ZeroToOne.AI deploys its Large Behavioral Model at advertising scale through GroundTruth, launching Dynamic Intent Prediction audiences. This is the first large-scale deployment of ZeroToOne.AI's Large Behovioral Model through GroundTruth's enterprise and SMB customer base, bringing true behavioral prediction to advertising. Powered by ZeroToOne.AI's Proprietary Large Behavioral Model, dynamic AI-predicted audience segments deliver 3x the cost efficiency. NEW YORK - May 28, 2026 - GroundTruth, a ZeroToOne.AI company and one of the world's largest real-world signal platforms, today announced the launch of Dynamic Intent Prediction, the first large-scale commercial deployment of ZeroToOne.AI's Large Behavioral Model (LBM). A new class of AI-powered ad audiences that predict who is likely to act, what they are likely to do, and when they are most likely to do it, Dynamic Intent Prediction is built on the same foundation model architecture that powers ZeroToOne.AI's enterprise product. Powered by ZeroToOne.AI's patent-pending Large Behavioral Model (LBM) developed by AI researchers recruited from Carnegie Mellon University, these audiences refresh every 24 hours and predict in-market behavior across windows ranging from 24 hours to 30 days. The Large Behavioral Model is similar in architecture to a Large Language Model, but trained to predict future human behavior rather than the next word. It ingests 15,000+ behavioral signals across 7M+ U.S. points of interest, retrains weekly, and scores 2B+ MAIDs across 9,000+ categories and brands for forward-looking purchase and visit intent. Dynamic Intent Prediction identifies who will convert and when, not who converted before. Most audiences sold as "AI-powered" or "predictive" today are just lookalikes: refined historical segments built on past behavior that produce a static list of people who might convert someday. That's guessing, not predicting. Every 24 hours, the model updates predictions at the id level, identifying consumers who are in-market right now. Dynamic Intent Prediction audiences delivered a footprint nearly 50x larger than standard audiences, reaching the vast majority of the targetable consumer universe with daily-refreshed predictive AI segments. Its highest-confidence predictions are 8-9x more likely to convert than a standard audience, meaning less wasted spend and more budget going where it actually works. "The industry has been describing every refinement of historical data as 'predictive.' It isn't. With Dynamic Intent Prediction, we're giving advertisers audiences that tell you who will convert and when at a scale nothing else in market can match. This is the first of many innovations coming from the GroundTruth and ZeroToOne.AI combination." - Rosie O'Meara, Chief Executive Officer of GroundTruth Predictive AI audiences spanning QSR, Retail, Automotive, Hospitality, and more are available immediately to all GroundTruth customers, through managed services for media agencies and enterprise brands, as well as media partners and SMBs in Ads Manager, GroundTruth's self-serve omnichannel ad platform. Audiences can be activated on all media channels: CTV, mobile, streaming audio and podcasts, digital out-of-home or desktop. ZeroToOne.AI's LBM has already been deployed across multiple use cases for a global restaurant chain, spanning competitive conquest, retention and upsell, offer management, CRM lifecycle management, and app growth. The results: $100 million in wasted media spend identified, a 27% increase in store visits, and a 3x increase in app downloads while improving media efficiency by 30%. A leading global automotive brand deployed ZeroToOne.AI's LBM across media efficiency and competitive conquest, then expanded to regional dealer activation and financial services. Results included a 30% increase in media efficiency, a 400% increase in website traffic, and a 10% increase in financial services revenue. "Predicting human behavior is one of the hardest problems in AI, and the most consequential. ZeroToOne.AI's Large Behavioral Model was built to solve it, not just for advertising, but for any enterprise decision that depends on understanding what people will do next. Dynamic Intent Prediction is the first product bringing that capability to market at scale. It's the beginning of a much larger platform." - Naseer Hashim, Co-Founder and CEO, ZeroToOne.AI Dynamic Intent Prediction audiences are available now to all GroundTruth customers. About GroundTruth. GroundTruth operates a scaled real-world network that captures and processes billions of daily interactions across the physical world. Leveraging observed consumer behavior, GroundTruth provides high-fidelity, privacy-conscious data infrastructure that powers predictive models and enables a deeper understanding of real-world behavior. About ZeroToOne.AI. ZeroToOne.AI (ZTO) is an enterprise AI platform built to predict real-world behavior before it happens, enabling brands, advertisers, and enterprises to move from historical analytics to forward-looking decision making. At the core of ZTO is its patent-pending Large Behavioral Model (LBM), developed by AI researchers recruited from Carnegie Mellon University, the nation's top-ranked AI program. ZeroToOne.AI helps enterprises act on intent rather than past performance.

ZeroToOne.AI announced the acquisition of groundtruthzerotoone. Search. Combines Premier Behavioral AI Platform with one of the World's Largest Real-World Platforms to Drive Decisions for the Physical Economy Acquisition Brings ZeroToOne's Technology to Scale across GroundTruth's Extensive Customer Base, Driving Greater Reach, Efficiency and ROI ZeroToOne.AI ("ZeroToOne" or the "Company"), a leader in predictive behavioral intelligence, today announced that it has acquired GroundTruth, a scaled real-world platform that captures and processes billions of daily interactions across the physical world. Together, the companies will deploy the first large-scale predictive intelligence platform capable of anticipating real-world consumer behavior with greater precision. This marks a profound shift from reactive legacy systems, with the combined platform capable of delivering foresight into when, where, and how consumers are most likely to act. The combination integrates ZeroToOne's proprietary, patent-pending Large Behavioral Model - developed by researchers recruited from Carnegie Mellon University, one of the top AI programs in the U.S. - with GroundTruth's large-scale signal network and extensive customer base. GroundTruth currently serves more than 2,000 enterprise customers globally, providing a strong distribution platform for ZeroToOne's predictive AI infrastructure. "While most enterprise software explains the past, ZeroToOne was founded on the belief that the next generation of enterprise decision systems will predict the future," said Naseer Hashim, Co-Founder and CEO of ZeroToOne. "By combining our AI-powered behavioral prediction engine with GroundTruth's rich network of real-world signals, we're creating a new layer of intelligence that helps organizations anticipate demand, allocate resources, and act ahead of competitors." ZeroToOne's AI-powered prediction engine draws on a vast stream of privacy-safe behavioral signals across both digital and real-world environments, generating billions of predictive insights to anticipate consumers' next move. "With approximately 85 percent prediction accuracy, the Company's technology serves as a predictive intelligence platform wherever behavior drives outcomes," said Dr. Beibei Li, Professor of IT and Management at Carnegie Mellon University's Heinz College and Co-Founder and Chief Technology Officer of ZeroToOne. "By combining GroundTruth's signal technology with our predictive AI infrastructure, we can help enterprises forecast consumer intent with extraordinary precision and act before outcomes unfold." The Company also announced that John Costello, a widely respected marketing industry leader and former President of Global Marketing and Innovation at Dunkin' Brands, who was closely involved in the acquisition, will join ZeroToOne's Board of Directors as Vice Chair. Costello brings decades of experience building globally recognized brands and will help guide the Company's continued expansion. "We are thrilled to be a part of the ZeroToOne family," said Rosie O'Meara, Chief Executive Officer of GroundTruth. "We have helped major global brands connect digital engagement with real-world action to drive measurable business outcomes. As one company, we can move beyond measuring behavior to predicting it, enabling a new generation of AI driven decision making." "By joining forces, we are combining ZeroToOne's powerful technology with GroundTruth's well-established customer relationships," said Mike Perlis, GroundTruth Chairman. "We are looking forward to combining our great teams into an even stronger company." Scaling Predictive AI Through an Established AdTech Platform Early deployments of ZeroToOne's predictive intelligence across a subset of GroundTruth's customers, including some of the world's most recognizable brands, are already delivering measurable results. Performance improvements include a 70 percent reduction in media costs, and a robust 45 percent increase in ROI. All of this was achieved with over 85% prediction accuracy and decision efficiency, significantly increasing physical store visit conversions. GroundTruth leadership will join ZeroToOne, strengthening the Company's executive team and ensuring continuity for customers, employees and partners. Nelson Mullins Riley & Scarborough LLP served as legal advisor. Capstone Partners advised on the debt financing; Cantor Fitzgerald & Co. advised on the financing and Edelman Smithfield served as communications advisor. About ZeroToOne.AI ZeroToOne.AI (ZTO) is an enterprise AI platform built to predict real-world behavior before it happens, enabling brands, advertisers, and enterprises to move from historical analytics to forward-looking decision making with over 85% predictive accuracy. At the core of ZTO is its patent-pending Large Behavioral Model (LBM), developed by AI researchers recruited from Carnegie Mellon University, the nation's top-ranked AI program. ZTO is the first enterprise platform to combine advanced behavioral prediction, custom ID resolution, and daily refreshes across billions of identities. ZeroToOne.AI helps enterprises act on intent rather than past performance. In a world moving from reactive analytics to anticipatory intelligence, ZTO stands as the system of prediction that powers tomorrow's decisions today. With accelerating adoption from category-defining brands and a growing moat of proprietary behavioral data, ZTO is positioned to become the next cornerstone of the enterprise AI economy. About GroundTruth GroundTruth operates a scaled real-world network that captures and processes billions of daily interactions across the physical world. Leveraging observed consumer behavior, GroundTruth provides high-fidelity, privacy-conscious data infrastructure that powers predictive models and enables a deeper understanding of real-world behavior.