Groundfloor

Groundfloor

Fractional real estate loan investing platform

Overview

Groundfloor provides a real estate debt investing platform that allows both accredited and non-accredited investors to invest in short-term, high-yield real estate loans on a fractional basis. It sources and assesses real estate loans, fractionalizes each loan, and lists the small loan pieces for investors to purchase based on risk and return preferences. Investors earn interest as loans repay, while Groundfloor collects borrower fees and takes a small percentage of the loan amount as revenue. Typical returns run around 12% annually for six- to twelve-month terms. Groundfloor’s approach differs from many competitors by offering access to real estate debt investing for non-accredited investors, enabling fractional ownership of loan pieces rather than equity stakes, and focusing on short-duration, high-yield notes. The company aims to make real estate investing accessible to everyone by lowering traditional barriers to entry and enabling a broad range of investors to participate.

Significant Headcount Growth

About Groundfloor

Simplify's Rating
Why Groundfloor is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Fintech

Financial Services

Real Estate

Company Size

51-200

Company Stage

Late Stage VC

Total Funding

$51.7M

Headquarters

Atlanta, Georgia

Founded

2013

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Simplify's Take

What believers are saying

  • Groundfloor 3.0 can improve onboarding and expand investor engagement.
  • Groundfloor Labs creates a channel for launching adjacent financial products.
  • Over $1 billion invested provides distribution for faster product testing.

What critics are saying

  • Single-family loan performance depends on fast property sales and refinancing.
  • Retail confidence weakens quickly after loan defaults or repayment delays.
  • Broader private-credit competitors can bundle similar access into larger platforms.

What makes Groundfloor unique

  • First SEC-qualified platform for direct real-estate debt to retail investors.
  • Fractionalizes short-term, asset-backed single-family loans for accredited and non-accredited investors.
  • Operates as originator, asset manager, and retail investment marketplace.

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Funding

Total Funding

$51.7M

Below

Industry Average

Funded Over

14 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Remote Work Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

26%

1 year growth

26%

2 year growth

36%
Groundfloor
Oct 14th, 2023
Investing with Groundfloor: A Beginner's Guide to Auto Investing

Today, Groundfloor Inc. is thrilled to announce the launch of Groundfloor 3.0, the future of real estate investment.

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