Greenpixie

Greenpixie

Measures cloud emissions and reduces waste

Overview

Greenpixie measures and reduces the carbon emissions tied to cloud usage by providing granular, usage-based sustainability data for AWS, Azure, and Google Cloud. Its GPX Data product automatically connects to cloud providers to report carbon, energy, and water use alongside cloud costs, forming a GreenOps workflow that blends sustainability with FinOps and ESG reporting. The emissions methodology is ISO 14064 verified and integrated with partners like Flexera and Infracost to deliver auditable data and seamless embedding in engineering and FinOps workflows. The company’s goal is to empower IT teams to identify waste, cut both emissions and cloud costs, and decarbonize IT infrastructure through data-driven decisions.

About Greenpixie

Simplify's Rating
Why Greenpixie is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Energy

Enterprise Software

Social Impact

Company Size

11-50

Company Stage

Seed

Total Funding

$6.6M

Headquarters

London, United Kingdom

Founded

2021

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Simplify's Take

What believers are saying

  • Greenpixie raised £4.7 million on May 18, 2026, led by VERBUND X Ventures.
  • On August 17, 2026, Greenpixie launched a free AI model emissions comparison edition.
  • Greenpixie’s website shows 3,518 mtCO2e tracked, signaling live customer-grade telemetry.

What critics are saying

  • AWS launched a free Sustainability console on March 31, 2026, matching Greenpixie’s core data.
  • Google Cloud’s free Carbon Footprint dashboard and BigQuery export compress Greenpixie pricing power.
  • Hyperscaler-native tooling can turn Greenpixie into a feature by 2027.

What makes Greenpixie unique

  • ISO 14064-verified, usage-based emissions data spans AWS, Azure, and Google Cloud.
  • Greenpixie embeds GreenOps inside Flexera and Infracost workflows, not standalone dashboards.
  • Mastercard and Unilever usage validates enterprise traction beyond pilot projects.

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Funding

Total Funding

$6.6M

Meets

Industry Average

Funded Over

3 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood
$6.2M
Greenpixie

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-10%

2 year growth

-3%
Sustainable Future
Aug 17th, 2026
Sustainable AI: Tools, frameworks and best practices in 2026.

Sustainable AI: Tools, frameworks and best practices in 2026. Sustainability professionals are scrambling to understand how AI adoption will impact environmental goals. This tracker covers the latest resources for measuring and taming the technology's impact on greenhouse gas emissions, land use, freshwater and other concerns. This list will be updated regularly. If you'd like to suggest an item for inclusion, email [email protected]. New arrivals. Check out this tool for comparing AI vendor emissions (Added Aug. 17, 2026) Greenpixie, a U.K. startup with flagship customers including Mastercard and Unilever, has launched a free edition of its service for comparing the emissions of leading AI models. The company also offers free courses for professionals interested in adopting "green ops" practices for AI workflows. Gather energy ratings for widely used AI models (Aug. 17, 2026) AI Energy Score, hosted by open source software site Hugging Face, calculates electricity use by AI models and ranks them on efficiency. The resource, created in partnership with Salesforce, is designed to help developers make more informed decisions about the code they use and to guide procurement teams concerned about emissions. What to ask enterprise AI software vendors (Aug. 17, 2026) Little is known about the greenhouse gas emissions or freshwater withdrawals linked to the infrastructure used by leading AI companies. That will change if more corporations request the information during contract negotiations, argues the Business Council on Climate Change. The council has published sample questions and contract language to get sustainability teams started. Understand Why SAP screens AI for environmental criteria (Aug. 12, 2026) Cloud software companies including Amazon, Google and Microsoft have AI ethics policies, but SAP is one of the few with explicit environmental criteria. The developer has adopted practices to curb AI energy consumption, such as using smaller models. It also assesses the potential energy and emissions impact of every new project. Learn how Salesforce discloses AI emissions (July 22, 2026) Relationship management software firm Salesforce has added information about energy consumption and emissions to the fact sheets it publishes on its machine learning models. The information covers both training and use of the models. How to measure AI emissions. Watch this open AI standards group (Added Aug. 17, 2026) Lightspeed corporate adoption has resulted in fragmented approaches for managing tokens, the data chunks read and processed by large language models. Enter the Tokenomics Foundation, backed by Accenture, IBM and others, which aims to create open frameworks for measuring cost, energy and other economic metrics. Estimate the footprint of AI video production (Aug. 17, 2026) A few seconds of AI-generated video can use at least 1,000 times more energy than a chatbot prompt. Consulting firm Sustainable AI Group has developed an open-source resource that estimates the energy consumption of such content. The work is supported by the GenAI Footprint Alliance, led by French advertising and public relations giant Publicis. Explore one way to handle AI carbon accounting (Aug. 3, 2026) Carbon management software firm Watershed has published what it describes as a "defensible starting point" from which companies can calculate emissions related to AI use. The nascent methodology suggests that teams base calculations on tokens, the small bits of text that make up AI prompts. Keep tabs on emissions from 8 top data center operators (July 27, 2026) The Data Center Air Pollution Tracker ranks big tech companies - Amazon, Anthropic, Google, Meta Microsoft, OpenAI, Oracle and xAI - by use of behind-the-meter natural gas generators and the electricity mix on local grids. A perfect score is 100, but none of the companies rates higher than 70. How to limit AI emissions. Inside Okta's AI strategy (Added May 26, 2026) Okta's sustainability team collaborated with engineering and information technology strategists on guidelines for when employees should use AI. The recommendations define the identity software firm's future disclosure plans and encourage use of models with the lightest energy consumption. Gitlab's rules for AI usage (May 18, 2026) Gitlab, maker of coding tools used by most Fortune 500 companies, has adopted guidelines for what AI vendors should disclose in contracts. The company's sustainability team also created an AI tool that screens requests for proposals to understand customer concerns regarding AI emissions.

Tech Funding News
May 18th, 2026
Greenpixie raises $6M from VERBUND and Octopus Energy to decarbonise cloud computing and AI

Greenpixie, a startup focused on decarbonising cloud computing and AI, has raised £4.7 million in funding. The round was led by the investment arm of hydropower company VERBUND, with participation from Octopus Energy and other investors. The company works with clients including Mastercard to reduce the carbon footprint of their cloud and AI operations. Greenpixie's technology helps organisations measure and minimise the environmental impact of their digital infrastructure as computing demands continue to grow. The funding will support the company's expansion as demand increases for sustainable cloud computing solutions across enterprise customers.

Synyega
Feb 28th, 2025
Synyega & Greenpixie Partnership

As part of this collaboration, Synyega and Greenpixie will join forces to showcase their combined capabilities at the upcoming Cloud and AI Infrastructure 2025 (formally Cloud Expo Europe), taking place at Excel London on 12-13th March.

PR Newswire
Aug 2nd, 2024
Anodot Partners With Greenpixie To Add Greenops To Finops Offering, Helping Organizations Protect Planet, Profits

Through this partnership, Anodot has added cloud carbon emissions data to its FinOps platform, offering unparalleled insights and functionality for sustainable cloud management.ASHBURN, Va., Aug. 2, 2024 /PRNewswire/ -- Anodot , a cloud cost management platform, strategically partners with Greenpixie , a cloud sustainability data company. Anodot's FinOps tool now offers cloud cost and carbon emissions data through a single pane of glass. Customers' emissions data are calculated using the ISO-verified cloud emissions measurement methodology developed by Greenpixie.Carbon is a highly effective motivator for engineers to reduce cloud waste, even more effective than saving costs. However, these two motivators (cost and carbon) are not equally visible in the available FinOps tools — until now. Early attempts to incorporate sustainability measurements in FinOps often rely on spend proxies, lacking accuracy

Tech.eu
Jul 24th, 2023
Greeenpixie Gets £50,000 Grant From Innovate Uk To Help Reduce 'Data Centre Emissions By Millions Of Tonnes Per Year'

London-based Greenpixie, a start-up which calculates the emissions data for companies that use cloud computing in data centres has bagged itself a £50,000 grant from Innovate UK ‘to fund a tool which could cut data centre emissions by millions of tonnes per year’.“This transformative technology has the potential to revolutionise the IT industry and finally address the absurd levels of waste in the cloud. By allowing unneeded computation to run in data centres, developers in the cloud are essentially heating empty homes. Thanks to the data we provide, they are finally able to build for environmental efficiency, not just cost and performance," says John Ridd, Greenpixie CEO.Greenpixie says that 'the exponential growth of ‘the cloud’, and its alarmingly wasteful architecture (30% of cloud use is estimated to be waste)', hence its tool being vital to the ongoing situation.Also realising the urgency of cloud computing’s out-of-control emissions, BBC Panorama recently covered the topic, while the UK Government unveiled the Government Digital Sustainability Alliance, led by DEFRA, at COP27

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