6. To reach the elusive 10 year mark, a startup needs to be much more than just a good idea. It needs a team that can navigate the startup through economic headlines and changing customer demands. Brian Dally and Nick Bhargava, co-founders of Atlanta-based Groundfloor, have reached the 10 year startup milestone by creating new financial products within the ever-evolving world of alternative investing. . With its origin dating back to the 2012 Jobs Act and the new funding opportunities created through the law, the wealthtech platform has helped accredited and non-accredited investors put $1 billion into real estate investment loans with more “stable” and “predictable” returns. The team is now rolling out its latest product, Groundfloor Labs, to build new opportunities within real estate.

Real estate investing investment marketplace Groundfloor had a busy week. The company announced a partnership program after unveiling its Labs initiative at the Blueprint Conference. Groundfloor recently surpassed $1 billion in investments on its platform and is accelerating growth through the Labs partnership program. Labs opened in beta earlier this year and has $10 million in assets under management. The initiative is designed to support partner entrepreneurs as they develop new concepts and help them quickly bring financial products to market by distributing to an established audience of alternative investors. “For the past 10 years, Groundfloor has established a formidable track record in launching and scaling new alternative investment concepts for the mass market of individual retail investors,” said co-founder and CEO Brian Dally

Today, Groundfloor, the award-winning wealthtech platform that allows everyone to build wealth through real estate, announced the opening of its annual campaign to raise growth capital for the company through a crowdfunded equity offering in partnership with Wefunder.