Overview

Harper Wilde is a direct-to-consumer brand that sells women’s bras online. It offers a range of bras (lightly lined, bralettes, push-up, and sports bras) and uses a simple sizing quiz to help customers find their fit without stress. By selling directly to shoppers, Harper Wilde skips middlemen and provides quality bras at competitive prices, with options to buy individual items or bundles. The company differentiates itself through a strong social mission: a portion of each purchase supports Girls Inc. and 100% of proceeds from certain products go to The Loveland Foundation, aiding communities of color. It also promotes sustainability with programs like “Recycle, Bra” and relies on social media influencers and real customer testimonials to build trust and community. The goal is to empower women by offering comfortable, functional lingerie, while supporting mentorship and educational programs and encouraging sustainable practices.