About

Harper Wilde sells women's bras directly to consumers, focusing on making the shopping experience easier and more empowering. They offer a variety of comfortable and functional bra styles, and customers can find their perfect fit through a simple online sizing quiz. The company stands out by supporting social causes, donating a portion of sales to organizations like Girls Inc. and The Loveland Foundation, while also promoting sustainability through their recycling program. Harper Wilde's goal is to uplift women by providing quality products and fostering community support.

Simplify's Take

What believers are saying

• Virtual fitting technology enhances the online shopping experience for customers.
• Sustainable fashion trends align with Harper Wilde's eco-friendly initiatives.
• Comfort-focused designs meet the growing consumer demand for comfort over aesthetics.

What critics are saying

• Increased competition from brands like ThirdLove and Lively in the DTC market.
• Potential backlash if sustainability claims are perceived as greenwashing.
• Economic downturns could reduce consumer spending on non-essential items like lingerie.

What makes Harper Wilde unique

• Harper Wilde offers bras at nearly half the price of competitors.
• The company donates proceeds to Girls Inc. and The Loveland Foundation.
• Harper Wilde's 'Recycle, Bra' program promotes sustainability in intimate apparel.

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