HitPay

HitPay

Full-stack payments infrastructure platform for businesses

About HitPay

Simplify's Rating
Why HitPay is rated
B
Rated C on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Fintech

Financial Services

Company Size

11-50

Company Stage

Series A

Total Funding

$18.5M

Headquarters

Singapore, Singapore

Founded

2016

Overview

Company Does Not Provide H1B Sponsorship

HitPay provides a comprehensive payments infrastructure platform tailored for businesses in the Asia-Pacific region. The platform integrates various payment methods, including e-commerce transactions, point of sale systems, and business-to-business payments, allowing users to manage all their payment needs in one place. HitPay operates under regulations in six different jurisdictions within APAC, ensuring compliance and security for its users. Unlike many competitors, HitPay focuses on unifying multiple payment solutions into a single platform, making it easier for businesses to handle their transactions. The company's goal is to support the growth of businesses in the region by simplifying the payment process and providing a reliable infrastructure.

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Simplify's Take

What believers are saying

  • Growing demand for contactless payments supports Tap to Pay on iOS.
  • BNPL market growth aligns with HitPay's partnership with BillEase.
  • API economy growth supports HitPay's focus on developing Payout APIs.

What critics are saying

  • Rapid expansion may lead to potential security vulnerabilities.
  • Regulatory scrutiny in the Philippines may challenge GCash partnership.
  • BNPL services expose HitPay to increased credit risk.

What makes HitPay unique

  • HitPay partners with NIPL to expand UPI acceptance in Singapore.
  • Launch of Tap to Pay on iOS in five major countries.
  • Mass payout services launched in Singapore, Malaysia, and the Philippines.

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Funding

Total Funding

$18.4M

Meets

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Meet Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$15.8M
HitPay
$30M
Kalshi

Growth & Insights and Company News

Headcount

6 month growth

↓ -6%

1 year growth

↓ -4%

2 year growth

↓ -4%
Viestories
Mar 19th, 2025
NPCI Partners Fintech Firm HitPay To Expand UPI Play In Singapore

NPCI International Payments Limited (NIPL), the global arm of NPCI, has partnered with Singapore-based HitPay to expand UPI acceptance in Singapore.

Asia Business Outlook
Mar 19th, 2025
HitPay Partners with NIPL to Enable UPI Payments for Singapore Merchants

HitPay partners with NIPL to enable UPI payments for Singapore merchants.

FF News
Jan 8th, 2024
HitPay Launches Tap to Pay on iOS in Australia, Canada, France, the UK, and the US

Secure Transactions with Tap to Pay As HitPay launches Tap to Pay on iOS, it is essential to ensure that users can trust the security and privacy of their transactions.

PYMNTS
Dec 11th, 2023
Hitpay Unveils Mass Payouts For Businesses In Southeast Asia

Commerce infrastructure provider HitPay has debuted mass payouts in three new countries. Business customers in Singapore — where HitPay is based — Malaysia and the Philippines can now “seamlessly pay workers, contractors, partners, and suppliers via HitPay,” the company said on its blog Monday (Dec. 11). In addition, marketplace and platform-based businesses can manage mass payouts using HitPay’s Payout APIs, the release said

Finextra
Dec 11th, 2023
HitPay releases APIs for mass payouts

With the introduction of its Payout APIs, HitPay expands its end-to-end payment solutions that streamline online payments, point of sale (POS), and B2B payments.

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