Martin Sorrell's venture fund backs AI video startup Higgsfield. S4S Ventures is the latest investor in Higgsfield's $400 million Series B, which values the AI video startup at $5.4 billion. 3 hours ago ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet TMKG Consulting Limited in Midtown, Oct. 5-8. S4S Ventures, co-founded by Sir Martin Sorrell, has invested in Higgsfield, the AI startup that lets users create AI images and videos, which has recently closed its $400 million Series B at a $5.4 billion valuation. The round, which closed in August, was led by DST Global, with Goldman Sachs Alternatives, Valor Capital, and Tribe Capital, as well as an unnamed chip provider. S4S co-founder and general partner Sanja Partalo told ADWEEK that Higgsfield stood out among other AI video companies, offering a solution to brands' challenge of producing a huge amount of content and the speed at which they need to produce it. Trishla is an Adweek staff reporter covering AI and tech. Recommended videos

Higgsfield pricing in 2026: plans, credits and the real cost per video. How much does Higgsfield cost? The short answer: self-serve plans run from $0 to $129/month, with the paid tiers buying monthly credit bundles of 270 to 3,000 credits - and those credits expire at the end of every billing cycle, used or not. The longer answer needs a decoder, because Higgsfield prices in credits whose value depends on which model you run, serves different plan catalogues to different countries, and sells "unlimited" plans with a list of asterisks. Fair disclosure: Photomyself build Hermosso, which competes with Higgsfield - and one more disclosure about sourcing: Higgsfield's pricing page is JavaScript-rendered and hard to archive, so every figure here is cross-checked across at least two independent write-ups published between 8 and 14 September 2026 (including Krea's own pricing teardown). Where sources conflict, Photomyself say so. The plans at a glance. | Plan | Monthly | Annual (per month) | Credits per month | | Free | $0 | - | 0 - image generation on two models only, no video | | Starter | $19 | $19 - no annual discount | 270 | | Plus | $59 | $47 | 1,200 | | Ultra | $129 | $99 | 3,000 (a slider goes to 9,000) | Above those sit Team (reported around $79 per seat per month, up to nine seats) and Scale/Enterprise (custom, 15 seats with SSO) - those figures come from a single source, so treat them as approximate. There is also reportedly a $3 one-time pass (40 credits plus two days of unlimited Soul 2.0 image generation) as the cheapest way in. Two honest caveats: Higgsfield serves different catalogues by country - one reviewer in India saw entirely different tiers ($9/$43/$79) the same week - and two careful write-ups six days apart disagreed on whether the free plan still exists at all. What you see may not match what you read here or anywhere else. What a credit actually buys. Credits are the real currency, and their value depends entirely on the model and settings you run. From Higgsfield's own pricing materials, as transcribed by the September 2026 write-ups: * Nano Banana Pro image: about 2 credits, roughly double at 4K. * Kling 3.0 video: about 7-10 credits for a five-second 720p clip, and around 30 at 4K. * Seedance 2.0: about 17 credits fast or 22-23 standard per five seconds; Seedance 2.5 runs about 52 credits for eight seconds at 720p. * Sora 2: about 10 credits per four-second 720p clip, with Pro variants several times that. * Veo 3.1: about 11 credits fast or 29 standard per four seconds. * Cinema Studio (camera motion plus upscale): 80 credits and up per shot. Run the maths on Starter and 270 credits is roughly 27 five-second Kling clips or 135 images - a decent month for a casual creator. The Generate button shows the exact charge before you confirm, which is genuinely good practice. The part the pricing page doesn't lead with: expiry. Subscription credits do not roll over. Whatever you haven't spent dies at the end of each credit cycle - and on annual plans the credits still drip out every 30 days rather than arriving as a year upfront, so paying annually does not bank you a reserve. Top-up packs (80 credits for $5 up to 1,700 for $80) require an active subscription and expire 90 days after purchase. Plus and Ultra auto-refill when you drop below 500 credits, which is convenient until you forget it's on. The pattern is consistent: Higgsfield's pricing is built to keep value moving, and an occasional user's unused balance is part of the model. Refund terms match that philosophy: refunds within seven days of the initial purchase only, and only if you've used zero credits; renewals are non-refundable, and a service fee of up to 6% applies. Listed prices exclude VAT. The "unlimited" asterisks. Higgsfield's "365-Day Unlimited" offer covers a named list of models per plan card - not everything - and runs in a standard queue with "dynamic speed adjustments" at peak times. It applies on the web app only: the MCP server, CLI, Canvas and the Supercomputer agent all bill credits regardless. Separately, Plus and Ultra include a seven-day unlimited window on Kling 3.0 and Nano Banana 2 (Ultra adds Nano Banana Pro at 2K) that then reverts to credits - while Sora 2 and Veo 3.1 always cost credits. None of this is hidden exactly, but none of it is on the first screen either. One more term worth knowing: Higgsfield's Terms of Use license the company to train on your inputs and outputs unless you delete the content or hold an Enterprise agreement. The same terms don't restrict your commercial use of outputs - though the pricing table marks commercial use "not included" on the free tier, a mismatch Higgsfield hasn't clarified. Higgsfield vs Hermosso pricing, like for like. The philosophical difference is expiry. Hermosso's Starter plan is $9/month for 5,000 credits - 50 credits = 1 photo - and credits never expire: an unused month is still yours next year, on monthly or annual billing alike. The same flagship video engines Higgsfield meters per clip - Kling 3, Seedance 2.5, Veo 3.1, Hailuo H3 Max - run on Hermosso's Photo to Video picker on the same balance as every other tool, from 250 credits for a standard five-second clip. New accounts get 750 free credits with no card required, which is enough to run a real comparison on your own footage before committing to either platform. And for teams, Hermosso's Studio plan ($79/month, 60,000 credits) includes the REST API billed from the same credits, while Higgsfield's API access excludes the unlimited plans entirely. Where Higgsfield genuinely wins: if you generate video daily at volume, the unlimited-model plans and the seven-day unlimited windows are real value that Hermosso's metered model doesn't match. The full feature-by-feature breakdown is in Hermosso vs Higgsfield, and the wider field is in its Higgsfield alternatives roundup. For how credit pricing works across AI video generally, see what a video credit is actually worth. The bottom line. Higgsfield's pricing is competitive per clip and confusing per month: credits that expire, top-ups that expire faster, an annual toggle that still drips monthly, regional catalogues, and "unlimited" offers bounded by model lists and queues. If you're a daily video creator, run the numbers at your real volume - it can be the right buy. If you're an occasional user, the expiry rules mean the cheapest plan is the one whose credits survive until you need them - which is the entire reason Hermosso's don't expire. Try it on your own photos. Upload a few selfies, and Hermosso trains a private AI model of you - then generates studio-quality photos in any style. Your first credits are free. Made with Hermosso. Frequently asked questions. Is Higgsfield free to use? Higgsfield has offered a free tier with zero monthly credits - image generation on two models, no video - though two independent reviews six days apart in September 2026 disagreed on whether it still exists, and the cheapest reliable entry point is a reported $3 one-time pass with 40 credits. How much does Higgsfield cost per month? Higgsfield's self-serve plans cost $19/month for Starter (270 credits), $59/month for Plus (1,200 credits) and $129/month for Ultra (3,000 credits), with annual billing reducing Plus to $47 and Ultra to $99 per month while Starter stays at $19. Do Higgsfield credits expire? Yes - Higgsfield subscription credits expire at the end of each billing cycle with no rollover, annual plans still release credits every 30 days rather than upfront, and top-up credit packs expire 90 days after purchase. What does one Higgsfield credit buy? A Higgsfield credit buys roughly half a Nano Banana Pro image or about a second of mid-tier AI video: a five-second Kling 3.0 clip at 720p costs about 7-10 credits, while a Seedance 2.5 eight-second clip runs about 52 credits. Is Higgsfield's unlimited plan really unlimited? Higgsfield's unlimited offers cover a named list of models per plan, run in a standard queue with dynamic speed adjustments, apply only on the web app - not the API, CLI or Canvas - and exclude Sora 2 and Veo 3.1, which always cost credits. Can I get a refund from Higgsfield? Higgsfield offers refunds within seven days of the initial purchase only and only if you have used zero credits; renewals are non-refundable and a service fee of up to 6% applies. Does Higgsfield train on my content? Higgsfield's Terms of Use license the company to train on your inputs and outputs unless you delete the content or hold an Enterprise agreement, while your commercial use of outputs is not restricted. What is a cheaper alternative to Higgsfield? Hermosso's Starter plan costs $9/month for 5,000 credits that never expire - about 100 photos at 50 credits each, or the same flagship video engines from 250 credits per five-second clip - and new accounts get 750 free credits with no card required.

Bending Spoons acquires "Miro" PLUS: Superhuman acquires "Fathom," Higgsfield releases "AI Motion Designer," and more. Free guide. Master Claude AI (free guide). The professionals pulling ahead aren't working more. They're using Claude. Its free guide will show you how to: * Configure Claude to be the perfect assistant * Master AI-powered content creation * Transform complex data into actionable strategies * Harness Claude's full potential Transform your workflow with AI and stay ahead of the curve with this comprehensive guide to using Claude at work. In today's issue: * Bending Spoons agreed to acquire "Miro" for $1.355 billion in cash, roughly a tenth of its 2022 valuation and the latest in a string of discounted software acquistions after Vimeo, Eventbrite, and Airtable. * Superhuman (formerly Grammarly) acquired "Fathom," the AI meeting notetaker, to feed transcripts, summaries, and action items into its email, calendar, and docs apps. * Higgsfield released "AI Motion Designer," a ChatGPT plugin that builds titles, logo reveals, and transitions directly inside your After Effects composition. Want your product featured in front of 50,000+ readers? Click here. 200+ Claude prompts top professionals actually use at work. Claude can be your analyst, editor, and strategist. But most professionals are using it to fix grammar. These 200+ Claude prompts take it from grammar tool to your most powerful AI work assistant. Construction & Power Tools * 200+ ready-to-use Claude prompts to get real work done in minutes - researched, tested, and used by professionals at Google, Microsoft, and NASA * Superhuman AI newsletter (4 min daily) so you keep learning new AI tools and skills to stay ahead in your career - the prompts are just the beginning PRODUCTIVITY | Bending Spoons acquires "Miro" Bending Spoons has agreed to acquire "Miro," the visual collaboration platform, for $1.355 billion, roughly a tenth of the $17.5 billion Miro was valued at in 2022. It's the latest in a run of well-known software companies the Italian company has picked up at a steep discount over the past year. Bending Spoons buys established software products, restructures them, and keeps them. It also owns WeTransfer, Evernote, Meetup, and AOL. Its recent deals, and what each company was once worth: * Miro: $1.355 billion, down from $17.5 billion in 2022. * Airtable: $1.285 billion, down from $11.7 billion in 2021. * Vimeo: $1.38 billion, down from about $8.5 billion in 2021. * Eventbrite: About $500 million, versus $1.76 billion at its 2018 IPO. For Miro users, nothing changes until the deal closes, expected in Q4. After that, Bending Spoons says it will invest in performance, reliability, and functionality, but its playbook usually means restructuring: WeTransfer lost 75% of its staff within months of being acquired, and Evernote lost most of its team and raised prices sharply. Coding. 100+ FREE coding prompts to ship 5X faster [FREE GUIDE]. The Code has 100+ proven Claude Code, Codex & Cursor prompts top engineers use to ship 5X faster. Grab them free. Claim your free prompts PRODUCTIVITY | Superhuman acquires "Fathom" Superhuman has acquired "Fathom," the AI notetaker that records Zoom, Google Meet, and Teams calls and turns them into searchable transcripts, summaries, and action items. Superhuman plans to bring that meeting data into its suite of email, calendar, docs, and database apps, and into "Superhuman Go," its assistant that works across other apps and websites. Terms weren't disclosed. Superhuman is Grammarly under a new name. Grammarly bought Coda in late 2024 and the Superhuman email app in 2025, then renamed the whole company Superhuman; Coda became "Superhuman Docs" in July. Here's what the deal means: * Fathom stays as is: CEO Richard White says customers keep the same app, login, and product experience. The announcement doesn't cover pricing changes or an integration timeline. * Meetings feed the rest of the suite: Superhuman's example is an agent in Go that reviews a standup transcript, drafts status updates in Superhuman Docs, and flags them for the project manager to approve. * The connection already exists: Fathom was already available in Superhuman Go through a connector that pulls summaries, transcripts, action items, and recordings into other tools. * Buy over build: Superhuman CEO Shishir Mehrotra says the company tried building its own notetaker before deciding Fathom's finished product was the better route. The deal leaves Granola, Otter.ai, Fireflies, and Wispr as the main standalone notetakers, alongside the built-in ones in Notion and ChatGPT. 200+ Ways to Make Money with AI [FREE GUIDE]. Ready to transform artificial intelligence from a buzzword into your personal revenue generator? Its groundbreaking guide "200+ AI-Powered Income Ideas" is your gateway to financial innovation in the digital age. Inside you'll discover: * A curated collection of 200+ profitable opportunities spanning content creation, e-commerce, gaming, and emerging digital markets - each vetted for real-world potential * Step-by-step implementation guides designed for beginners, making AI accessible regardless of your technical background * Cutting-edge strategies aligned with current market trends, ensuring your ventures stay ahead of the curve Download your guide today and unlock a future where artificial intelligence powers your success. Your next income stream is waiting. WEB DESIGN | Higgsfield releases "AI Motion Designer" Higgsfield released "AI Motion Designer," a ChatGPT plugin that builds motion graphics directly inside your open After Effects composition from a plain-language prompt. Describe what you want, like a logo reveal or an animated title, and the agent creates the layers, keyframes, timing, and expressions itself, instead of handing you a rendered clip you'd have to rebuild to change. Expressions are the short snippets of code After Effects uses to drive animation automatically, like a bounce or a wiggle. With AI Motion Designer, you can now: * Build titles, logo reveals, and transitions from a prompt: Animated type, product promos, and transitions, built around your own text, footage, and brand colors rather than a template. * Recreate animation from a reference: Point it at an image or video and it rebuilds the motion in your comp. * Have it write expressions and effects: Ask for a behavior or effect and it writes the expression rather than you scripting it by hand. * Keep everything editable: Every layer it creates, including text, color, timing, and animation, stays a native After Effects element you can adjust like anything you built yourself. * Continue from a Higgsfield generation: Bring an asset made with Higgsfield's image or video models into the composition and keep animating it there. * Run it from other agents: The same agent is available through Higgsfield's MCP (the open standard that lets AI assistants connect to outside tools), so it can be triggered from Claude, Cursor, or your own agent setup. The plugin is what gives ChatGPT its After Effects knowledge: Higgsfield says it understands animation principles and keeps track of context across your project, while the work inside After Effects is carried out by OpenAI's "GPT-6 Astra" in computer-use mode. It isn't free: you need active subscriptions to Higgsfield, ChatGPT, and After Effects, and Higgsfield generations draw on your normal credit balance at web rates. BUSINESS | 100+ side hustle Ideas to start today [FREE GUIDE]. 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