Overview

Harper Wilde sells women's bras directly to consumers, focusing on comfort and quality while simplifying the shopping experience. Customers can find their perfect fit through an easy online sizing quiz, allowing for a stress-free purchase process. The company stands out by supporting social causes, donating a portion of sales to organizations like Girls Inc. and The Loveland Foundation, and promoting sustainability through its recycling program. Harper Wilde's goal is to empower women not just through quality products, but also by fostering community support and social responsibility.

Simplify's Take

What believers are saying

• Virtual fitting technology enhances the online shopping experience for customers.
• Sustainable fashion trends align with Harper Wilde's eco-friendly initiatives.
• Comfort-focused designs meet the growing consumer demand for comfort over aesthetics.

What critics are saying

• Increased competition from brands like ThirdLove and Lively in the DTC market.
• Potential backlash if sustainability claims are perceived as greenwashing.
• Economic downturns could reduce consumer spending on non-essential items like lingerie.

What makes Harper Wilde unique

• Harper Wilde offers bras at nearly half the price of competitors.
• The company donates proceeds to Girls Inc. and The Loveland Foundation.
• Harper Wilde's 'Recycle, Bra' program promotes sustainability in intimate apparel.

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Funding

Total Funding

$4.9M

Above

Industry Average

Funded Over

1 Rounds

$3,000,000

Seed

May 2019

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.

Seed Funding Comparison

Meet Average

Industry standards

Ind Avg. $3.3M

$500k

$1.5M

$2M

$2.3M

$3M

$3M