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IPinfo

IP address data & analytics API provider

Overview

IPinfo.io provides IP address information through a subscription-based API and data platform. It processes over 100 billion requests each month to deliver IP geolocation, company, carrier, and IP type data. Data can be delivered in CSV, JSON, MMDB, or XML formats, and clients can create customizable data feeds that merge multiple sources into a single feed. The API and data solutions are priced with tiered plans based on API volume and customization needs, serving a wide range of clients from non-profits to Fortune 500 companies. Compared with competitors, IPinfo.io emphasizes large-scale reliability, global data sources, and flexible feeds tailored to each client. The goal is to provide accurate, easy-to-integrate IP data that businesses can use for analytics, security, routing, and market insights.

Significant Headcount Growth

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About IPinfo

Simplify's Rating
Why IPinfo is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Seattle, WA

Founded

2014

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Simplify's take

What believers are saying

  • Sumsub chose IPinfo in October 2026 as its primary geolocation and VPN source.
  • IPinfo Max launched June 2026, opening residential proxy detection to self-service buyers.
  • CMT partnered in February 2026, expanding IPinfo deeper into adtech and retail media.

What critics are saying

  • Consensus geolocation rivals undercut pricing if buyers prioritize cheaper, good-enough data.
  • Residential proxy networks change fast; stale detections erode trust within days.
  • If ProbeNet quality slips, IPinfo loses its accuracy moat and enterprise renewals.

What makes IPinfo unique

  • ProbeNet runs 1,384 points of presence, proving IP claims with live measurements.
  • IPinfo embeds directly into Sumsub and Splunk for audit-ready fraud workflows.
  • Places maps 2.7 million venue IPs across 236 countries for building-level targeting.

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Benefits

  • Remote Work Options
  • Flexible Work Hours
  • Conference Attendance Budget

Growth & Insights and Company News

6 month growth

26%

1 year growth

22%

2 year growth

22%
MarketersMEDIA
Oct 22nd, 2026
PubConcierge highlights key checks before buying ISP proxies.

PubConcierge highlights key checks before buying ISP proxies. PubConcierge, a provider of ready-to-use ISP (static residential) proxies alongside IPv4 leasing and infrastructure services, is highlighting the checks businesses should make when selecting a new supplier or evaluating alternatives to their existing service. Wilmington, United States, October 22, 2026 /PressCable/ - For businesses evaluating alternatives to their current IPv4 provider for ISP (static residential) proxies, the key question is whether another service better meets their operational needs. PubConcierge recommends comparing providers against the same destinations, geographic requirements, and workload costs, using representative testing before committing. "The right proxy setup starts with the customer's workload. Test the locations and compare results before committing to a larger deployment," said Sabina Uta, Sales Director, PubConcierge. RECENT DETECTION DEVELOPMENTS ADD MARKET CONTEXT IPinfo announced self-service residential-proxy detection through IPinfo Max in June 2026. In August 2026, MaxMind added a residential-proxy database to its GeoIP Anonymous Plus suite. These developments concern residential-proxy intelligence broadly; they do not establish how a particular ISP proxy pool will perform or be detected. For buyers, they reinforce the distinction between an ISP classification and acceptance by an application. PubConcierge combines classification checks, geolocation verification, and workload testing. Its own use of MaxMind described here remains limited to geolocation. APPLICATION RESULTS PROVIDE THE PURCHASING BENCHMARK ISP proxies generally use ISP-associated addresses through server infrastructure and are commonly marketed as static residential proxies. That label does not establish how a particular destination will classify or accept traffic. PubConcierge offers trials that reflect the buyer's actual destinations, geographic requirements, and request volumes. A successful connection or HTTP response should be distinguished from complete, accurate content that the business can use. Relevant measurements include valid results, blocked requests, CAPTCHA challenges, timeouts, and incorrect regional responses. Providers should be compared under equivalent conditions, with consistent request settings and validation rules. Geographic checks should combine database lookups with testing inside the intended application. Agreement between databases is useful, but the destination's interpretation determines which regional content or experience the buyer receives. TOOLS PUBCONCIERGE USES TO VERIFY ISP PROXIES PubConcierge uses IPinfo to check that the ASN type is ISP. The ASN identifies a network for routing; its classification is separate from the organization's name. In IP2Location, PubConcierge checks that the IP usage type is Fixed Line ISP. The ISP name alone does not establish this classification. An ISP-classified ASN does not establish that every address it announces has the same characteristics. Buyers should examine the proposed exit IPs and investigate inconsistent classifications. Buyers can additionally inspect as_info.as_usage_type in supported IP2Location.io plans, separately from the IP's usage_type. The relevant fixed-line classification is ISP. This supplements PubConcierge's confirmed IP2Location usage-type check. PubConcierge uses MaxMind and DB-IP for geolocation only in this process, checking where addresses are recognized as being located. Returned locations should be compared with the buyer's requirements and tested in the intended application. Database agreement does not guarantee that every website will return the expected regional content. For Asia-focused checks, PubConcierge also uses ping0.cc and looks for a Broadband result alongside the classification and location checks. Broadband is a classification label, not a fraud score or a guarantee of destination acceptance. FRAUD SCORES REQUIRE A SEPARATE ASSESSMENT Classification and geolocation checks should not be mistaken for fraud scoring. An ISP ASN, Fixed Line ISP usage type, or Broadband label does not provide a numerical assessment of an address's fraud risk. Where supported by the selected product, IP2Location.io provides an IP2Proxy Fraud Score ranging from 0 to 99, with higher values indicating greater assessed risk and lower reputation. For example, a score of 90 indicates substantially higher assessed risk than 10 within this system. These values should not be interpreted as percentages or compared directly with scores from other services. A score near the upper end of the scale warrants closer investigation, but there is no universal threshold that makes an IP unsuitable for every workload. Buyers should review the supporting indicators and test the actual exit addresses against their intended applications. A low score does not guarantee acceptance or reliable performance. Before committing, buyers should confirm which scoring product and settings were used, record the lookup date, and agree on acceptance limits and replacement terms. Fraud-score availability is separate from PubConcierge's confirmed use of IP2Location for Fixed Line ISP classification. SCREENING SUPPORTS THE PURCHASING DECISION For a meaningful evaluation, buyers should record which exit addresses were checked, when the lookups were performed, and what each tool returned. Unavailable information should be recorded separately from a conflicting result. PERFORMANCE AFFECTS THE TRUE COST PubConcierge recommends comparing services by the cost of completing the intended task, including proxy charges, retries, compute, and operating effort. For data collection, this may mean cost per usable result; for regional testing, accurate location-specific responses; and for workflows requiring continuity, stable sessions. Traffic allowances, concurrency limits, billing units, and replacement terms also affect value. Buyers should agree on measurable acceptance criteria during the trial, before committing to a larger purchase. EVALUATING PUBCONCIERGE ALONGSIDE AN EXISTING SUPPLIER Buyers should establish how unusable addresses are reported, what evidence is required, and when replacement becomes available. Location mismatches, reputation issues, and destination incompatibility may be handled differently under each provider's terms. Managed ISP proxies provide configured access. IPv4 leasing supplies address capacity requiring infrastructure and operational work, making it a separate consideration for teams seeking deployment control. PubConcierge serves numerous enterprise clients with premium ISP proxies, backed by 24/7 technical support and dedicated account management. Its team provides hands-on assistance throughout testing, integration, and scaling, tailoring each deployment to the customer's operational requirements. With reputation-checked IPs and ongoing technical and commercial support, PubConcierge positions its ISP proxy offering as a premium choice for businesses seeking a long-term infrastructure partner. Proxies should be used for authorized activities in accordance with applicable laws, privacy obligations, and platform terms. Contact Info: Name: Marketing Team Email: Send Email Organization: PubConcierge Address: 1000 N West St, Wilmington, DE 19801, Wilmington, Delaware 19801, United States Phone: +1-302-660-0002 Website: https://www.pubconcierge.com/ Release ID: 89206971

Financial IT
Oct 14th, 2026
Sumsub selects IPinfo to bring evidence-backed IP intelligence to fraud prevention.

Sumsub selects IPinfo to bring evidence-backed IP intelligence to fraud prevention. * Fraud Detection * 14.10.2026 09:22 am Sumsub, a trust infrastructure platform serving over 4,000 clients across financial services, crypto, trading, and iGaming, has selected IPinfo as its primary source of IP geolocation and VPN detection. IPinfo's data is embedded directly into Sumsub's platform, supporting KYC and fraud prevention checks for customers who may have to defend their decisions to auditors and regulators. For fintech and verification companies, IP intelligence is moving beyond a background enrichment signal to become part of the infrastructure behind critical decisions. Sumsub's adoption of IPinfo demonstrates that as these platforms adapt to growing complexity, they are looking beyond basic IP signals toward data that is not only accurate, but measurable, explainable, and supported by evidence. When customers questioned why individual IP addresses had been flagged as risky, Sumsub needed clear evidence to support their classifications. That level of transparency wasn't readily available, and Sumsub needed IP intelligence it could confidently stand up to scrutiny. "Our customers rely on the signals we provide to make decisions they may ultimately have to defend to their auditors," said Sumsub's co-founder and CTO Vyacheslav Zholudev. "So we have to be able to substantiate every signal we pass on. That is the standard we hold our data providers to. That data informs decisions long after onboarding, so it has to hold up every time. Accuracy is easy to claim and hard to prove." Measuring against Sumsub's known traffic, IPinfo delivers the higher country-level accuracy and fewer of the large location errors that matter most in fraud and compliance decisions. IPinfo correctly identified the country for 98.77% of the IP addresses tested, placed half of all results within 20 km of the corresponding GPS position, and put fewer than 6% more than 500 km away. As IP intelligence becomes more deeply embedded in verification platforms, the expectations placed on the underlying data are becoming more rigorous. "When verification platforms build third-party data into their products, the quality of that data directly affects their reputations," said IPinfo Founder & Co-CEO Ben Dowling. "Providing the evidence behind our data has always been foundational to IPinfo, from how we measure the internet to how we investigate and substantiate an individual result when it's challenged." Beyond geolocation, IPinfo provides data on location precision, anonymization and hosting infrastructure, and the network behind an IP address. Together, these signals give Sumsub a more complete view of an IP address, adding context its customers can use to make and defend decisions at every stage, from onboarding to continuous monitoring.

Yahoo Finance
Sep 21st, 2026
IPinfo launches Places dataset mapping 2.7M venue IPs across 236 countries for location-based ad targeting

IPinfo has launched Places, a dataset that maps public Wi-Fi traffic to specific venues, enabling building-level geolocation from IP addresses. The service covers approximately 2.7 million venue IP addresses across 236 countries and 57 venue categories at launch. The dataset allows advertising technology platforms to identify when traffic originates from airports, hotels, stadiums, conference centres, or retail locations, rather than just resolving to a city or country. This creates new targeting capabilities for point-of-interest and venue-based advertising. Froyoo, an early adopter, currently adds venue context to approximately 7% of its daily active users. Inventory enriched with this location data can carry up to three times the value of generic inventory. The service also helps platforms account for unusual traffic patterns at public venues, where thousands of devices may share a single IP address.

Business Wire
May 19th, 2026
IPinfo brings residential proxy detection to Splunk SIEM workflows

IPinfo has launched residential proxy detection directly within Splunk environments, extending its existing integration with the security platform. The new feature identifies IP addresses used by commercial residential proxy networks through direct observation across 110+ providers. Residential proxies route traffic through legitimate consumer IP addresses, making malicious activity difficult to detect using traditional methods. IPinfo's detection system provides high-confidence signals including recency and persistence data, enabling security teams to build automated detection rules for threats like account takeovers and credential stuffing. The integration supports both real-time API enrichment and high-volume local database lookups across Splunk Enterprise, Splunk Cloud and Splunk Enterprise Security. IPinfo enriches IP addresses with geolocation, ASN data, privacy detection and organisational attribution, processing over one billion requests daily across 500,000 users.

MarTech Cube
Feb 27th, 2026
CMT Partners With IPinfo to Bring Accuracy-First Data Into AdTech

CMT partners with IPinfo to bring accuracy-first data into AdTech. Search. * By PRNewswire * February 28, 2026 Commerce Media Tech (CMT) today announced a strategic data partnership with IPinfo, the internet data company, marking a deliberate break from consensus-based IP geolocation models that prioritize alignment over verification. The partnership anchors CMT's next-generation platform in accuracy-first, evidence-driven IP intelligence grounded in direct internet measurement. AdTech's Costliest Blind Spot: Inaccurate Data Bad data has become one of the most expensive and least visible problems in AdTech, quietly undermining performance across the ecosystem. Inaccurate IP signals lead to wasted ad spend, misclassified traffic, regional mistargeting, and flawed optimization decisions that compound - at a time when advertisers face rising customer acquisition costs and heightened scrutiny on performance and accountability. One reason these issues persist is the industry's reliance on consensus-based geolocation, an approach where providers align on the same answer, even when that answer is wrong. While consensus reduces discrepancies and disputes, it also entrenches flawed assumptions and normalizes error at scale. "Historically, alignment mattered more than accuracy because accuracy was difficult to verify," said Paul Heywood, co-CEO of IPinfo. "Measurement-driven IP data changes that. When you can validate results with evidence, accuracy becomes something the entire ecosystem can align on." As advertiser expectations rise - driven by fraud scrutiny, supply-chain transparency, and pressure to justify spend - the limitations of consensus-based data have become increasingly difficult to ignore. Platforms now require signals that can be challenged, audited, and corrected as the internet evolves. CMT Rejects Consensus-Based Data Models CMT has taken the view that consensus-based geolocation is no longer fit for purpose. "Advertisers no longer accept opaque signals or inherited assumptions," said Bartosz Bielecki, Chief Commercial Officer at CMT. "They expect data that is verifiable, trustworthy, and transparent. Our partnership with IPinfo reflects a shared belief that accuracy - not consensus - will define the next era of performance and trust in AdTech." Building a Platform Where Accuracy Is Foundational Founded in 2011, Commerce Media Tech (CMT), part of Team Internet Group, provides performance advertising and monetization solutions for the e-commerce industry. As part of its strategic expansion into new technical capabilities and commercial growth areas - including retail media - CMT is building a new platform designed to support both existing and future clients. With data measurement, attribution, and accuracy becoming increasingly central to outcomes, verified IP intelligence is a foundational component of this architecture. After extensive evaluation, CMT selected IPinfo for its measurement-driven approach to IP intelligence. At the center of this approach is ProbeNet, IPinfo's proprietary internet measurement platform, which performs over 35 billion measurements per week across more than 1,300 global points of presence. This continuous, active validation enables IPinfo to verify how traffic actually moves across the internet, delivering unmatched visibility into network behavior and location accuracy. For CMT, this translates into more precise location data, reduced invalid traffic exposure, stronger trust signals, and higher-quality outcomes for advertisers, publishers, and retail media partners. Raising the Bar for Data Integrity in AdTech This partnership reflects a broader industry shift toward data that can be measured, audited, and defended. "The momentum we're seeing in AdTech is toward measurable, evidence-driven data," said Ben Dowling, founder and co-CEO of IPinfo. "ProbeNet was built to reveal what's actually happening on the internet, and we're excited to support CMT's vision for a higher-integrity advertising ecosystem." By anchoring its future product development in verified IP intelligence, CMT is setting a new benchmark for data quality - one based on proof rather than precedent. The partnership underscores a growing industry recognition that trust in AdTech must be earned through measurable accuracy, not assumed through consensus. Commerce Media Tech (CMT) Commerce Media Tech (CMT) is a performance AdTech company providing commerce media solutions for advertisers, publishers, and retailers. Part of Team Internet Group PLC (AIM: TIG; OTCQX: TIGXF), CMT helps brands reach high-intent consumers across the customer journey, delivering measurable and incremental sales outcomes. CMT enables publishers to access premium brand demand through privacy-safe, fully cookieless monetization, and supports retailers in building and scaling on-site and off-site retail media programs that drive ready-to-buy shoppers. Built on a commerce-first approach and transparent data practices, CMT supports effective, scalable media strategies across e-commerce and beyond. IPinfo is the internet data company, providing the world's most accurate IP data that delivers highly contextual metadata on each IP address, from geolocation and mobile carrier to privacy detection and proxies. IPinfo is trusted by more than 500,000 users, from developers to Fortune 500 companies, who use IP data to make smarter decisions, mitigate security risks, ensure regulatory compliance, and drive better customer experiences. IPinfo's robust and secure API processes more than 1 billion requests daily, with data also available through direct download and leading cloud platforms, all backed by a team of data experts who are committed to precision. Discover the power of better IP data at IPinfo.io. For strategic B2B insights and industry intelligence, follow Marketing News

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