GGymshark designs and sells fitness apparel and accessories through its own online store and mobile app, focusing on a direct-to-consumer model that controls branding and earns higher margins. Its products are gymwear and athleisure created for a fitness-minded community, with manufacturing and design driven by the founder’s hands-on approach and evolving from a garage start-up to a global brand. The company differentiates itself through a strong, community-driven brand built largely via social media and influencer partnerships, enabling rapid feedback and product iteration while keeping costs and distribution centralized online (with a small number of physical stores). Gymshark’s goal is to expand its global presence and scale its profitable, digitally native business by growing its community, extending product lines, and entering new markets.
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Industries
Company Size
1,001-5,000
Company Stage
Private
Total Funding
$264M
Headquarters
Solihull, United Kingdom
Founded
2012
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Total Funding
$264M
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British activewear company Gymshark signed Megan Thee Stallion on October 13 to a multi-year deal as its first celebrity ambassador. The company, which built its brand on powerlifters and online fitness creators, wants to grow faster in the US and sell to more women. Sales hit a record of about $872 million in the fiscal year ended July 31, 2025. Pre-tax profit fell to about $9.3 million from around $16 million, a drop Gymshark says was intentional as it spent heavily on new stores. It opened its first permanent US stores, including a 13,000-square-foot flagship in Manhattan, and began selling through Dick's Sporting Goods. Gymshark has not disclosed the deal's value or exact length.
Gymshark CCO reveals why customer connection is key to growth. Speaking at Drapers Inner Circle Summit, Gymshark chief commercial officer Carly Natalizia explained how the retailer uses its close customer relationships to shape its range and activity. Speaking on stage at the exclusive invitation-only event for the C-suites of fashion retail businesses at London's Ham Yard Hotel yesterday (15 October), Gymshark CCO Carly Natalizia emphasised the importance of customer connection and feedback to drive growth. Natalizia revealed after the brand's recent Bratz collaboration, the Gymshark team gathered feedback at a Lift event in Miami and through social media platform Instagram to develop a second collection, which has yet to launch - the UK-based performance-led activewear brand launched the initial Bratz collaboration in June this year. "Earlier this year we did a collab with Bratz," said Natalizia. "People were they were using AI to create their own ideas of [alternative] products...We just leaned into it. Our designers immediately started to design volume two (V2) collection with Bratz, gathering feedback from people. "We got people to vote on what they liked and give us some more feedback, and all of that has been into V2, which we haven't yet announced, but it will be coming soon," she told Drapers news editor Chloe Mills in a fireside chat at the summit. Physical stores have become a touchpoint for the brand, helping customers try new products and strengthen its community, she said. "Sometimes you just want to see it first, right? You want to see it, touch it, feel it, figure out if you like the material, check out what the sizing is. You know, is it going to perform the way that you want it to?" Gymshark is also testing a permanent 20,000 sq ft gym model in Miami, considering gyms as a potential new business channel, with Miami described as a "test and learn" site. The new US-based gym, "The Gymshark Lifting Club", is located in Wynwood, Miami. The gym marks the Birmingham-founded brand's entry into a new vertical market, its first since opening its debut bricks-and-mortar store on London's Regent Street in 2022.
Megan Thee Stallion named Gymshark's first celebrity ambassador. 1 week ago October 15, 2026 Megan Thee Stallion has been named Gymshark's first celebrity ambassador, joining the athletic apparel brand's global Athlete program through a multi-year partnership. Announced Tuesday, October 13, the collaboration introduces the Houston rapper as the face of the "Megan Does Gym" campaign, which encourages women to incorporate fitness into their everyday lives. The partnership comes as Megan continues sharing her fitness journey with fans, regularly documenting her workouts and progress on social media. For the campaign, she trains alongside women from Gymshark's fitness community, incorporating weightlifting, Pilates and her signature "Stallion Kicks" into the promotional visuals. "Fitness has become such an important part of my life, so I'm really excited to partner with Gymshark," Megan said in a statement. The Grammy-winning rapper also spoke about the benefits of exercise for physical and mental health, encouraging people to find routines that work for them and remain consistent with their training. Gymshark founder and CEO Ben Francis also welcomed Megan to the brand in a LinkedIn post, explaining that the company wanted its first celebrity partnership to reflect its commitment to fitness rather than simply working with a recognizable name. "I didn't want us to partner with someone just because of their name," he wrote, adding that Megan's dedication to training made her a natural fit for the company. Alongside the campaign, Gymshark has introduced a selection of Megan's favorite workout apparel through its website, where fans can shop pieces featured in the promotional visuals. The partnership also includes an upcoming release of red SoftSense shorts, scheduled to launch October 22. Tahisha Charles is a music journalist and founder of MIIXTAPECHIICK, an independent hip-hop and R&B music and entertainment publication. Her reporting includes music news, artist coverage and legal cases involving the music industry. You may like. Snoh Aalegra announces 'Legendary Love' album, shares new single 'I Love You' 9 hours ago October 22, 2026 Max Montgomery Snoh Aalegra has announced her fourth studio album, Legendary Love, arriving November 13 via Stem. The 13-track project will mark her first full-length release in five years, following 2021's Temporary Highs in the Violet Skies. Along with the announcement Wednesday (Oct. 21), Aalegra released her new single "I Love You" and an accompanying music video. The new record features Nile Rodgers on guitar and Raphael Saadiq on bass. Aalegra co-wrote the song with longtime collaborator Joel Compass and co-produced it alongside Compass and Josh Grant. The single also arrived with a performance video directed by Alfred Marroquín. Legendary Love was written and recorded over two and a half years, with the project inspired by a personal connection that never fully developed. Aalegra said the experience influenced both her music and her understanding of love. "I don't think the greatest love stories are measured by how long they last. They're measured by who they ask you to become," she said in a statement. She also explained that working on the album brought her back to the R&B music she grew up listening to. In addition to Rodgers and Saadiq, Aalegra worked with several producers and songwriters throughout the project, including Babyface, Jimmy Jam, Terry Lewis, Daniel Caesar, Dahi and Mustafa. The announcement follows the October 14 release of "Karma," which marked Aalegra's first official single since 2023. As previously reported by miixtapechiick.com, she previewed an unreleased song titled "Run Free" earlier this month while launching ALegendaryLove.com. At the time, the website hinted at another album, but Aalegra had not confirmed its title or release date. Legendary Love serves as the follow-up to Temporary Highs in the Violet Skies, which featured appearances from Tyler, The Creator and James Fauntleroy. The album is available to pre-save ahead of its November 13 release.
Gymshark enlists Megan Thee Stallion as first celebrity ambassador. Gymshark has announced US rapper Megan Thee Stallion as the newest addition to its athlete programme and the brand's first celebrity ambassador. Megan Thee Stallion will feature in the brand's new global campaign, which launched on 13 October, marking the next chapter of Gymshark's global "We Do Gym'"platform: Megan Does Gym. Built around her own training philosophy and routine, including a mix of pilates, HIIT and weight training, the campaign brings her "Hot Girl Coach" persona into the world of fitness. Megan Thee Stallion said: "Fitness has become such an important part of my life, so I'm really excited to partner with Gymshark. "I'm a big believer that working out has a powerful impact on your physical and mental health, and it's just one of the best forms of self-love and building confidence. We all approach fitness differently, so I just want to encourage everyone to find the best routine that works for them, show up consistently and take on the gym with confidence." As part of the partnership, Megan Thee Stallion joins Gymshark's global athlete programme, which spans elite competitors, coaches and creators, who use their platforms to motivate people to train and build confidence. Carly Natalizia, chief commercial officer at Gymshark, said: "Championing strong women has been part of Gymshark's DNA since day one - not just physical strength, but the confidence to be completely yourself. "We've always believed the gym is where women build themselves twice over: their bodies and their minds. Megan embodies that better than almost anyone we could imagine: she is unapologetic, she trains to get stronger, to clear her mind, and to keep growing."
Gymshark names Megan Thee Stallion as first-ever celebrity ambassador. Tom Bottomley 14 October 2026 Gymshark has named Grammy Award-winning American rapper and entrepreneur Megan Thee Stallion as its first-ever celebrity ambassador. The multi-year partnership marks the next chapter of Gymshark's 'We Do Gym' platform, under the banner of 'Megan Does Gym'. A new global campaign launching today, featuring Megan Thee Stallion training alongside women from Gymshark's network - lifting weights and flexing muscles - "brings the same confidence and discipline that defines her music to her relationship with the gym". Built around the singer/songwriter's own training philosophy and routine, including a mix of Pilates, HIIT, and weight training, the campaign shot by Jack Bridgland brings Megan's "Hot Girl Coach" persona into the world of fitness, all while showcasing the brand's latest training gear. Through the campaign, she invites the 'Hotties' - her famously devoted fanbase - and Gymshark's training community to build a routine "grounded in consistency and self-investment". Carly Natalizia, Chief Commercial Officer at Gymshark, said: "Championing strong women has been part of Gymshark's DNA since day one - not just physical strength, but the confidence to be completely yourself. Theindustry has always believed the gym is where women build themselves twice over: their bodies and their minds. "Megan embodies that better than almost anyone we could imagine, as she trains to get stronger, to clear her mind and to keep growing. That's exactly the story we've built this brand around. Megan is living proof of something we've believed since the beginning, that confidence is built." Megan Thee Stallion added: "Fitness has become such an important part of my life, so I'm really excited to partner with Gymshark. I'm a big believer that working out has a powerful impact on your physical and mental health and it's just one of the best forms of self-love and building confidence. "We all approach fitness differently, so I just want to encourage everyone to find the best routine that works for them, show up consistently and take on the gym with confidence." As part of the long-term partnership, the rapper joins Gymshark's global Athlete programme, a collective that spans elite competitors, coaches and creators, all using their platforms to motivate people to train and build confidence. The campaign will appear across Gymshark's paid and owned channels, retail touchpoints and as out-of-home (OOH) ads, with a dedicated online and in-store shopping experience where fans can shop the campaign looks alongside Megan Thee Stallion's own Gymshark favourites.
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Industries
Company Size
1,001-5,000
Company Stage
Private
Total Funding
$264M
Headquarters
Solihull, United Kingdom
Founded
2012
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs