Harbinger Motors

Harbinger Motors

Electric vehicle manufacturer for commercial use

About Harbinger Motors

Simplify's Rating
Why Harbinger Motors is rated
C+
Rated C on Competitive Edge
Rated A on Growth Potential
Rated D+ on Rating Differentiation

Industries

Robotics & Automation

Automotive & Transportation

Company Size

201-500

Company Stage

Series B

Total Funding

$168.3M

Headquarters

Gardena, California

Founded

2021

Overview

Harbinger Motors manufactures electric vehicles specifically for the commercial sector, targeting businesses that need vehicles for delivery, public transportation, and logistics. Their unique chassis architecture enhances the driver's experience, safety, and productivity, making their vehicles user-friendly and efficient. The vehicles are designed to be ready for autonomous driving, featuring drive-by-wire steering and ergonomic designs, such as a floor height below 28 inches for improved comfort. Harbinger Motors generates revenue through the sale of these vehicles and offers customer support and maintenance services. They also utilize data collection and tracking tools to better understand customer needs and improve their products, setting them apart from competitors by focusing on a driver-centric and data-driven approach.

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Funded Recently
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Simplify's Take

What believers are saying

  • $400 million in pre-orders shows strong market validation and confidence.
  • $100 million Series B funding supports production scaling and market expansion.
  • Strategic location in Garden Grove allows efficient distribution across North America.

What critics are saying

  • Increased competition from new entrants like ZM Trucks in the US market.
  • Potential over-reliance on large customers like Bimbo Bakeries USA and THOR Industries.
  • Challenge of scaling manufacturing to meet high demand from 4,000 pre-orders.

What makes Harbinger Motors unique

  • Harbinger's unique chassis architecture enhances driver comfort and productivity.
  • The company focuses on medium-duty EVs, aligning with sustainable urban logistics demand.
  • Harbinger's vehicles are autonomous-ready, featuring drive-by-wire steering.

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Funding

Total Funding

$168.3M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$65M
Substack
$100M
ClickUp
$100M
Harbinger Motors

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Stock Options

Unlimited Paid Time Off

Paid Vacation

Meal Benefits

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 1%

2 year growth

↓ -4%
TechCrunch
Jan 14th, 2025
Exclusive: EV startup Harbinger’s obsession with simplicity fuels $100M Series B | TechCrunch

It’s not an easy time to raise money for an electric vehicle startup, especially given how many have failed or are close to failing. But Los Angeles-based

PR Newswire
Jan 14th, 2025
Electric Vehicle Company Harbinger Raises $100 Million in Series B Funding Co-Led by Capricorn's Technology Impact Fund and Leitmotif

Electric vehicle company Harbinger raises $100 million in Series B funding co-led by Capricorn's Technology Impact Fund and Leitmotif.

RV Business
Nov 8th, 2024
THOR's Martin sees 'Prudent Production' in Annual Report

We partnered with Harbinger Motors to develop a motorhome chassis capable of a combined 500-mile range, well ahead of the current range expectations of consumers.

CleanTechnica
May 23rd, 2024
New Electric Trucks To Push Diesel Out Of Us Transportation Market

Sign up for daily news updates from CleanTechnica on email. Or follow us on Google NewsThe US automotive startups Tesla and Nikola seemed to have a headstart on the zero emission truck market in the US just a few years ago, with a focus on Class 8 heavy duty electric trucks. Well, that was then. Now legacy truck makers are also crowding into the field. New names are also popping up, with the new brand ZM Trucks among those seeking to make a mark in the US.ZM Electric Trucks For The US MarketZM Trucks bills itself as the West-facing branch of the Japan-originated firm ZO Motors, which is a wholly owned subsidiary of the Hong Kong-traded conglomerate ZO Future Group. In January, ZO Motors announced a strategic agreement with the Chinese firm Weichai Commercial Vehicle New Energy Co

Finsmes
May 21st, 2024
Harbinger Raises Additional $13M in Funding

Harbinger, a Los Angels, CA-based electric truck manufacturer, raised additional $13M in funding

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