About

Guideline provides affordable and customizable 401(k) retirement plans and Individual Retirement Accounts (IRAs) for businesses of all sizes, particularly targeting small to medium-sized enterprises and specific sectors like dental practices. Their service includes end-to-end management of retirement plans, which features automatic enrollment, low monthly fees, and compliance testing. As a 3(38) fiduciary, Guideline manages investment options to ensure they benefit employees. The company operates on a subscription model, charging a low monthly fee that covers essential services, with options for additional features like profit sharing and matching. Guideline also offers Guideline Pro, a platform for financial professionals to assist clients in managing retirement plans effectively. The goal of Guideline is to make retirement planning more accessible and affordable, helping more individuals save for their future.

Simplify's Take

What believers are saying

• Increased demand for digital financial services boosts Guideline's digital-first approach.
• Partnership with QuickBooks Payroll enhances retirement benefits for small businesses.
• Guideline's new mobile app increases accessibility and user engagement.

What critics are saying

• Increased competition from QuickBooks Payroll could shift market share.
• Reliance on Vanguard poses a risk if fee structures change.
• New Starter plan and Enterprise tier may increase operational complexity.

What makes Guideline unique

• Guideline offers a flat fee per participant, unlike asset-based fee models.
• Guideline acts as a 3(38) fiduciary, managing investment options for clients.
• Guideline provides end-to-end retirement plan management, including compliance and reporting.

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