U.S. Joint Industry Committee re-certifies Comscore, iSpot and VideoAmp for 2026-2028 term, publishes new report to increase currency transparency. Sep 22, 2026, 08:30 ET New "How a Number Is Made" report provides buyers and sellers with a common framework for understanding how certified currencies construct audience estimates NEW YORK, Sept. 22, 2026 /PRNewswire/ - The U.S. Joint Industry Committee (JIC) today announced that Comscore, iSpot and VideoAmp have each been re-certified as national currencies for the 2026-2028 term, following the completion of the JIC's most comprehensive currency evaluation to date. All three providers met the JIC's baseline threshold for transactability across Total Households, Advanced Audiences and Personified Demographics. The evaluation was conducted by data, analytics and research leaders representing media agencies, national TV publishers and independent consultants, with results reviewed by the JIC's Measurement Subcommittee and approved by a majority vote of the Full Committee. Alongside the certification results, the JIC has published "How a Number Is Made," a new report providing greater transparency into how each certified provider constructs its audience estimates, from how viewing is observed and attributed to how audiences are projected, personified and ultimately reported as a currency. A Rigorous Evaluation Built By and For the Industry JIC Currency Certification is granted on a two-year term and evaluates whether measurement providers meet buyer- and seller-defined requirements for transactional readiness. The 2026-2028 evaluation included 39 Data Evaluation Questions and 672 tests across transaction types and estimation methods, analyzing more than 150 million telecast observations across 680+ networks to assess data completeness, methodology, stability and transparency. Building on prior certification cycles and JIC member feedback, the evaluation expanded testing of stability, sports and long-tail programming to assess whether currency data performs consistently and predictably across a wider range of programming and over time. Bringing Greater Transparency to an Evolving Currency Marketplace More than two years of hands-on currency evaluation has reinforced one of the market's most consistent needs: understanding not only whether a currency is transactable, but transparency into how the number itself is made. The JIC's new report examines the building blocks that underpin modern TV measurement and translates complex methodologies into a common, plain-language framework, allowing buyers and sellers to better understand and evaluate the approaches used by Comscore, iSpot and VideoAmp. A summarized report is available to the industry here: "How a Number Is Made," with the full analysis provided to JIC Member organizations. "The JIC has spent the past several years bringing buyers and sellers together to evaluate the transactional readiness of new currencies. As the market has matured, the JIC's work is evolving with it, providing greater transparency into methodology and stability so the industry has the clarity and confidence to embrace choice and continue innovating. The JIC remains an important forum for buyers and sellers to come together, move with agility and push the industry toward greater clarity and transparency as measurement continues to advance," said Brittany Slattery, OpenAP chief marketing officer and vice president of the JIC. Building on Currency Certification The completion of this certification cycle also marks an important next chapter for the JIC. Through the certification process, buyers and sellers have established a standing forum for independently evaluating currencies. The JIC will continue its certification work while applying that collaborative model to currency-adjacent areas where greater industry alignment and shared standards can reduce friction for buyers and sellers and scale innovation. This includes shared direction for how changes to currencies are introduced, communicated and operationalized, as well as emerging approaches to outcomes measurement. Additional details will be shared in the coming months. ABOUT THE U.S. JOINT INDUSTRY COMMITTEE Formed in January 2023, the U.S. Joint Industry Committee (JIC) brings together media buyers and video publishers to create greater transparency, confidence and interoperability across the premium video marketplace. Through collaborative standards, independent currency evaluation and shared data initiatives, the JIC works to establish common expectations that make measurement and currency solutions more transparent and transactable for buyers and sellers. SOURCE U.S. Joint Industry Committee

Fuse Media picks iSpot to help measure their vast CTV & FAST portfolio. Posted on May 20, 2026 by The iSpot Team ISpot TV is on a mission to create not just the measurement of the future, but solutions that allow brands and media sellers to measure and reach everyone, regardless of their demography. That is why ISpot TV is thrilled to be named the official measurement provider for Fuse Media - a leading Latino-owned media company that boasts Billboard Español TV Complex TV and El Rey as part of their portfolio. By leaning into iSpot's Unified Measurement and Outcomes at Scale solutions, Fuse Media and its' customers will be able to validate the reach and impact of their campaigns across its diverse networks, including Billboard Español TV and Complex TV. Now, Fuse will be able to: * Deduplicate cross-platform audience performance views. * Prove incremental reach beyond traditional linear TV. * Leverage closed-loop attribution that connects ads to real-world consumer actions. This collaboration underscores its commitment to providing transparent, third-party validated results that prove the value of multicultural audience engagement. Fuse Media taps iSpot as official measurement provider for fast and CTV inventory. Partnership Leverages iSpot's Leading Audience and Outcomes Measurement Solutions In Order To Validate Delivery, and Prove Efficacy Around Fuse Media's Culture Collective Content LOS ANGELES, CA & BELLEVUE, WA - May 21, 2026 - Fuse Media, a leading Latino-owned media company, today announced a new strategic partnership with cross-platform measurement and outcomes company iSpot aimed at validating and proving value across their owned and operated CTV and FAST environments. This collaboration additionally enables Fuse to deliver at-scale outcomes-based campaign measurement for advertisers by directly linking cross-platform ad exposure to real-world consumer actions, such as web site visits or in-store purchases. With 84 million monthly unique viewers across CTV, linear and FAST Fuse Media reaches growth audiences at scale and with precision. By leveraging iSpot's ad-centric measurement capabilities, Fuse Media will be able to immediately provide advertisers with industry-leading reach, frequency and incrementality against key growth audiences, alongside outcome-driven performance tied to channels like Billboard Español TV, LOL! Network, Fluffy TV, El Rey Rebel and Complex TV. In doing so, Fuse Media is investing in the power of third party measurement validation as it pertains to illustrating CTV and FAST campaign performance and value. "We're excited to partner with iSpot in order to help Fuse Media drive clear value around CTV and FAST for our advertisers," said Yasmin Mitchell, Head of Business Intelligence & Insights, Fuse Media. "Our channels reach over 85% of multicultural homes in the U.S., so helping brands not only reach these audiences - who are often tech-savvy, early adopters - but convert ad messages into consumer action is a critical opportunity for customers." Specifically, by using iSpot's Unified Measurement and Outcomes at Scale solutions, Fuse Media will now able to prove: * Deduplicated cross-platform campaign audience performance across linear, streaming and FAST environments in a unified view. * Incremental reach beyond linear TV, capturing audiences traditional broadcast might overlook, validating the impact of media on behavior beyond simple exposure and spike analysis. * Closed-loop attribution that connects ad exposure to outcomes such as web visits, app installs, foot traffic, and purchases. * In-flight optimization at scale using real-time conversion and audience signals. "It's no secret that modern buyers and sellers are navigating the most complex and splintered video landscape in media history," said Stuart Schwartzapfel, EVP of media partnerships, iSpot. "Kudos to Fuse Media for investing in transparent and trusted third party measurement in order to prove the unique reach and impact of their CTV & FAST programming. Now, Fuse Media will be able to showcase how effectively and uniquely their inventory reaches & converts coveted multi-cultural audiences."

Putting the Ad Intelligence in AI: takeaways from TV Disrupt 2026. Posted on May 6, 2026 by Sammi Scharninghausen Two weeks ago, iSpot brought together brand leaders, publishers and measurement practitioners for TV Disrupt 2026, and the timing couldn't have been better. AI is reshaping every corner of the industry. But trust hasn't kept pace. This year's TV Disrupt theme - Putting the Ad Intelligence in AI - was iSpot's answer to the moment. Not AI for the sake of it. Rather, AI built on unified and verified ad data across creatives, audiences, and outcomes. This idea of trusted ad intelligence showed up in each TV Disrupt session through frameworks, case studies and perspectives from the brands and publishers who are leading the charge. Here are the 5 key takeaways that came out of the room. #1. Trusted AI Starts With Trusted Data iSpot Founder & CEO Sean Muller opened with a challenge the industry has been dancing around: AI is only as trustworthy as the data it's trained on. A recent survey of marketing leaders made the stakes clear. The top three barriers to AI adoption were accuracy, bias and transparency. All three trace back to the same root problem: AI trained on data that hasn't been verified, or worse, was never built for advertising in the first place. Muller's analogy put the problem into perspective. When asked if they'd use ChatGPT to get a steak recipe, most hands in the room went up. When asked if they'd let it pick up the spatula? None. Yet right now, the industry is asking AI to make autonomous campaign decisions before it's even demonstrated it can be trusted. iSpot's answer to the "trust" problem is to put the ad intelligence in first. That's the foundation iSpot SAGE is built on: over a decade of proprietary, verified ad data. Not the open internet or siloed inputs. Sean Muller took the audience through iSpot's ad intelligence universe, spanning: * 2.9 million creatives with 230 million metadata points. * 750 million creative assessment scores across KPIs like: purchase intent, brand recall, Likeability. * Over 80 trillion ad impressions across streaming, linear TV and digital video. * 4.7 trillion conversion data points. Marketing leaders from General Motors and Balance of Nature reinforced the element of trust as a critical component for using AI. Both shared their frustration with generic AI tools, from implicit biases (and a labrador-like drive to please) to inaccurate outputs that feel impossible to bring to leadership or use to make real creative and media decisions. For GM's Miles, the proof came when his team was approached about a product placement opportunity for the Chevy Bolt. Miles took it to SAGE, which surfaced past Chevy Bolt creatives with strong performance and delivered a specific, balanced recommendation: proceed, but keep GM in the driver's seat creatively and make sure the playful context of the kids' movie doesn't undercut the Bolt's reliability. They moved forward with confidence and control. #2. Creative and Media Intelligence Are Better Together If trust is the foundation, unification is what makes ad intelligence useful. Diageo's Megan Byrnes made that case with a simple but powerful framework that showed what happens when creative and media performance are measured together instead of in silos. Diageo's Creative Effectiveness Matrix plots real-time sales impact against iSpot Creative Wear scores across four quadrants, telling their team exactly when to maintain, pivot or retire a creative. That clarity has helped Diageo run effective creative longer, spend less churning out new work and redirect that saved budget toward reaching more consumers. #3. Walled Gardens Are Opening Up Another session that brought the unification theme home revolved around YouTube's role in the modern TV ecosystem. For years, YouTube sat outside the measurement conversation, impossible to compare against linear and streaming ad investments. That changed when YouTube audience data was integrated into iSpot's Unified Measurement platform - a move that Amy Trenh, Global Product Lead of 3P Reach Measurement at Google, framed not just as a product decision but as a philosophical one. Brands have been asking for transparency and comparability across their video ad investments. Google listened. By investing the time and resources to bring YouTube into iSpot Unified Measurement, brands can now compare YouTube reach performance against linear and streaming on equal footing, with the same methodology and data sources measuring every ad investment. #4. The Outcomes Imperative Is Operational Last year at TV Disrupt, the industry was talking about why outcomes matter. This year's media panel was about how it's actually getting built: * FOX has moved from dozens of outcome studies to hundreds. * Comcast launched an outcomes-plus-speed product that combines premium inventory, deterministic data and measurement in a single package. * Warner Bros. Discovery is leaning into data clean rooms to connect exposure to brand metrics at the campaign level. * The Trade Desk is integrating third-party measurement signals, including iSpot, directly into buying decisions. The direction is settled. Outcomes are becoming less of a post-campaign deliverable and more of a planning input, an optimization signal and a selling tool heading into upfronts. The shift was equally clear on the brand side. Molson Coors' VP of Media and Marketing Operations Brad Feinberg shared how his team built a proprietary analytics solution that feeds off of iSpot data and is designed around three components: creative and media measurement, macro marketing and business outcomes, and annual business planning. This framework helped the team at Molson Coors shift from using measurement as a retrospective, reporting tool to a decision engine that fuels the next plan. #5. Optimizing Toward the Future Understanding what drives outcomes is one thing. Putting that intelligence into action - while a campaign is still running - is where the real opportunity lies. Roku's Hari Sankar and CarMax's Tori Stowers joined iSpot CPO Craig Ziegler to dig into what that actually looks like in practice. For CarMax, real-time optimization means tracking signals across the full customer journey and working with partners who prioritize transparency and data sharing. For Roku, it means building an open, interoperable measurement environment where buyers can pull the levers they want, on the platforms they prefer. That approach is already delivering. By using iSpot's real-time performance signals, Roku helped a leading home security brand drive a 23% lift in leads and a 30% increase in website visits mid-flight. The session's takeaway was clear: the gap between measurement and action is closing - and the brands and platforms moving fastest are the ones treating optimization as a real-time discipline, not an end-of-campaign exercise. Welcome to the Age of SAGE The theme of TV Disrupt 2026 wasn't just a rallying cry. It was a reflection of an industry moving toward AI that's actually earned its place in the decision-making process, built on over a decade of verified ad intelligence that spans creatives, audiences and outcomes. Trusted data. Unified intelligence. Outcomes that move in real time. That's what TV Disrupt 2026 was all about. And if the energy in the room was any indication, ISpot TV is just getting started.