HitPay

HitPay

Omnichannel payment platform for SMEs

Overview

Company Does Not Provide H1B Sponsorship

HitPay provides a single payments platform for small and medium-sized enterprises to manage online payments, point-of-sale transactions, and B2B payments across multiple APAC markets. It operates on a pay-per-transaction model with no setup or subscription fees, offering a simple, user-friendly interface that unifies e-commerce, POS, and B2B payments in one system. By focusing on SMEs and expanding across countries like Singapore and Malaysia, HitPay differentiates itself from competitors through its cost transparency, ease of use, and omnichannel capabilities, helping businesses scale their payment operations as they grow.

YC Company

About HitPay

Simplify's Rating
Why HitPay is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Fintech

Financial Services

Company Size

51-200

Company Stage

Series A

Total Funding

$18.6M

Headquarters

Singapore, Singapore

Founded

2016

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Simplify's Take

What believers are saying

  • HitPay said annualized payment volume reached $2.5 billion by April 2026.
  • Tap to Pay on iPhone launched in Malaysia on April 22, 2026, lowering merchant friction.
  • ShopeePay, Triple-A, and Visa partnerships deepen acceptance across the Philippines and Singapore.

What critics are saying

  • HitPay reported only $10.3 million cash on April 30, 2026, limiting runway.
  • Stripe, Airwallex, and Visa-backed rivals can outspend HitPay on distribution and incentives.
  • A failed MAS or BSP compliance review would cripple expansion and merchant trust quickly.

What makes HitPay unique

  • HitPay bundles POS, e-commerce, payouts, and cross-border QR into one merchant stack.
  • It holds Singapore MPI and Philippines OPS licenses, simplifying regulated expansion.
  • Borderless QR unifies PayNow, QRIS, PromptPay, VietQR, UPI, and WeChat Pay.

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Funding

Total Funding

$18.6M

Below

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Meet Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$15.8M
HitPay
$30M
Kalshi

Benefits

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

2%

2 year growth

-1%
Fintech News Network
Jul 1st, 2026
HitPay brings WeChat Pay feature to retailers across the Philippines.

HitPay brings WeChat Pay feature to retailers across the Philippines. Local retail businesses can now accept transactions from Chinese tourists and receive settlements directly in Philippine pesos. Get the hottest Fintech Philippines News once a month in your Inbox HitPay has officially rolled out its latest transaction service for local merchants operating in the Philippines, a gateway that enables local businesses to accept funds seamlessly from over one billion global users of WeChat Pay. Merchants can now cater to the growing influx of international tourists by offering them a highly familiar digital wallet option during checkout. The payment system automatically processes these foreign currency transactions and settles the final funds directly in Philippine pesos. Sellers can capture these cross-border payments through multiple digital channels, including online checkout portals and custom payment links. Physical storefronts can also utilise the platform to generate dynamic borderless QR codes for instantaneous point of sale transactions. The company explicitly stated that the new payment feature requires absolutely no complicated technical setup or additional software integration. Business owners simply need to activate the option directly within their existing merchant dashboard to begin accepting foreign transactions. Eliminating common checkout friction points helps retail businesses capture a significantly larger share of regional tourist spending. Featured image: Edited by Fintech News Philippines based on an image by ramstudio via Magnific.

Fintech News Malaysia
Apr 22nd, 2026
HitPay brings Tap to Pay on iPhone to merchants in Malaysia.

HitPay brings Tap to Pay on iPhone to merchants in Malaysia. The rollout could support merchants looking to lower setup costs while giving staff more mobility at checkout. Get the hottest Fintech Malaysia News once a month in your Inbox HitPay has launched Tap to Pay on iPhone in Malaysia, allowing merchants to accept contactless payments using an iPhone and the HitPay iOS app. The feature supports contactless credit and debit cards, Apple Pay and other digital wallets. Customers can pay by holding their card or device near the merchant's iPhone, with transactions completed through NFC technology. The launch follows HitPay's rollout of Tap to Pay on iPhone in Singapore in December 2025. The service is aimed at smaller businesses looking to accept in-person payments without dedicated hardware or monthly terminal rentals. Merchants can receive instant, full upfront payments, which may help with cash flow management. It is also intended for online businesses expanding into offline sales, including at pop-ups, markets, showrooms and events. Retailers can use it to equip staff with mobile checkout capabilities to reduce queues and improve the in-store experience. Aditya Haripurkar, CEO of HitPay, said, "Tap to Pay on iPhone removes traditional barriers to in-person acceptance by eliminating the need for additional hardware. Whether you're an online brand launching your first physical activation or a retailer looking for more mobility at checkout, your iPhone can now become your storefront. Fintech News is excited to bring this powerful capability to businesses across Malaysia." Merchants can get started within minutes through the HitPay iOS app on iPhone 11 or later running the latest version of iOS. Tap to Pay on iPhone uses the device's built-in security and privacy features. Card numbers and transaction information are not stored on the device or on Apple servers, although encrypted card numbers may be temporarily stored on iPhone for transactions made in Store and Forward mode.

Tech in Asia
Apr 3rd, 2026
HitPay processes $2.5B in annualized payments with just $18M raised

HitPay, a Singapore-based fintech startup, has reached $2.5 billion in annualised payment volumes with just $18 million in funding. The 35-person company helps businesses accept digital payments across over 40 local payment methods in Asia Pacific. Founded in 2016, HitPay saw growth accelerate in 2020 following a product revamp and post-pandemic industry surge. Its clients include Carousell and GetGo. The company's total payment volumes grew 96 times between 2020 and 2025, with revenue achieving a 131% compound annual growth rate during the same period. HitPay's cross-border transactions feature, launched in June 2025, now processes $50 million monthly. The company competes against well-funded rivals like Stripe and Airwallex, which processed $266 billion in transaction volume last year.

Adobo Magazine
Mar 19th, 2026
ShopeePay, HitPay unite to streamline digital payments in the Philippines.

ShopeePay, HitPay unite to streamline digital payments in the Philippines. 0 24 3 minutes read MANILA, PHILIPPINES - ShopeePay, a digital payment and financial services provider in Southeast Asia and Brazil, today announced its integration with HitPay, one of the fastest-growing payment gateways for Philippine SMEs. This integration connects millions of ShopeePay users with thousands of online and physical stores nationwide, spanning a wide range of brands such as Jisulife, Aula Philippines, Chiron Activewear, Mad Bombs, Hale Manna, and Coastal Gardens, among others. Addressing today's digital payment gaps. With digital transactions in the Philippines surging in 2025, payments in the Philippines are still often fragmented for both consumers and merchants, with multiple payment methods and platforms resulting in inconsistent checkout experiences across online and offline channels. This fragmentation also adds complexity to merchants' day-to-day operations, especially for SMEs who often face higher barriers in adopting digital solutions. The ShopeePay-HitPay integration addresses these challenges by bringing a unified, secure, and easy-to-use payment pathway to more Filipinos. This partnership brings together HitPay's robust payment infrastructure and ShopeePay's trusted digital ecosystem to create meaningful value for both consumers and merchants. For ShopeePay users, it expands payment acceptance across more online and offline businesses nationwide, enabling seamless, secure transactions on a familiar, trusted platform. For HitPay merchants, the integration consolidates ShopeePay into a single, streamlined gateway, simplifying operations while unlocking access to a broader, highly engaged user base. This enables improved conversion rates, faster checkout, and more dependable payment collection for common everyday transactions, including subscriptions. Through ShopeePay, Monee's core payment experiences are now supported on HitPay: * ShopeePay Wallet - Fast and easy checkouts using ShopeePay balance * SPayLater - Flexible payment options * MariBank Philippines Inc. (A Rural Bank) - Smooth and secure transactions via a linked MariBank account Strengthening the digital economy together. The partnership between ShopeePay and HitPay reinforces both companies' shared vision of expanding digital financial access and supporting business growth across the Philippines. Hazel Sumampong, Head of Product and Marketing at ShopeePay, shared that this collaboration is a meaningful step toward building a more inclusive payments ecosystem. She noted, "At ShopeePay, we're committed to giving users easy access to digital payment services. We want Filipinos to enjoy fast and secure online and offline payments through a more inclusive digital financial ecosystem. Our integration with HitPay strengthens this mission by making digital payments more convenient for users and more empowering for businesses." Aditya Haripurkar, Chief Executive Officer, HitPay emphasized the partnership's impact on merchants, saying, "We're thrilled to welcome ShopeePay into our merchant ecosystem. With mobile wallets accounting for more than 60% of all retail e-commerce transaction value in the Philippines, this partnership comes at an opportune time. By embedding ShopeePay directly into HitPay, we are enabling our merchants to capture this dominant shift in consumer behavior and connect seamlessly with millions of active ShopeePay users." With the integration now live, HitPay merchants across the Philippines can immediately accept ShopeePay for both online and offline transactions, including one-time and recurring payments. To activate ShopeePay for broader payment capabilities, businesses can contact HitPay at https://hitpayapp.com/ph/contact-us. About ShopeePay. ShopeePay is a digital payment and financial services provider in Southeast Asia and Brazil, offering users and merchants integrated access to everyday financial solutions. Launched in 2015, ShopeePay empowers digital lifestyles by enabling seamless transactions through multiple linked payment methods. It also provides access to value-added financial services through partnerships, including lending, insurance, and investments. For merchants, ShopeePay's payment infrastructure helps streamline operations and capture new growth opportunities in the digital economy. ShopeePay is part of Monee, the digital financial services arm of Sea, a global technology company. Monee's mission is to better the lives of individuals and businesses in Southeast Asia and Latin America by advancing financial inclusion through technology. About HitPay. HitPay is one of the fastest-growing payment platforms for SMEs in Southeast Asia, providing secure payments, smooth payouts, and a suite of easy-to-use business tools that help entrepreneurs operate and grow with confidence. The platform supports online and offline payment acceptance, including cards, e-wallets, bank transfers, and local payment methods across multiple markets. Recognized by Tech in Asia and Statista as one of Singapore's top fintech companies in 2026, HitPay empowers merchants with integrated commerce solutions designed to simplify operations and accelerate business growth.

Central West Shop
Mar 10th, 2026
Central West Shop Expands Payment Options Through New Partnership with HitPay

Central West Shop expands payment options through new partnership with HitPay. At Central West Shop, Central West Shop is always looking for ways to make your shopping experience easier, faster, and more convenient. Today, Central West Shop is excited to announce a major upgrade to its checkout experience. Central West Shop has officially partnered with HitPay, a leading payment solutions provider, to offer more flexible and secure payment options for its customers at https://www.centralwestshop.com/ More ways to pay - the way you prefer. With HitPay's versatile payment gateway, customers can now enjoy multiple payment methods when shopping on its website. This upgrade ensures a smoother checkout experience and gives you the freedom to choose the payment option that works best for you. You can now pay using: E-Wallets & Mobile Wallets * GCash * GrabPay * ShopeePay Buy Now, Pay Later * BillEase * SPayLater Online Banking & Transfers * UnionBank Online * PESONet * InstaPay QR Payments Over-the-Counter Payments * Bayad Center * ECPay * Palawan Pawnshop Credit & Debit Cards * All major credit and debit cards are now supported. A better checkout experience. By integrating HitPay's secure payment infrastructure, Central West Shop customers can now enjoy: * Faster and more seamless checkout * Secure payment processing * More payment flexibility * Improved shopping convenience Whether you prefer paying through cards, e-wallets, QR codes, bank transfers, or buy-now-pay-later options, you now have more control over how you complete your purchase. Its commitment to convenience. This partnership is part of its ongoing commitment to making healthcare products more accessible, reliable, and convenient for Filipinos. By expanding its payment options, Central West Shop aim to remove barriers and ensure that every customer can shop with confidence. If you have any questions about these new payment options, feel free to contact Central West Shop - Central West Shop is happy to help.

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