Greycroft

Greycroft

Seed-to-growth VC investing in category-defining startups

Overview

Greycroft is a venture capital firm that backs startups from seed to growth. It partners with entrepreneurs building category-defining companies in intelligent consumer and enterprise software, AI infrastructure, sustainability, and consumer products. With more than $3 billion raised and over 400 investments since inception, Greycroft provides capital plus hands-on support and a wide network to help portfolio companies grow. Its approach centers on long-term partnerships, guiding founders through product, hiring, go-to-market, and fundraising as they scale. The firm's goal is to help founders build durable, high-impact businesses that reach significant scale and create lasting value for customers and investors.

About Greycroft

Simplify's Rating
Why Greycroft is rated
B
Rated B on Competitive Edge
Rated B on Growth Potential
Rated B on Differentiation

Industries

Company Size

51-200

Company Stage

N/A

Total Funding

$17.9B

Headquarters

New York City, New York

Founded

2006

Your Connections

People at Greycroft who can refer or advise you

Direct Contacts
Warm Intros
Hiring Managers
University Alumni
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Simplify's Take

What believers are saying

  • Large fund reserves support follow-on rounds and reduce premature fundraising pressure.
  • Consumer branding plus supply-chain support helps founders scale into Target, Costco, and Whole Foods.
  • Frontier AI investments like Recursive Superintelligence give access to capital-intensive technical opportunities.

What critics are saying

  • Frozen-food incumbents can copy tallow fries and squeeze margins through promotions.
  • Recursive Superintelligence faces intense competition from OpenAI, Google DeepMind, Anthropic, and xAI.
  • Greycroft's AI exposure risks valuation compression if exits stay weak and follow-on markets tighten.

What makes Greycroft unique

  • Greycroft backs AI, software, sustainability, and consumer brands across multiple stages.
  • Eric Ryan joins consumer boards, adding operator expertise from Method and Olly.
  • The firm is deploying actively, including June 2025 Thread AI and May 2026 Jesse & Ben's.

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Funding

Total Funding

$17.9B

Above

Industry Average

Funded Over

0 Rounds

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Holidays

Hybrid Work Options

Wellness Program

Mental Health Support

Conference Attendance Budget

Professional Development Budget

Stock Options

Company Equity

Parental Leave

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Childcare Support

Elder Care Support

Home Office Stipend

Phone/Internet Stipend

Professional Certification Support

Tuition Reimbursement

Training Programs

Mentorship Program

Work From Home

Company News

FinSMEs
Mar 17th, 2026
Sequen Raises $16M in Series A Funding

Sequen, a NYC-based company that provides large-scale event models (LEMs) and offers continuous learning on dynamic user embeddings in inference, raised $16M in Series A funding

SiliconANGLE Media
Mar 13th, 2026
Verifiable AI startup Axiom raises $200M to prove AI-generated code is safe to use

Verifiable AI startup Axiom raises $200M to prove AI-generated code is safe to use - SiliconANGLE

The New Zealand Herald
Mar 12th, 2026
Axiom raises $200M to verify AI-generated code, valued at $1.6B

Axiom, a Silicon Valley startup, has raised $200 million in new funding from Menlo Ventures, Greycroft and Madrona, valuing the year-old company at $1.6 billion. The Palo Alto-based firm employs around 20 people and aims to verify AI-generated code for errors. Similar to rival Harmonic, Axiom initially focused on solving maths problems. Its AxiomProver technology achieved a perfect score on December's Putnam Exam using Lean, a programming language that formally proves mathematical statements. The company recently achieved high scores on benchmark tests for code verification through "transfer learning". Whilst venture capitalists see potential in addressing buggy AI-generated code, experts caution that unlike mathematics, computer programming lacks clear-cut correctness criteria. The technology may verify certain code aspects but cannot eliminate all programming problems, particularly in complex applications.

TechCrunch
Mar 10th, 2026
Yann LeCun's AMI Labs raises $1.03B to build world models

AMI Labs, co-founded by Turing Prize winner Yann LeCun after leaving Meta, has raised $1.03 billion at a $3.5 billion pre-money valuation to build world models.

Yahoo Finance
Feb 25th, 2026
Greycroft adds $2.65M to Sportradar stake as shares fall 46%

Greycroft LP purchased 110,000 additional shares of Sportradar Group, bringing its total holdings to 130,000 shares worth approximately $2.65 million, according to a 17 February SEC filing. The transaction increased Sportradar to Greycroft's sixth-largest holding, representing 1.96% of its reportable assets under management. Sportradar, a sports data and analytics provider, serves the global sports betting and media industries with real-time data covering over one million matches annually across 70 sports. The company partners with 900 media companies, 800 sportsbooks and 400 sports leagues. Despite the increased investment, Sportradar's shares have declined 46% over the period, trading at $17.18 as of 23 February 2026, down 19.2% year-on-year. The company reported $1.45 billion in trailing twelve-month revenue.

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