Team management app Homebase welcomes $60M Series D to give smbs 'superpowers'

While there are countless tech companies that make HR technology for small and mid-sized businesses, much of it is geared toward “professionals who sit at desks in some capacity,” insists Homebase founder and CEO John Waldmann.Homebase is HR software that targets the two-thirds of the American SMB workforce with hourly jobs that require them to be onsight.After nabbing over 100,000 small businesses as customers, covering over 2 million employees, Homebase recently closed on $60 million in Series D financing. L Catterton Growth led the round and was joined by Emerson Collective. The round also includes existing investors, Notable Capital, Bain Capital Ventures, Khosla Ventures, Cowboy Ventures and PLUS Capital.Homebase offers payroll, shift scheduling, timesheets, hiring and onboarding, communication and HR compliance.“It’s really hard to raise capital now, and the fact that they raised with a top private equity firm like L Catterton Growth says a lot about the team and performance,” said. Jeff Richards, investor and managing partner at Notable Capital (formerly GGV Capital).“Hourly workers have a lot of the same desires for flexibility and certainty, but it shows up in entirely different ways, and that’s been our core mission,” Waldmann said.Richards agrees. He said that SMB tech for frontline or hourly workers doesn’t get nearly the attention it deserves despite the fact that it may affect over 55% of the workforce. He also said that artificial intelligence will be a major enabler of small businesses, and companies like Homebase will enable them to “build amazing businesses.”Despite the founder’s and investor’s enthusiasm, Homebase isn’t alone in serving this hourly worker market

Payanywhere, for instance, has partnered with the employee management platform Homebase to empower business owners with information on product and employee performance on top of payroll capabilities.