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Overview
GroundTruth analyzes location-based data to help businesses improve marketing and understand consumer behavior. It combines mobile, GPS, and other data sources to reveal where customers go, how they move, and what influences their choices. The platform offers foot-traffic analytics, demographic targeting, and real-time measurement to assess marketing impact and optimize campaigns. Unlike competitors, GroundTruth emphasizes integrating diverse data sources to deliver location intelligence that works across businesses of all sizes, aiming to give clients a clear competitive edge and help them reach their strategic goals.
About GroundTruth
Industries
Data & Analytics
Enterprise Software
Company Size
201-500
Company Stage
Series F
Total Funding
$139.6M
Headquarters
New York City, New York
Founded
2009
Simplify's Take
What believers are saying
- ZeroToOne acquisition integrates Large Behavioral Model for 85% prediction accuracy.
- Early deployments cut media costs 70% and boost ROI 45% for customers.
- DOOH solution with Place Exchange expands omnichannel reach since October 2025.
What critics are saying
- CCPA and Apple's ATT block GPS signals, destroying 95 million user database.
- Foursquare's 250 million users outcompete Blueprints' POI accuracy immediately.
- ZeroToOne's 85% accuracy fails validation, causing customer churn in 3-9 months.
What makes GroundTruth unique
- GroundTruth's Blueprints technology maps 95 million monthly users across 100 million places.
- Proprietary platform links DOOH exposure to store visits via mobile device IDs.
- Serves 2,000 enterprise customers in 21 countries with real-world location data.
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Funding
Total Funding
$139.6M
Below
Industry Average
Funded Over
7 Rounds
Benefits
Remote Work Options
Unlimited Paid Time Off
Meal Benefits
Employee Discounts
401(k) Company Match
Health Insurance
Parental Leave
Wellness Program
Gym Membership
Family Planning Benefits
Professional Development Budget
Phone/Internet Stipend
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↓ -1%ZeroToOne.AI announced the acquisition of groundtruthzerotoone. Search. Combines Premier Behavioral AI Platform with one of the World's Largest Real-World Platforms to Drive Decisions for the Physical Economy Acquisition Brings ZeroToOne's Technology to Scale across GroundTruth's Extensive Customer Base, Driving Greater Reach, Efficiency and ROI ZeroToOne.AI ("ZeroToOne" or the "Company"), a leader in predictive behavioral intelligence, today announced that it has acquired GroundTruth, a scaled real-world platform that captures and processes billions of daily interactions across the physical world. Together, the companies will deploy the first large-scale predictive intelligence platform capable of anticipating real-world consumer behavior with greater precision. This marks a profound shift from reactive legacy systems, with the combined platform capable of delivering foresight into when, where, and how consumers are most likely to act. The combination integrates ZeroToOne's proprietary, patent-pending Large Behavioral Model - developed by researchers recruited from Carnegie Mellon University, one of the top AI programs in the U.S. - with GroundTruth's large-scale signal network and extensive customer base. GroundTruth currently serves more than 2,000 enterprise customers globally, providing a strong distribution platform for ZeroToOne's predictive AI infrastructure. "While most enterprise software explains the past, ZeroToOne was founded on the belief that the next generation of enterprise decision systems will predict the future," said Naseer Hashim, Co-Founder and CEO of ZeroToOne. "By combining our AI-powered behavioral prediction engine with GroundTruth's rich network of real-world signals, we're creating a new layer of intelligence that helps organizations anticipate demand, allocate resources, and act ahead of competitors." ZeroToOne's AI-powered prediction engine draws on a vast stream of privacy-safe behavioral signals across both digital and real-world environments, generating billions of predictive insights to anticipate consumers' next move. "With approximately 85 percent prediction accuracy, the Company's technology serves as a predictive intelligence platform wherever behavior drives outcomes," said Dr. Beibei Li, Professor of IT and Management at Carnegie Mellon University's Heinz College and Co-Founder and Chief Technology Officer of ZeroToOne. "By combining GroundTruth's signal technology with our predictive AI infrastructure, we can help enterprises forecast consumer intent with extraordinary precision and act before outcomes unfold." The Company also announced that John Costello, a widely respected marketing industry leader and former President of Global Marketing and Innovation at Dunkin' Brands, who was closely involved in the acquisition, will join ZeroToOne's Board of Directors as Vice Chair. Costello brings decades of experience building globally recognized brands and will help guide the Company's continued expansion. "We are thrilled to be a part of the ZeroToOne family," said Rosie O'Meara, Chief Executive Officer of GroundTruth. "We have helped major global brands connect digital engagement with real-world action to drive measurable business outcomes. As one company, we can move beyond measuring behavior to predicting it, enabling a new generation of AI driven decision making." "By joining forces, we are combining ZeroToOne's powerful technology with GroundTruth's well-established customer relationships," said Mike Perlis, GroundTruth Chairman. "We are looking forward to combining our great teams into an even stronger company." Scaling Predictive AI Through an Established AdTech Platform Early deployments of ZeroToOne's predictive intelligence across a subset of GroundTruth's customers, including some of the world's most recognizable brands, are already delivering measurable results. Performance improvements include a 70 percent reduction in media costs, and a robust 45 percent increase in ROI. All of this was achieved with over 85% prediction accuracy and decision efficiency, significantly increasing physical store visit conversions. GroundTruth leadership will join ZeroToOne, strengthening the Company's executive team and ensuring continuity for customers, employees and partners. Nelson Mullins Riley & Scarborough LLP served as legal advisor. Capstone Partners advised on the debt financing; Cantor Fitzgerald & Co. advised on the financing and Edelman Smithfield served as communications advisor. About ZeroToOne.AI ZeroToOne.AI (ZTO) is an enterprise AI platform built to predict real-world behavior before it happens, enabling brands, advertisers, and enterprises to move from historical analytics to forward-looking decision making with over 85% predictive accuracy. At the core of ZTO is its patent-pending Large Behavioral Model (LBM), developed by AI researchers recruited from Carnegie Mellon University, the nation's top-ranked AI program. ZTO is the first enterprise platform to combine advanced behavioral prediction, custom ID resolution, and daily refreshes across billions of identities. ZeroToOne.AI helps enterprises act on intent rather than past performance. In a world moving from reactive analytics to anticipatory intelligence, ZTO stands as the system of prediction that powers tomorrow's decisions today. With accelerating adoption from category-defining brands and a growing moat of proprietary behavioral data, ZTO is positioned to become the next cornerstone of the enterprise AI economy. About GroundTruth GroundTruth operates a scaled real-world network that captures and processes billions of daily interactions across the physical world. Leveraging observed consumer behavior, GroundTruth provides high-fidelity, privacy-conscious data infrastructure that powers predictive models and enables a deeper understanding of real-world behavior.
ZeroToOne.AI, a predictive behavioural intelligence platform, has acquired GroundTruth, a real-world consumer data platform serving over 2,000 enterprise customers globally. Financial terms were not disclosed. The acquisition combines ZeroToOne's patent-pending Large Behavioural Model, developed by researchers from Carnegie Mellon University, with GroundTruth's network processing billions of daily consumer interactions. The combined platform claims 85% prediction accuracy in anticipating real-world consumer behaviour. Early deployments with GroundTruth customers have delivered a 70% reduction in media costs and 45% increase in ROI. Founded in 2023, ZeroToOne aims to shift enterprise decision-making from reactive analytics to predictive intelligence. John Costello, former president of global marketing at Dunkin' Brands, will join ZeroToOne's board as vice chair. GroundTruth's leadership team will integrate into the combined company.
/PRNewswire/ -- ZeroToOne.AI ("ZeroToOne" or the "Company"), a leader in predictive behavioral intelligence, today announced that it has acquired GroundTruth,...
GroundTruth launches DOOH advertising solution. Photo: GroundTruth GroundTruth, an ad platform, has launched a digital out-of-home solution powered by an integration with Place Exchange, an independent supply-side platform for programmatic DOOH. Advertisers can now connect DOOH ad exposure to real-world store visits, according to a press release. GroundTruth now enables advertisers to buy DOOH inventory with the same precise targeting, cross-channel reach, and deterministic visitation attribution already available across mobile, CTV, digital audio, direct mail and desktop. "Out-of-home has always been a powerful awareness channel, but marketers have struggled to prove the real business results it drives," Rosie O'Meara, CEO of GroundTruth, said in the release. "By bringing our attribution technology and audience targeting to DOOH, we're giving advertisers confidence that their out-of-home campaigns can be tied to real-world outcomes like foot traffic." GroundTruth's DOOH solution provides a full-funnel view of performance, powered by advanced attribution that captures mobile device IDs within viewing range of a screen when an ad plays and verifies whether those devices later visit a specified store or business location, linking DOOH exposure directly to store visits. GroundTruth customers now have access to DOOH inventory from publishers like Outfront, Lamar, Captivate and GSTV. "Advertisers are demanding more accountability from every media channel, and DOOH is no exception," Ari Buchalter, CEO of Place Exchange, said in the release. "By combining Place Exchange's premium inventory with GroundTruth's proven attribution, we're giving brands a clear line of sight from exposure to outcome".
GroundTruth recognized in 2025 MarTech Breakthrough Awards program for advertising technology innovation to drive real business results. Prestigious international annual awards program recognizes standout marketing, advertising and sales technology around the world. August 14, 2025 10:00 ET | Source: MarTech Breakthrough LOS ANGELES, Aug. 14, 2025 (GLOBE NEWSWIRE) - MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales and advertising technology industry, today announced that GroundTruth, the advertising platform known for driving in-store visits and other real business results, has been selected as winner of the "Best Geolocation Platform" award in the 8th annual MarTech Breakthrough Awards program. GroundTruth's breakthrough advertising platform allows brands and agencies to harness real-world behavior to drive business results, such as foot traffic, in-store visits, incremental sales, and check growth. GroundTruth Ads Manager provides advanced, hyper-precise audience targeting, allowing marketing teams of all sizes to quickly launch media campaigns across channels like CTV, Digital Audio and Podcasts, Mobile, Desktop, or Digital Out-of-Home with no minimum spend required. GroundTruth's Blueprints Technology is the foundation of the company's ability to create and reach unique audience segments. 4.8M+ locations are mapped, allowing advertisers to both target precise geographical areas and measure how consumers respond to advertising campaigns, including if they physically showed up at a location. Blueprinted location categories include Amusement Parks, Baseball Stadiums, Music Festivals, Car Dealerships, Supermarkets, and more. Additionally, GroundTruth Ads Manager is an easy-to-use, self-serve ad platform that helps boost brand awareness, drive website and in-store visits, and increase sales. The platform empowers marketers to better understand and reach their audiences with flexible, simple multichannel advertising. With GroundTruth, businesses can deliver their ads to the right audience across multiple touchpoints, then attribute sales and in-store visits directly back to the individual channel and ad that ultimately drove the result. "Our platform begins and ends with helping advertisers achieve real business results. That means location and behavior targeting to reach any audience, confidence that every store visit can be verified, and data to prove when their approach works," said Rosie O'Meara, CEO of GroundTruth. "Thank you to MarTech Breakthrough for recognizing our advertising platform as we continue to build new ways to drive foot traffic, sales lift, check growth, and other real business results." The MarTech Breakthrough Awards program is dedicated to recognizing the standout innovators, leaders and visionaries in the global marketing, sales and advertising technology industries. From marketing automation and customer experience to AdTech, SalesTech, performance marketing, RevOps, analytics, content marketing and beyond, for nearly a decade the awards have honored breakthrough solutions across the full MarTech spectrum. The 2025 program attracted thousands of nominations from companies across more than 15 countries, highlighting the global momentum and innovation driving this rapidly evolving industry. "GroundTruth's ability to measure real business results is its key differentiator. In today's economy, results attribution and proving the impact of every ad dollar spent are crucial," said Steve Johansson, Managing Director at MarTech Breakthrough. "Today's marketers need ad solutions that perform and ways to prove that performance. GroundTruth Ads Manager allows brands to develop, execute, and prove the results of their high-performing marketing strategies. We extend our sincere congratulations to the entire GroundTruth team for taking home a well-deserved 2025 MarTech Breakthrough Award." About MarTech Breakthrough Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com. Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose. About GroundTruth GroundTruth is an advertising platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, GroundTruth creates targeted advertising campaigns across all screens for advertisers. GroundTruth then measures how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand's advertising. Learn more at groundtruth.com.
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About GroundTruth
Industries
Data & Analytics
Enterprise Software
Company Size
201-500
Company Stage
Series F
Total Funding
$139.6M
Headquarters
New York City, New York
Founded
2009
There are no jobs for GroundTruth right now.
Find jobs on Simplify and start your career today