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Grenova

Sustainable lab equipment cuts plastic waste

Overview

Grenova Solutions provides patented laboratory equipment and ongoing maintenance services that help life sciences labs dramatically reduce plastic waste, especially pipette tips. Its devices enable on-site processing or replacement workflows that lower single-use plastic consumption by up to 90%, translating into meaningful cost savings for researchers and operators. Labs—from research institutions to pharmaceutical and clinical laboratories—install Grenova devices and rely on service contracts for ongoing support. What sets Grenova apart is its dedicated focus on sustainability within lab equipment, verified by recognition such as the 2024 Global Health Pharma Award for Best Sustainable Lab Equipment Manufacturer and its rapid growth under a strengthened financial leadership. The company’s goal is to cut environmental footprint while improving lab profitability by delivering practical, cost-effective waste-reduction solutions.

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About Grenova

Simplify's Rating
Why Grenova is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & ManufacturingBiotechnologyHealthcare

Company Size

11-50

Company Stage

Debt Financing

Total Funding

$700K

Headquarters

Richmond, VA

Founded

2014

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Simplify's take

What believers are saying

  • October 28, 2026 Carterra integrated Vega with Grenova Robotics' KX2 robot.
  • The 2025 PAA and PRI acquisitions expanded engineering depth and international automation reach.
  • Peloton Equity and Hamilton Lane funded expansion, R&D, and team growth in 2025.

What critics are saying

  • Automation integration after the 2025 PRI acquisition can distract from core consumables revenue.
  • Laboratory buyers can standardize on incumbents like Tecan, Hamilton, and Beckman Coulter.
  • If reusable tip adoption stalls, Grenova Robotics becomes a niche hardware business.

What makes Grenova unique

  • Grenova Robotics unified Grenova and Peak Robotics on October 8, 2026.
  • Its TipNovus reuse systems pair sustainability with automation-ready lab workflows.
  • Katherine Marrs and Ted Hull now steer a broader sustainable automation platform.

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Funding

Total Funding

$700k

Below

Industry Average

Funded Over

2 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison Coming Soon

Growth & Insights and Company News

6 month growth

5%

1 year growth

5%

2 year growth

-2%
EIN News
Nov 18th, 2025
Grenova Acquires PRI for Lab Automation

Grenova has acquired Peak Robotics Inc. (PRI), a U.S.-based engineering company specializing in lab automation. This acquisition will enhance Grenova's ability to deliver automation-ready platforms and accelerate PRI's product development and commercial activities. Patrick Moreland, Vice President of Engineering at PRI, expressed excitement about the alignment of Grenova's vision for sustainable lab automation with PRI's precision-engineered hardware.

Pulse 2.0
May 2nd, 2025
Grenova Secures Funding, Ted Hull Joins

Grenova, a sustainable laboratory technologies company, announced two key developments: Ted Hull joins the board, and a new round of growth equity capital was completed. The funding, led by Peloton Equity and Hamilton Lane’s Impact Fund II, will enhance Grenova’s automation portfolio, expand R&D, and grow the team. Ted Hull, with over 30 years in life sciences, will provide strategic leadership. CEO Katherine Marrs highlighted the investment's role in scaling sustainable lab practices.

FinancialContent
Apr 23rd, 2025
Grenova Secures Investment, Appoints New Board Member

Grenova, a Virginia-based sustainable lab tech firm, announced the appointment of Ted Hull to its board and the completion of a new growth equity round. Hull, with 30+ years in life sciences, will guide Grenova's strategic direction. The funding, led by Peloton Equity and Hamilton Lane's Impact Fund II, will enhance automation, R&D, and team expansion. CEO Katherine Marrs highlighted the investment's role in reducing plastic waste and scaling sustainable lab practices.

Colliers
Jan 31st, 2024
Richmond's Rise in Manufacturing

In late 2022, Civica announced a nearly $125 million investment to build a 120,000 square-foot sterile manufacturing facility and create more than 180 jobs.

The Business Journals
Sep 6th, 2023
Richmond's Grenova brings on former K2M R&D exec Richard Pellegrino

Richmond life sciences laboratory product company Grenova has appointed Richard Pellegrino as its chief research and development officer.

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