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Greycroft
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Seed-to-growth VC investing in category-defining startups
Greycroft
Work Here?
Seed-to-growth VC investing in category-defining startups
Overview
Greycroft is a venture capital firm that backs startups from seed to growth. It partners with entrepreneurs building category-defining companies in intelligent consumer and enterprise software, AI infrastructure, sustainability, and consumer products. With more than $3 billion raised and over 400 investments since inception, Greycroft provides capital plus hands-on support and a wide network to help portfolio companies grow. Its approach centers on long-term partnerships, guiding founders through product, hiring, go-to-market, and fundraising as they scale. The firm's goal is to help founders build durable, high-impact businesses that reach significant scale and create lasting value for customers and investors.
About Greycroft
Industries
Company Size
51-200
Company Stage
N/A
Total Funding
$17.9B
Headquarters
New York City, New York
Founded
2006
People at Greycroft
People at Greycroft who can refer or advise you
Simplify's Take
What believers are saying
- Expands to 1,500+ retail doors nationwide, doubling footprint since 2024 with national Target launch.
- Projects 300–400% growth in 2026 as demand for clean-label tallow fries surges nationwide.
- Named Most Disruptive Product in 2025 and earned Best New Retail Products badge for 2026.
What critics are saying
- Greycroft’s $650M Recursion bet creates capital concentration risk, diverting funds from consumer deals like Jesse & Ben’s.
- Reliance on Sprouts, Whole Foods and Target exposes Jesse & Ben’s to shelf competition from legacy brands entering clean-label lines.
- Seed-oil-free fry niche remains unproven at scale; if tallow/avocado demand fades post-2026, Greycroft faces $10M loss with no exit.
What makes Greycroft unique
- Reinvents frozen fries with seed-oil-free, clean-label approach using beef tallow or avocado oil.
- Launched Crinkle Cut beef tallow fries and new Sweet Potato Tallow Fries in 2026 to meet tallow trend.
- Grew 1,100% in 2025, now top-selling frozen potato brand at Sprouts, Whole Foods and Target.
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Funding
Total Funding
$17.9B
Above
Industry Average
Funded Over
0 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Flexible Work Hours
Remote Work Options
Paid Vacation
Paid Holidays
Hybrid Work Options
Wellness Program
Mental Health Support
Conference Attendance Budget
Professional Development Budget
Stock Options
Company Equity
Parental Leave
Family Planning Benefits
Fertility Treatment Support
Adoption Assistance
Childcare Support
Elder Care Support
Home Office Stipend
Phone/Internet Stipend
Professional Certification Support
Tuition Reimbursement
Training Programs
Mentorship Program
Work From Home
Company News
Jesse & Ben's has raised $10 million in Series A funding led by Greycroft. Rich Product Ventures, Willow Growth Partners, Sling Ventures, Midnight Venture Partners and grt sht ventures also participated. The seed-oil-free french fry startup will use the funding for retail expansion, supply chain investment and team building. Founded by Jesse Konig and Ben Johnson, the company launched in June 2024. Jesse & Ben's produces french fries made with russet potatoes and grass-fed beef tallow or avocado oil. The company is available nationwide at Sprouts Farmers Market, Whole Foods Market and Target, with regional presence at Costco. CPG executive Audrey Burger joined as founding president. Eric Ryan, co-founder of Method and Olly, will join the board.
Sequen, a NYC-based company that provides large-scale event models (LEMs) and offers continuous learning on dynamic user embeddings in inference, raised $16M in Series A funding
Verifiable AI startup Axiom raises $200M to prove AI-generated code is safe to use - SiliconANGLE
Axiom, a Silicon Valley startup, has raised $200 million in new funding from Menlo Ventures, Greycroft and Madrona, valuing the year-old company at $1.6 billion. The Palo Alto-based firm employs around 20 people and aims to verify AI-generated code for errors. Similar to rival Harmonic, Axiom initially focused on solving maths problems. Its AxiomProver technology achieved a perfect score on December's Putnam Exam using Lean, a programming language that formally proves mathematical statements. The company recently achieved high scores on benchmark tests for code verification through "transfer learning". Whilst venture capitalists see potential in addressing buggy AI-generated code, experts caution that unlike mathematics, computer programming lacks clear-cut correctness criteria. The technology may verify certain code aspects but cannot eliminate all programming problems, particularly in complex applications.
AMI Labs, co-founded by Turing Prize winner Yann LeCun after leaving Meta, has raised $1.03 billion at a $3.5 billion pre-money valuation to build world models.
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About Greycroft
Industries
Company Size
51-200
Company Stage
N/A
Total Funding
$17.9B
Headquarters
New York City, New York
Founded
2006
There are no jobs for Greycroft right now.
Find jobs on Simplify and start your career today