Harry's

Harry's

CPG firm selling shaving products direct-to-consumer

Overview

Harry’s is a consumer goods company that designs, manufactures, and sells grooming and personal care products across multiple brands, including Harry’s shaving line and Flamingo, Lume, and Mando. It serves customers through direct-to-consumer channels, retail partnerships, and online platforms. The company differentiates itself with a multi-brand approach that targets underserved categories, supported by an in-house growth engine called Harry’s Labs and a commitment to social good (1% of brand sales to nonprofits). Its goal is to meet real consumer needs with high-quality products and expand its footprint in the U.S., U.K., and Germany while growing through organic sales and acquisitions and delivering community impact.

About Harry's

Simplify's Rating
Why Harry's is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & Manufacturing

Consumer Goods

Company Size

201-500

Company Stage

Acquired

Total Funding

$1.8B

Headquarters

New York City, New York

Founded

2013

Your Connections

People at Harry's who can refer or advise you

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Simplify's Take

What believers are saying

  • Harry’s has grown to over 10% of the U.S. shaving market.[2]
  • The 2025 Mammoth Brands rebrand supports adding complementary consumer brands.[2][4]
  • Subscriptions and retail distribution give Harry’s recurring revenue and broader reach.[1][3]

What critics are saying

  • Gillette’s scale keeps Harry’s in a brutal price-and-promotion battle.[7]
  • Concentrated razor manufacturing in Germany creates supply-chain disruption risk.[7]
  • Brand expansion into deodorant and other categories increases competition and trade-spend pressure.[4]

What makes Harry's unique

  • Jeff Raider and Andy Katz-Mayfield built Harry’s around simple, high-quality razors at fair prices.[7]
  • Harry’s combines direct-to-consumer, subscription, and retail channels across multiple countries.[1][2]
  • Mammoth Brands now unifies Harry’s, Flamingo, Lumē, and Mando under one CPG platform.[4]

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Funding

Total Funding

$1.8B

Above

Industry Average

Funded Over

9 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Medical, dental, and vision coverage

Wellness reimbursement and incentives

401(k) matching

Flexible spending accounts

Flexible PTO policy

Parental leave

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-1%
AbstractCore
May 15th, 2026
What fast-growing startups Should Consider when Choosing an ERP.

What fast-growing startups Should Consider when Choosing an ERP. Choosing an ERP is one of the most important technology decisions a fast-growing startup will make. The goal isn't just to replace spreadsheets or entry-level accounting software with something more robust; it is to build a foundation that supports visibility, automation, and smarter decision-making as the company grows. The right system will not only support today's operations but also scale with rapid growth, new markets, and increasing complexity. "Can your systems support where you want the business to be in two or three years?" asks Christopher Beck, the former global head of IT for unicorn men's grooming products manufacturer, Harry's. "It is always challenging to plan ahead as a startup. But try to aim for that as opposed to playing catch-up after the fact Read more about Harry's ERP journey Factors a Startup Should Consider when Choosing an ERP There are at least eight factors that a startup should consider when choosing an ERP for the first time. Scalability. A fast-growing startup evolves fast and juggles many things. The right ERP solution will be flexible and scalable so the business can set its backend infrastructure and continue growing without the need for a new system in a few years. Startups need more than a migration path for when the company grows, they need a system that supports where they are now but also can grow along with the business at the same time. Vendor and community. Your ERP will be with you for a long time, so you want an ERP partner and associated support community that is robust and healthy. Look for a big player with a reputation for supporting both fast-growing companies and larger, established enterprises. Implementation speed. Now is not the time for a long systems project that ties up key company resources. While implementing any comprehensive backend solution will take time, the right ERP solution for a fast-growing startup is one that can start small and roll out fast while still being able to expand later. Total cost of ownership. Whether flush with seed capital or bootstrapping the business, a startup will want to look at the total cost of ownership that comes with an ERP solution because the system will be with the organization for a while. Look not just at initial costs, but also at the ongoing monthly expenses associated with a given ERP solution in terms of maintenance, support, and potential add-on functionality. Industry fit. When choosing an ERP, examine industry-specific functionality and see if other businesses in your space also are using it. While all ERP solutions will handle core business functions, the right ERP for your startup will also have specific industry functionality for your line of business. Analytics and reporting capabilities. More than most, your business needs a good feedback loop. As a startup, real-time visibility and reporting are essential for making the right moves at the right times. So mind the analytics and reporting capabilities that come with an ERP solution by default. Will your startup have all it needs for gauging market demand, pivoting to new products or service offerings, and capturing operational dynamics for ongoing adjustment? Integration availability. The right ERP solution will connect with the tools and services your business already uses, and come with both turnkey integrations for common scenarios and a framework for easily building out more custom integrations. Choosing an ERP is defining your connectivity potential going forward, so make sure your system makes integration simple and universal. Best practices by default. Your startup doesn't want to reinvent the wheel, so you can achieve faster implementation velocity and quickly implement industry-standard practices by choosing an ERP solution that comes with standard workflows baked in by default. Your startup should be focusing on what makes it unique, not how it handles accounting or human resources. Set the Foundation for Growth For unicorn shoe manufacturer, Rothy's, choosing an ERP solution and rolling it out did take time. And of course, there were a few headaches along the way. But having the right system in place early in the company's development was a key part of its growth. "We wanted to make sure that Finance and Operations were evolving with the rest of the business; we didn't want the wheels falling off in 12-18 months," says Ulion Riebe, Rothy's head of finance during its formative growth years. "We wanted a platform we could see ourselves using for the rest of our time as a company, one that satisfies all of our needs now, but also could satisfy all our needs in the future." Read more about Rothy's ERP journey Rothy's found that with its help, and you can too. Talk with one of its experienced ERP consultants for more on what to consider when choosing an ERP solution, and how the ERP implementation process might look for your startup. You can reach Navigator Business Solutions, Inc. by calling (801) 642-0123 or writing info@nbs-Navigator Business Solutions, Inc..com.

Eat Drink Talk
Mar 26th, 2026
Harry's to expand to georgetown (where 812 pizza co. used to be).

Harry's to expand to georgetown (where 812 pizza co. used to be). March 26, 2026

PYMNTS
Mar 8th, 2024
Report: Cpg Company Harry’S Prepares To Launch Ipo

Consumer packaged goods company Harry’s Inc. reportedly confidentially filed for an initial public offering. The firm, which started with men’s grooming products in 2013 and now has five CPG brands, is working with investment banks and preparing to go public in New York, Reuters reported Friday (March 8), citing unnamed sources. Harry’s Inc. did not immediately reply to PYMNTS’ request for comment

PYMNTS
Mar 7th, 2024
Costco's Digital Gold Rush Drives eCommerce Gains

Consumer packaged goods company Harry's Inc. reportedly confidentially filed for an initial public offering.

TheIndustry.beauty
Oct 10th, 2023
Harry's launches free therapy initiative with BetterHelp

Men's personal care brand Harry's has partnered with mental health platform BetterHelp to provide free therapy for all.

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