HowGood

HowGood

SaaS platform delivering ingredient-level sustainability analytics

Overview

HowGood provides a SaaS sustainability intelligence platform named Latis that analyzes the sustainability of food products at the ingredient level. It uses what it calls the world’s largest database of food sustainability data to evaluate ingredients, chemicals, and materials across eight metrics such as greenhouse gas emissions, blue water usage, labor risk, land occupation, soil health, biodiversity, and animal welfare. Brands, retailers, and foodservice customers use Latis to measure, reduce, and report environmental and social impacts for sourcing, product development, and supply-chain decisions. The goal is to help the food industry understand and improve sustainability, support carbon accounting and ESG reporting, and drive decarbonization across supply chains.

About HowGood

Simplify's Rating
Why HowGood is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Data & Analytics

Enterprise Software

Company Size

11-50

Company Stage

Series C

Total Funding

$30.4M

Headquarters

Town of Marbletown, New York

Founded

2006

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Simplify's Take

What believers are saying

  • June 2026 Sweep integration broadens HowGood’s distribution across enterprise sustainability buyers.
  • September 2025 Global Carbon Database launch strengthens product-led growth with ready-made emission factors.
  • Seven of ten largest food companies use HowGood, validating demand from large incumbents.

What critics are saying

  • Sweep, Green Project, and 51toCarbonZero commoditize HowGood’s data inside bigger platforms.
  • If California SB 253 and CSRD reporting standards shift, customers may replace niche vendors quickly.
  • A 63-person team versus enterprise buyers creates concentration risk if top accounts churn.

What makes HowGood unique

  • HowGood’s 12 million product carbon footprints anchor food-specific Scope 3 workflows.
  • PACT alignment and Carbon Trust-certified methodology make its data audit-ready for enterprises.
  • Latis spans eight impact metrics, not just emissions, across ingredients and agricultural inputs.

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Funding

Total Funding

$30.4M

Below

Industry Average

Funded Over

6 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$12.5M
HowGood
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Remote Work Options

Health Insurance

401(k) Retirement Plan

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-3%

2 year growth

0%
Sweep
Jun 3rd, 2026
New Sweep - HowGood partnership brings product-level food emissions data directly into enterprise sustainability reporting.

New Sweep - HowGood partnership brings product-level food emissions data directly into enterprise sustainability reporting. * Last updated - June 03, 2026 The partnership gives food and agriculture companies a complete, audit-ready path from ingredient-level emissions data to Scope 3 reporting, supplier engagement, and business advantage Paris & New York - June 3 2026 - Sweep, the AI-powered sustainability intelligence platform, and HowGood, the world's leading product carbon footprint automation company, have announced a partnership to connect product-level emissions data with enterprise sustainability reporting for food and agriculture companies. Under the agreement, HowGood's database, which covers more than 12 million product carbon footprints across food and agricultural supply chains, will be integrated directly into Sweep's platform. The integration allows companies to use ingredient- and product-level emissions data for Scope 3 carbon accounting, supplier engagement and regulatory reporting, without manually transferring data between systems. The announcement comes as food and agriculture companies face mounting pressure to report emissions with greater specificity. California's climate disclosure laws SB 253 and SB 261 require large companies operating in the state to report Scope 1, 2 and 3 emissions. CSRD obligations are also extending to the US subsidiaries of European multinationals. For food companies, where a single product can involve dozens of ingredients from multiple suppliers and countries of origin, meeting that standard with generic industry averages is increasingly difficult. The partnership supports three levels of reporting maturity: * standard food-specific emissions factors, * custom calculations based on a company's own product and sourcing data, * and primary-data calculations built from direct supplier inputs and agricultural practices. F&B (food & beverage) industry leaders like Ahold Delhaize, Danone and Ferrero rely on HowGood for granular product carbon footprinting and Scope 3 emissions reporting. Sweep serves enterprise customers including L'Oréal, Crocs, and major international food producers including Bonduelle, Lactalis and Neuhaus. The partnership opens both networks to a combined offering which is purpose-built for the food and agriculture sector. Sweep's CEO and cofounder Rachel Delacour said: "Food companies sit on some of the most complex sustainability data in any industry, and too often it stays locked in spreadsheets and disconnected systems, too fragmented to report on with confidence. By bringing HowGood's world-class product-level data directly into Sweep, we're giving food and agriculture companies what they've been missing: a single, audit-ready foundation they can use across every framework they report to, and every decision they need to make." HowGood's CEO Alexander Gillet said: "Generic industry averages have long been the weakest link in corporate carbon accounting for food companies, introducing uncertainty that keeps companies from being able to bridge the gap from reporting to reduction. By bringing HowGood's granular emissions data directly into Sweep's reporting infrastructure, we're replacing that uncertainty with auditable and actionable numbers that reflect how a company actually sources and manufactures. And for our existing customers, this partnership means they can now move seamlessly from product-level carbon footprinting all the way through to corporate disclosures, without the data ever leaving a single connected system. That kind of end-to-end interoperability is what turns sustainability data into a genuine business asset." About Sweep Sweep: Strategic sustainability, powered by data. Sweep is the AI-assisted sustainability intelligence platform trusted by global leaders like L'Oréal, Thales, and Crocs. Its enterprise SaaS solution transforms ESG data into strategic insight, helping organizations meet disclosure demands, mitigate climate and regulatory risk, and drive long-term business resilience. Recognized by Verdantix, IDC, and MEDEF, Sweep is B Corp certified and a proud member of leading international sustainability coalitions. Learn more at www.sweep.net About HowGood HowGood is an independent research company and SaaS sustainability intelligence platform with the world's largest database on food product sustainability. Through its Latis platform, built on 18 years of global supply chain research, more than 600 vetted data sources, and 90,000+ agricultural emission factors, HowGood helps food, beverage, and agriculture companies measure, manage, and reduce their environmental footprint - from automated product carbon footprinting to supplier engagement and Scope 3 reporting. Seven of the ten largest food companies in the world rely on HowGood. For more information, visit www.howgood.com Sweep can help. Sweep makes sustainability work for your business. Not the other way round. Sweep connect all your sustainability data and turn it into business intelligence to help you unlock performance - from compliance and risk reduction, all the way to cost-savings, and market differentiation. With Sweep, you can: * Lower costs through real-time tracking and insights * Strengthen supply chains with end-to-end visibility and engagement * Deliver audit-ready sustainability and climate reporting with confidence * Make sustainability intelligence available to everyone to optimize the business See how Sweep can help you on your sustainability journey

Sustainable Business Magazine
Feb 27th, 2026
Green Project Technologies and HowGood Partner to Expand Scope 3 Transparency Across Food and Non-Food Supply Chains

Green Project Technologies and HowGood partner to expand Scope 3 transparency across food and non-food supply chains. Green Project Technologies has announced a strategic partnership with HowGood aimed at improving supply chain transparency and Scope 3 emissions reporting across both food and non-food categories. The collaboration brings together Green Project's supply chain decarbonisation platform with HowGood's enterprise carbon footprinting capabilities and extensive food sustainability database. The companies state that the partnership is designed to help organisations accelerate supplier engagement, improve data quality and make progress toward net zero targets. The joint offer is intended for businesses operating across food and beverage, hospitality, grocery retail and other sectors managing mixed supplier bases. Under the agreement, HowGood will lead supplier engagement for food and beverage suppliers. Using its Carbon Trust-certified footprinting methodology, the company will generate supplier-specific product carbon footprints at scale. This approach is expected to provide more granular data for ingredients and agricultural inputs, which often account for a significant share of corporate emissions. Green Project Technologies will extend supplier engagement and emissions measurement across the remaining areas of the value chain. This includes packaging, logistics, operations and services, supporting companies in addressing emissions beyond agricultural sourcing. The combined solution is structured to provide visibility from farm inputs and ingredients through to packaging and transport. By integrating food and non-food data streams, the companies state that organisations will be able to strengthen Scope 3 reporting with higher-quality primary data and improve audit readiness. Scope 3 emissions, which cover indirect emissions across a company's value chain, are drawing increased attention from regulators and investors. In many food-related sectors, emissions linked to ingredients and agricultural production represent a substantial proportion of total carbon footprints. However, collecting accurate supplier-level data remains a challenge for many procurement and sustainability teams. Sam Stark, Founder and CEO at Green Project Technologies, said: "Supplier engagement is where decarbonization happens. Together with HowGood, we support a more comprehensive approach enabling procurement and sustainability teams to prioritize the right suppliers, deploy engagement workflows that match supplier needs and streamline data collection and reporting, while ensuring suppliers only see what is relevant and actionable for them." Alexander Gillet, CEO at HowGood, commented: "As expectations for Scope 3 disclosure and reduction intensify, organizations must address the reality that food ingredients often represent a significant percentage of their carbon footprint - yet remain the most complex and difficult variables to accurately measure. By combining our farm-level footprinting with Green Project's expanded reach to non-agricultural commodities, we can help companies with diverse supply systems move beyond estimates and truly tackle reduction." The partners state that the platform will help customers identify which suppliers, materials and processes present the greatest opportunities for emissions reduction. Suppliers of different sizes will be able to participate using no-cost tools, supported by training and guidance intended to build internal capability. Improving the quality of primary supplier data is a key focus of the collaboration. Many organisations continue to rely on industry averages or secondary datasets for Scope 3 reporting. By contrast, supplier-specific product footprints can provide a clearer picture of emissions hotspots and support more targeted reduction strategies. The integrated model is also designed to reduce the administrative burden associated with emissions reporting. By aligning supplier engagement, data collection and reporting workflows, the companies aim to reduce manual effort while strengthening the credibility of reported figures. The partnership reflects broader market trends as companies respond to tightening disclosure requirements and rising stakeholder scrutiny. As regulatory frameworks and voluntary standards continue to evolve, access to reliable, defensible emissions data is becoming central to corporate climate strategies. By combining agricultural footprinting with non-agricultural supply chain coverage, Green Project Technologies and HowGood are positioning their joint offer to address the full spectrum of Scope 3 emissions across mixed supplier networks. The companies state that the approach is intended to support organisations seeking more accurate reporting and measurable progress toward net zero commitments.

Bell Publishing Ltd
Oct 22nd, 2025
Climate tech group 51toCarbonZero joins with HowGood to drive reporting standards

Climate tech group 51toCarbonZero joins with HowGood to drive reporting standards. Climate technology group 51toCarbonZero (51-0), has confirmed a key partnership with HowGood, a major global food product sustainability database to drive category progress on emissions reporting across industries. The initiative, which will be applicable to a number of market segments including confectionery, snacks and bakery manufacturing operations, aims to set a fresh benchmark in international standards. Through this partnership, HowGood's best-in-class emission factors will now be available to users of 51-0's climate platform. This integration makes 51-0 a category leader in food and beverage carbon accounting, giving enterprises the insight needed to accelerate credible decarbonisation strategies. Cultural and technical alignment were key drivers behind the collaboration. Both organisations share a mission to transform the global food system to combat the climate crisis, bringing together HowGood's deep expertise in food and agriculture with 51-0's advanced carbon management capabilities and climate advisory. The partnership is already delivering results, with clients such as Vestey Holdings benefitting from the joint venture. Highlighting the agility and shared commitment of both organisations to accelerate practical climate solutions. Tangible client benefits include: More granular scope 3 reporting, enabling companies to identify emissions hotspots across supply chains with precision. There will also be Improved ability to design and implement effective decarbonisation plans, as well as offering a unified solution that combines data, platform capability, and advisory expertise. Richard Davis, CEO & Co-founder at 51toCarbonZero, said: "Food and beverage companies are under increasing scrutiny from regulators and customers to decarbonise their operations. Partnering with HowGood gives them a cost-efficient way to map complex, multi-tier supply chains and generate scalable, ingredient-level carbon footprints across all products and operations." Michael Streitberger, Head of Partnerships at HowGood added: "This partnership isn't for box-checkers - it's for true climate leaders. By combining HowGood's granular emissions data with 51-0's platform and advisory expertise, we're empowering companies to go beyond compliance and take action on reduction that sets a new benchmark for the industry."

Phoenix Media Network, Inc.
Sep 22nd, 2025
HowGood Launches the Global Carbon Database, Making Best-in-Class Agricultural Emissions Data Readily Available to the Food Industry

HowGood launches the Global Carbon Database, making best-in-class agricultural emissions data readily available to the food industry.

Food Ingredients First
Apr 25th, 2025
Beyond The Headlines: Chobani's US$1.2B New York dairy processing plant, Rousselot receives Upcycled Certified status

The collaboration integrates HowGood's Scope 3.1 agricultural emissions data into Watershed's platform, allowing precise, audit-grade reporting aligned with global standards like CSRD and SBTi FLAG.

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