Greycroft

Greycroft

Seed-to-growth VC investing in category-defining startups

Overview

Greycroft is a venture capital firm that backs startups from seed to growth. It partners with entrepreneurs building category-defining companies in intelligent consumer and enterprise software, AI infrastructure, sustainability, and consumer products. With more than $3 billion raised and over 400 investments since inception, Greycroft provides capital plus hands-on support and a wide network to help portfolio companies grow. Its approach centers on long-term partnerships, guiding founders through product, hiring, go-to-market, and fundraising as they scale. The firm's goal is to help founders build durable, high-impact businesses that reach significant scale and create lasting value for customers and investors.

About Greycroft

Simplify's Rating
Why Greycroft is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Company Size

51-200

Company Stage

N/A

Total Funding

$19.5B

Headquarters

New York City, New York

Founded

2006

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Simplify's Take

What believers are saying

  • August 2026 Stability AI raised $76 million with Greycroft returning for a second round.
  • May 7, 2026 Greycroft led Jesse & Ben's $10 million Series A, signaling new deal flow.
  • Greycroft's portfolio companies keep scaling: Whatnot reached a $20 billion valuation in August 2026.

What critics are saying

  • Stability AI's copyright litigation exposes Greycroft to costly legal and reputational damage in 2026.
  • Whatnot, OpenEvidence, and Ramp concentration ties Greycroft's brand to crowded, valuation-sensitive winners.
  • Consumer brands bets like Jesse & Ben's depend on retail expansion through 2026, a brutal execution market.

What makes Greycroft unique

  • Greycroft backs consumer brands and AI, from Jesse & Ben's to OpenEvidence in 2026.
  • May 19, 2026 CNBC Disruptor 50 recognized Greycroft-backed Whatnot, Applied Intuition, Anduril, OpenEvidence, Ramp.
  • Greycroft's 2026 portfolio spans defense, biotech, infrastructure, and creator commerce, widening hiring optionality.

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Funding

Total Funding

$19.5B

Above

Industry Average

Funded Over

0 Rounds

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Holidays

Hybrid Work Options

Wellness Program

Mental Health Support

Conference Attendance Budget

Professional Development Budget

Stock Options

Company Equity

Parental Leave

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Childcare Support

Elder Care Support

Home Office Stipend

Phone/Internet Stipend

Professional Certification Support

Tuition Reimbursement

Training Programs

Mentorship Program

Work From Home

Company News

NetInfluencer
Sep 23rd, 2026
Podcaster Sammi Cohen is launching 'Social Commerce Network,' a live business show modeled on TBPN.

Podcaster Sammi Cohen is launching 'Social Commerce Network,' a live business show modeled on TBPN. Published on September 23, 2026 Business and culture podcaster Sammi Cohen is launching "Social Commerce Network" (SCN), a livestreamed business news show that will air three times a week across YouTube, X, TikTok and Instagram, with a format she says is inspired by "TBPN," the tech talk show OpenAI acquired this spring. As Variety reported, SCN debuts October 6 and will broadcast Tuesdays, Wednesdays and Thursdays from 11 a.m. to 1 p.m. Pacific from a new studio in Los Angeles' Sawtelle neighborhood. Cohen will co-host alongside Alaina Hartley, a former Greycroft principal and Bain & Co. consultant who now runs the Santa Monica consumer-brands consultancy Dream Hunter. Each broadcast will split into two halves, opening with breaking news before moving into short-form interviews with CEOs and other decision-makers across consumer businesses, tech, fintech, retail, CPG and beauty. "Think CNBC for the generation that gets their news on their phone," Cohen told Variety. "It's a news show for the generation that is getting their news on social media." Cohen has built an audience of more than 500,000 followers across platforms, including 250,000 on Instagram and 107,000 on YouTube, largely through short-form video and her weekly podcast "Social Currency," which she plans to continue alongside SCN. She said her following skews roughly 70% women, and she expects SCN's audience to follow suit, with coverage weighted toward women-led enterprises. Cohen named "TBPN" directly as a reference point. "I think what 'TBPN' has done was brilliant," she said. "They knew exactly what their target audience was and created a media platform to serve this audience." "TBPN," launched in late 2024 by entrepreneurs John Coogan and Jordi Hays, built a similar live-show format around tech, business and AI coverage before OpenAI acquired it in April in what the company called its first media acquisition. The show generated about $5 million in ad revenue in 2025 and was on track to exceed $30 million in 2026 at the time of the deal, with sponsors including Ramp, Plaid and Google's Gemini, despite a YouTube subscriber base of just 58,000. OpenAI has said "TBPN" will retain full editorial independence under the acquisition. Cohen has lined up sponsors across tech, fintech, hospitality, creator media and marketing to fund SCN's launch but declined to name them, saying they would be treated as partners in building the show rather than simple advertisers. She said the first two months will focus on studying the audience SCN attracts and adjusting coverage accordingly. Asked why now, Cohen pointed to a shift in appetite for media formats. "As all forms of communication become automated, people are yearning for a human touch in media, and there's nothing more human than live," she told Variety, adding that SCN will build in live viewer feedback and questions during broadcasts. "We are seeing this incredible opportunity for creators like me to make their own media businesses."

Beauty Independent
Sep 22nd, 2026
Unilever Ventures leads Arey's series A to prevent grey hair with supplements and serums

Unilever Ventures has led Arey's series A funding round for an undisclosed amount, with participation from existing investors Female Founders Fund and Greycroft. The beauty brand focuses on preventing grey hair through supplements and topical treatments. Arey will use the funding for research and development, clinical studies, hiring, consumer education, distribution and marketing. The company's products, priced from $32 to $58, include supplements and serums featuring its patented Mela-9 Complex. A six-month study of 173 people found 88% of participants using Arey's supplement and serum experienced less grey-hair growth after six months, with a 13% decrease in grey hair compared to a 10% increase in the placebo group. Unilever Ventures principal Izzy Hemington has joined Arey's board. The investment aligns with Unilever's interest in hair aging, including its acquisition of Nutrafol and investment in ElixrBio.

Business Wire
Sep 13th, 2026
E-Commerce SaaS Company ‘Swiftline’ Launches to Acquire, Develop, and Operate Integrated Services

Swiftline, a new e-commerce SaaS company, announces its launch as an integrated data and technology platform which will enable e-commerce sellers with optimi...

Axios HQ
Sep 13th, 2026
HQ raises $20 million in Series A funding — Axios HQ Insights

Axios HQ raised $20 million in a Series A funding round co-led by Glade Brook Capital Partners and Greycroft Partners. Learn more about the future of HQ.

Heretto
Sep 13th, 2026
Grand Oaks Capital Leads Heretto's $17M Funding

Grand Oaks Capital leads a $17 million funding round for Heretto to accelerate growth and expand its customer base. See how this investment will help.

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