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Overview
Grow helps businesses give their customers financial services through a single, easy-to-use technology platform. It supplies tools and modules that financial teams can use to create, manage, and deliver financial offers—like payments, lending, or wallet-like features—by integrating with leading service providers via APIs. The platform is designed so companies can customize and deploy financial services quickly without building everything themselves. Revenue comes from subscriptions, service charges, and partnerships with other financial providers. Grow differentiates itself by prioritizing simple, well-designed experiences and efficient delivery, supported by collaborations with top fintech providers to power its offerings. Its goal is to help businesses of all sizes innovate their customer engagement and streamline financial operations in a fast-changing market.
About Grow
Industries
Enterprise Software
Fintech
Financial Services
Company Size
201-500
Company Stage
Series D
Total Funding
$63.8M
Headquarters
Sydney, Australia
Founded
2017
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Simplify's Take
What believers are saying
- HESTA bought a minority stake in January 2026, signaling continued platform commitment.
- APRA's December 2025 action entrenches demand for safer administration migrations.
- Grow still won HESTA, NGS Super, and Vanguard Super Australia as reference clients.
What critics are saying
- ABC reported March 2026 liabilities near $45 million against $24 million assets.
- APRA said HESTA's migration caused severe member-service disruption and direct harm.
- If clients or lenders walk, Grow faces a cash crisis and shutdown within months.
What makes Grow unique
- DLTA uses distributed ledger technology to modernize superannuation administration and data transparency.
- Grow's Member Online and Admin Online portals add configurable member and administrator workflows.
- Australian-based cloud hosting and plug-and-play integrations reduce clients' implementation complexity.
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Funding
Total Funding
$63.8M
Below
Industry Average
Funded Over
2 Rounds
Industry standards
Benefits
Remote Work Options
Hybrid Work Options
Parental Leave
Professional Development Budget
Growth & Insights and Company News
6 month growth
↓ -3%1 year growth
↑ 0%2 year growth
↑ 3%KWM is delighted to have assisted fintech Grow Inc’s raising, enabling the company to accelerate development of its flagship high-security distributed ledger funds administration platform.
Australian superannuation fund HESTA has acquired a stake in Grow Inc, the startup that provides its administration platform, following recent regulatory action. The $101 billion fund replaced incumbent Link Administration Holdings with the venture capital-backed startup. The investment comes days after the Australian Prudential Regulation Authority imposed additional licence conditions on HESTA due to service disruptions caused by the platform transition. HESTA's decision to switch from the established sector provider to a startup represented a significant strategic shift for the fund. The financial details of HESTA's stake in Grow were not disclosed.
We share our founders’ success stories, fund and team updates and industries we love.
The super admin provider, which caused a stir last year after it nabbed HESTA from rival Link, has tapped Highbury Partners to kick off a $60 million raise.
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About Grow
Industries
Enterprise Software
Fintech
Financial Services
Company Size
201-500
Company Stage
Series D
Total Funding
$63.8M
Headquarters
Sydney, Australia
Founded
2017
Grow is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today