Overview

HPOne provides technology-driven sales and marketing services for the health and Medicare insurance markets. The company operates online marketplaces where consumers compare and enroll in plans, while also managing outsourced contact centers and lead generation for insurance carriers. Unlike traditional brokers, HPOne acts as a strategic partner by offering specialized tools to help health plans improve their quality ratings and transition retirees to new payment models. Its goal is to help insurance providers grow their membership and retain customers through a cost-effective, digital-first enrollment process.

Simplify's Take

What believers are saying

• Lightyear Capital acquired majority stake in June 2020.
• Kinney Drugs partnered for Medicare Part D comparisons.
• Two-thirds of management promoted from within.

What critics are saying

• eHealth undercuts leads pricing by 20-30% with AI.
• CMS revokes authorization for lead disclosure failures.
• GoHealth captures 25% carrier partnerships via acquisition.

What makes Health Plan One unique

• HPOne launched integrated cloud-based sales platform in 2012.
• Stars Solutions boosts Medicare plans' quality ratings.
• Authorized CMS Web Broker Entity since 2013.

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Funding

Total Funding

$6.5M

Below

Industry Average

Funded Over

1 Rounds

$6,500,000

Series A

Apr 2008

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.

Series A Funding Comparison

Below Average

Industry standards

Ind Avg. $15M

$3.7M

$5M

$6.5M

$8.2M

$15M

$30M