Overview

Health IQ serves as an insurance brokerage that helps health-conscious individuals find Medicare, life insurance, and other health-related coverage. Its product works by analyzing clients’ health information and comparing them against a database of over 3,000 plans from national carriers to identify plans that offer better value for each person’s health profile. The company earns commissions from carriers when clients purchase a plan through its platform, aligning its incentives with client outcomes. What sets Health IQ apart is its use of proprietary data analytics to tailor plans to individual health data and its focus on the health-conscious segment, rather than offering generic products. The goal is to provide customized, cost-effective insurance coverage that fits each client’s health needs and helps them optimize their protection in the U.S. market.