Overview

Haus is a marketing science platform that helps businesses measure the incremental impact of their marketing campaigns and allocate budgets more efficiently. It uses modeling to create synthetic control groups, enabling multi-cell experiments and the generation of a marginal return curve to show how much sales were driven by campaigns that would not have occurred otherwise. The platform can measure incrementality across channels by integrating with data from sales channels like Amazon and retail sources, providing a comprehensive view of marketing performance. It is designed for marketers of all levels, from beginners to experienced practitioners. Unlike some alternatives, Haus relies on synthetic controls and multi-cell experiments to estimate incrementality and to validate and refine strategies for launching new channels, with the goal of helping users optimize marketing spend and maximize growth.