Yi Liu, General Manager of Gusto Embedded, highlights how embedded financial products can help SaaS platforms address customer pain points, improve workflows, and maximise revenue opportunities.What key factors are driving the rapid growth of Embedded Finance?. We started Gusto to create a better way for small businesses to pay their employees compliantly. That’s because small businesses and accountants told us that payroll was too complicated, too time-consuming, too stressful. We built Gusto in response, to simplify payroll and significantly reduce the emotional and time-related burdens that often come with it. Now, customers are also looking for a seamlessly integrated and customised payroll without sacrificing compliance, reliability, or a delightful user experience. To address this customer need, we’ve taken Gusto’s 13 years of experience and channeled those learnings into Gusto Embedded, our embedded payroll platform that enables other software platforms to provide a comprehensive payroll solution, tailored to their customers, and get it to market in record time

SEOUL, South Korea, Dec. 17, 2024 /PRNewswire/ - Toasty Card, a leader in digital gifting solutions, announced two major updates to its integrated digital gifting software: The expansion of its global brand catalog to 90+ countries and the launch of an innovative AI-powered design tool. These enhancements aim to meet the demand for seamless,personalized gifting solutions, elevating the way businesses reward and engage their teams and clients globally.With 51% of small to mid - sized businesses planning to increase international hiring to serve new markets, there is a high demand for tools that connect diverse, global organizations. These organizations seek seamless solutions to reward remote workers alongside their local teams.Toasty Card supports these businesses by offering gifting options in local currencies across 90+ countries. Whether it's celebrating milestones or recognizing outstanding contributions, Toasty Card removes the barriers associated with cross-border gifting, allowing businesses to deliver meaningful rewards anywhere in the world.Toasty Card also unveiled its AI design tool, an innovative approach to personalization in the digital gifting space. Enabling users to design unique gift cards for any occasion, the design tool brings a fresh wave of creativity to corporate rewards.Sungpil Kim, CEO of Toasty Card, shares his vision for this tool."At the end of the day, it's about creating unique experiences

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More. Puzzle, a San Francisco-based fintech startup, has launched an AI-powered accounting platform designed to automate up to 90% of routine tasks, allowing accountants to focus on more strategic work. In an exclusive interview with VentureBeat, Puzzle CEO Sasha Orloff outlined how the company’s new general ledger software integrates complex accounting policies directly into the platform, aiming to eliminate the need for manual spreadsheet processes.“What we’re launching now is effectively taking the general ledger, the backbone of accounting, and bringing complicated accounting logic from spreadsheets into the core accounting software,” Orloff said.The platform supports both cash and accrual accounting, offering a solution for businesses of all sizes. Orloff emphasized that the system is designed to provide real-time, accurate accounting tailored to the increasing demands of today’s fast-paced business environment, especially as the accounting industry faces a shortage of talent and growing workloads.Automating complex accounting tasks with Puzzle’s AI general ledgerPuzzle’s platform addresses the challenges of manual accounting by automating processes like revenue recognition, asset depreciation, and prepaid expenses. Traditionally, these tasks require spreadsheets, which must then be reconciled with accounting software such as QuickBooks.“In QuickBooks, you typically have to calculate things like revenue recognition, fixed assets, and prepaid expenses manually in spreadsheets,” Orloff explained