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HUB24

Integrated wealth platform, tech and data

Overview

HUB24 provides an integrated platform, technology and data solution set for the wealth-management industry, including HUB24’s platform for managing investments and advice, Class SMSF software for trust accounting and compliance, and myprosperity’s client portal for adviser–client collaboration. The HUB24 platform handles administration and investment data, Class automates SMSF administration and compliance tasks, and myprosperity offers a secure space for clients to view and share financial information with their advisers. The ecosystem emphasizes automation, data integration and connective workflows to improve adviser efficiency and client experience, and it is widely recognized as a leading platform in Australia. The goal is to help more Australians access financial advice and build better financial futures through easier-to-use technology and better service delivery.

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About HUB24

Simplify's Rating
Why HUB24 is rated
B+
Rated A on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Company Size

501-1,000

Company Stage

IPO

Headquarters

Sydney, Australia

Founded

2007

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Simplify's Take

What believers are saying

  • FY26 underlying EBITDA rose 30% to A$211.4 million, with 42.2% margins.
  • HUB24 market share reached 9.9% by 31 March 2026, the industry's largest gain.
  • TAL lifetime income launch and myhub pilot in 2026 deepen product stickiness.

What critics are saying

  • AustralianSuper now owns 5.71% on 18 September 2026, signaling activist scrutiny.
  • Competing platforms from CFS, TAL, and Challenger intensify retirement-product churn through 2026.
  • FY28 FUA target of A$186-200 billion demands flawless execution; a miss crushes multiples.

What makes HUB24 unique

  • HUB24 built 37% adviser penetration by June 2026, up from 21% in 2022.
  • FY26 platform net inflows hit A$18.9 billion, ranking first for ten straight quarters.
  • myhub bundles HUB24, Class, myprosperity, VBP, and Finura into one adviser ecosystem.

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Benefits

  • Health Insurance
  • Remote Work Options
  • Professional Development Budget
  • Conference Attendance Budget
  • Wellness Program
  • Mental Health Support
  • Phone/Internet Stipend
  • Home Office Stipend
  • Family Planning Benefits

Stock Price

Company News

Financial Standard
Oct 13th, 2026
HUB24 boosts adviser engagement with new hire.

HUB24 boosts adviser engagement with new hire. The latest issue of Financial Standard now available as an e-newspaper Executive Appointments | / | / | / | / | HUB24 boosts adviser engagement with new hire BY MATTHEW WAI | TUESDAY, 13 OCT 2026 12:13PM HUB24 has appointed an executive hiring from Allianz Retire+ to oversee its technical services functions for better engagement with advisers. Justine Marquet has joined the platform as head of technical services, a role she held with Allianz Retire+ for the past three years. At HUB24, she leads the technical services function, and will work to increase adviser knowledge, engagement and strategy adoption, while developing digital tools to enhance advice strategies. She brings close to three decades of experience across the financial services industry, with an emphasis on life insurance. Prior to Allianz Retire+, Marquet served as head of technical services, research and regulatory change at MLC Life, where she also held other leadership positions for more than three years. HUB24 has been expanding its leadership suite, with the company having appointed Jason Hair to the newly created role of chief operating and innovation officer in August, while welcoming Andrew Fomica to the board earlier this year. HUB24 said it was pleased to welcome Marquet to the company. "Justine joins our growth leadership team with almost three decades of experience across financial services, bringing deep technical expertise and a strong understanding of the advice industry," HUB24 said. "Justine will also contribute to the ongoing evolution of our product and platform strategy. We're excited to have Justine on board and look forward to the expertise, insight and industry perspective she will bring to HUB24." Allianz Retire+ partners with AIA Meanwhile, Allianz Retire+ has partnered with AIA Australia to work with super funds, wealth platforms, financial advisers and retirement service providers to improve health and wellbeing of Australians. Under the partnership, AIA will use AIA Vitality, a science-backed behavioural to urge early retirement planning, while Allianz Retire+ will provide its Allianz Guaranteed Income for Life (AGILE) offering. Commenting, Allianz Retire+ chief executive David Kane said: "The strategic partnership comes at an important point for Australia's retirement system, as government and regulators increasingly call for solutions that give Australians greater confidence and certainty in retirement." "Allianz Retire+ is experiencing positive momentum as advisers, superannuation funds and retirees increasingly recognise the value of retirement income solutions, including AGILE. This reflects a broader shift in how Australians are preparing for retirement and managing longevity risk. "This strategic partnership with AIA Australia builds on that momentum and strengthens our ability to meet rising demand across the market. By bringing together Allianz Retire+'s retirement income expertise and AIA Australia's strengths in health, wellbeing and customer engagement, we can help more Australians retire with confidence and achieve better retirement outcomes." AIA Australia chief executive Damien Mu added the insurer is focused on helping people live healthier. "We know that people are currently living longer, but they're not necessarily spending their later years in good health; and financial security plays a big part in someone's overall wellbeing. This is why we're partnering: we bring our expertise in lifelong engagement and wellbeing to the table, to combine with the Allianz Retire+ market-leading retirement income guarantee," Mu said. "We're excited about the opportunity for this partnership to provide the two-fold solution to the retirement puzzle: lifetime income security alongside a healthy and comfortable life." Read more: Allianz Retire+, AIA Australia, AGILE, Justine Marquet, AIA Vitality, Andrew Fomica, Damien Mu, David Kane, Jason Hair, MLC Life VIEW COMMENTS Related News | | | AIA snags Acenda head of products | | | | AIA Australia rolls out TPD CORE | | | | FEATURE | Group insurance | Dusk to dawn | | | | CBA, Colonial First State settle class action for $249m | | | | AIA Australia rejigs retail team, appoints new lead | | | | AIA Australia reveals stark gender divide in IP claims | | | | Allianz Retire+ channels super directly to lifetime income | | | | HUB24 expands C-suite with innovation role | | | | Acenda in the hot seat over enterprise agreement | | | | BT appoints new head of strategy Editor's choice. L1 Group has offloaded Platinum Investment Management Limited (PIML) to Equity Trustees (EQT), handing over the responsible entity (RE) role for the Platinum funds while keeping investment management in-house. LGT Wealth Management has poached Koda Capital's 2025 top-rated adviser and partner Frank Macindoe. CareSuper has introduced several changes to its investment options and beneficiary nominations. Fortnum Private Wealth will pay a penalty of $1.35 million and ASIC's costs to resolve legal proceedings against the firm over a cyber governance matter which occurred between April 2021 and May 2023. Further Reading

Kalkine Media
Sep 22nd, 2026
AustralianSuper acquires 5.71% stake in HUB24, becomes substantial shareholder

AustralianSuper Pty Ltd became a substantial shareholder in HUB24 Limited on 18 September 2026, acquiring 4,671,812 ordinary shares representing 5.71% voting power. The shares are registered under JPMorgan Nominees Australia Ltd. The Form 603 Notice of Initial Substantial Holder was filed on 22 September 2026 by Amar Rashid, Principal of Portfolio Compliance Fund Services, in accordance with Section 671B of the Corporations Act 2001. Annexure A details multiple transactions over four months leading to the substantial holding. Key acquisitions include 87,141 shares purchased on 30 June 2026 for $6,330,613.45, 96,478 shares on 1 July 2026 for $7,402,705.72, and 95,225 shares on 2 July 2026 for $7,218,256.63, all settled in cash.

SaasRise
Aug 18th, 2026
HUB24 posts record FY26 earnings as platform business scales.

HUB24 posts record FY26 earnings as platform business scales. SaasRise - Aug 18, 2026 HUB24 Ltd posted record FY26 results, with underlying EBITDA climbing 30% to A$211.4 million and statutory NPAT up 51% to A$120.2 million. The growth stems from an expanding adviser base, new licensee agreements, and a platform that now exceeds A$1 billion in funds under administration. Why it matters. HUB24's record earnings illustrate how a focused PaaS strategy can generate high-margin, recurring revenue in a heavily regulated industry. For SaaS operators, the company's ability to grow both the adviser base and the assets they manage demonstrates the power of expansion revenue - adding value per existing customer rather than relying solely on new sales. The firm's roadmap, which includes a trustee acquisition and a modular ecosystem, highlights a trend toward deeper integration and data-centric services that can create defensible competitive advantages. The broader fintech ecosystem can take cues from HUB24's approach to product-led growth within a sales-driven market. By delivering tangible outcomes for financial advisers - such as streamlined compliance and richer client reporting - the platform drives higher net-retention rates and positions itself for cross-sell opportunities across its suite of solutions. This playbook may inspire other vertical SaaS players to double down on platform consolidation and ecosystem development as a path to scale. Key points. * Underlying EBITDA rose 30% to A$211.4 million (≈US$140 million) in FY26. * Statutory NPAT increased 51% to A$120.2 million (≈US$79 million). * Active advisers grew 11% to 5,649, with 148 new licence agreements signed. * Integrated platform funds under administration exceeded A$1 billion. * FY28 platform FUA target set at A$186-200 billion, excluding PARS FUA. Analysis. HUB24's FY26 results are a textbook case of how vertical SaaS can achieve outsized growth by embedding itself in the core workflow of a regulated industry. The platform's ability to capture a larger slice of the adviser-client relationship translates into higher average revenue per user (ARPU) and stronger net-retention - key levers for any SaaS business seeking sustainable expansion. Moreover, the move to acquire its own trustee signals a strategic shift toward owning more of the value chain, reducing reliance on third-party custodians and potentially improving gross margins. From a market perspective, HUB24's trajectory aligns with a broader shift toward platform consolidation in fintech. As advisers demand more integrated solutions - spanning compliance, reporting, and client engagement - platform providers that can deliver a unified stack will command premium pricing and higher switching costs. The upcoming myhub ecosystem could act as a catalyst for network effects, turning the platform into a marketplace for third-party add-ons and data services, much like the app ecosystems seen in larger SaaS firms. Looking forward, the key risk lies in execution. Scaling from A$1 billion to the FY28 target of up to A$200 billion in FUA will require not just product innovation but also disciplined capital allocation and regulatory navigation. If HUB24 can maintain its EBITDA margin trajectory while expanding its adviser base, it will set a new benchmark for platform-centric fintech SaaS models and likely attract strategic interest from global private-equity players seeking exposure to Australia's superannuation market.

APRA
May 29th, 2026
APRA imposes additional licence conditions on HTFS Nominees Pty Limited.

APRA imposes additional licence conditions on HTFS Nominees Pty Limited. Friday 29 May 2026 The Australian Prudential Regulation Authority (APRA) has imposed additional licence conditions on HTFS Nominees Pty Limited (HTFS) to address prudential concerns relating to its investment governance and member outcome frameworks and practices, including oversight of platform investment options made available to super fund members. HTFS acts as trustee for HUB24 Super Fund which has approximately 165,000 member accounts and over $55 billion in funds under management. The imposition of additional licence conditions follows APRA's thematic review of the investment governance, strategic planning and member outcomes practices of superannuation trustees that offer platforms ('Platform Trustees'). Broadly, the review identified deficiencies in HTFS's onboarding processes and practices for new investment options, investment option monitoring and reporting, management of conflicts of interest and approach to member outcomes. Specifically, APRA's review of HTFS identified concerns in relation to: * lack of sufficiently rigorous, well-defined and consistently applied investment option selection criteria; * quality of operational and investment due diligence undertaken for new investment options, including insufficient consideration and management of conflicts of interest and poor documentation; * design and operational effectiveness of investment option monitoring and reporting frameworks in identifying and responding to performance and risk concerns; * management of potential conflicts of interest, particularly where key decision-makers hold senior leadership positions within the parent or group, and governance arrangements lack an independent trustee voice; and * assessment and oversight of member outcomes, including the implementation of controls to minimise potential harm to previously advised members. Under the additional licence conditions, effective 29 May 2026, HTFS is required to: * appoint an independent expert to undertake separate reviews of its platform investment menus and frameworks governing investment governance, conflicts management, strategic objectives and member outcomes; * develop and implement an uplift plan to address identified gaps, and provide APRA with assurance that remediation actions are complete and operating effectively to address those gaps; and * undertake a further review of its investment menu against the enhanced investment governance requirements to determine ongoing suitability of each investment option. HTFS must also refrain from onboarding certain new high-risk investment options to its platform until an independent expert confirms the option has gone through an adequate onboarding process and an accountable person attests that all reasonable steps were taken to ensure the option is in members' best financial interests. APRA notes HUB24 Limited's ASX announcement dated 21 April 2026 that it has exercised its option to acquire HTFS from EQT Holdings, subject to regulatory approvals. The licence conditions will apply notwithstanding any change of ownership to HUB24 Limited, which may implement new investment governance and oversight practices for HTFS. APRA Chair John Lonsdale said: "This is the fifth Platform Trustee that APRA has taken enforcement action against and reflects APRA's sustained focus on addressing prudential weaknesses identified through its review of Platform Trustees. "Alongside enforcement action, APRA is closely supervising other in-scope Platform Trustees where improvement is necessary. APRA will continue to oversee the delivery of required actions and will hold trustees to account where they fail to make timely and sustainable improvements to investment governance and member outcomes. "As part of this ongoing focus, we will also consider whether further enhancements to the relevant prudential standards and guidance are necessary." Media enquiries Contact APRA Media Unit, on +61 2 9210 3636 All other enquiries For more information contact APRA on 1300 558 849. The Australian Prudential Regulation Authority (APRA) is the prudential regulator of the financial services industry. It oversees banks, mutuals, general insurance and reinsurance companies, life insurance, private health insurers, friendly societies, and most members of the superannuation industry. APRA currently supervises institutions holding $9.8 trillion in assets for Australian depositors, policyholders and superannuation fund members.

Financial Standard
May 21st, 2026
HUB24 expands retirement options with TAL.

HUB24 expands retirement options with TAL. HUB24 wasted no time to respond to CFS's move to expand its retirement offering, now launching a lifetime super solution with TAL. InvestSMART Group has agreed to sell the Intelligence Investor business to another listed entity to better focus on its proprietary digital advice, separately managed accounts and investor wealth platform. UniSuper has partnered with online estate planning platform Safewill in a pilot program aimed at simplifying the Will creation process for members and improving awareness around estate planning and superannuation beneficiary nominations. Videos. Further Reading

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