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HyphaMetrics
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Cross-platform audience measurement using panel data
HyphaMetrics
Work Here?
Cross-platform audience measurement using panel data
Overview
Preparing summary for HyphaMetrics.
About HyphaMetrics
Industries
Data & Analytics
Enterprise Software
Company Size
11-50
Company Stage
Seed
Total Funding
$7M
Headquarters
New York City, New York
Founded
2019
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Simplify's Take
What believers are saying
- Comscore signed a multiyear HyphaMetrics partnership on July 15, 2025.
- NBCUniversal plans to use HyphaMetrics data from 5,000 households by mid-2026.
- A Delaware jury cleared HyphaMetrics on August 1, 2025, removing immediate patent pressure.
What critics are saying
- HyphaMetrics still has only 50 households, versus its 5,000-household target.
- Nielsen can appeal the August 2025 verdict and prolong customer hesitation.
- One lost enterprise deal or platform delay cripples HyphaMetrics' path to relevance.
What makes HyphaMetrics unique
- HyphaMetrics' UNIeVista panel tracks individual exposures across TV, streaming, gaming, and UGC.
- NBCUniversal became HyphaMetrics' first official UNIeVista licensor on March 5, 2026.
- Joanna Drews and Christopher Crosby bring Nielsen measurement DNA into an independent rival.
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Funding
Total Funding
$7M
Meets
Industry Average
Funded Over
2 Rounds
Industry standards
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↑ 2%2 year growth
↓ -2%Nielsen competitor HyphaMetrics not guilty in patent infringement case.
Reston, VA - July 15, 2025 - Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-year partnership with HyphaMetrics, a Data-as-a-Service (DaaS) company transforming the media industry's understanding of what the world is watching.
HyphaMetrics also appointed media and entertainment vet Brian Norris, EVP and CRO of E.W. Scripps, as a board director last week.
HyphaMetrics is Hiring for 2 Jobs on Simplify!
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About HyphaMetrics
Industries
Data & Analytics
Enterprise Software
Company Size
11-50
Company Stage
Seed
Total Funding
$7M
Headquarters
New York City, New York
Founded
2019
HyphaMetrics is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today