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Higgsfield AI provides a SaaS platform built on a foundational video AI model focused on characters and humans. It helps content creators, media companies, and digital marketers produce video content quickly and efficiently from concept to final product. The platform enables total customization of aesthetics, style, motion, and mood, allowing users to tailor videos to their vision without extensive manual production. Unlike general video tools, its model centers on realistic character-driven storytelling and scalable video creation. Backed by Silicon Valley venture capital, the company aims to streamline the content production workflow, reduce costs, and maximize return on investment for its clients by offering AI-powered tools that accelerate creation and delivery.
Industries
Consumer Software
Enterprise Software
AI & Machine Learning
Entertainment
Company Size
201-500
Company Stage
Series B
Total Funding
$538.3M
Headquarters
San Francisco, California
Founded
2023
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Total Funding
$538.3M
Above
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Funded Over
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Kochava unveils creative services workspaces on StationOne. StationOne connects marketing's critical operations into a single, open, collaborative platform designed for creative excellence and team-wide productivity. Kochava, the real-time data solutions company for omnichannel outcomes, has announced the expansion of StationOne by Kochava with new, purpose-built workspaces for marketers and creative professionals, powered by top AI partners Higgsfield, Luma, and Spaceback by Rembrand. The announcement signals a new era of creative workflow: one where campaign assets are not just rapidly produced and adapted, but strategically optimised for every segment, every screen, and across every channel - unlocking new value for creative teams and marketers alike. The New Creative Imperative: Speed, Fidelity, and Human Focus Modern campaigns demand unmatched speed, personalisation, and creative excellence - yet creative leads and teams are still too often burdened with busy work, manual resizing, and repetitive adaptation for dozens of formats and audiences. With StationOne's new workspaces, all that changes. By seamlessly integrating industry-defining creative tools from Higgsfield, Luma, and Spaceback by Rembrand, StationOne synthesises model-driven creative iteration directly into the workflows of activation and optimisation. "Our vision for StationOne is simple: unlock creative possibilities, eliminate repetitive barriers, and amplify what human teams do uniquely well," said Charles Manning, CEO at Kochava. "With these workspaces, AI doesn't replace creativity - it embeds it into accelerated ad operations workflows natively." Higgsfield: Unmatched Customisation, Effortless Asset Creation Higgsfield pushes creative boundaries further with AI-driven video and image generation built for marketers seeking distinctive, hyper-customised content. With direct integration into StationOne, creative leaders can harness Higgsfield to produce, test, and refine dynamic creative assets at scale, making true content personalisation not just viable, but effortless. "Higgsfield exists to turn every brand's vision into personalised creative at the speed and quality modern campaigns demand. Together with StationOne, we're giving creative teams a faster path from idea to finished work, with each asset built for the audience it needs to reach," said Taz Patel, Vice President of Platform Partnerships at Higgsfield. Luma: Fastest Path from Idea to Impact Luma is renowned among creative pioneers for delivering game-changing speed, model-level brand intelligence, and absolute creative control. Teams can explore ten creative directions before the morning standup and deliver fifty on-brand variants by end of day. By bringing creative generation and workflow orchestration closer together, Luma and StationOne enable teams to spend less time managing processes and more time focused on strategy, storytelling, and creative development. "Creative teams are under growing pressure to produce more content, adapt campaigns faster, and maintain brand consistency across channels. By bringing Luma's generative AI capabilities into StationOne, we're helping creatives move from concept to execution more efficiently while giving greater control over the final outcome," said Caroline Ingeborn, COO, Luma Spaceback by Rembrand: Social Creative Intelligence, Built for the AI Age Spaceback's AI-native Social Creative Intelligence platform helps marketers identify what resonates with audiences, uncover competitive opportunities, and turn those insights into high-performing creative. Through its integration with StationOne, brands can generate, activate, and measure multiple creative variants across programmatic and CTV, bringing the impact of social beyond walled gardens and from insight to activation in the same day. "Generative AI makes creativity limitless, but social shows marketers what's worth making," said David Wiener, Chief Product Officer at Rembrand. "StationOne and Spaceback turn those signals into creative that can be generated, activated, and measured across programmatic and CTV, helping marketers move from insight to outcomes faster." StationOne: The Creative Orchestration Layer Marketers Demand More than a toolkit, StationOne connects marketing's critical operations - creative, analytics, attribution, and more - into a single, open, collaborative platform designed for creative excellence and team-wide productivity. By unifying leading AI partners, StationOne offers: For Creative Leads: No more creative grunt work, endless resizing, or workflow silos. Reclaim your team's energy for strategy, concept, and inspiration - unlocking outcomes at the new intersection of human vision and intelligent automation. Sophia Bennett is a news curator at Martechvibe, covering global developments across marketing technology, digital transformation, AI, data, and customer experience trends. View More
The week's 10 biggest funding rounds: defense tech, AI tools and infrastructure lead the way. August 21, 2026 Want to keep track of the largest startup funding deals in 2026 with our curated list of $100 million-plus venture deals to U.S.-based companies? Check out The Crunchbase Megadeals Board. This is a weekly feature that runs down the week's top 10 announced funding rounds in the U.S. Check out last week's biggest funding deal roundup here. Startup investors were busily closing on big rounds this week, with AI and defense among their favored target sectors. The biggest financing went to Castelion, a defense tech startup developing a hypersonic missile. Other sizable rounds went to companies developing AI inference technology, a video-creation platform, data centers and voice-to-text tools. 1. Castelion, $800M, defense tech: Castelion, a defense tech startup developing a hypersonic strike missile, raised new Series C funding consisting of $800 million in equity capital along with $250 million in debt financing. JPMorgan Chase, Andreessen Horowitz and Carlyle led the equity financing, which set a $13 billion valuation for the Torrance, California-based company. 2. Etched, $700M, semiconductors: San Jose, California-based Etched, a developer of inference clusters to accelerate AI computing, secured $700 million in a new funding round led by Jane Street and joined by a long list of prominent investors. The financing set a $21 billion valuation for the 4-year-old company. 3. Higgsfield, $400M, AI video tools: AI video- and image-creation platform Higgsfield closed on $400 million in Series B financing at a $5.4 billion valuation. DST Global led the round for the San Francisco-based company, with the financing drawing at least 18 investors. 4. Groq, $350M, data centers: Groq, an operator of 13 data centers across the globe, pulled in $350 million in a new fundraise led by Disruptive, with planned participation from Nvidia.The fundraise, which values the San Francisco-based company at $3.5 billion, comes on the heels of a $650 million round in June. 5. Wispr Flow, $280M, voice-to-text AI: Wispr Flow, a provider of an AI-powered voice-to-text tool called Flow, picked up $280 million in Series B funding at a $2 billion valuation. Menlo Ventures led the financing, joined by a long list of new and existing investors. 6. Muon Space, $250M, satellites: Muon Space, a designer, builder and operator of satellite constellations, closed on $250 million in Series C funding led by Eclipse. The Mountain View, California-based company also recently opened a manufacturing facility in San Jose, California, designed to produce up to 500 satellites annually by 2027. 7. Also, $150M, micromobility: Also, a Rivian spinout that makes electric bikes and small four-wheeled micromobility vehicles, secured $150 million in Series D funding led by Prysm Capital. The Palo Alto, California-based startup said the financing will go in part toward accelerating development of its autonomous vehicle platform. 8. Velaura AI, $110M, AI computing: Velaura AI, a developer of AI compute infrastructure focused on ultra-low-power silicon and software technologies, picked up $110 million in Series A funding. Seligman Ventures led the financing, which set a valuation of over $1 billion for the Silicon Valley-based startup. 9. Rillet, $100M, agentic finance: Rillet, a developer of AI-powered enterprise resource planning tools, landed $100 million in Series C funding led by Iconiq Capital. The round, which sets a $1 billion valuation for the San Francisco company, is Rillet's third financing in the past year. 10. Happy Health, $75M, sleep testing: Happy Health, and Austin-based developer of a ring device for diagnosis and treatment of sleep apnea, raised $75 million from Arch Venture Partners and OpenLoop. Methodology. We tracked the largest announced rounds in the Crunchbase database that were raised by U.S.-based companies for the period of Aug. 15-21. Although most announced rounds are in the database, there may be a small time lag, as some rounds are reported late in the week.
Top creators got caught shilling AI video without saying so. Published · Aug 21, 2026 Why This is Noise A real trust story about undisclosed AI sponsorships, but a creator-marketing controversy isn't a tool or decision most teams act on this quarter. Key Takeaways * Filmmaking creators including Matti Haapoja and Sam "Kold" Kolder posted videos promoting AI platform Higgsfield's Seedance 2.5 as the future of video production. * Other creators then shared screenshots of paid-partnership offers from PR firms working for Higgsfield. * Fans concluded the promotions were undisclosed sponsorships, sparking backlash over authenticity. * Higgsfield has also faced complaints that its "unlimited" Seedance plan is heavily throttled in practice. * The episode highlights growing scrutiny of how AI tools are marketed through trusted creators. What happened. Several prominent filmmaking creators, including Matti Haapoja and Sam "Kold" Kolder, posted videos demonstrating AI platform Higgsfield and its Seedance 2.5 feature, pitching the technology as the future of video production. The videos framed the tools as a major advance for creators. In response, other creators began sharing what appeared to be screenshots of partnership offers they'd received from PR firms working on Higgsfield's behalf. That led fans to conclude Higgsfield was paying creators to boost its profile, with the sponsorships not clearly disclosed in the promotional videos. The backlash centered on authenticity: audiences felt endorsements from trusted filmmakers were really paid marketing dressed up as genuine enthusiasm. It echoes wider unease about undisclosed AI in creative work. Higgsfield has drawn separate criticism too, with users reporting its "unlimited" Seedance plan is throttled and limited in practice, and a mediocre Trustpilot rating. It comes as the company scales aggressively after a large funding round. Why it matters. For marketing and creative teams, the useful lesson is about disclosure and trust, not the specific tool: undisclosed paid promotion of AI products through trusted creators backfires fast, and audiences increasingly police it. If you run influencer or creator campaigns, clear sponsorship labeling isn't just an FTC formality, it's what protects the credibility you're paying for, the same trust dynamic shaping how AI content is received. The honest framing: this is a creator-community controversy, not a product or capability story, and it changes no team's tooling decision this quarter. The specifics also rest partly on shared screenshots and fan inference rather than confirmed contracts. Treat it as a cautionary datapoint about how AI tools are being marketed, and a reminder that "unlimited" AI plans often come with quiet caps, not as a verdict on Seedance's actual quality. Fans concluded that Higgsfield had been trying to use creators to boost its profile without clear disclosure. The Verge Bottom line. Watch whether creators and platforms tighten disclosure norms for AI sponsorships as audiences grow more skeptical, since trust is becoming the scarce resource in AI marketing. The pattern to track is the gap between how AI tools are promoted and what they actually deliver, especially around AI content and authenticity. For marketing and creative teams, per Relve, an AI tools intelligence platform, the takeaway is to keep any AI-tool sponsorships clearly disclosed and to test "unlimited" claims before relying on them, since the reputational cost of getting caught, as this shows, lands fast and publicly.
Natalia Vodianova invests in Kazakh-founded AI unicorn Higgsfield. 17:29, 18 August 2026 AI video and image creation platform Higgsfield has raised $400 million in a Series B funding round at a $5.4 billion valuation, Qazinform News Agency correspondent reports. The round was led by DST Global and included investments from Tribe Capital, Growth Equity at Goldman Sachs Alternatives, Smash Capital, Fifth Wall, Valor Capital, Intel Capital, Liberty Global Tech Ventures, Mirae Asset Capital and NTT DOCOMO Ventures. Existing investors also participated. Supermodel and impact investor Natalia Vodianova will serve as an advisor to Higgsfield, bringing more than 25 years of experience in the fashion, beauty and creative industries. She said the platform gives people with creative ideas access to tools that were previously difficult or expensive to use. "Somewhere right now there is a young person with an extraordinary eye and no budget. Higgsfield gives them amazing tools to tell their story. It puts the power in the hands of the creative. I believe this is the future," said Vodianova. The new funding more than quadruples Higgsfield's valuation from $1.3 billion at the time of its Series A round and extension. The company also said its annualized revenue has reached $700 million this month. The company has more than 30 million users across 238 countries and territories, with the United States its largest market. It provides AI tools for visual content creation and counts 390 Fortune 500 companies among its customers. The funding will be used for research and development, global infrastructure, AI talent recruitment and international expansion. Higgsfield was co-founded by Mashrabov, who previously co-founded AI Factory, the computer vision company behind Snapchat's Cameos and face filters. Snap acquired AI Factory in 2019.
Liberty Global Tech Ventures invests in AI video company, Higgsfield. Liberty Global Tech Ventures, the technology investment arm of Liberty Global, today announced an investment in Higgsfield, an AI video and image creation platform for creators, brands, agencies and studios. Higgsfield has grown rapidly to $700m annualised revenue since launching its browser-based video platform in 2025. The company powers visual production for 390 of the Fortune 500 companies and is used by more than 30 million users across 238 countries and territories. Liberty Global joins a select group of institutional investors - including DST Global, Goldman Sachs, Menlo Ventures, and Accel - alongside strategic investors like Intel in the $400m funding round. Liberty Global's selection reflects the strategic value it brings through its global technology footprint and experience scaling digital platforms. Global spending on digital advertising is forecast to top $1.1t by 2030, with video and image creation, a crucial part of the ecosystem, set to be reshaped by AI. Higgsfield's enterprise customer base spans broadcasting, financial services, advertising and retail with these users driving more than 20 million content generations per month, a 42-fold increase following the rollout of its Supercomputer Agent in May 2026. Liberty Global's AI investment strategy. Liberty Global Tech Ventures is part of Liberty Growth, Liberty Global's investment portfolio focused on scalable technology, media, sports, services and infrastructure. The Tech Ventures team invests in category-defining AI and technology businesses which operate in large markets with management teams who have proven ability to launch and commercialise products. Ankur Prakash, Partner at Liberty Global Tech Ventures, said: "This is a continuation of our strategy of investing in the best technology and people in sectors that are being disrupted by AI technology. Higgsfield is the undoubted market leader in AI video and image creation and already boast some of the world's largest brands and creative agencies amongst its clientele."
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Industries
Consumer Software
Enterprise Software
AI & Machine Learning
Entertainment
Company Size
201-500
Company Stage
Series B
Total Funding
$538.3M
Headquarters
San Francisco, California
Founded
2023
Find jobs on Simplify and start your career today