Grow

Grow

Fintech platform for simplified business finances

Overview

Grow helps businesses give their customers financial services through a single, easy-to-use technology platform. It supplies tools and modules that financial teams can use to create, manage, and deliver financial offers—like payments, lending, or wallet-like features—by integrating with leading service providers via APIs. The platform is designed so companies can customize and deploy financial services quickly without building everything themselves. Revenue comes from subscriptions, service charges, and partnerships with other financial providers. Grow differentiates itself by prioritizing simple, well-designed experiences and efficient delivery, supported by collaborations with top fintech providers to power its offerings. Its goal is to help businesses of all sizes innovate their customer engagement and streamline financial operations in a fast-changing market.

About Grow

Simplify's Rating
Why Grow is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Fintech

Financial Services

Company Size

201-500

Company Stage

Series D

Total Funding

$63.8M

Headquarters

Sydney, Australia

Founded

2017

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Simplify's Take

What believers are saying

  • HESTA publicly backed the MUFG deal on August 28, 2026, reinforcing customer trust.
  • Vanguard Super and NGS Super remain live reference clients, preserving revenue and credibility.
  • MUFG's deeper capital pool can fund GROW's platform development after years of cash burn.

What critics are saying

  • ABC reported March 27, 2026 that auditors flagged GROW's going-concern doubts for three years.
  • HESTA's transition triggered APRA licence conditions in January 2026, proving operational fragility.
  • If MUFG approval stalls, cash-strapped GROW faces insolvency before customer migrations finish.

What makes Grow unique

  • GROW's Corda-based DLTA gives HESTA and Vanguard a shared ledger for superannuation records.
  • HESTA switched administration to GROW in June 2025, validating its product against Link.
  • MUFG's August 2026 acquisition signals GROW's software fits a global retirement-services platform.

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Funding

Total Funding

$63.8M

Below

Industry Average

Funded Over

2 Rounds

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Below Average

Industry standards

$77M
$38.8M
Grow
$50M
Hello Fresh
$70M
Twilio
$80M
Handshake
$100M
Affirm

Benefits

Remote Work Options

Hybrid Work Options

Parental Leave

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

-4%

1 year growth

0%

2 year growth

2%
SDLT
Aug 31st, 2026
MUFG to acquire DLT based superannuation administrator GROW Inc - Ledger Insights - blockchain for enterprise.

MUFG to acquire DLT based superannuation administrator GROW Inc - Ledger Insights - blockchain for enterprise. MUFG Pension & Market Services (MPMS) has entered into a binding agreement to acquire GROW Technology Services, a fintech superannuation administration platform whose core product is built on distributed ledger technology. The Australian Financial Review reported the price at around AUD 78 million (US$56 million), roughly a third of GROW's valuation a year earlier. The deal remains subject to regulatory, shareholder and court approvals. GROW's flagship product DLTA runs on R3's Corda Enterprise blockchain. The platform uses the distributed ledger as a shared registry, giving all parties to a transaction access to a single source of truth for fund and investor data. No single party can alter a record without consensus from others in the network and privacy is preserved. The Corda connection is notable because MUFG, through a separate division, founded Progmat, Japan's largest tokenized securities platform. Progmat ran on Corda until completing a migration to Avalanche last month. While MPMS and Progmat sit in different parts of the MUFG group, the overlap means MUFG has deep institutional familiarity with the technology underpinning GROW's platform. Article continues... Want the full story? Pro subscribers get complete articles, exclusive industry analysis, and early access to legislative updates that keep you ahead of the competition. Join the professionals who are choosing deeper insights over surface level news.

Financial Standard
Aug 28th, 2026
MUFG to acquire Australian superannuation technology firm GROW Inc

MUFG Pension & Market Services has entered into a binding scheme implementation deed to acquire GROW Technology Services. The acquisition is subject to regulatory, shareholder and court approvals. MUFG said the proposed acquisition aligns with its vision to offer best-in-class solutions in pension and superannuation globally whilst strengthening its MUFG Retirement Solutions business division in Australia. MUFG Pension & Market Services chief executive Vivek Bhatia said the acquisition reflects the evolving superannuation industry and changing needs of funds for flexible administration and technology solutions. The acquisition would complement existing capabilities and technology platforms. HESTA, which switched its administration services to GROW Inc in June 2025, said it was pleased to support the proposed acquisition. Both organisations will continue operating on a business-as-usual basis during the approval process.

King & Wood Mallesons
May 18th, 2026
ASX-backed Fintech Grow continues expansion with help from KWM Fintech specialists

KWM is delighted to have assisted fintech Grow Inc’s raising, enabling the company to accelerate development of its flagship high-security distributed ledger funds administration platform.

Australian Financial Review
Jan 22nd, 2026
HESTA takes stake in admin platform Grow after APRA imposes licence conditions

Australian superannuation fund HESTA has acquired a stake in Grow Inc, the startup that provides its administration platform, following recent regulatory action. The $101 billion fund replaced incumbent Link Administration Holdings with the venture capital-backed startup. The investment comes days after the Australian Prudential Regulation Authority imposed additional licence conditions on HESTA due to service disruptions caused by the platform transition. HESTA's decision to switch from the established sector provider to a startup represented a significant strategic shift for the fund. The financial details of HESTA's stake in Grow were not disclosed.

Five V Capital
Jul 12th, 2024
Five V Capital

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