About

Harper Wilde sells women's bras directly to consumers, focusing on comfort and quality while simplifying the shopping experience. Customers can find their perfect fit through an easy online sizing quiz, allowing them to shop without stress. The company stands out by supporting social causes, donating a portion of sales to organizations like Girls Inc. and The Loveland Foundation, and promoting sustainability through its recycling program. Harper Wilde's goal is to empower women by providing quality products and fostering community support.

Simplify's Take

What believers are saying

• The introduction of new products like the Base Unlined Bra shows Harper Wilde's commitment to innovation and meeting diverse customer needs.
• The company's strong social mission and community support initiatives can enhance employee morale and attract socially conscious talent.
• Harper Wilde's e-commerce model offers flexibility and convenience, making it easier for employees to adapt to remote work environments.

What critics are saying

• The intimate apparel market is highly competitive, requiring Harper Wilde to continuously innovate to maintain its market position.
• Reliance on e-commerce means that any issues with the online platform could directly impact sales and customer satisfaction.

What makes Harper Wilde unique

• Harper Wilde's direct-to-consumer model allows for competitive pricing by eliminating the middleman, unlike traditional retail models.
• The company's strong social mission, including partnerships with Girls Inc. and The Loveland Foundation, sets it apart from competitors who may not prioritize social responsibility.
• Harper Wilde's sustainability initiatives, such as the 'Recycle, Bra' program, appeal to eco-conscious consumers, differentiating it from less environmentally focused brands.

Help us improve and share your feedback! Did you find this helpful?

YesNo