Heartland Dental

Heartland Dental

Provides non-clinical admin support to dentists

Overview

Heartland Dental provides non-clinical administrative support to affiliated dental practices. It centralizes operations such as human resources, marketing, information technology, and supply procurement so dentists can focus on patient care. The company earns revenue by contracting with its network of practices for these support services. With over 2,800 doctors across more than 1,700 locations, it uses scale to create efficiencies for its affiliated dentists. A key differentiator is its dentist-led origin and model, which emphasizes maintaining clinical autonomy while benefiting from shared services and resources, including continuing education and leadership training. Since 2018, it has been backed by a major investment partner (KKR), enabling growth and expanded partnerships. The company’s goal is to help dentists run larger, more efficient practices by handling administrative tasks, so clinicians can devote their time to patient care and professional development.

Significant Headcount Growth

About Heartland Dental

Simplify's Rating
Why Heartland Dental is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Healthcare

Company Size

5,001-10,000

Company Stage

Debt Financing

Total Funding

$368.2M

Headquarters

Effingham, Illinois

Founded

1997

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Simplify's Take

What believers are saying

  • August 2026 brought de novos in Florida, South Carolina, North Carolina, and Illinois.
  • DentalXChange deployed AI eligibility and credential tools across Heartland's 1,900-plus locations.
  • Heartland won Newsweek's America's Greatest Workplaces in Health Care 2026 again.

What critics are saying

  • Lisota v. Heartland Dental exposes patient-call AI practices to privacy damages and discovery.
  • KKR ownership pressures acquisitions and margin expansion, risking clinician backlash by 2027.
  • Independent DSOs and cloud vendors can copy Heartland's support stack and compress pricing.

What makes Heartland Dental unique

  • Heartland Dental spans 1,900 locations and 3,000 doctors across 38 states.
  • Rick Workman built the model around doctor-led support and clinical autonomy.
  • Conuity Care Coordination unifies referrals, scheduling, treatment follow-up, and specialist communication.

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Funding

Total Funding

$368.2M

Above

Industry Average

Funded Over

4 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

↑ 18%

1 year growth

↑ 18%

2 year growth

↑ 18%
Becker's Dental
Sep 4th, 2026
The 5 states where DSOs added the most in August.

The 5 states where DSOs added the most in August. By: Cameron Cortigiano From a $64 million acquisition to the entering of new states, DSOs and dental groups were active in their network expansions during August. These five states saw at least two DSO moves in August, as reported by Becker's, including practice openings, acquisitions and affiliations. Note: This list is not exhaustive. * Henderson, Nev.-based PDS Health opened two de novo practices in Florida. * Chicago-based Aspen Dental opened a new location in Punta Gorda, Fla. * Boca Raton, Fla.-based Sage Dental opened a practice location in Clermont, Fla. The DSO also acquired nine practices in Florida from Monticciolo Family and Sedation Dentistry. * Little Rock, Ark.-based Rock Dental Brands partnered with TLC Pediatric Dentistry & Orthodontics in Tampa, Fla. * Effingham, Ill.-based Heartland Dental affiliated with Denta Smiles in Coral Springs, Fla. North Carolina * Aspen Dental opened new practices in Selma, N.C., and Elkin, N.C. * Franklin, Tenn.-based Specialized Dental Partners added a North Carolina endodontic practice to its network. * Roseville, Minn.-based Park Dental Partners agreed to acquire Fayetteville, N.C.-based Village Family Dental DSO in a deal worth up to $46M. * Heartland Dental opened Parkview Center Dental Care in Clayton, N.C. * PDS Health opened Babcock Modern Dentistry in San Antonio. * Heartland Dental opened Dental Care at Harvest in Argyle, Texas. * Scottsdale, Ariz.-based Imagen Dental Partners added Laughlin Dental in Pasadena, Texas. * PDS Health opened Kuna (Idaho) Modern Dentistry. * Sacramento, Calif.-based Straine acquired Bird Dental Studios, its first practice in Idaho. Rhode Island * Sharon, Mass.-based Qualitas Dental Partners added a general dentistry practice in Central Rhode Island to its network. * Salt Lake City-based Nuvia Dental Implant Center opened its first location in Rhode Island. At the Becker's 5th Annual Future of Dentistry Roundtable, taking place September 14-15 in Chicago, dental leaders and executives will gain insights into emerging technologies, practice growth strategies and the evolving landscape of dental care delivery, with a focus on innovation, patient experience and operational excellence. Apply for complimentary registration now. Wednesday, September 30 10:00 AM - 11:00 AM CDT Presenters: Raju Siva, Medusind|Adam FitzGerald, Medusind Next up in DSO + dpms. * Lone Peak Dental Group acquires 4 Alabama offices Englewood, Colo.-based Lone Peak Dental Group has acquired four Vital Smiles pediatric dental and orthodontic practices in Alabama. The acquisition... By: Ariana Portalatin * Imagen Dental Partners adds Illinois practice Scottsdale, Ariz.-based Imagen Dental Partners has added an Illinois practice to its network. The dental partnership organization affiliated with Eric... By: Ariana Portalatin * 8 DSOs making headlines Here are eight DSOs that have made headlines in the last week: 1. Effingham, Ill.-based Heartland Dental launched Conuity Care... By: Ariana Portalatin

PR Newswire
Sep 3rd, 2026
Heartland Dental launches Conuity Care Coordination to connect dentists and specialists

Heartland Dental has launched Conuity Care Coordination, a platform designed to improve connectivity between general dentists and specialty providers throughout patients' treatment journeys. The service addresses a significant gap in dental care, where only 15% to 30% of patients follow through on recommended specialty treatment referrals. The platform combines technology with care coordination services to manage the entire specialty care process, from initial referral through scheduling, treatment and follow-up. It aims to strengthen collaboration between providers and help patients maintain continuity of care. Heartland Dental, the largest dental support organisation in the US, operates across 1,900 locations in 38 states and the District of Columbia. The company is majority owned by investment firm KKR.

National Data Solutions
Aug 23rd, 2026
Heartland Dental to open illinois office.

Heartland Dental to open illinois office. August 23, 2026 · For DSO and group practice operations directors "As a DSO ops director, I've seen it firsthand: legacy PMS hampers growth. Heartland Dental's expansion in Glen Carbon signals a shift to modern tech. Are you still using outdated systems that limit your potential revenue? Time for a change? #DentalTechnology #DentalDSO #CloudPMS #DigitalDentistry" Ready to transform your dental data? Book a 30-minute strategy call with the NDS team.

PR Newswire
Jul 27th, 2026
Heartland Dental launches Masters and Mentors: The Podcast and refreshed Heartland.com experience.

Heartland Dental launches Masters and Mentors: The Podcast and refreshed Heartland.com experience. Jul 27, 2026, 13:05 ET New thought leadership podcast and enhanced digital experience create a stronger platform for industry insights, career exploration and affiliation discovery EFFINGHAM, Ill., July 27, 2026 /PRNewswire/ - Heartland Dental, the nation's leading dental support organization, today announced the launch of Masters and Mentors: The Podcast, a new podcast series designed to bring forward real conversations about the future of dentistry and a refreshed Heartland.com experience designed to highlight the organizations' commitment to its doctor-led culture and support model. Together, the new podcast and refreshed website strengthen Heartland Dental's digital presence by creating a more engaging experience for key audiences, including doctors, practice owners exploring affiliation, career seekers, dental professionals and others interested in the future of oral healthcare. "Heartland Dental has an incredible story to tell, and our digital experience plays an important role in how people first engage with who we are and what we offer," said Sherianne James, Chief Marketing Officer at Heartland Dental. "The refreshed Heartland.com experience was designed to make that journey clearer, more purposeful and more engaging. When paired with the launch of Masters and Mentors: The Podcast, we are creating new ways for supported doctors, practice owners, candidates, and industry audiences to connect with Heartland Dental's leadership, industry experience and vision for the future of dentistry." Masters and Mentors: The Podcast is hosted by Bill Bloink, DMD, Heartland Dental Founding Partner and features conversations with leaders, doctors and industry voices on key topics shaping dentistry today. From clinical innovation and practice growth to leadership, business fundamentals and changing patient expectations, each episode offers practical insights, real-world experiences and forward-looking perspectives. "Dentistry is both a clinical and business profession, and doctors are navigating more change, opportunity and complexity than ever before," said Bill Bloink, DMD, Heartland Dental Founding Partner and host of Masters and Mentors: The Podcast. "This podcast creates a space for honest, experience-driven conversations about what it takes to lead, grow and provide exceptional care in today's dental landscape. My hope is that listeners walk away with practical insights, new perspectives and a stronger connection to the people helping shape the future of our profession." The first episode, "AI & What's Next in Dentistry," features Dr. Bloink in conversation with Tim Quirt, DDS, MBA, Heartland Dental's Senior Vice President of Clinical Operations, and Seth Gibree, DMD, FAGD, Senior Director of Clinical AI and Innovation, for a discussion on how artificial intelligence is influencing dentistry and what it could mean for the future of patient care. The episode explores how technology can help refine clinical precision, support doctors in diagnostic workflows and give doctors and teams additional insight while keeping clinical judgment and the doctor-patient relationship at the center of care. Masters and Mentors: The Podcast is designed for doctors, hygienists, dental office team members, students, industry partners and anyone interested in the future of dentistry. New episodes will feature experienced voices sharing leadership lessons, industry insights and practical perspectives from across the dental profession. Listeners can hear the first episode of Masters and Mentors: The Podcast and subscribe at Heartland.com/podcast or find the series on leading podcast platforms, including Apple Podcasts, Spotify and Amazon Music. To support the podcast and strengthen how visitors engage with Heartland Dental online, the company also introduced a new Heartland.com experience. The enhanced site creates a clearer, more intentional journey for practice owners exploring affiliation, with streamlined access to relevant resources and information. It also provides career seekers with a more direct path to opportunities on the Heartland Dental careers site. About Heartland Dental Heartland Dental is the nation's largest dental support organization, providing non-clinical administrative support services. What started from the entrepreneurial spirit of Rick Workman, DMD, with his single dental practice, has evolved into affiliating with over 3,000 doctors in over 1,900 locations across 39 states and the District of Columbia. The company is majority owned by KKR, a leading global investment firm. For additional information, please visit heartland.com. Media Contact Jessica Thompson, Vice President of Communications [email protected] SOURCE Heartland Dental

Heartland
Jul 1st, 2026
Heartland Dental CEO Pat Bauer receives 2026 Dental Titan Award for leadership and lasting impact on doctor-led dentistry.

Heartland Dental CEO Pat Bauer receives 2026 Dental Titan Award for leadership and lasting impact on doctor-led dentistry. By Heartland Dental Industry recognition celebrates Bauer's people-first leadership and enduring commitment to Heartland Dental's doctor-led culture and support model EFFINGHAM, Ill., August 6, 2026 /PRNewswire/ - Heartland Dental, the nation's leading dental support organization, announced today that Chief Executive Officer Pat Bauer has received the 2026 Dental Titan Award, an honor for individuals whose leadership, innovation and service have impacted the dental industry. Bauer was recognized during Dykema's 13th Annual DSO Conference for in Denver, Colorado. The Dental Titan Award honors leaders whose accomplishments, service and influence have made a lasting impact on the dental profession. Bauer's recognition reflects his decades-long commitment to developing leaders, supporting doctors and advancing a culture built on collaboration, respect for clinical autonomy and genuine care for people. "I've had the privilege of working alongside Pat for decades, and few leaders have had a greater impact on Heartland Dental's culture, growth and commitment to doctor-led dentistry," said Rick Workman, DMD, Founder and Executive Chairman of Heartland Dental. "Pat has always believed that when doctors are supported, connected through community, and empowered to lead, extraordinary things happen for their patients, teams, communities, and the profession as a whole. His humility, integrity, and unwavering commitment to people have shaped not only Heartland Dental but also helped influence the future of dental support and leadership development across our industry. The Dental Titan Award is a well-deserved recognition of a leader who has spent his career helping others succeed." "Pat's impact can be seen not only in how Heartland Dental has grown, but also in the people he has developed and the culture he has worked tirelessly to protect," said DeAnn McClain, Executive Vice President and Chief Operating Officer of Heartland Dental. "He leads with humility, purpose and genuine care for people. This recognition is a meaningful reflection of the kind of leader Pat is and of the doctor-led culture and support model he has helped strengthen for decades." Throughout his leadership, Bauer has helped guide Heartland Dental's growth into one of the largest and most respected dental support organizations in the country while remaining focused on the principles at the center of its doctor-led support model. His commitment to leadership development and innovation, combined with a strong respect for Doctors' clinical judgment, has helped create opportunities for supported doctors and their teams to thrive while they deliver exceptional patient care. Bauer has also championed continued investment in people and the belief that organizations become stronger when leaders create opportunities for others to learn, grow and succeed. His approach encourages supported doctors and team members to share knowledge, learn from one another and work together to advance dentistry and improve the patient experience. "I am incredibly grateful for this recognition, but the impact it represents belongs to the people who have built Heartland Dental and continue to make it stronger every day," said Bauer. "Our supported doctors, team members and partners inspire one another to keep learning, collaborate generously and never lose sight of the patients and communities we serve. Leadership begins with kindness, curiosity and a commitment to helping others succeed, and I am blessed to work alongside people who embody those values every day." The Dental Titan Award reinforces Heartland Dental's leadership in doctor-led dental support and reflects the organization's commitment to advancing the profession forward through leadership development, mentorship, innovation, and collaboration. As the company continues to support doctors and teams across the country, it remains focused on creating opportunities to support clinical excellence, professional growth and exceptional patient experiences. About Heartland Dental Heartland Dental is the nation's largest dental support organization, providing non-clinical administrative support services. What started from the entrepreneurial spirit of Rick Workman, DMD, with his single dental practice, has evolved into affiliating with over 3,000 doctors in over 1,900 locations across 38 states and the District of Columbia. The company is majority owned by KKR, a leading global investment firm. For additional information, please visit heartland.com. Media Contact Jessica Thompson, Vice President of Communications [email protected]

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