Homebase

Homebase

Workforce management platform for hourly workers

Overview

Homebase provides a digital workforce management platform for businesses with hourly workers. It combines time tracking, employee scheduling, payroll processing, and built-in messaging to help managers run their teams more efficiently. Time tracking turns any device into a time clock to record hours, breaks, and overtime, reducing paperwork. Scheduling lets managers plan and adjust shifts online and share the plan with the team instantly. Payroll automatically calculates pay, makes direct deposits, and handles payroll taxes. The built-in messaging keeps managers and team members connected, even when they’re not on site. The service is mainly used by small businesses with hourly workers and is priced as a software-and-services offering. The goal is to simplify and streamline day-to-day operations for hourly workforces by providing an all-in-one tool to manage time, schedules, pay, and communication in one place.

YC Company

About Homebase

Simplify's Rating
Why Homebase is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

1,001-5,000

Company Stage

Series D

Total Funding

$189M

Headquarters

San Francisco, California

Founded

2014

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Simplify's Take

What believers are saying

  • May 2026 research showed 72% of owners using or piloting AI tools.
  • Homebase's AI Assistants handled nearly 2 million administrative tasks after June 2025 launch.
  • Payroll processed over 7 million paychecks and $5 billion since 2022, reinforcing monetization.

What critics are saying

  • Toast, Square, ADP, and Gusto bundle adjacent workflows, compressing Homebase's pricing power.
  • Scheduling Assistant moved behind Plus and All-in-One plans after September 5, 2025.
  • If Payroll Assistant misflags timecards, compliance failures damage trust and trigger churn by 2026.

What makes Homebase unique

  • Homebase serves 100,000 SMBs and 3.5 million hourly employees on one platform.
  • June 2025 AI Assistants automate hiring, scheduling, and payroll prep for Main Street.
  • Deep integrations with Square, Toast, Lightspeed, ADP, Gusto, and QuickBooks reduce switching costs.

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Funding

Total Funding

$189M

Meets

Industry Average

Funded Over

6 Rounds

Notable Investors:
Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Below Average

Industry standards

$77M
$60M
Homebase
$70M
Twilio
$80M
Handshake
$100M
Affirm

Benefits

Stock options

Comprehensive insurance plans

401(k) with 4% company match

Remote, hybrid, and in-office work options

Top-of-the-line equipment and home office

Annual holidays and accrued PTO

Fun company activities

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

2%
Business Wire
Sep 9th, 2025
Homebase Earns Spot on Fast Company's 2025 Best Workplaces for Innovators North America

From this foundation of learning, Homebase has introduced its first AI-powered Hiring Assistant and Scheduling Assistant, tools designed to transform how small businesses manage their teams.

Retail Times
May 7th, 2025
The Range expands with Homebase acquisition

CDS Superstores, parent of The Range and wilko, is expanding its new-format superstores after acquiring Homebase and up to 70 of its stores. Four new locations will open on 9th May: Santry, Woodside Park, Tiverton, and Cookstown. The Range plans to open up to 10 new superstores monthly, aiming to transform 70 Homebase locations by 2025, securing up to 1,600 jobs. The initiative includes retaining Homebase staff and relaunching the Homebase website for an enhanced shopping experience.

Newsquest Media Group
Apr 15th, 2025
B&Q officially opens in former Homebase in Blackpole

It is the second of eight stores across the UK that B&Q acquired from Homebase.

Lightspeed Commerce
Dec 10th, 2024
Lightspeed Enhances Workforce Management Integration With Homebase

Lightspeed Commerce Inc., the one-stop commerce platform empowering merchants to provide the best omnichannel experiences, today announced an enhanced integration with Homebase, the all-in-one HR and team management solution for small businesses.

TechCrunch
Apr 3rd, 2024
Team Management App Homebase Welcomes $60M Series D To Give Smbs ‘Superpowers’

While there are countless tech companies that make HR technology for small and mid-sized businesses, much of it is geared toward “professionals who sit at desks in some capacity,” insists Homebase founder and CEO John Waldmann.Homebase is HR software that targets the two-thirds of the American SMB workforce with hourly jobs that require them to be onsight.After nabbing over 100,000 small businesses as customers, covering over 2 million employees, Homebase recently closed on $60 million in Series D financing. L Catterton Growth led the round and was joined by Emerson Collective. The round also includes existing investors, Notable Capital, Bain Capital Ventures, Khosla Ventures, Cowboy Ventures and PLUS Capital.Homebase offers payroll, shift scheduling, timesheets, hiring and onboarding, communication and HR compliance.“It’s really hard to raise capital now, and the fact that they raised with a top private equity firm like L Catterton Growth says a lot about the team and performance,” said. Jeff Richards, investor and managing partner at Notable Capital (formerly GGV Capital).“Hourly workers have a lot of the same desires for flexibility and certainty, but it shows up in entirely different ways, and that’s been our core mission,” Waldmann said.Richards agrees. He said that SMB tech for frontline or hourly workers doesn’t get nearly the attention it deserves despite the fact that it may affect over 55% of the workforce. He also said that artificial intelligence will be a major enabler of small businesses, and companies like Homebase will enable them to “build amazing businesses.”Despite the founder’s and investor’s enthusiasm, Homebase isn’t alone in serving this hourly worker market

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