G

Groupon

Online marketplace for discounted local deals

Overview

Groupon is an online marketplace that connects subscribers with local merchants by offering discounted deals on goods and services, plus Groupon Goods for direct product sales. Deals are listed by partners, delivered to users, and purchased through the platform, with Groupon earning revenue from a percentage of each deal and from product sales. The platform aims to attract new customers to local businesses by driving traffic and sales through discounts. It differentiates itself through a focus on local deals and local partnerships, blending marketplace discounts with direct goods to save money for consumers while supporting local businesses.

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About Groupon

Simplify's Rating
Why Groupon is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsumer SoftwareFinancial Services

Company Size

10,001+

Company Stage

IPO

Headquarters

Chicago, IL

Founded

2008

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Simplify's take

What believers are saying

  • Q2 2026 adjusted EBITDA reached $14.8 million, the high end of guidance.
  • Active customers grew 2% to 16.1 million, supporting monetization upside.
  • Management says restructuring saves $20-$25 million annually, with growth accelerating in second half 2026.

What critics are saying

  • North America Local revenue fell 2% in Q2 2026, exposing weak merchant supply.
  • May 2026 layoffs cut up to 400 jobs, signaling fragile operating leverage.
  • If Project Foundry fails, Groupon becomes a shrinking coupon marketplace with no moat.

What makes Groupon unique

  • Groupon owns local deal inventory in 15.1 million active customer relationships.
  • Project Foundry and new COO Aditya Rajkumar target faster marketplace execution.
  • Groupon’s brand still means discounted local experiences across North America and International markets.

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Funding

Total Funding

$2.2B

Above

Industry Average

Funded Over

8 Rounds

Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • 401(k) Company Match
  • Employee Stock Purchase Plan
  • Health Savings Account/Flexible Spending Account

Stock Price

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

0%
Startup Finance Guide
Oct 28th, 2026
Hyphenate's $45M Series A: autonomous CFO agents now handling financial workflows - what founders need to know about AI-driven accounting automation.

Hyphenate's $45M Series A: autonomous CFO agents now handling financial workflows - what founders need to know about AI-driven accounting automation. Photo · Startup Finance Guide Hyphenate raised $45M to expand AI agents that automate CFO-office workflows. Founders should assess integration with existing stacks and audit-trail quality before replacing manual finance processes. This article is for informational purposes only and does not constitute financial, tax, or legal advice. Consult a qualified professional for guidance specific to your situation. Editorial note: Reviewed for accuracy by the Startup Finance Guide editorial team. Its editors cross-reference all claims against platform documentation, regulatory publications, and vendor disclosures. Last reviewed: 2026-10-28. Hyphenate, a US-based autonomous finance platform that rebranded from Maximor less than a month before this announcement, closed a $45 million Series A led by Nexus Venture Partners, with participation from B Capital, Foundation Capital, BoldCap, and Gaia Ventures, bringing its total funding to $54 million. The round signals a broader shift in how venture capital is pricing AI that does finance work rather than merely reporting on it, and it puts direct pressure on founders who are still deciding whether autonomous agents belong inside their accounting stack. The company's pitch is specific: its agents sit on top of existing enterprise resource planning (ERP) systems, banks, and other data sources, then act across five finance domains: order-to-cash, treasury, general ledger (GL) accounting, procure-to-pay, and reporting. Hyphenate says customers report 90% less repetitive finance work and 75% fewer audit exceptions, and that HiBid, one of North America's larger online auction platforms, processed more than $2.5 billion in gross merchandise value through its order-to-cash automation. Groupon, the Nasdaq-listed marketplace, is replacing legacy treasury and subledger systems with Hyphenate across multiple currencies and markets. These are public-company-grade claims, and founders should note that Hyphenate commissioned the CFO survey it cites internally, which means the 96% figure on AI's strategic benefit and the 14% figure on full trust in AI accounting accuracy come from company-sponsored research, not an independent regulator or academic body. What this means for founders. For founders running cross-border operations across the US, India, or Canada, the practical question is not whether AI can automate reconciliation. It is whether a given platform's audit trail satisfies the standards your regulators actually require. In the US, the Internal Revenue Service (IRS) requires that electronic accounting records be accurate, complete, and retrievable under Revenue Procedure 98-25. The Securities and Exchange Commission (SEC) imposes additional controls on public companies, but even private startups with institutional investors face audit-readiness expectations at Series A and beyond. In India, the Ministry of Corporate Affairs (MCA) and the Institute of Chartered Accountants of India (ICAI) set standards for books of account under the Companies Act 2013, and any automated system touching those records must produce evidence that satisfies a statutory auditor. In Canada, the Canada Revenue Agency (CRA) requires that digital records meet the same evidentiary standard as paper under the Income Tax Act. Hyphenate says every agent action carries its evidence with it and that output is audit-ready by default. That claim is worth testing directly with your auditor before you migrate workflows. Ask the vendor for a sample audit package from a comparable customer and have your CPA or CA review it against the specific standards in your jurisdiction. On integration, Hyphenate positions itself as a layer above existing systems of record rather than a replacement. That is a meaningful architectural distinction. Platforms like QuickBooks (Intuit, US) and Xero (Xero Limited, New Zealand) remain the dominant small-business general ledgers, and neither has announced a native autonomous-agent layer at the depth Hyphenate describes. Competitors in the AI finance automation space include Vic.ai, which focuses on accounts payable automation, and Trullion, which targets lease and revenue recognition. Founders already on QuickBooks or Xero should ask whether Hyphenate's integration is read-write or read-only for their specific ledger version, and what happens to the source-of-truth record if an agent makes an error mid-close. The 40% expansion rate Hyphenate cites, where customers add modules within their first year, is a retention metric that tells you something about stickiness but nothing about switching costs. Before signing, map out what a migration back to manual or to a different platform would require if the system underperforms. For early-stage founders with fewer than ten employees, the cost-benefit calculation is different from a growth-stage company running hundreds of entities. Hyphenate's disclosed customers, Mini Melts USA, HiBid, Groupon, and Synthesia, are mid-market to enterprise. The platform has not published pricing, and Finextra's coverage of the round is based on a press release the company authored. Founders at the seed or pre-Series A stage should confirm whether the product has a tier suited to their transaction volume before investing time in a procurement process. What changed. Hyphenate's seed round, $9 million raised roughly twelve months before this announcement, was a bet on reducing repetitive finance work. The Series A is a bet on something structurally different: that AI agents can take legal and operational responsibility for finance workflows, not just accelerate the humans doing them. That framing matters because it changes the liability question. When a human bookkeeper or CPA makes an error, professional liability insurance and engagement letters define who bears the cost. When an autonomous agent makes an error in a revenue recognition schedule or a tax accrual, the contractual and regulatory responsibility still sits with the company's officers and directors. The Finextra press release notes that 97% of CFOs in Hyphenate's commissioned survey said human oversight was still critical, even as the company markets reduced human involvement. Those two facts sit in tension, and founders should read vendor contracts carefully to understand where error liability lands. The rebranding from Maximor to Hyphenate, completed less than a month before the Series A announcement, is also worth noting. Brand changes at this stage sometimes reflect a pivot in go-to-market positioning or a response to competitive pressure. The company has not publicly explained the rationale beyond the timing of customer expansion. Limitations and open questions. Several things about this announcement are not yet settled. Hyphenate has not published independent third-party audit results confirming its audit-readiness claims. The IRS, SEC, MCA, and CRA have not issued formal guidance on the use of autonomous AI agents in statutory accounting workflows, which means compliance officers are operating without a regulatory safe harbor. The multi-million-dollar ARR figure Hyphenate cites is not broken down by customer segment, geography, or contract structure, so it is difficult to assess how much of that revenue comes from enterprise contracts that would not apply to a typical cross-border startup. Finally, the AI accounting automation market is moving fast. Intuit has been expanding its AI features inside QuickBooks, and Xero has announced its own AI roadmap. Whether a standalone autonomous-agent platform like Hyphenate maintains a durable technical lead over embedded features in incumbent ledgers is an open question that this funding round does not answer. Founders evaluating this space should request a live demo against their own transaction data, involve their auditor in the evaluation, and check whether their jurisdiction's accounting standards body has issued any guidance on AI-generated financial records before committing to a migration. This article is for informational purposes only and does not constitute financial, tax, or legal advice. Consult a qualified professional for guidance specific to your situation. Sources. All news Updated 28 October 2026

GlobeNewswire
Oct 27th, 2026
Hyphenate raises $45M Series A following 86x revenue growth as CFOs move to autonomous finance.

Hyphenate raises $45M Series A following 86x revenue growth as CFOs move to autonomous finance. Hyphenate's customer base grew 11x in 12 months, including six public companies, and its self-learning agents now run 90% of routine finance work across the platform. October 27, 2026 09:00 ET | Source: Hyphenate New York, US, Oct. 27, 2026 (GLOBE NEWSWIRE) - The first wave of finance AI helped teams work faster. The next is taking responsibility for the work itself. Hyphenate, the autonomous finance platform for the office of the CFO, today announced a $45 million Series A led by Nexus Venture Partners, with participation from B Capital and existing investors including Foundation Capital, BoldCap and Gaia Ventures. Team Hyphenate powering autonomous finance from New York. Inside Hyphenate customers, agents are already reconciling cash, processing sales orders, running invoicing, maintaining subledgers and moving the close forward, with finance teams stepping in only where judgment changes the outcome. The round, which brings total funding to $54 million, comes less than a month after Maximor rebranded to Hyphenate, as customers expand its use across the office of the CFO. The company will use the capital to take its agents deeper across the finance function and into strategic finance. "Every finance team carries a long list of work it does because somebody has to," said Ramnandan Krishnamurthy, co-founder and CEO of Hyphenate. "Our customers are watching that list shrink in production. Once a team sees the system handle one workflow to an auditor's standard, they hand it the next one. That is the pattern this company is built around, and this round lets us run it across the whole function." 12 months from seed to 86x Hyphenate raised a $9 million seed one year ago to take repetitive work off finance teams. Since then, the company has passed multi-million-dollar ARR, its agents have taken on work across hundreds of entities, thousands of bank accounts and millions of transactions every day, and customers report 90% less repetitive finance work and 75% fewer audit exceptions. The more telling number is what customers do next: 40% expand within their first year, several by two to three times, and the average customer runs six modules.Companies are handing the system larger parts of finance once it has proved itself in one workflow. Hyphenate founders Ajay Krishna Amudan and Ramnandan Krishnamurthy. CREDIT: Chris Ruetten Photography. What that looks like in production The expansion is now visible in production, at companies where finance errors carry real cost. Mini Melts USA, the consumer goods company, runs Hyphenate agents on top of its SAP environment for orders, invoicing and refunds. Within three months of going live, the company was getting back 16,640 hours of finance work a year. HiBid, one of the largest online auction platforms in North America, has run more than $2.5 billion in GMV through full order-to-cash automation on Hyphenate. Invoicing, collections and cash application across that volume now run as a single continuous process, and the company has cut its month-end close from three weeks to one day. Groupon, the Nasdaq-listed marketplace, is replacing legacy and home-grown systems with Hyphenate across treasury, order-to-cash and more than a dozen subledger processes. "As a public company, we run finance at a scale where every number has to stand up to scrutiny: millions of transactions, multiple currencies and markets, and auditors who need the evidence behind all of it. We're replacing legacy and home-grown tools with Hyphenate because it's built for that bar, and we see it becoming the AI foundation for our entire finance organization," said Rana Kashyap, CFO of Groupon. Synthesia, the AI video platform, is rolling Hyphenate out across its finance function. "As an AI company, we expect our own operations to run on AI. The breadth of the Hyphenate platform has improved every functional area of our accounting and finance operations. We replaced point solutions with an autonomous finance platform that understands our business. Now the team focuses on exceptions and analysis, which helps make decisions faster," said Daniel Kim, CFO of Synthesia. How Hyphenate works Hyphenate sits on top of the ERP, banks and other systems a company already runs and connects them into a single shared finance context. The business keeps its systems of record and gains a layer that can act across all of it. On that layer, agents work across five areas of finance: order-to-cash, treasury, GL accounting, procure-to-pay, and reporting and insights. In practice that covers revenue recognition, invoicing, collections, cash reconciliation, accruals, subledgers, AP, close and board reporting. What sets the system apart is that it's self learning. Instead of relying on forward-deployed engineers to build bespoke agents for each customer, Hyphenate trains on a company's historical spreadsheets, emails and system logs, then replays past months to pick up the edge cases traditional software never handled: the tribal knowledge that has kept finance manual. From there, it gets better the longer it runs. An exception resolved during one close becomes precedent for the next. A policy decision made once is applied every time the same situation appears. Every action carries its evidence with it, so the output is audit-ready by default. Month by month, the share of routine work handled autonomously rises, and the finance leader's involvement narrows to the decisions that require judgment. The trust threshold is moving Finance has been one of the hardest functions for AI to enter autonomously. Research commissioned by the company earlier this year found that 96% of CFOs saw freeing teams for strategic work as AI's biggest benefit, while only 14% completely trusted AI to produce accurate accounting data independently. Ninety-seven percent said human oversight was critical. Hyphenate's growth suggests a path through that tension. Autonomy does not require giving an AI system unrestricted control. It requires giving it responsibility within clear boundaries, preserving evidence behind every action and involving a human at the moments where judgment changes the outcome. "What makes Hyphenate compelling is that autonomy is already showing up in customer operations," said Abhishek Sharma, Managing Director at Nexus Venture Partners. "Finance has an unusually high bar for accuracy, controls and auditability. Hyphenate has built around that bar from the beginning, and the expansion we are seeing inside customers shows what becomes possible once the system earns the right to take on more work." What's next The Series A gives Hyphenate the capital to scale even faster as it pushes its agents deeper into every corner of the finance function. The end state is a company whose finance operations run themselves, continuously and with evidence attached to every action, while the team spends its time on the decisions that actually move the business. And because Hyphenate executes the work itself, it is building something no reporting tool can: a live, verified picture of how money really moves through a business, which the company sees becoming the foundation for forecasting and for every capital decision a CFO makes. About Hyphenate Hyphenate is the autonomous finance platform. It automates the accounting and the operations across five areas of the function, order-to-cash, treasury, GL accounting, procure-to-pay, and reporting and insights, reaching every entity and subledger, from revenue recognition and cash application to consolidation, fixed assets, accruals and board reporting. It layers onto the ERP and core systems a company already has. No rip-and-replace required. What makes Hyphenate different: instead of asking a team to write prompts or configure rules, it learns how a company runs finance. It reverse-engineers the judgment calls, the exception handling and the tribal knowledge sitting in spreadsheets and people's heads, and turns that into audit-ready agents that get sharper every close. For a CFO, that compounds. Books reconcile continuously instead of in a month-end scramble, so the numbers are current on an ordinary Tuesday. Reporting is real-time, not rear-view. The team scales without scaling headcount. Founded in 2024 by former Microsoft finance transformation leaders Ramnandan Krishnamurthy and Ajay Krishna Amudan, Hyphenate is based in New York. For more information please visit https://hyphenate.ai/

MarTech360
Sep 3rd, 2026
Marta Piotrowska joins Groupon as VP of Paid Marketing.

Marta Piotrowska joins Groupon as VP of Paid Marketing. Groupon has appointed Marta Piotrowska as Vice President of Paid Marketing, adding an experienced marketing and digital transformation leader to its senior marketing organization. Piotrowska brings a background that spans digital marketing, media, e-commerce, marketing technology, analytics, and AI. Before joining Groupon, she held senior marketing and media roles at Allegro, where her responsibilities included media, AI, MarTech, and marketing innovation. Her work at Allegro included developing approaches to marketing optimization and the use of data and technology across marketing operations. Her earlier career includes more than a decade at Procter & Gamble, where she held a range of roles covering e-commerce, digital marketing, brand management, digital transformation, and media. She also served as Head of Digital Marketing for Pampers in Europe and later as Brand Director and Head of Media, Digital, CRM, and eCommerce for the brand's European business. The move brings together several areas that are increasingly connected within modern marketing organizations. Paid media is no longer managed solely around campaign execution, with marketers placing greater emphasis on audience data, measurement, automation, experimentation, and the integration of media with broader customer journeys. Piotrowska's experience across MarTech, AI, media, and digital marketing could be particularly relevant to this changing environment as Groupon continues to operate as an e-commerce marketplace connecting consumers with local businesses and experiences. Her appointment also reflects the growing expectation for senior paid marketing leaders to work across technology, data, creative, and commercial functions rather than treating paid acquisition as an isolated channel. For the broader MarTech industry, the move highlights how expertise in data-driven marketing and technology is increasingly becoming part of the leadership profile for paid media roles.

Express & Star
Aug 25th, 2026
Anime advent calendar sold by Debenhams, Groupon, Superdrug and The Range recalled due to' chemical risk'

Anime advent calendar sold by Debenhams, Groupon, Superdrug and The Range recalled due to' chemical risk' Digital Content Manager Published 25th Aug 2026, 14:30 BST Keep Watching Window cleaner Owen James hands over a huge amount of toys to New Cross Hospital, Wolverhampton. Window cleaner Owen James hands over a huge amount of toys to New Cross Hospital, Wolverhampton. Trading Standards states the product presents a serious chemical risk. A children's advent calendar sold by Debenhams, Groupon, Superdrug and The Range has been recalled over a serious chemical safety risk. Trading Standards warns the MESOLAB Leaper Cute Anime Advent Calendar contains excess levels of a chemical called DEHP in its orange character. The Office for Product Safety and Standards said phthalates such as DEHP may harm children's health and could cause damage to the reproductive system. Customers who have the affected product are being told to stop using it immediately and keep it out of the reach of children. The product has been recalled by the manufacturer and customers have been contacted about the recall. A spokesperson for Trading Standards said: "The product presents a serious chemical risk because the orange character contains excess Bis(2-ethylhexyl) phthalate (DEHP). DEHP is a phthalate. Phthalates may harm the health of children, possibly causing damage to the reproductive system. "The product does not meet the requirements of the Toys (Safety) Regulations 2011. The product has been recalled from end users by MESOLAB, and affected consumers have been contacted directly. "Owners are advised to stop using the product immediately and keep it out of reach of children." Iconic Media encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.

MarketBeat
Aug 19th, 2026
Groupon (NASDAQ:GRPN) stock crosses above 200 day moving average - here's why.

Groupon (NASDAQ:GRPN) stock crosses above 200 day moving average - here's why. August 19, 2026 Key points. * Groupon shares rose above their 200-day moving average of $17.38, reaching $20.73 and closing around $20.22 on volume of approximately 1.3 million shares. * Analyst sentiment remains cautious: Groupon has a consensus "Reduce" rating and a $26 target price, with ratings ranging from Buy to Sell. Goldman Sachs maintained a Sell rating, while Northland Securities set a $30 target. * Groupon's latest quarter showed an adjusted loss of $0.04 per share, better than the $0.06 loss expected, but revenue of $124.67 million fell short of the $127.09 million consensus estimate; institutional investors own about 90.05% of the stock. * MarketBeat previews the top five stocks to own by September 1st. Shares of Groupon, Inc. (NASDAQ:GRPN - Get Free Report) passed above its 200-day moving average during trading on Tuesday. The stock has a 200-day moving average of $17.38 and traded as high as $20.73. Groupon shares last traded at $20.22, with a volume of 1,296,059 shares trading hands. Analysts set new price targets. Several research firms have recently weighed in on GRPN. The Goldman Sachs Group restated a "sell" rating and set a $22.00 price objective on shares of Groupon in a research note on Monday, August 10th. Citigroup reiterated an "outperform" rating on shares of Groupon in a research note on Tuesday, June 9th. Weiss Ratings reiterated a "sell (d-)" rating on shares of Groupon in a report on Tuesday, June 9th. Northland Securities set a $30.00 price target on Groupon in a research report on Monday. Finally, Wall Street Zen upgraded Groupon from a "sell" rating to a "hold" rating in a research note on Saturday, August 8th. One investment analyst has rated the stock with a Buy rating, one has assigned a Hold rating and two have issued a Sell rating to the stock. Based on data from MarketBeat, the stock has a consensus rating of "Reduce" and a consensus target price of $26.00. Groupon price performance. The stock's 50-day simple moving average is $23.48 and its 200 day simple moving average is $17.38. The stock has a market capitalization of $822.25 million, a P/E ratio of -6.50 and a beta of 0.23. Groupon (NASDAQ:GRPN - Get Free Report) last issued its quarterly earnings data on Thursday, August 6th. The coupon company reported ($0.04) earnings per share for the quarter, beating the consensus estimate of ($0.06) by $0.02. The company had revenue of $124.67 million during the quarter, compared to the consensus estimate of $127.09 million. As a group, analysts expect that Groupon, Inc. will post -0.17 earnings per share for the current fiscal year. Institutional inflows and outflows. Large investors have recently bought and sold shares of the stock. Versant Capital Management Inc boosted its stake in shares of Groupon by 92.7% in the second quarter. Versant Capital Management Inc now owns 1,299 shares of the coupon company's stock valued at $31,000 after buying an additional 625 shares during the period. Quarry LP increased its stake in Groupon by 48.1% during the 3rd quarter. Quarry LP now owns 1,938 shares of the coupon company's stock worth $45,000 after acquiring an additional 629 shares during the period. Royal Bank of Canada raised its holdings in Groupon by 10.6% in the 1st quarter. Royal Bank of Canada now owns 7,618 shares of the coupon company's stock valued at $90,000 after acquiring an additional 731 shares in the last quarter. Caitong International Asset Management Co. Ltd acquired a new position in Groupon in the 3rd quarter valued at $32,000. Finally, Franklin Resources Inc. lifted its position in shares of Groupon by 6.9% during the 4th quarter. Franklin Resources Inc. now owns 21,340 shares of the coupon company's stock valued at $376,000 after acquiring an additional 1,377 shares during the period. 90.05% of the stock is owned by institutional investors. Groupon company profile. Groupon, Inc operates an online marketplace that connects subscribers with local merchants offering discounted goods, services and experiences. Through its website and mobile applications, Groupon provides time-limited deals across categories such as restaurants, travel, beauty and wellness, home services, and consumer products. Merchants partner with Groupon to attract new customers and drive foot traffic, leveraging the platform's targeted marketing tools and large subscriber base to promote special offers and vouchers. Discover more Stock Market News Options Profit Calculator Founded in Chicago in 2008 by Andrew Mason, Eric Lefkofsky and Brad Keywell, Groupon pioneered the daily-deals model, quickly growing its user community and merchant network. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. Continue following MarketBeat Before you consider Groupon, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Groupon wasn't on the list. While Groupon currently has a Reduce rating among analysts, top-rated analysts believe these five stocks are better buys. MarketBeat just released its list of the 7 hottest IPOs expected to hit Wall Street in 2026. See which companies are preparing to go public and why investors are watching closely.

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