Hopper

Hopper

Tech-driven travel price-prediction platform

Overview

Hopper is a travel and fintech platform that helps people save money on flights, hotels, and car rentals by using big data and algorithms to forecast price changes. Its mobile app and website analyze billions of prices daily to predict when prices will rise or fall and advise users on the best times to book, potentially delivering significant savings. The product works through a combination of price predictions, booking options, and a user-friendly interface that shows recommended booking times and alert signals. Revenue comes from commissions on bookings made through the platform and a premium subscription that unlocks extra features and benefits. Hopper differentiates itself by focusing on price forecasting and savings guidance at the individual traveler level, backed by a global support network and flexible work model. The company’s goal is to help consumers consistently secure better travel deals while growing via commissions and paid premium services.

About Hopper

Simplify's Rating
Why Hopper is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Fintech

Financial Services

Company Size

1,001-5,000

Company Stage

Late Stage VC

Total Funding

$731M

Headquarters

Montreal, Canada

Founded

2007

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Simplify's Take

What believers are saying

  • RBC Avion Rewards Travel launches in 2026, expanding Hopper into Canadian banking.
  • Porter and Avelo adopted HTS disruption tools in 2026, widening airline distribution.
  • B2B now drives over 90% of revenue, reducing reliance on consumer app volatility.

What critics are saying

  • FTC fined Hopper $35 million on July 2, 2026 for hidden-fee dark patterns.
  • Hopper cut 30% in October 2023 and 10% in November 2024, signaling restructuring pressure.
  • Capital One internalizing Hopper tech threatens HTS revenue and partner dependence by 2027.

What makes Hopper unique

  • HTS sells embedded travel-fintech, not just consumer bookings, across banks and airlines.
  • Hopper’s pricing models power booking, disruption, and loyalty workflows for partners.
  • RBC chose HTS on March 30, 2026, validating Hopper’s enterprise travel stack.

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Funding

Total Funding

$731M

Above

Industry Average

Funded Over

11 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Competitive salary

Stock options

Unlimited PTO

WeWork All Access Pass OR Work-from-home stipend

Open communication with management

Small, dynamic teams = massive impact

Medical, dental, vision, disability & life insurance plans

401k

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

0%

2 year growth

2%
Associated Press
Jul 15th, 2026
Ruby Wang joins Hopper as Head of Growth to drive global expansion

Hopper, a global travel platform, has appointed Ruby Wang as Head of Growth to drive customer engagement and product strategy across its expanding operations. Wang brings experience scaling high-growth consumer technology platforms and will focus on strengthening customer relationships whilst supporting the company's global expansion. In her role, Wang is responsible for enhancing product value and implementing sustainable growth initiatives. She previously worked at Robinhood, where she supported product development during a period of rapid scaling. Wang emphasised the importance of creating long-term customer value whilst building scalable systems. At Hopper, she will work to advance the platform's travel booking capabilities and fintech offerings, aiming to deliver more personalised experiences for travellers worldwide.

Hesper Herald
Jul 4th, 2026
Hopper FTC settlement hits $35M over hidden fees and dark patterns.

Hopper FTC settlement hits $35M over hidden fees and dark patterns. The Hopper FTC settlement, announced this week, will see the travel booking app pay $35 million in consumer redress after the US regulator accused it of burying fees, misrepresenting its paid features, and steering users into charges they never knowingly agreed to. Call it the price of friction design. What the Hopper FTC settlement actually covers. The FTC complaint against Hopper, filed on 2 July 2026 as Case 1:26-cv-13058, brings charges under Section 5(a) of the FTC Act and the agency's Rule on Unfair or Deceptive Fees (the Fees Rule, 16 C.F.R. pt.). That rule specifically prohibits failing to disclose the total price every place a price is displayed, failing to disclose the nature and amount of individual fees, and misrepresenting the refundability of charges. Short-term lodging sits squarely within its scope, which makes Hopper a textbook target. The core allegations break into three areas. First, the app's 'VIP Support' feature: users were led to believe it would guarantee responsive customer service but reportedly found meaningful access difficult to obtain. Second, the 'Price Freeze' and 'Hold the Room' products: these promised to lock in a travel price for a defined period, but the FTC says Hopper failed to clearly communicate that the freeze only applied up to a price ceiling and only if the booking remained available. Third, 'Tip' and VIP Support fees that were framed as optional yet arrived pre-selected in the interface, with the charges only becoming visible when users scrolled further down the screen. That last detail is the definition of a dark pattern: the choice architecture was designed to default towards the outcome that benefited Hopper, not the user. Regulators have been circling this territory for years; the FTC is now using statutory muscle to back up what consumer advocates had long flagged. Under the settlement terms, Hopper is prohibited from misrepresenting its pricing structures and is required to clearly disclose all fees before a transaction is completed. A pattern the FTC has been building for months. Hopper is not an isolated case. The FTC described StubHub as 'the nation's largest ticket exchange and resale ticket provider' when it announced a $10 million settlement with that company in April 2026, citing violations of both the FTC Act and the same Fees Rule for advertising ticket prices without clearly disclosing mandatory charges upfront. The StubHub case page on the FTC's own site lays out the parallel structure: hidden totals, misleading price displays, and a rule breach that the agency is applying consistently across sectors. Before that, Booking Holdings settled for $9.5 million following a lawsuit from the Texas Attorney General, which alleged that it displayed low room rates while concealing material fees until checkout. The FTC has also previously settled with Match, neobank Dave, and Epic Games over Fortnite, among others. The throughline is the Fees Rule, which is becoming the agency's primary instrument for junk-fee enforcement across travel, ticketing, and accommodation. The Hopper action, being filed under both the FTC Act and the Fees Rule simultaneously, represents exactly the kind of dual-track enforcement the agency has signalled it intends to pursue. Hopper launched in 2014 and reported surpassing 120 million lifetime downloads worldwide in 2024. At that scale, even a fee that looks modest per transaction aggregates quickly across the user base, which probably goes some way to explaining the settlement figure. The app's AI-driven price prediction tools were always the headline feature; the monetisation layer underneath them is what drew regulatory attention. The $35 million is earmarked for consumer redress, so affected users may eventually see a portion returned. Whether the structural changes Hopper is now required to make actually reshape how travel apps present pricing more broadly is the more interesting question. The FTC's Fees Rule is sector-agnostic: any app that defaults optional charges to 'on' and buries them below the fold is reading from the same playbook Hopper just had to pay to retire. Marcus Hale has been filing general news for the better part of fifteen years. He started at a regional evening paper, moved to a mid-sized digital outlet covering UK news, and spent three years as a general assignment reporter before going freelance. He has covered inquests, council elections, infrastructure announcements, and the kind of stories that sit on page five but matter on page one. He writes about public services, housing, local government, and the institutional stories that take six months to develop and thirty seconds to read. He prefers facts to angles and considers that unfashionable. Marcus lives in Bristol. He still reads the local paper and thinks that makes him an endangered species. July 6, 2026 July 5, 2026

BetaKit
Jul 3rd, 2026
Hopper to pay $35 million USD to settle US FTC suit over "hidden fees"

Hopper to pay $35 million USD to settle US FTC suit over "hidden fees" US federal regulator says Montréal travel app's previous tech unfairly charged customers. Hopper has agreed to settle a lawsuit with the US Federal Trade Commission over allegedly charging customers hidden fees on its travel booking app. The news: The Montréal travel tech startup has settled a complaint from the US federal regulator for $35 million USD ($49.7 million CAD), which claimed it charged consumers hidden fees and misrepresented the total prices they would pay for its booking services. The complaint, filed on July 2, alleged that Hopper caused consumers "tens of millions of dollars in harm." The company and its US subsidiary must clearly and conspicuously disclose fees, charges, and total payment amount for any transaction. In a statement on Thursday, Hopper said the FTC's allegations concerned former practices that it had implemented during the COVID-19 pandemic and discontinued in mid-2023. It added the FTC had no issues with the current Hopper app. From the source: "We decided to settle because the claims at issue are outdated and have no bearing on our business," reads an official statement from Hopper. "Pursuing years of litigation over outdated, ticky-tacky issues would distract us from our current customers and partners - and that is not a distraction we are willing to accept." Following the thread: Founded in 2007, Hopper made its name with an algorithm that predicted the best times to book flights. During and after the COVID-19 pandemic, it has since shifted its approach to sell its travel technology and data to enterprise customers through its B2B arm, which now drives more than 90 percent of revenue. The legal case focuses on deals with design decisions Hopper made for its consumer app specifically; Hopper noted that its B2B business is separate and not impacted by the settlement. Final thought: The FTC has been cracking down on "dark patterns" in consumer-facing apps and websites since 2021. These are deceptive design features that might lead a user to take an action they didn't mean to, or make it more difficult to cancel a subscription. In Hopper's case, the FTC took issue with the way the company charged for tips and VIP support fees - by claiming they were optional when they were actually pre-selected for customers. In Canada, dark patterns are often governed under the Competition Act as a deceptive marketing practice. A spokesperson for Canada's Competition Bureau told BetaKit that the agency is aware of the FTC case but cannot confirm whether it has investigated Hopper for confidentiality reasons. OVHcloud: Your cloud. Your rules. Imagine a cloud that gives you the freedom to grow your way - open, sovereign, and free from lock-in.

Citizen News
Jul 2nd, 2026
Journey app Hopper to pay $35M in FTC settlement over 'unfairly' charging hidden charges.

Journey app Hopper to pay $35M in FTC settlement over 'unfairly' charging hidden charges. Last updated: July 2, 2026 2:01 pm Published: July 2, 2026 Hopper, the journey app recognized for its AI-driven flight and lodge worth predictions, has agreed to a $35 million settlement following a lawsuit introduced by the U.S. Federal Commerce Fee (FTC). The lawsuit accused the corporate of deceptive customers by imposing hidden charges and misrepresenting the entire prices of Hopper's providers. The case is one other instance of regulators concentrating on using "dark patterns," or interface designs that manipulate customers into making selections they won't in any other case have made, together with people who conceal expenses, pre-select non-obligatory add-ons, or make it obscure the true price of a service. It follows comparable FTC settlements aimed toward different corporations, like Match, StubHub, neobank Dave, Fortnite, and others. The FTC alleged that Hopper deceived shoppers concerning the advantages of its "VIP Help" and "Value Freeze" providers. Many customers had been led to consider that these options would improve their reserving expertise, solely to seek out themselves dealing with extra prices and restricted entry to buyer help. The FTC additionally discovered that customers had been charged for "Tip" and VIP Help charges that had been offered as non-obligatory, but had been typically pre-selected and hidden throughout the app's interface. Consequently, customers discovered themselves dealing with expenses that they believed they'd not consented to, as these charges had been sometimes solely seen when customers scrolled down on the app display. The allegations lengthen to the "Value Freeze" or "Maintain the Room" providing, which Hopper claimed would enable shoppers to carry their journey reserving worth for a chosen interval. Nevertheless, the FTC notes that the app failed to obviously talk restrictions related to this service. For example, the Value Freeze solely secures the speed as much as a particular restrict and provided that the reserving stays out there. The settlement quantity is ready for use for "client redress," with Hopper now prohibited from misrepresenting any pricing constructions, in response to in the present day's launch. It's required that Hopper clearly disclose all charges, making certain that customers are absolutely conscious of the entire price of any transactions earlier than finishing their bookings. "We determined to settle as a result of the claims at situation are outdated and don't have any bearing on our enterprise," an organization spokesperson mentioned in a supplied assertion to TechCrunch. "Pursuing years of litigation over outdated, ticky-tacky points would distract us from our present prospects and companions... The settlement quantity doesn't replicate the advantage of the claims. It displays our resolution to maneuver ahead." The spokesperson added that, after reviewing tens of millions of firm recordsdata courting again to 2021, the FTC's allegations targeted on "primarily outdated show practices carried out in the course of the pandemic, restricted to the Hopper app, and discontinued by Hopper in mid-2023, previous to the beginning of the FTC's inquiry." Earlier than Hopper, the FTC's most up-to-date crackdown on "junk charges" was its case with StubHub, which agreed to pay $10 million to prospects and alter its ticket worth shows. Booking Holdings settled for $9.5 million after a lawsuit from Texas Lawyer Normal Ken Paxton, which claimed that it misled prospects by displaying low room charges whereas hiding necessary charges till the checkout course of. Hopper launched its journey app again in 2014 and surpassed 120 million lifetime downloads worldwide in 2024. While you buy by way of hyperlinks in its articles, citizennews may earn a small commission. This doesn't have an effect on its editorial independence.

PR Newswire
Jun 17th, 2026
Avelo Airlines launches Disruption Assistance with HTS for instant rebooking or 100% refunds

Avelo Airlines has launched Disruption Assistance, a new travel rebooking benefit powered by HTS (Hopper Technology Solutions), available when booking directly through its website and mobile app. The service provides automated solutions for disruptions including same-day delays of two hours or more and cancellations. Customers receive proactive notifications and can use self-serve tools to rebook alternate flights on Avelo or other airlines, or receive a 100% refund of their trip cost whilst keeping their original itinerary. The offering aims to provide greater confidence and control during travel disruptions. Avelo currently operates Boeing Next Generation 737 aircraft and serves over 30 US destinations from four bases. The airline will open a fifth base at North Dallas's McKinney National Airport in late 2026 and become the first US airline to fly Embraer 195-E2s in 2028.

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