Gymshark appoints Carly Natalizia as chief commercial officer. British gym and fitness apparel brand Gymshark has promoted chief digital officer Carly Natalizia to chief commercial officer to oversee the company's omnichannel journey and digital optimisation. Natalizia, who has been with Gymshark for four years, will be responsible for Gymshark's ongoing journey to becoming a fully omnichannel business, including introducing new products and scaling new business channels, as well as continuing to lead the ongoing optimisation of Gymshark's digital journey "to better serve its community". In her new role, Natalizia will continue to report directly to Gymshark founder and chief executive Ben Francis. Commenting on the promotion, Francis said in a statement: "During Carly's four-year tenure at Gymshark, first as vice president of marketing and, more recently, as chief digital officer, she has made an exceptional contribution for which I am extremely grateful. She brings a unique and highly valuable perspective, combining unrivalled digital expertise with a deep understanding of our customers. "As we continue our journey toward becoming the most iconic British brand of all time, I can think of no one better suited to lead and advance our commercial function." Natalizia added: "In the four years I've been at Gymshark, the company has experienced a huge amount of growth and transformation, and has provided the perfect environment for me to do the same. Since joining the cohort of chiefs two years ago and now stepping into the role of chief commercial officer, I am so proud to be able to evolve in sync with the brand. "The opportunity to oversee our commercial activities, as we continue on our journey to become a wholly omnichannel brand, while not losing that critical digital experience, is something I'm wildly passionate about. I can't wait to play my part in ensuring Gymshark becomes a 100-year brand." Gymshark has been on a growth trajectory in recent years, growing into a community of more than 20 million people across over 200 countries, from its starting point in Birmingham, UK, in 2012. As well as expanding its global digital footprint, Gymshark has also been opening physical stores to drive growth, including flagship stores in London, Amsterdam, Dubai, and Manchester, and most recently in New York City.

Athletic brand flagship stores. Gymshark launches its first US flagship store in downtown NYC. Gymshark has officially opened its first US flagship store in NoHo, New York, marking a significant milestone for the fitness brand and community. Located at 11 Bond St, the three-story, 13,000-square-foot space celebrates New York culture with design touches such as a Liberty Green color palette, bespoke mini-bodegas featuring exclusive NY-only merchandise, subway-inspired registers, and even pizza weights. The store also offers Gymshark's 1-2-1 shopping service, giving athletes personalized guidance to find gear that supports their fitness goals. The grand opening on December 13 drew thousands of fans eager to explore the space and shop the collection, introducing much of Gymshark's online community to its new physical space. This launch follows a series of recent expansions in New York. 1. Personalized Shopping Experiences - Athletic brands are increasingly offering tailored in-store services to cater to individual customer needs and enhance their purchasing journey. 2. Cultural Localization in Retail Design - Retail spaces are incorporating local cultural elements into their design to create a more immersive and relatable shopping environment for regional customers. 3. Hybrid Digital-physical Retail Strategies - Brands are bridging their online and offline communities by translating digital experiences and offerings into physical retail spaces to engage consumers consistently across platforms. 1. Retail Technology - Advancements in retail tech are enabling more interactive and personalized shopping experiences through data-driven insights and in-store innovations. 2. Fitness and Wellness - The fitness industry continues to grow as consumers seek personalized equipment and attire that align with their unique health and wellness goals. 3. Urban Lifestyle and Culture - As cities evolve, the interplay between urban culture and consumer experiences is becoming a focal point for businesses looking to resonate with local communities.

Gymshark taps Dick's Sporting Goods for first US wholesale deal. The deal, which brings Gymshark's cult-favorite workout gear to Dick's House of Sport stores across the U.S., marks the u.k.-based activewear brand's latest move to capture the american market. Gymshark is teaming up with retail giant Dick's Sporting Goods to expand its U.S. footprint and bring its cult-favorite activewear to more Americans, making Dick's the brand's first-ever U.S. wholesale partner. The collaboration comes just days after the opening of Gymshark's first permanent U.S. store at Roosevelt Field Mall, the largest mall on Long Island and second-largest in New York. A flagship location is also reportedly in the works for later this year at 11 Bond Street in New York City. Launching Friday, October 24, Gymshark's apparel and accessories will roll out to 12 Dick's House of Sport locations nationwide. Each store will feature a fully branded Gymshark space, complete with athlete mannequins modeled after Gymshark ambassador and three-time Mr. Olympia Men's Physique Champion Ryan Terry and custom fixtures made from real weight plates. The brand has differentiated itself from female-focused activewear rivals by offering both men's and women's apparel lines and footwear - and by being bold in its marketing approach to gym-goers. The collection will be found at Dick's House of Sport locations in Jersey City, New Jersey; Ross Park, Pennsylvania; Polaris, Ohio; Miami, Florida; Glendale, Arizona; Dallas and Baybrook, Texas; Minnetonka, Minnesota; Knoxville, Tennessee; Boston, Massachusetts and Tampa, Florida. The House of Sport location in Kennesaw, Georgia will be available beginning October 29. "When we started to look for our first wholesale partner in North America, there were two things we knew we had to have in common - that they were an iconic brand and that they would be able to bring the authentic Gymshark experience to their community," Mitch Healey, director of retail and wholesale for North America at Gymshark, said. "Dick's Sporting Goods just leapt off the page. The spaces look incredible, and the community will immediately feel like they are in a Gymshark space the moment they see it." Founded in 2012 by Ben Francis, who became the U.K.'s youngest billionaire in 2023 following a garage-to-riches rise, Gymshark has favored steady growth over flash, despite past chatter about a possible IPO. The Dick's partnership builds on a series of brand activations that have helped Gymshark keep its community engaged offline. Earlier this year, the company hosted #LiftMiami, a two-day event that drew more than 11,000 attendees and revived its cult-favorite Onyx collection with a pop-up in New York's West Village. Gymshark also continues to grow its presence through initiatives like its Gymshark Run Club, which began in Birmingham in 2018 with a few employees logging miles after work and now spans London's Regent Street and Stratford with weekly 5K runs open to runners of all levels.