HappyFresh

HappyFresh

Online grocery delivery service in Malaysia

About

HappyFresh operates an online grocery delivery service in Malaysia, allowing customers to shop for groceries from local supermarkets and specialty stores without leaving their homes. Customers can browse a wide selection of products, including fresh produce, dairy, household items, and specialty goods, through the HappyFresh website or mobile app. Once an order is placed, personal shoppers handpick the items to ensure quality and freshness before delivering them directly to the customer's doorstep. HappyFresh stands out from competitors by partnering with a diverse range of stores, offering a vast product selection, and focusing on customer convenience. The company's goal is to provide a hassle-free grocery shopping experience for busy individuals and families.

Company Stage

N/A

Employees

501-1,000

Industries

Food & Agriculture, Consumer Software

Total Funding

N/A

Headquarters

null, Malaysia

Founded

2014


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Simplify's Take

What believers are saying

  • Increased demand for online grocery services boosts HappyFresh's growth potential.
  • Mobile commerce growth in Southeast Asia enhances HappyFresh's app market share.
  • Urbanization in Southeast Asia aligns with HappyFresh's convenient delivery model.

What critics are saying

  • Rising competition from local startups like Sayurbox may impact market share.
  • Operational costs in logistics and labor could affect profitability.
  • Regulatory changes in Thailand may impose additional compliance costs.

What makes HappyFresh unique

  • HappyFresh offers a wide range of products from 15 supermarkets and 47 specialty stores.
  • Personal shoppers ensure quality and freshness, enhancing customer satisfaction.
  • HappyFresh Supermarket launch in 2022 expands their direct-to-consumer offerings.

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Benefits

Office meals and snacks

Generous leaves and holidays

Self-growth and improvement

Compensation and rewards

Shopping discounts

Hybrid working environment

Social events and team trips

Healthcare and wellbeing

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