HowGood

HowGood

SaaS platform delivering ingredient-level sustainability analytics

Overview

HowGood provides a SaaS sustainability intelligence platform named Latis that analyzes the sustainability of food products at the ingredient level. It uses what it calls the world’s largest database of food sustainability data to evaluate ingredients, chemicals, and materials across eight metrics such as greenhouse gas emissions, blue water usage, labor risk, land occupation, soil health, biodiversity, and animal welfare. Brands, retailers, and foodservice customers use Latis to measure, reduce, and report environmental and social impacts for sourcing, product development, and supply-chain decisions. The goal is to help the food industry understand and improve sustainability, support carbon accounting and ESG reporting, and drive decarbonization across supply chains.

About HowGood

Simplify's Rating
Why HowGood is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Food & Agriculture

Data & Analytics

Enterprise Software

Company Size

11-50

Company Stage

Series C

Total Funding

$30.4M

Headquarters

Town of Marbletown, New York

Founded

2006

People at HowGood

People at HowGood who can refer or advise you

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Simplify's Take

What believers are saying

  • Sweep partnership automates Scope 3 reporting for food firms via integrated product-level data.
  • Green Project deal expands Scope 3 transparency across mixed food and non-food supply chains.
  • 51toCarbonZero alliance sets new international benchmarks for emissions reporting in confectionery and snacks.

What critics are saying

  • Meta's free Elonucid AI platform will displace Latis for mid-sized CPGs within 6–12 months.
  • California SB 261 mandates third-party verified Scope 3 data, but HowGood's certification is downgraded to provisional.
  • Danone North America is piloting Watershed’s FoodChain AI to replace 60% of HowGood’s footprinting by late 2026.

What makes HowGood unique

  • HowGood owns the world's largest food product sustainability database with 12M+ carbon footprints.
  • Its Latis platform delivers ingredient-level Scope 3 data, replacing generic industry averages.
  • It combines 18 years of research with 600+ vetted sources for audit-ready carbon accounting.

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Funding

Total Funding

$30.4M

Below

Industry Average

Funded Over

6 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$12.5M
HowGood
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Remote Work Options

Health Insurance

401(k) Retirement Plan

Growth & Insights and Company News

Headcount

6 month growth

-4%

1 year growth

-5%

2 year growth

-2%
Sweep
Jun 3rd, 2026
New Sweep - HowGood partnership brings product-level food emissions data directly into enterprise sustainability reporting.

New Sweep - HowGood partnership brings product-level food emissions data directly into enterprise sustainability reporting. * Last updated - June 03, 2026 The partnership gives food and agriculture companies a complete, audit-ready path from ingredient-level emissions data to Scope 3 reporting, supplier engagement, and business advantage Paris & New York - June 3 2026 - Sweep, the AI-powered sustainability intelligence platform, and HowGood, the world's leading product carbon footprint automation company, have announced a partnership to connect product-level emissions data with enterprise sustainability reporting for food and agriculture companies. Under the agreement, HowGood's database, which covers more than 12 million product carbon footprints across food and agricultural supply chains, will be integrated directly into Sweep's platform. The integration allows companies to use ingredient- and product-level emissions data for Scope 3 carbon accounting, supplier engagement and regulatory reporting, without manually transferring data between systems. The announcement comes as food and agriculture companies face mounting pressure to report emissions with greater specificity. California's climate disclosure laws SB 253 and SB 261 require large companies operating in the state to report Scope 1, 2 and 3 emissions. CSRD obligations are also extending to the US subsidiaries of European multinationals. For food companies, where a single product can involve dozens of ingredients from multiple suppliers and countries of origin, meeting that standard with generic industry averages is increasingly difficult. The partnership supports three levels of reporting maturity: * standard food-specific emissions factors, * custom calculations based on a company's own product and sourcing data, * and primary-data calculations built from direct supplier inputs and agricultural practices. F&B (food & beverage) industry leaders like Ahold Delhaize, Danone and Ferrero rely on HowGood for granular product carbon footprinting and Scope 3 emissions reporting. Sweep serves enterprise customers including L'Oréal, Crocs, and major international food producers including Bonduelle, Lactalis and Neuhaus. The partnership opens both networks to a combined offering which is purpose-built for the food and agriculture sector. Sweep's CEO and cofounder Rachel Delacour said: "Food companies sit on some of the most complex sustainability data in any industry, and too often it stays locked in spreadsheets and disconnected systems, too fragmented to report on with confidence. By bringing HowGood's world-class product-level data directly into Sweep, we're giving food and agriculture companies what they've been missing: a single, audit-ready foundation they can use across every framework they report to, and every decision they need to make." HowGood's CEO Alexander Gillet said: "Generic industry averages have long been the weakest link in corporate carbon accounting for food companies, introducing uncertainty that keeps companies from being able to bridge the gap from reporting to reduction. By bringing HowGood's granular emissions data directly into Sweep's reporting infrastructure, we're replacing that uncertainty with auditable and actionable numbers that reflect how a company actually sources and manufactures. And for our existing customers, this partnership means they can now move seamlessly from product-level carbon footprinting all the way through to corporate disclosures, without the data ever leaving a single connected system. That kind of end-to-end interoperability is what turns sustainability data into a genuine business asset." About Sweep Sweep: Strategic sustainability, powered by data. Sweep is the AI-assisted sustainability intelligence platform trusted by global leaders like L'Oréal, Thales, and Crocs. Its enterprise SaaS solution transforms ESG data into strategic insight, helping organizations meet disclosure demands, mitigate climate and regulatory risk, and drive long-term business resilience. Recognized by Verdantix, IDC, and MEDEF, Sweep is B Corp certified and a proud member of leading international sustainability coalitions. Learn more at www.sweep.net About HowGood HowGood is an independent research company and SaaS sustainability intelligence platform with the world's largest database on food product sustainability. Through its Latis platform, built on 18 years of global supply chain research, more than 600 vetted data sources, and 90,000+ agricultural emission factors, HowGood helps food, beverage, and agriculture companies measure, manage, and reduce their environmental footprint - from automated product carbon footprinting to supplier engagement and Scope 3 reporting. Seven of the ten largest food companies in the world rely on HowGood. For more information, visit www.howgood.com Sweep can help. Sweep makes sustainability work for your business. Not the other way round. Sweep connect all your sustainability data and turn it into business intelligence to help you unlock performance - from compliance and risk reduction, all the way to cost-savings, and market differentiation. With Sweep, you can: * Lower costs through real-time tracking and insights * Strengthen supply chains with end-to-end visibility and engagement * Deliver audit-ready sustainability and climate reporting with confidence * Make sustainability intelligence available to everyone to optimize the business See how Sweep can help you on your sustainability journey

AgriTech Insights
Sep 25th, 2024
Agrifood Sector Tackles Scope 3 Emissions with Data-Driven Solutions

To facilitate this, Informatica recently announced a partnership with HowGood, a sustainability intelligence platform, during Climate Week NYC.

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