HitPay

HitPay

Omnichannel payment platform for SMEs

Overview

Company Does Not Provide H1B Sponsorship

HitPay provides a single payments platform for small and medium-sized enterprises to manage online payments, point-of-sale transactions, and B2B payments across multiple APAC markets. It operates on a pay-per-transaction model with no setup or subscription fees, offering a simple, user-friendly interface that unifies e-commerce, POS, and B2B payments in one system. By focusing on SMEs and expanding across countries like Singapore and Malaysia, HitPay differentiates itself from competitors through its cost transparency, ease of use, and omnichannel capabilities, helping businesses scale their payment operations as they grow.

YC Company
Significant Headcount Growth

About HitPay

Simplify's Rating
Why HitPay is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Fintech

Financial Services

Company Size

11-50

Company Stage

Series A

Total Funding

$18.6M

Headquarters

Singapore, Singapore

Founded

2016

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Simplify's Take

What believers are saying

  • September 2026 CFO Stack adds virtual accounts, bill pay, payroll, and spend management.
  • September 1, 2026 Superbench integration expands embedded payments for Philippine service SMEs.
  • HitPay claims 2.5 billion annualized payments and 15,000 finance teams across three markets.

What critics are saying

  • Stripe and Airwallex dwarf HitPay, pressuring pricing and acquisition speed by 2027.
  • HitPay's capital looks capped at US$15.75 million, limiting global expansion runway.
  • If Southeast Asian PSP consolidation accelerates, HitPay gets squeezed out of SME checkout.

What makes HitPay unique

  • HitPay unified cards, QR, wallets, POS, and B2B collections across APAC.
  • January 28, 2026 Borderless QR handles tourist wallets with SGD settlement.
  • September 15, 2026 Primer partnership extends HitPay into global merchant infrastructure.

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Funding

Total Funding

$18.6M

Below

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Meet Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$15.8M
HitPay
$30M
Kalshi

Benefits

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

↑ 4%

1 year growth

↑ 4%

2 year growth

↑ 6%
BusinessWorld
Sep 16th, 2026
HitPay launches SME solutions.

HitPay launches SME solutions. September 17, 2026 | 12:06 am PAYMENT infrastructure provider HitPay has launched a range of financial tools for small and medium enterprises (SME) to help simplify payment management for businesses. Small business loans To be launched in phases, CFO Stack will first introduce business to business (B2B) collections featuring real-time payment confirmation and reconciliation alongside other payment methods, including cards, PayNow/QR and payment links via the platform. "Growing businesses manage more than customer payments. They also collect from other businesses, track incoming funds and keep financial records accurate," HitPay Co-Founder and Chief Executive Officer Aditya Haripurkar said in a statement. "But SMEs have traditionally had to stitch these workflows together across different tools." "CFO Stack is being built to bring more of these financial operations into one platform, starting with B2B collections through Virtual Accounts." HitPay's Virtual Accounts will let SMEs scale their business and streamline payment operations as it removes additional manual work such as confirming incoming funds or reconciling transactions against invoices. Citing a study by McKinsey, HitPay said B2B payments are becoming increasingly digital across Southeast Asia, with AI-powered agentic workflows enabling automation in both payable and receivable processes. Virtual Accounts will give businesses dedicated account details that corporate customers can transfer to, also providing real-time confirmation via the HitPay Dashboard while payments are recorded as a charge alongside other HitPay transactions. "Virtual Accounts are designed for businesses collecting higher-value B2B transfers. Instead of percentage-based collection fees, businesses pay a fixed cost per transfer, helping them manage larger payment amounts more efficiently," it said. Funds received go into the merchant's HitPay Wallet and are paid out to its linked external bank account based on its payout schedule. The Virtual Accounts feature is already live in the Philippines and in Singapore. Philippine mutual funds HitPay supports more than 15,000 finance teams across Singapore, the Philippines and Malaysia. Meanwhile, the company will also launch BillPay under the second phase under CFO Stack, followed by Payroll and Spend Management under the third phase. "With Virtual Accounts, we are helping businesses bring B2B collections into the same environment as the rest of their payment activity," Mr. Haripurkar added. "The next phases of CFO Stack will continue building towards a more connected finance platform, where businesses can manage more of their financial operations in one place." - Aaron Michael C. Sy Powered by GliaStudios

Tech in Asia
Sep 1st, 2026
HitPay, Superbench team up on AI, payments for SMEs in Asia.

HitPay, Superbench team up on AI, payments for SMEs in Asia. Superbench, a Singapore-based AI customer engagement platform for business-to-consumer service businesses, and Singapore-based payments firm HitPay said on September 1 that their platforms are now integrated. The integration will help small and medium enterprises manage customer inquiries, bookings, and payments in one system. The companies said the setup targets SMEs in Singapore, Malaysia, and the Philippines. They also said the integration is available to B2C service businesses in Singapore, Malaysia, Australia, and the United Arab Emirates (UAE), including beauty clinics, tuition centers, and home services. HitPay separately said it is serving SMEs in Southeast Asia, offers cross-border payment services, and has secured an OPS payment license in the Philippines. Stay updated on the go with our mobile app. Get latest insights with smoother, more personalized experience through TIA mobile app. How would you feel if you could no longer use Tech in Asia? Share, tag us, and land on our Wall of!

Fintech News Network
Jul 1st, 2026
HitPay brings WeChat Pay feature to retailers across the Philippines.

HitPay brings WeChat Pay feature to retailers across the Philippines. Local retail businesses can now accept transactions from Chinese tourists and receive settlements directly in Philippine pesos. Get the hottest Fintech Philippines News once a month in your Inbox HitPay has officially rolled out its latest transaction service for local merchants operating in the Philippines, a gateway that enables local businesses to accept funds seamlessly from over one billion global users of WeChat Pay. Merchants can now cater to the growing influx of international tourists by offering them a highly familiar digital wallet option during checkout. The payment system automatically processes these foreign currency transactions and settles the final funds directly in Philippine pesos. Sellers can capture these cross-border payments through multiple digital channels, including online checkout portals and custom payment links. Physical storefronts can also utilise the platform to generate dynamic borderless QR codes for instantaneous point of sale transactions. The company explicitly stated that the new payment feature requires absolutely no complicated technical setup or additional software integration. Business owners simply need to activate the option directly within their existing merchant dashboard to begin accepting foreign transactions. Eliminating common checkout friction points helps retail businesses capture a significantly larger share of regional tourist spending. Featured image: Edited by Fintech News Philippines based on an image by ramstudio via Magnific.

Fintech News Malaysia
Apr 22nd, 2026
HitPay brings Tap to Pay on iPhone to merchants in Malaysia.

HitPay brings Tap to Pay on iPhone to merchants in Malaysia. The rollout could support merchants looking to lower setup costs while giving staff more mobility at checkout. Get the hottest Fintech Malaysia News once a month in your Inbox HitPay has launched Tap to Pay on iPhone in Malaysia, allowing merchants to accept contactless payments using an iPhone and the HitPay iOS app. The feature supports contactless credit and debit cards, Apple Pay and other digital wallets. Customers can pay by holding their card or device near the merchant's iPhone, with transactions completed through NFC technology. The launch follows HitPay's rollout of Tap to Pay on iPhone in Singapore in December 2025. The service is aimed at smaller businesses looking to accept in-person payments without dedicated hardware or monthly terminal rentals. Merchants can receive instant, full upfront payments, which may help with cash flow management. It is also intended for online businesses expanding into offline sales, including at pop-ups, markets, showrooms and events. Retailers can use it to equip staff with mobile checkout capabilities to reduce queues and improve the in-store experience. Aditya Haripurkar, CEO of HitPay, said, "Tap to Pay on iPhone removes traditional barriers to in-person acceptance by eliminating the need for additional hardware. Whether you're an online brand launching your first physical activation or a retailer looking for more mobility at checkout, your iPhone can now become your storefront. Fintech News is excited to bring this powerful capability to businesses across Malaysia." Merchants can get started within minutes through the HitPay iOS app on iPhone 11 or later running the latest version of iOS. Tap to Pay on iPhone uses the device's built-in security and privacy features. Card numbers and transaction information are not stored on the device or on Apple servers, although encrypted card numbers may be temporarily stored on iPhone for transactions made in Store and Forward mode.

Tech in Asia
Apr 3rd, 2026
HitPay processes $2.5B in annualized payments with just $18M raised

HitPay, a Singapore-based fintech startup, has reached $2.5 billion in annualised payment volumes with just $18 million in funding. The 35-person company helps businesses accept digital payments across over 40 local payment methods in Asia Pacific. Founded in 2016, HitPay saw growth accelerate in 2020 following a product revamp and post-pandemic industry surge. Its clients include Carousell and GetGo. The company's total payment volumes grew 96 times between 2020 and 2025, with revenue achieving a 131% compound annual growth rate during the same period. HitPay's cross-border transactions feature, launched in June 2025, now processes $50 million monthly. The company competes against well-funded rivals like Stripe and Airwallex, which processed $266 billion in transaction volume last year.

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