenopause, menopause, and beyond, and to inform meaningful action," says Amy Flood, Executive Director, Women's Health Collective Canada. "We are proud to partner with GreenShield, a purpose-driven organization that shares our commitment to advancing women's health. Together, we have an opportunity to strengthen understanding, elevate women's voices, and help translate evidence into action." "Improving women's health requires more than awareness, it requires coordinated action across research, care, policy and service delivery," said Mandy Mail, Executive Vice President, GreenShield Cares. "While conversation around menopause has advanced, significant evidence gaps remain, particularly for women from equity-seeking communities whose experience are often underrepresented. Through this partnership, we're bringing together research, lived experience and practical insights from care delivery to better understand those gaps and help inform solutions that are more equitable, responsive and effective. This is how we build a health system that better reflects women's realities and improves health outcomes for all." The partnership builds on GreenShield's ongoing commitment to advancing women's health and addressing persistent gaps in access to care in Canada, particularly for equity-seeing and underserved populations. Through its integrated coverage-and-care ecosystem, GreenShield continues to invest in innovative solutions that respond to evolving member needs and advance women's health across Canada. GreenShield has emerged as a leading voice in addressing longstanding gaps in women's health through investments, innovative care models, community partnerships, research, and purpose-driven advocacy. Guided by data, insights and lived experience, GreenShield is advancing solutions that address unmet needs while generating the evidence required to drive meaningful and lasting improvements in women's health outcomes. This study is an important part of that work, helping identify key challenges and opportunities to better support women across Canada. Rooted in evidence and insights, GreenShield has also leveraged national research to inform the creation of Canada's first Personalized Hormonal Health Program, as well as its Women's Mental Health Signature Initiative, which has connected nearly 200,000 women from equity-deserving communities to free, culturally relevant mental health services. Together, these efforts reflect GreenShield's broader women's health strategy, which focuses on reducing barriers to care, improving health outcomes, and driving better health for all Canadians. Women across Canada who are experiencing or have experienced perimenopause or menopause are encouraged to participate in the Can-RISE Study. Individuals interested in learning more about the study, including eligibility criteria and participation details, can visit: https://pwhr.org/can-rise/ About GreenShield As Canada's only national non-profit health care and insurance organization, GreenShield believes health care is a right, not a privilege. GreenShield is dedicated to improving health outcomes, driving systemic change, and building a future where every Canadian can reach their full health and well-being potential. GreenShield is revolutionizing the health care and insurance experience by bringing coverage and care together in one place. Through a unique integrated payer-provider ("payvider") model, GreenShield offers insurance, administers benefits, and pays claims as a 'payer' while offering health care services such as mental health, pharmacy, telemedicine, and chronic disease management as a 'provider'. As a non-profit social enterprise without shareholders, GreenShield reinvests excess earnings to directly support underserved communities. Through GreenShield Cares, the company has positively impacted the health and well-being of over one million Canadians between 2020 and 2025. What's driving GreenShield now is the commitment to measurably impact an additional three million Canadians by 2030 - across mental health, essential medicines, and chronic disease management - through scalable initiatives that deliver meaningful change in pursuit of its mission of Better Health for All. GreenShield is proud to be recognized multiple times as one of Canada's Most Admired Corporate Cultures, certified annually as a leading Imagine Canada Caring Company, and honoured with repeat placement on Fortune's prestigious Change the World list - a testament to a sustained commitment to purpose-driven innovation and impact. About Women's Health Collective Canada Women's Health Collective Canada (WHCC) is a strategic alliance of Canada's leading women's health and hospital foundations working together to advance equity in women's health research and care. Through intentional collaboration, WHCC brings together resources and fundraising, working alongside partners who share the vision to improve outcomes and drive lasting change in women's health. WHCC consists of the BC Women's Health Foundation, Alberta Women's Health Foundation, Women's College Hospital Foundation, the McGill University Health Centre (MUHC) Foundation and the IWK Foundation. 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Greenshield continues to expand its leading Hormonal Health program in response to growing demand and sustained interest. Cision|Published 3 minutes ago | Updated 24 seconds ago * Greenshield enhances one of the first hormonal health solutions in Canada by increasing access to integrated and personalized care for menopause, andropause, and other hormonal health issues. * Unlike hormonal health services offered in isolation, Greenshield's integrated model brings together specialized expertise, coverage, pharmacy services, mental health support, and personalized coaching to provide comprehensive support at every stage of the health journey. Toronto, July 28, 2026 /CNW/ - Hormonal health is a major issue for the healthcare system and employers. Nearly 40% of women do not know where to get the care they need, and only 13% of employers have adequate care programs to support their staff. While menopausal women continue to face some of the most significant inequalities in access to care, hormonal health issues also affect men, who often benefit from limited awareness and support. To address these persistent gaps, Greenshield, Canada's only national nonprofit health insurance and care organization, is enhancing its personalized Hormonal Health Program, recognized as one of the best in the industry, to enable more Canadians to access integrated, evidence-based care. Greenshield was one of the first organizations in the Canadian health and insurance sector to launch a dedicated hormonal health solution, and it is the first to offer coverage and integrated care within a single ecosystem. Since its launch, the program has seen sustained growth in the number of participants and growing interest from plan sponsors seeking to provide more personalized, preventive, and coordinated care. While holistic hormonal health support is an important component of the program, the true value lies in Greenshield's ability to bring this expertise together within an integrated ecosystem, Greenshield+(TM). Hormonal health encompasses a wide range of hormonal changes related to life stages and age, which can impact physical health, mental well-being, and daily functioning. Greenshield's program supports individuals during perimenopause, menopause, postmenopause, andropause, or other hormone-related health issues, helping to address a care need that has long been underestimated and neglected. "Hormonal health has long been neglected, despite its significant impact on people's health, well-being, and participation in the workforce," said Zahid Salman, president and CEO of Greenshield. "Greenshield identified this need early and launched one of the first hormonal health solutions in the Canadian insurance and healthcare sector. Since then, we have seen strong engagement from members and growing interest from employers seeking more personalized and better-coordinated support. These insights help us evolve our approach, expand access to care, and improve outcomes through our integrated insurance and healthcare ecosystem." Findings from Greenshield's latest Health Outcomes Report, combined with program utilization data and feedback from members, clients, and care teams, highlight persistent gaps in hormonal health care and the need for better-coordinated support. Hormonal transitions can lead to absenteeism, reduced productivity, and impacts on career progression. Through accessible and integrated hormonal health support, Greenshield enables plan sponsors to address an often-unrecognized cause of workforce disruptions. In response, Greenshield has expanded its personalized hormonal health program by integrating the clinical expertise of Coral, a Quebec-based hormonal health platform, into the Greenshield+ ecosystem. This program provides members with seamless access to care, coverage, and support through a single, integrated experience. "Too many women spend years searching for answers while their symptoms affect their health, confidence, and career," said Anna Chif, co-founder of Coral. "Hormonal health has been overlooked for too long, despite its considerable impact on health, professional life, and quality of life. We are proud to support Greenshield's ambition to expand access to care through a program that delivers real health outcomes." What sets Greenshield's personalized hormonal health program apart is not access to a single hormonal health service. It is the ability to combine hormonal health expertise, within Greenshield+(TM), with insurance coverage, pharmacy services, mental health support, telemedicine, care navigation, and health coaching, all within an integrated experience. Through Greenshield+(TM), members can access healthcare, their insurance plan, and support as their needs evolve, for a smoother, more integrated, and coordinated health journey. Thanks to this integrated approach, members benefit from earlier interventions, more personalized support, and better health outcomes than those offered by standalone solutions deployed in isolation. This evolution also reflects Greenshield's broader commitment to women's health and reducing major inequalities in access to care. As part of its integrated insurance and healthcare ecosystem, Greenshield continues to invest in innovative solutions that meet the evolving needs of its members while improving access to personalized, science-based support at every stage of life. About Greenshield Canada's only nonprofit health insurance and care services company, Greenshield believes access to healthcare is a right, not a privilege. We are committed to improving health outcomes, contributing to systemic change, and building a future where every Canadian can reach their full health and wellness potential. We offer a whole new experience of insurance and healthcare by bringing these services together in one place. And it's thanks to our unique payer-provider model: "provider" because we offer various healthcare services, including mental health, pharmacy, chronic disease management, and telemedicine, and "payer" because we provide insurance, plan administration, and claims processing services. As a nonprofit with no shareholders, we are able to prioritize reinvesting our surpluses to directly support underserved communities. Through Greenshield Community, we have had a positive impact on the health and well-being of more than one million Canadians between 2020 and 2025. What drives us today is the commitment to have a measurable impact on an additional three million people in Canada by 2030 - in the areas of mental health, essential medicines, and chronic disease management - through scalable initiatives that bring meaningful change as part of our mission, which is, to promote Better Health for All(MC). Greenshield is proud to have received the Canada's Most Admired Corporate Cultures(MC) award multiple times, to have obtained Imagine Canada's Caring Company certification, and to have been named to Fortune's prestigious "Change the World" list - testament to our ongoing commitment to purpose-driven innovation and impact. About Coral Coral is a leading Canadian online health platform dedicated to women in perimenopause and menopause, as well as women's health in general. By combining medical expertise, cutting-edge technology, and health coaching, Coral offers a personalized, science-based journey for managing menopause symptoms, weight loss, and maintaining good health throughout life. Coral's mission is to help women live as healthy a life as possible, both during their best years and beyond. Visit coral.ca.