IDC

IDC

Global IT market intelligence, advisory, events

Overview

IDC is a global provider of market intelligence, advisory services, and events for information technology, telecommunications, and consumer technology markets. It helps IT professionals, business leaders, and investors make fact-based decisions about technology purchases and business strategy. More than 1,300 IDC analysts offer global, regional, and local insights on technology trends across over 110 countries. With over 50 years of experience, IDC provides industry-focused analysis to clients in sectors such as Financial, Government, Health, Retail, Manufacturing, and Energy. IDC’s offerings combine research reports, advisory services, and events to help clients understand opportunities, compare options, and plan future technology investments and strategies.

About IDC

Simplify's Rating
Why IDC is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

AI & Machine Learning

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Framingham, Massachusetts

Founded

1964

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Simplify's Take

What believers are saying

  • More than 175 beta customers tested Quanta before its July 2026 launch.
  • IDC launched simplified subscription bundles on July 7, 2026, improving packaging and monetization.
  • CMO Avi Bhagtani's appointment strengthens IDC's AI marketing push after CEO and C-suite changes.

What critics are saying

  • Forrester and hyperscalers commoditize research workflows, pressuring IDC's premium pricing by 2027.
  • May 2026 analyst-team changes signal ongoing restructuring that risks client continuity and morale.
  • If Quanta adoption stalls, IDC's portal-plus-research model loses relevance against native AI competitors.

What makes IDC unique

  • IDC Quanta embeds 60 years of proprietary research inside email and Claude, launched July 7, 2026.
  • IDC pairs 15 billion data points with analyst expertise, creating sourced, defensible enterprise answers.
  • Lorenzo Larini's 2026 leadership reset aligns product, revenue, technology, and security around Quanta.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Paid Holidays

Paid Sick Leave

Remote Work Options

Hybrid Work Options

Company-paid short-term disability

Company-paid life insurance

Company-paid Parental Leave

Company News

Associated Press
Sep 8th, 2026
IDC appoints AI marketing veteran Avi Bhagtani as chief marketing officer

International Data Corporation (IDC) has appointed Avi Bhagtani as chief marketing officer. Bhagtani brings over 15 years of experience in AI, cloud, and automation technology marketing. He will lead IDC's global marketing organisation, overseeing product marketing, brand, demand generation, and marketing operations. Previously, Bhagtani served as chief marketing officer at Digitate for more than five years, leading its transformation into a SaaS-based agentic IT platform. He has also held senior leadership positions at Automation Anywhere, Broadcom, and Meru Networks (now Fortinet). The appointment follows recent executive changes at IDC, including a new CEO in February and additional C-suite appointments in June. IDC is positioning itself as the technology intelligence layer of the AI economy.

TechDay
Sep 7th, 2026
JLL appoints Mikhail Jaura to head Asia Pacific research.

JLL appoints Mikhail Jaura to head Asia Pacific research. Mon, 7th Sep 2026 (Today) JLL has appointed Mikhail Jaura Head of Data Centre Research for Asia Pacific. He will be based in Hong Kong. Jaura joins the property and investment services firm from IDC, where he led the Asia Pacific data centre research practice as Senior Research Analyst. In his new role, he will oversee research strategy across mature and emerging data centre markets in the region and work with operators, cloud providers, telecommunications groups, investors, government bodies and industry associations. The appointment comes as data centre investment continues to expand across Asia Pacific, driven by broader digital adoption, cloud computing growth and rising artificial intelligence workloads. JLL describes the global sector as being in the middle of a USD $3 trillion infrastructure investment cycle. According to JLL's market outlook and mid-year updates, global data centre capacity is projected to rise from 103 GW to 200 GW by 2030. That would represent a compound annual growth rate of 14% over the period, as hyperscale cloud services and AI deployment increase demand for new capacity. Jaura's remit includes developing research initiatives across the region and leading analysts and associates across business lines and markets. He will also help deepen JLL's data centre market intelligence offering as competition for capital and sites intensifies across Asia Pacific. Before joining JLL, Jaura worked on custom consulting assignments, advisory services and regional business development at IDC. He also launched IDC's Worldwide Semiannual Datacenter Facilities Tracker, which benchmarks hyperscale, colocation and enterprise footprints globally across capacity, emissions and non-IT capital expenditure. He has also authored white papers, case studies and market reports focused on deployment strategies for hyperscalers, colocation operators and original equipment manufacturers. JLL said that experience would support its research work with clients navigating a market shaped by rapid infrastructure expansion and shifting technical requirements. Regional focus Asia Pacific has become one of the most closely watched regions for data centre development, with activity spanning established hubs and newer markets competing for investment. Market participants are balancing demand growth against land constraints, power availability, planning hurdles and sustainability requirements. That has made research and advisory work more important for investors, developers and occupiers deciding where to deploy capital. The region includes some of the world's busiest cloud and colocation markets, while also offering newer locations where operators are seeking room to expand. Andrew Batson, Global Head of Data Centre Research & Strategy at JLL, linked the hire to that backdrop. "The Asia Pacific region continues to attract significant investment in data center infrastructure, driven by robust digital adoption, expanding cloud services, and growing AI workloads," he said. "In this diverse region, our clients demand world-class research to navigate this complex and rapidly evolving space. Mikhail brings deep sector expertise and a proven track record of delivering actionable intelligence to the industry's leading players." JLL is one of several real estate and advisory firms building specialist data centre teams as the asset class attracts more institutional capital. Data centres have moved further into the mainstream of commercial property and infrastructure investment as cloud providers and AI-related demand reshape requirements for scale, location and energy access. Jaura will also help build and maintain relationships with a broad set of industry stakeholders while guiding research teams across geographies. That cross-regional role reflects the fragmented nature of the Asia Pacific market, where regulatory structures, utility systems and customer demand differ widely by country. Market pressure Operators across the region are also under pressure to address emissions, efficiency and power sourcing as they add new facilities. Those issues have become more prominent as customers seek larger deployments and governments sharpen scrutiny of energy-intensive digital infrastructure. Jaura pointed to those changes in comments on his appointment. "The data center sector in Asia Pacific is at an inflection point, with AI workloads and sustainability imperatives reshaping infrastructure requirements across the region," he said. "I'm excited to join JLL at this pivotal moment and look forward to building on the firm's strong foundation to deliver the insights and analysis that will help clients make informed decisions in this dynamic market."

NSFOCUS
Aug 21st, 2026
NSFOCUS named to the 2026 IDC China AI Top 50.

NSFOCUS named to the 2026 IDC China AI Top 50. On August 18, the "2026 IDC China Artificial Intelligence and Data Summit," hosted by IDC, was grandly held in Beijing, bringing together numerous industry elites and technology leaders. With its solid technical foundation and mature, proven industry solutions in AI security, NSFOCUS was named to the "2026 IDC China AI Top 50" list, joining the ranks of China's leading AI enterprises. Dr. Ye Xiaohu, CTO of NSFOCUS, was invited to attend the summit and the award ceremony. The IDC China AI Top 50 is an authoritative ranking covering the full AI industry chain. Combining quantitative and qualitative evaluation across dimensions such as R&D investment, proprietary technology, real-world deployment, and industry value, it identifies AI companies in China with genuine innovation capability and the ability to serve customers at scale. The list has become a key benchmark for measuring a company's overall AI strength. NSFOCUS's inclusion represents the industry's objective recognition of the company's strategy of "AI for security, and security for AI." Forward-looking Layout in AI and LLM Security With more than two decades of deep expertise in cybersecurity, NSFOCUS made an early foray into AI and LLM security. Building on long-term offensive and defensive research across its eight security labs, the company has accumulated a vast corpus of security attack-and-defense data and a real-world knowledge base, and independently developed the NSFGPT AI Security Capability Platform, a domain-specific SecLLM. Unlike general-purpose LLM vendors, NSFOCUS focuses on two core security needs in the AI era: upgrading traditional cyber defense with AI technology, and building a full-lifecycle security system for LLM and AI applications. In the AI-for-security field, NSFOCUS has integrated LLM and multi-agent technologies across its entire product portfolio, covering security operations, threat detection, penetration testing, and data loss prevention. Leveraging the collaborative power of AI agents, the company significantly lowers the labor cost of security operations while automating alert noise reduction, threat tracing, and incident response. These solutions have been deployed at scale across finance, energy, telecommunications, government, and enterprise sectors, tangibly helping customers improve their security response efficiency. In the AI-native security arena, NSFOCUS has built a complete protection system covering risks across the full lifecycle of large model training, deployment, and business operations. The company has introduced dedicated protection products targeting emerging AI threats such as prompt injection, training data poisoning, model leakage, and deepfakes. It has also contributed to the development of multiple national AI security standards and joined the Artificial Intelligence Security Vulnerability Governance Alliance, continuously strengthening industry-wide security governance. For years, NSFOCUS has driven AI technology iteration with real-world needs, pursuing practical innovation rather than conceptual novelty. Every AI product is refined around genuine enterprise security pain points. Being named to the IDC China AI Top 50 is both a milestone and a new starting point. Looking ahead, NSFOCUS will continue to deepen its focus in the AI security segment, continuously optimizing its security LLM and intelligent protection system, and balancing technological innovation with real-world adoption. With reliable, pragmatic AI security capabilities, the company will fortify the security foundation for the digital and intelligent transformation of industries across all sectors, upholding its long-standing mission as the "Expert Behind the Giants." Post Views: 31

The Sunday Guardian
Aug 17th, 2026
RapidCents named 2026 CIO Awards Canada winner for APPIE, its PCI Level 1 and SOC 2 Type 2 Payment Infrastructure platform.

RapidCents named 2026 CIO Awards Canada winner for APPIE, its PCI Level 1 and SOC 2 Type 2 Payment Infrastructure platform. By: TSG Brand Desk Last Updated: August 17, 2026 12:40:08 IST RapidCents Wins CIO Awards Canada Recognition for a Second Consecutive Year, Reinforcing Its Position as Payment Infrastructure Built for Industry-Specific Needs RapidCents Inc. is a Toronto-based payment technology company that builds customized payment infrastructure, rather than one-size-fits-all processing, for merchants across restaurants, retail, healthcare, professional services, and other verticals with distinct compliance and workflow requirements. The company has now been recognized by IDC's CIO Awards Canada program in two consecutive years, first in 2025 and again in CIO 2026, for two different technologies within its stack. Two years, two different wins - one consistent direction. IDC's CIO Awards Canada program recognizes Canadian organizations that demonstrate measurable IT innovation and business value. Being named a winner once can reflect a single strong project. Being named a winner in back-to-back years, for two different technologies, is a different kind of signal - it points to sustained engineering investment across more than one part of the business. 2025: RapidCents was recognized alongside organizations including Bell Canada, IBM, TD Bank Group, Samsung Electronics Canada, Sun Life, and Toronto Hydro for DeFiSentinel, an AI-enhanced architecture focused on security, fraud detection, and operational resilience. You Might Be Interested In 2026: RapidCents is being recognized again,CIO award winner 2026 this time for APPIE (Adaptive Payment Protocol Interoperability Engine), a patent-pending interoperability layer addressing fragmentation between POS systems, payment terminals, and processors. Two wins in two years, in two different technical domains, is the detail worth underlining: it suggests RapidCents' R&D is distributed across its stack rather than concentrated in a single flagship feature. Payment Infrastructure, not a one-size-fits-all platform. A recurring theme across RapidCents' technology choices is that it does not treat merchants as interchangeable. A restaurant taking tableside payments, a healthcare provider handling card-not-present transactions under stricter privacy expectations, and a retailer running a high-volume POS environment all have different fraud profiles, different integration needs, and different compliance obligations. RapidCents positions its infrastructure, APPIE, its smart-terminal architecture, and its fraud-prevention tools, as configurable to those differences rather than applying a single fixed workflow across every industry. That customization is only credible if the underlying infrastructure is independently verified to a high security bar. RapidCents' platform operates under PCI DSS Level 1 compliance, the highest tier of Payment Card Industry Data Security Standard certification, reserved for organizations that meet the strictest requirements for handling cardholder data. The company also maintains SOC 2 Type 2 attestation, which confirms that its security, availability, and confidentiality controls are not only designed correctly but have been observed operating effectively over a sustained period, a higher bar than a point-in-time audit. What APPIE solves. Traditional payment integrations often lock merchants into specific combinations of POS systems, terminals, and processors. Adding a new processor, terminal, or software platform can require custom development, testing, and certification, creating significant switching costs. APPIE solves this by acting as an interoperability layer that translates and normalizes communication across POS and ECR environments and connects them to existing payment infrastructure. Through "APPIE on Terminal" and "APPIE on Host," RapidCents can support REST, SOAP, ISO 8583, and proprietary protocols with a more universal integration model. What RapidBridge solves. RapidBridge extends that same interoperability concept into the browser. The smart extension works inside web-based business software, recognizes customer, invoice, and payment information, and lets merchants send payment links, collect payments, push amounts to terminals, issue refunds, and track transaction status without leaving their existing workflow. If a platform is not recognized automatically, merchants can teach RapidBridge where key fields are, helping build a reusable knowledge base that improves compatibility over time. Together, APPIE and RapidBridge are designed to make RapidCents payments work across more systems with less integration effort. Fraud prevention treated as infrastructure, not an afterthought. RapidCents applies the same industry-specific logic to fraud prevention. For card-not-present transactions, including MOTO (mail order/telephone order) sales, common in healthcare and services businesses, manually keyed card numbers offer little assurance that the person entering the data is the legitimate cardholder. RapidCents instead supports secure payment links that let the cardholder complete the transaction remotely, layered with 3D Secure authentication and risk-based fraud controls. Its Chargeback Shield evaluates payment, device, customer, session, and behavioral signals before a transaction is even captured, and the company says its smart-terminal architecture extends similar controls to remote payments and refund fraud, a loss category that gets less attention than card fraud but affects merchants' bottom line just as directly. Built with AI and agentic commerce in mind. RapidCents' engineering roadmap is increasingly AI-oriented: AI-assisted fraud monitoring, real-time transaction analysis, and AI applied to merchant onboarding and AML/transaction-monitoring workflows. The company is also developing Model Context Protocol (MCP) infrastructure to make its payment capabilities accessible to AI systems and software agents, positioning its stack for agentic commerce, where autonomous software increasingly initiates and manages transactions rather than a human clicking "pay." Why this matters. Awards alone don't establish market share or revenue. The more durable signals are adoption of APPIE across POS and processor environments, verified compliance credentials like PCI DSS Level 1 and SOC 2 Type 2, and a demonstrated pattern - now two years running - of shipping infrastructure-level innovation rather than surface-level features. Taken together, that's the case for treating RapidCents as a Canadian payment infrastructure company building for how different industries actually operate, not a generic processor applying the same template to every merchant. Faq. What is RapidCents? RapidCents Inc. is a Toronto-based payment technology company that builds customized payment infrastructure for merchants across different industries, rather than a single generic processing product. What did RapidCents win at CIO Awards Canada? RapidCents was recognized in 2025 for DeFiSentinel, an AI-enhanced security and fraud-detection architecture, and again in 2026 - its second consecutive year - for APPIE, its payment interoperability engine. What is APPIE? APPIE (Adaptive Payment Protocol Interoperability Engine) is RapidCents' patent-pending technology that lets POS systems, payment terminals, and processors interoperate through a single integration instead of requiring a separate integration for every combination. Is RapidCents PCI and SOC 2 compliant? RapidCents operates under PCI DSS Level 1 compliance, the highest level of card-data security certification, and maintains SOC 2 Type 2 attestation for its security and operational controls. Does RapidCents offer industry-specific payment solutions? Yes. RapidCents positions its infrastructure - including APPIE, its smart-terminal architecture, and its fraud-prevention tools - as configurable to the needs of specific industries such as restaurants, retail, and healthcare, rather than a one-size-fits-all product.

Mplify Alliance
Jul 31st, 2026
What industry analysts heard in Lisbon about ai-ready networking.

What industry analysts heard in Lisbon about ai-ready networking. Posted by Mplify Alliance on Posted on 31 Jul 202631 Jul 2026Reading Time: 4 minutes AI is changing what enterprises expect from their networks. As organizations move from AI experimentation to deployment, the conversation is shifting beyond connectivity itself to the operational models, automation, and ecosystem coordination required to support AI-ready digital infrastructure. That shift framed the discussion when Omdia, IDC, STL Partners, Analysys Mason, and Disruptive Analysis joined an Analyst Perspectives session during the Mplify Member Summit - EMEA held in Lisbon. Rather than debating whether Network as a Service (NaaS) is viable, analysts focused on how AI is reshaping networking requirements, enterprise expectations, and the industry's next phase of evolution. As the global alliance advancing AI-ready digital infrastructure, Mplify convened industry analysts and ecosystem leaders to examine these changes. Several themes emerged consistently across the discussion. AI moves from optimization to transformation. One of the strongest themes was that AI is changing the conversation around networking. Instead of simply making existing processes faster or cheaper, AI is creating entirely new workloads with requirements that are difficult to predict today. That uncertainty strengthens the case for NaaS. Enterprises deploying distributed AI applications, agentic systems, inference workloads, and increasingly dynamic infrastructure cannot rely on static networking models. They need programmable, adaptable connectivity capable of responding to changing demands in real time. Several analysts noted that the industry's challenge is no longer proving that programmable networking is valuable. Instead, the challenge is ensuring networks are flexible enough to support workloads that have not yet been fully imagined. Enterprises care about outcomes, not network specifications. Another recurring message was that telecom providers must rethink how they engage enterprise customers. Historically, networking conversations have centered on technical metrics such as bandwidth, latency, availability, and service levels. Enterprises, however, increasingly measure success by business outcomes. Rather than asking for a specific Ethernet service with defined performance characteristics, future enterprise requests may describe business objectives: support an AI fraud detection platform, maintain regulatory compliance, minimize inference latency, or optimize application performance. This shift requires providers to move beyond selling connectivity toward enabling business outcomes. Trust becomes an even greater competitive advantage. In an increasingly automated marketplace, trust may become one of the industry's most valuable assets. As AI agents gain the ability to compare providers, evaluate services, and automate purchasing decisions, one might assume relationships become less important. Several analysts argued exactly the opposite. Technology will increasingly make it easier to compare prices and capabilities, but enterprises will continue to value trusted partners who consistently deliver reliable outcomes. Long-term relationships, transparency, operational excellence, and confidence in execution remain powerful differentiators, particularly when AI systems begin making recommendations based on historical performance and operational data. Differentiation must go beyond self-service. Five years ago, simply offering self-service networking represented meaningful differentiation. Today, that is no longer enough. As NaaS capabilities become more common across the market, providers must compete through richer customer experiences, AI-enabled operations, broader ecosystem participation, and deeper service innovation. Observability emerged as one particularly important area. Enterprises want greater visibility into how their networks perform, how changes affect applications, and how infrastructure supports business operations. Better insight builds confidence, helping accelerates adoption. Open ecosystems will matter more than closed platforms. Federation, interoperability, shared standards, and common operational frameworks emerged repeatedly as prerequisites for scaling AI-ready digital infrastructure across providers and ecosystems. Rather than inserting themselves as intermediaries between buyers and sellers, successful models are increasingly expected to enable commerce across an open ecosystem. This philosophy aligns particularly well with AI-driven automation, where multiple providers, services, and digital marketplaces may work together dynamically to satisfy enterprise intent. Several analysts viewed this open, composable approach as a significant strength because it encourages innovation without competing directly against ecosystem participants. The industry still has an education challenge. Despite the excitement surrounding NaaS, analysts reminded attendees that much of the enterprise market is still early in its adoption journey. Many organizations remain unfamiliar with modern NaaS capabilities, while others continue to define the term differently. Some view it as on-demand connectivity, others as API-driven automation, and still others as a fully programmable network platform. That diversity of definitions creates confusion. Education, both within provider sales organizations and among enterprise buyers, remains essential. The market cannot accelerate if customers do not clearly understand what problems NaaS solves or how it delivers measurable business value. Looking ahead. The discussions reinforced that the industry stands at an inflection point. The analyst panel demonstrated that these were not isolated observations. The same themes surfaced repeatedly across the discussion. AI is creating new networking requirements that demand flexibility, automation, and programmability. Enterprises are shifting their focus from technical specifications to business outcomes. Trust, transparency, and observability are becoming increasingly important competitive differentiators. Open ecosystems are enabling broader innovation, while education remains critical for accelerating market adoption. The next stage of NaaS will not simply be about connecting locations more efficiently. It will be about creating the intelligent, programmable foundation that enables the AI-driven enterprise. Collectively, these analyst perspectives reinforce the importance of industry collaboration as AI reshapes digital infrastructure. While the analysts approached the discussion from different angles, they consistently highlighted the need for greater automation, interoperability, trusted frameworks and ecosystem coordination. These are precisely the areas where Mplify is advancing industry collaboration through standards development, interoperability, tryst frameworks, and implementation. Participating analysts have published research that explores these topics in greater depth.

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