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About
Gusto provides payroll, benefits, and human resources solutions specifically designed for small to medium-sized businesses. Its platform allows users to manage payroll processing, employee benefits, and HR tasks in one integrated system, making it easier for businesses that may not have extensive HR resources. Gusto operates on a subscription-based model, offering various pricing tiers to accommodate different business needs, from startups to established companies. This flexibility in pricing and service options sets Gusto apart from competitors, as it caters to a wide range of clients. The company's goal is to simplify the management of employee-related tasks, enabling businesses to focus on growth and improving employee satisfaction.
Company Stage
Series E
Employees
1,001-5,000
Industries
Enterprise Software, Fintech
Total Funding
$686.8M
Headquarters
N/A
Founded
2011
Simplify's Take
What believers are saying
- Gusto's partnership with Nav to help SMBs overcome cash flow obstacles demonstrates its commitment to addressing critical business challenges.
- The company's continuous expansion of services, such as advanced employee benefits packages, increases its value proposition and customer retention.
- Recognition as one of the best payroll software providers highlights Gusto's strong market position and reliability.
What critics are saying
- The competitive fintech landscape requires Gusto to continuously innovate to maintain its market position.
- Dependence on small to medium-sized businesses makes Gusto vulnerable to economic downturns affecting this segment.
What makes Gusto unique
- Gusto's all-in-one platform specifically targets small to medium-sized businesses, unlike competitors who may focus on larger enterprises.
- Their tiered subscription model offers flexibility and affordability, making it accessible for a wide range of business sizes and budgets.
- Integration with popular third-party applications like QuickBooks Online and Xero enhances Gusto's usability and appeal.
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6 month growth
↑ 7%1 year growth
↑ 21%2 year growth
↑ 16%Benefits
It’s a marathon, not a sprint: Employees celebrating 5 or 10 years at Gusto enjoy a month-long sabbatical to travel and relax after all their hard work.
Meals and conversations: Free meals, snacks, and drinks to keep us fueled, but more importantly: they bring people together and foster community.
Wellness for every body: We’re proud to offer inclusive health care such as hormone treatments, gender-affirming surgery, therapy, family planning, and more.
The time you need: Our flexible PTO policy means every employee is encouraged to take the time they need now to keep doing great work, long term.
Family-friendly benefits: Fertility treatments, primary and secondary parental leave, sleep coaching, house cleaning for new parents, and more.
Be well, be you: Get free, comprehensive medical, dental, and vision benefits, plus a monthly fitness stipend and mental health resources too.
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