Overview

Harper Wilde sells women's bras directly to consumers, focusing on making the shopping experience easier and more empowering. They offer a variety of comfortable and functional bra styles, and customers can find their perfect fit through a simple online sizing quiz. What makes Harper Wilde unique is its commitment to social responsibility, donating a portion of sales to organizations like Girls Inc. and The Loveland Foundation, while also promoting sustainability through a recycling program. The company's goal is to uplift women by providing quality products and supporting important social causes.

Simplify's Take

What believers are saying

• Virtual fitting technology enhances the online shopping experience for customers.
• Sustainable fashion trends align with Harper Wilde's eco-friendly initiatives.
• Comfort-focused designs meet the growing consumer demand for comfort over aesthetics.

What critics are saying

• Increased competition from brands like ThirdLove and Lively in the DTC market.
• Potential backlash if sustainability claims are perceived as greenwashing.
• Economic downturns could reduce consumer spending on non-essential items like lingerie.

What makes Harper Wilde unique

• Harper Wilde offers bras at nearly half the price of competitors.
• The company donates proceeds to Girls Inc. and The Loveland Foundation.
• Harper Wilde's 'Recycle, Bra' program promotes sustainability in intimate apparel.

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Funding

Total Funding

$5M

Above

Industry Average

Funded Over

1 Rounds

$3,000,000

Seed

May 2019

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.

Seed Funding Comparison

Meet Average

Industry standards

Ind Avg. $3.3M

$500k

$1.5M

$2M

$2.3M

$3M

$3M