HUB24

HUB24

Integrated wealth platform, tech and data

Overview

HUB24 provides an integrated platform, technology and data solution set for the wealth-management industry, including HUB24’s platform for managing investments and advice, Class SMSF software for trust accounting and compliance, and myprosperity’s client portal for adviser–client collaboration. The HUB24 platform handles administration and investment data, Class automates SMSF administration and compliance tasks, and myprosperity offers a secure space for clients to view and share financial information with their advisers. The ecosystem emphasizes automation, data integration and connective workflows to improve adviser efficiency and client experience, and it is widely recognized as a leading platform in Australia. The goal is to help more Australians access financial advice and build better financial futures through easier-to-use technology and better service delivery.

About HUB24

Simplify's Rating
Why HUB24 is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Company Size

501-1,000

Company Stage

IPO

Headquarters

Sydney, Australia

Founded

2007

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Simplify's Take

What believers are saying

  • FY26 underlying performance improved sharply, with half-year EBITDA up 35% and NPAT up 60%.
  • HUB24’s TAL launch addresses retirement demand; 52% of pension members withdraw minimums.
  • Finura Digital’s Advice Designer and Review Designer should boost adviser productivity and stickiness.

What critics are saying

  • Netwealth and CFS are copying retirement and advice features, squeezing pricing by 2027.
  • FY26 inflows included large migrations; normalized growth faces tougher comparisons in FY27.
  • HUB24 depends on adviser-channel adoption; licensees adopting in-house stacks could commoditize the platform.

What makes HUB24 unique

  • HUB24 reached $164.3 billion FUA and $18.9 billion FY26 net inflows.
  • HUB24 launched TAL lifetime super on May 20 2026, deepening retirement capabilities.
  • HUB24 built myhub with Class, myprosperity, Finura, and VBP for integrated advice workflows.

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Benefits

Health Insurance

Remote Work Options

Professional Development Budget

Conference Attendance Budget

Wellness Program

Mental Health Support

Phone/Internet Stipend

Home Office Stipend

Family Planning Benefits

Stock Price

Company News

APRA
May 29th, 2026
APRA imposes additional licence conditions on HTFS Nominees Pty Limited.

APRA imposes additional licence conditions on HTFS Nominees Pty Limited. Friday 29 May 2026 The Australian Prudential Regulation Authority (APRA) has imposed additional licence conditions on HTFS Nominees Pty Limited (HTFS) to address prudential concerns relating to its investment governance and member outcome frameworks and practices, including oversight of platform investment options made available to super fund members. HTFS acts as trustee for HUB24 Super Fund which has approximately 165,000 member accounts and over $55 billion in funds under management. The imposition of additional licence conditions follows APRA's thematic review of the investment governance, strategic planning and member outcomes practices of superannuation trustees that offer platforms ('Platform Trustees'). Broadly, the review identified deficiencies in HTFS's onboarding processes and practices for new investment options, investment option monitoring and reporting, management of conflicts of interest and approach to member outcomes. Specifically, APRA's review of HTFS identified concerns in relation to: * lack of sufficiently rigorous, well-defined and consistently applied investment option selection criteria; * quality of operational and investment due diligence undertaken for new investment options, including insufficient consideration and management of conflicts of interest and poor documentation; * design and operational effectiveness of investment option monitoring and reporting frameworks in identifying and responding to performance and risk concerns; * management of potential conflicts of interest, particularly where key decision-makers hold senior leadership positions within the parent or group, and governance arrangements lack an independent trustee voice; and * assessment and oversight of member outcomes, including the implementation of controls to minimise potential harm to previously advised members. Under the additional licence conditions, effective 29 May 2026, HTFS is required to: * appoint an independent expert to undertake separate reviews of its platform investment menus and frameworks governing investment governance, conflicts management, strategic objectives and member outcomes; * develop and implement an uplift plan to address identified gaps, and provide APRA with assurance that remediation actions are complete and operating effectively to address those gaps; and * undertake a further review of its investment menu against the enhanced investment governance requirements to determine ongoing suitability of each investment option. HTFS must also refrain from onboarding certain new high-risk investment options to its platform until an independent expert confirms the option has gone through an adequate onboarding process and an accountable person attests that all reasonable steps were taken to ensure the option is in members' best financial interests. APRA notes HUB24 Limited's ASX announcement dated 21 April 2026 that it has exercised its option to acquire HTFS from EQT Holdings, subject to regulatory approvals. The licence conditions will apply notwithstanding any change of ownership to HUB24 Limited, which may implement new investment governance and oversight practices for HTFS. APRA Chair John Lonsdale said: "This is the fifth Platform Trustee that APRA has taken enforcement action against and reflects APRA's sustained focus on addressing prudential weaknesses identified through its review of Platform Trustees. "Alongside enforcement action, APRA is closely supervising other in-scope Platform Trustees where improvement is necessary. APRA will continue to oversee the delivery of required actions and will hold trustees to account where they fail to make timely and sustainable improvements to investment governance and member outcomes. "As part of this ongoing focus, we will also consider whether further enhancements to the relevant prudential standards and guidance are necessary." Media enquiries Contact APRA Media Unit, on +61 2 9210 3636 All other enquiries For more information contact APRA on 1300 558 849. The Australian Prudential Regulation Authority (APRA) is the prudential regulator of the financial services industry. It oversees banks, mutuals, general insurance and reinsurance companies, life insurance, private health insurers, friendly societies, and most members of the superannuation industry. APRA currently supervises institutions holding $9.8 trillion in assets for Australian depositors, policyholders and superannuation fund members.

Financial Standard
May 21st, 2026
HUB24 expands retirement options with TAL.

HUB24 expands retirement options with TAL. HUB24 wasted no time to respond to CFS's move to expand its retirement offering, now launching a lifetime super solution with TAL. InvestSMART Group has agreed to sell the Intelligence Investor business to another listed entity to better focus on its proprietary digital advice, separately managed accounts and investor wealth platform. UniSuper has partnered with online estate planning platform Safewill in a pilot program aimed at simplifying the Will creation process for members and improving awareness around estate planning and superannuation beneficiary nominations. Videos. Further Reading

Yahoo Finance
Apr 3rd, 2026
HUB24 earnings per share surge 79% to $0.85 as revenue grows 24% to $294.5M

HUB24, an ASX-listed company, has demonstrated strong earnings growth, with earnings per share surging 79% year-on-year from AU$0.73 to AU$1.30. The company maintained stable EBIT margins whilst growing revenue 24% to AU$453 million over the past year. The technology firm's three-year EPS growth has been particularly notable, though the company cautions that using these figures for long-term estimates may be misleading due to the rapid pace of expansion. Insider ownership appears robust, with management holding AU$204 million worth of shares, suggesting strong alignment between executives and shareholders. This substantial stake demonstrates management's commitment to the company's future performance. The combination of profitability, revenue growth and significant insider investment positions HUB24 as a company worth watching for investors prioritising earnings growth.

Adviser Ratings
Nov 20th, 2025
HUB24 unveils integrated solution targeting adviser productivity

HUB24 unveils integrated solution targeting adviser productivity. Article link: https://www.moneymanagement.com.au/news/financial-planning/hub24-unveils-integrated-solution-targeting-adviser-productivity At the FAAA Congress in Perth this week, fintech firm HUB24 announced it is developing an integrated advice solution, myhub, to address productivity challenges in the industry. According to Adviser Ratings' Q3 2025 Musical Chairs report, September ended with some 15,447 individuals on the Financial Adviser Register (FAR) after half of the quarter's gains were wiped out by advisers exiting the profession, while the report suggested further losses are expected by the end of the year. As a result, HUB24 suggested that the profession is now facing a significant "capacity gap", with demand for advice in Australia remaining high and advisers unable to meet this, making technology a key tool in boosting efficiency. In order to address this challenge, HUB24 is in the process of developing myhub, an ecosystem concept designed to provide advisers integrated access to HUB24 Group capabilities, including the HUB24 platform, Class and myprosperity, as well as services and solutions from Vital Business Partners (VBP) and Finura Digital. The new offering will also leverage AI-powered natural language prompting to support process efficiency, while prioritising flexibility to enable integration with applications developed by practices and licensees. This, the firm said, will allow advisers to streamline tasks such as client meeting preparation, scenario modelling, client goal tracking, statement of advice (SOA) creation, and compliance checks within a single, secure ecosystem. According to HUB24's director of strategic development, Jason Entwistle, the key to unlocking productivity is removing inefficiencies in the advice implementation process. "While platforms such as HUB24 have enhanced productivity in areas like portfolio management and reporting, there are still many inefficient processes within an advice practice, which have not been addressed due to the lack of investment in high quality accessible data, industrial scale technology, and innovation." He added: "While platforms such as HUB24 have enhanced productivity in areas like portfolio management and reporting, there are still many inefficient processes within an advice practice, which have not been addressed due to the lack of investment in high quality accessible data, industrial scale technology, and innovation." The new solution will commence a pilot program in early 2026 for licensees, advice networks and advisers to assist HUB24 in co-designing myhub. This announcement closely follows another announcement from HUB24, who earlier this week confirmed it had taken an equity stake in Finura Digital to support the development of cloud-based platform Advice Designer. Launched earlier this year, the Advice Designer platform helps automate advice processes and cut down SOA creation time significantly. This investment, the firm said, will accelerate the development of the platform. Entwistle said: "We're delighted to be working with the team at Advice Designer to enhance adviser productivity by streamlining advice document creation, making the process simpler, more efficient and delivering better client experiences."

Financial Standard
Nov 19th, 2025
HUB24 takes stake in Finura Digital

HUB24 has taken an equity stake in Finura Digital and will introduce an "ecosystem concept" to provide access to advice technology solutions.

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