Greycroft

Greycroft

Seed-to-growth VC investing in category-defining startups

Overview

Greycroft is a venture capital firm that backs startups from seed to growth. It partners with entrepreneurs building category-defining companies in intelligent consumer and enterprise software, AI infrastructure, sustainability, and consumer products. With more than $3 billion raised and over 400 investments since inception, Greycroft provides capital plus hands-on support and a wide network to help portfolio companies grow. Its approach centers on long-term partnerships, guiding founders through product, hiring, go-to-market, and fundraising as they scale. The firm's goal is to help founders build durable, high-impact businesses that reach significant scale and create lasting value for customers and investors.

About Greycroft

Simplify's Rating
Why Greycroft is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Company Size

51-200

Company Stage

N/A

Total Funding

$19.5B

Headquarters

New York City, New York

Founded

2006

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Simplify's Take

What believers are saying

  • Jesse & Ben's raised $10M led by Greycroft in May 2026.
  • Greycroft backed Hark's $700M round in 2026 alongside NVIDIA and AMD.
  • New 2026 portfolio names include Mach Industries, Mariana Minerals, and Penguin AI.

What critics are saying

  • Greycroft cut five investors in October 2023 after missing fundraising targets.
  • Healthcare and fintech retrenchment signals internal pressure, not just portfolio discipline.
  • AI megadeals like Hark and Recursive supercharge competition for top founders.

What makes Greycroft unique

  • Greycroft closed over $1B in new capital commitments in 2023.
  • Its portfolio spans AI infrastructure, defense, consumer, and sustainability bets.
  • It backed category winners like Bumble, Venmo, Scopely, and Whatnot.

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Funding

Total Funding

$19.5B

Above

Industry Average

Funded Over

0 Rounds

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Holidays

Hybrid Work Options

Wellness Program

Mental Health Support

Conference Attendance Budget

Professional Development Budget

Stock Options

Company Equity

Parental Leave

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Childcare Support

Elder Care Support

Home Office Stipend

Phone/Internet Stipend

Professional Certification Support

Tuition Reimbursement

Training Programs

Mentorship Program

Work From Home

Company News

News24Technology
Aug 15th, 2026
Icertis raises $6M for cloud-based contract management software

Icertis, an enterprise software company based in Pune, India and Bellevue, Washington, has raised $6 million in series A funding. The round was led by Greycroft Partners and Fidelity Growth Partners India. The company will use the capital to expand and market its cloud-based contract management software.

Fortune
Aug 7th, 2026
In AI-obsessed Silicon Valley, live commerce platform Whatnot just notched a new funding round valuing it at $20 billion | Fortune

The $545 million Series G nearly doubles Whatnot's valuation—a rare consumer-marketplace breakout at a moment when nearly every venture dollar is flowing to AI.

Tectonic
Aug 6th, 2026
Atlas Motion Emerges from Stealth with $11.5M in Funding

So long, unsexy side of defense. The whole supply chain thing is getting sexier and sexier by the day. This morning, a new startup called Atlas Motion

WDC TV News
Aug 3rd, 2026
Khosla leads $310 million raise for unicorn mining startup Mariana Minerals

The last century was fueled by oil and gas. Turner Caldwell is betting the next century runs on metals.  “We’re entering a metals-driven economy,” said Caldwell, CEO and cofounder at Mariana Minerals, a software-focused mining startup. “Lithium and copper are going to be core, but our mandate needs to be broader than that. We’re starting …

IntelPro
Jul 24th, 2026
Anduril reportedly in talks to raise funding at $100B valuation, more than 3x last year s mark.

Anduril reportedly in talks to raise funding at $100B valuation, more than 3x last year s mark. Anduril is said to be raising a new round of funding that may push its valuation up to about $100 billion, per Reuters. Defense tech company Anduril is said to be raising a new round of capital that may push its valuation up by a whopping $40 billion to about $100 billion, Reuters reported, citing anonymous sources. The company, which raised $5 billion in May at a $61 billion valuation - itself roughly double the $30.5 billion valuation it landed in its June 2025 Series G round - may be structuring the fundraise as a two-stage process, with the second stage bringing in investors at a higher valuation. Both tranches could be closed within the year, Reuters reported. The news comes as the defense tech industry experiences an unprecedented revival, spurred by demand for drones, autonomous craft, and AI's role in warfare, as war rages both in the Middle East and Eastern Europe. In the first six months of the year, the sector saw venture funding more than double to over $12 billion, eclipsing the nearly $10 billion that startups in the space raised in all of 2025. Anduril has benefited from this demand, signing contracts with the U.S. Department of Defense, Air Force, and Army; the Dutch Ministry of Defence; NATO; the U.K. Ministry of Defence; Poland; and more. The company said in May that it had more than doubled its revenue to $2.2 billion in 2025 compared to a year earlier. Other startups have cashed in, too: Military aircraft maker Shield AI in March raised $1.5 billion, Mach Industries quadrupled its valuation to $1.8 billion last month, and Europe's Helsing this month raised $1.8 billion at an $18 billion valuation. A common thread across these deals is a shift toward cheaper, more expendable hardware, often called "attritable" systems, rather than the expensive-to-replace equipment that's defined defense contracting for decades. Mach CEO Ethan Thornton has said the startup is designing systems for the current era of warfare at significantly lower cost than traditional defense contractors, citing Ukraine's use of autonomous drones as a model. Separately, both Mach and Anduril have also moved to secure their own propulsion supply. Mach acquired solid rocket motor maker Exquadrum for $50 million in May, while the Pentagon has funded Anduril's efforts to expand domestic solid rocket motor manufacturing capacity - moves aimed at a supply bottleneck that predates and cuts across the low-cost-weapons trend. Anduril's investors include Thrive Capital, Andreessen Horowitz, Founders Fund, ICONIQ, Flux Capital, Greycroft, Altimeter, 1789 Capital, and current U.S. Vice President JD Vance, according to PitchBook. "No decisions have been made about any future financing, and anyone claiming knowledge of its terms, structure, pricing, or timing is speculating or misinformed. As a private company, we regularly evaluate opportunities to fund the growth of the business," Anduril said in an emailed statement. _Note: This story was updated to add Anduril's comment. _

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