NationsBenefits has partnered with Hy-Vee to integrate its Basket Analyzer Service technology across the supermarket chain's Midwestern stores. The collaboration enables millions of healthcare plan members to purchase nutritious food, wellness items, and over-the-counter products using their benefits at the point of sale. The technology validates eligible items in real time at checkout, eliminating manual claims and out-of-pocket spending. Hy-Vee operates over 540 locations across nine Midwestern states with annual sales exceeding $14 billion. The partnership addresses a significant healthcare challenge, as diet-related chronic conditions account for at least 85% of US annual healthcare spending. NationsBenefits is a healthcare fintech platform partnering with Medicare, Medicaid, and commercial health plans.

Vee & NationsBenefits partner to expand Food as Medicine across the Midwest. Share: NationsBenefits and Hy-Vee transform nutritional access across the Midwest through fintech-driven healthcare benefit integration. NationsBenefits(R), the leading healthcare fintech and benefits platform, today announced a strategic partnership with Hy-Vee to integrate its Basket Analyzer Service (BAS) technology across Hy-Vee's Midwestern footprint. This collaboration streamlines the way millions of members access their healthcare benefits, enabling real-time purchases of nutritious food, wellness items, and OTC products at the point of sale to better support their daily health needs. By treating the grocery store as a vital care-delivery site, the collaboration removes friction and provides a modern, technology-driven approach that meets individuals in the aisles of the stores they already trust. By bridging its healthcare fintech and adjudication with Hy-Vee's trusted retail experience, NationsBenefits, LLC is ensuring that a streamlined path to better health is available to members, regardless of their geography," said Michael Parker, Co-CEO at NationsBenefits. "This work demonstrates that managing chronic conditions can effectively start at the shelf, providing individuals with the tools required for long-term well-being." Michael Parker, Co-CEO, NationsBenefits. A clinical and Economic imperative. The expansion of the BAS platform at Hy-Vee stores arrives at a critical time for public health. Diet-related chronic conditions currently account for at least 85% of the nation's annual healthcare spending. The Midwest also continues to face unique challenges in food security; a 2026 USDA Economic Research Service report notes that while national food insecurity remains a pressing issue for 13.7% of households, rural and urban communities in the region often lack frictionless access to the nutritious resources necessary for chronic disease management. The NationsBenefits technology acts as a real-time clinical engine at the checkout counter. By validating eligible items in milliseconds, the platform eliminates the need for manual claims or out-of-pocket spending, which are common barriers to benefit access. For Hy-Vee, this integration reinforces its role as a comprehensive health destination. Members in both dense urban centers and rural communities now have a direct, automated link between their health plan benefits and the high-quality nutrition available at their local supermarket. Health plans and retailers interested in learning more about how NationsBenefits BAS technology supports outcomes-based healthcare and Food as Medicine strategies can visit https://nationsbenefits.com/bas. About nationsbenefits(r). NationsBenefits is the leading healthcare fintech, benefit, and outcomes company at the forefront of the convergence of commerce and care. By unifying supplemental benefits, financial technology, and clinical outcome solutions into a single, seamless ecosystem, NationsBenefits transforms how health plans and members engage with the healthcare journey. The company partners with Medicare, Medicaid, and Commercial health plans to provide innovative rewards and incentives, data analytics, and care-gap closure solutions to drive growth and improve population health. Through its proprietary fintech infrastructure and integrated platform, NationsBenefits transforms traditional benefit administration into a precision tool for outcome improvement and care program adherence. By leveraging opt-in health data to drive smarter choices and expand access to essential health solutions, NationsBenefits empowers members, optimizes their experience at every touchpoint, and is dedicated to improving quality of life by making healthy outcomes more accessible. To learn more, visit NationsBenefits.com. About Hy-Vee. Hy-Vee, Inc. is an employee-owned corporation operating more than 540 business units across nine Midwestern states with sales of more than $14 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee was recently named one of the top grocery stores in America by USA TODAY. The company's more than 70,000 employees provide "A Helpful Smile in Every Aisle" to customers every day. For additional information, visit www.hy-vee.com. *The Benefits Mastercard(R) Prepaid Card is issued by The Bancorp Bank, N.A., Member FDIC, pursuant to license by Mastercard International Incorporated. Card can be used for eligible expenses wherever Mastercard is accepted. Valid only in the U.S. No cash access.

Hy-Vee now offering online orders in as fast as 30 minutes. Hy-Vee is helping customers save time and make their lives easier by now offering online orders in as fast as 30 minutes. WEST DES MOINES, Iowa (July 21, 2026) - Hy-Vee is helping customers save time and make their lives easier by now offering online orders in as fast as 30 minutes. The new option is available at all Hy-Vee stores and allows online shoppers to choose from in-store pickup with no minimum order, or delivery, in as fast as 30 minutes. In-store pickup is free for Hy-Vee PERKS Plus members, and $4.95 for delivery. To use the new feature, customers can choose "Get it faster" during online checkout. More details are available here: https://www.hy-vee.com/pages/frequently-asked-questions#Membership "Hy-Vee is committed to finding new ways to make our customers' lives easier and happier," said Dan Gubbins, Vice President, E-commerce, Hy-Vee. "By offering online pickup and delivery orders in as fast as 30 minutes, we're giving busy customers back valuable time in their day so they don't have to worry about waiting for their groceries or other essentials." In addition to this new feature, Hy-Vee online shoppers can currently take advantage of free delivery for online orders, with a minimum order of $75. The special promotion is automatically applied to qualifying orders and is available through Sept. 6. Hy-Vee, Inc. is an employee-owned corporation operating more than 560 business units across nine Midwestern states with sales of more than $14 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee was recently named one of the top grocery stores in America by USA TODAY. The company's more than 70,000 employees provide "A Helpful Smile in Every Aisle" to customers every day. For additional information,, visit www.hy-vee.com.