The growing importance of seamless, customer-centric financial solutions has transformed today’s digital economy. And innovations like embedded lending have revolutionized the financial services ecosystem by increasingly placing small and medium-sized businesses (SMBs) at the center of this transformative shift. In the new, emerging financial services landscape, SMBs are now wielding unprecedented influence over the development and delivery of financial products — making the digital commerce landscape more deterministic rather than reactive. Instead of choosing to accept certain forms of payment due to a fear of missing out (FOMO) on customer business, or playing catch-up to their larger peers and competitors, SMBs are now finding themselves able to design each step of the commerce experience to deliver the outcome they ultimately desire

Gynger, the embedded financing platform for technology purchases, has raised $20 million in Series A funding, led by PayPal Ventures, with participation from Gradient Ventures, Velvet Sea Ventures, BAG Ventures and Deciens Capital.

New York - Gynger, a platform specializing in providing capital to companies for technology purchases, has secured $20 million in a Series A funding round led by PayPal Ventures, as exclusively disclosed to TechCrunch.