iSpot.tv specializes in TV Attribution, helping businesses understand the impact of their TV advertising on real-world results like store visits and sales. Their platform uses data from a large collection of TV ads and insights from 12 million opted-in Smart TVs to provide real-time measurement of ad impressions and viewer attention. iSpot primarily serves disruptive brands across various industries, offering a subscription-based service that integrates with clients' existing marketing tools to enhance their TV ad campaigns. Unlike competitors, iSpot focuses on delivering advanced analytics and actionable insights that allow brands to optimize their advertising strategies effectively. The company's goal is to empower businesses to maximize their advertising investments through precise measurement and planning.

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We do the research, you get the alpha! Get exclusive reports and access to key insights on airdrops, NFTs, and more! Subscribe now to Alpha Reports and up your game! Go to Alpha ReportsDecrypt’s Art, Fashion, and Entertainment Hub. Discover SCENEThe second wave of the crypto ETF marketing blitz has officially begun, with crypto index fund manager Bitwise releasing a “national TV ad” on Thursday talking up the Ethereum network.“Unlike Big Finance, Ethereum doesn't clock out at 4pm,” the company wrote in a tweet on Thursday with an accompanying video.Unlike Big Finance, Ethereum doesn't clock out at 4 p.m. pic.twitter.com/0gCJi3wlXp — Bitwise (@BitwiseInvest) June 20, 2024ADADThe 40-second commercial featured an old man role-playing as the traditional stock market that’s only “awake” from 9:30am to 4pm, contrasted with a young man representing Ethereum—a blockchain that never goes offline.“Stablecoins, NFTs, loans. people can access me 24/7,” the young man tells his elder. “You’ll get after it again on Monday.”Following the post, Bitwise revealed that it had minted the video as an NFT on the Ethereum blockchain. Half of the ad’s proceeds will go directly to the commercial’s two actors.The simple, short pitch mirrors that of the array of Bitcoin ETF commercials that hit the airwaves late last year

Ethereum Preps For Primetime With Tv Commercial Ahead Of Etf Launch

NEW YORK, June 20, 2024 /PRNewswire/ -- The Independent Streaming Alliance (ISA) is proud to celebrate the forum's one-year anniversary. In the 12 months since the ISA was announced at StreamTV, it has welcomed five new members in its quest to drive pro-competitive collaboration and growth for independent streamers including Filmrise, Danger TV, Graham Media Group, Gunpowder & Sky, and Gusto TV.The ISA recently appointed TMB Chief Business Officer Cameron Saless to Chairperson and Tastemade GM of Streaming Evan Bregman to Treasurer."We are so proud of the collaboration and hard work that we have witnessed towards addressing challenges in the FAST space over the past year, and look forward to seeing much of that come to fruition in the next 12 months," said Saless.Currently, four working groups within the ISA represent key areas of opportunity and challenges for independent streamers, including measurement, distribution, demand, and DEI. These working groups are tasked with tackling issues facing our members, sharing unique points of view, and finding solutions with allies in the ecosystem.To help underscore the importance of independent streamers, the ISA commissioned a survey with i.Spot TV in October 2023, which included only the active founding members at that time, and revealed independent streamers reach about 15 percent of the country. They represent over 2,200 independent streaming touchpoints and generate over half a billion hours of viewership.Hoping to drive the conversation forward, members of the ISA collectively sat on several panels in the last year, including Streaming Media Connect, OTT.X, and StreamTV."We have made great strides together in driving this conversation forward, but there is still a lot of work to be done," said Bregman. "We are excited to be a resource for the marketplace on the value of independent streamers in overcoming challenges in our ecosystem."In its second year, the ISA is focused on delivering for its members and industry in the following ways:Commissioning research and publishing thought pieces in each of its working groups. The first thought piece will focus on distribution and identifying opportunities where carriage agreements among programmers and distributors can improve upon each other through knowledge sharing within legal boundaries.Continue to participate in panels and foster meaningful dialogue with allies in the ecosystem about removing obstacles to growth in FAST.Adding to its growing membership and establishing an advisory board of allies to engage on these important topics.For more information and/or to apply to join the ISA, please visit www.independentstreamingalliance.com.Media Contact:[email protected]SOURCE Independent Streaming Alliance

Independent Streaming Alliance Celebrates One-Year Anniversary

Today, iSpot, the TV and Video measurement company, announced it had tapped veteran technologist Nipun Dureja as its Chief Technology Officer.

iSpot Appoints Engineering and Data Science Trailblazer Nipun Dureja As CTO

Duckworth comes to Sovrn from iSpot.tv, where he served as SVP, Head of Engineering.

Sovrn names Will Duckworth Chief Technology Officer

Triplelift partners with iSpot to deliver streaming insights for programmatic clients.

Triplelift Partners with iSpot to Deliver Streaming Insights for Programmatic Clients

Expanded partnership allows for detailed performance data around CTV planningNEW YORK, Dec. 17, 2024 /PRNewswire/ -- TripleLift , the ad tech platform elevating digital advertising across every screen, and iSpot.tv , the TV and video measurement company, today announced an expanded partnership which brings Streaming Competitive insights to all of TripleLift's programmatic clients for the first time.By using iSpot's Streaming Competitive intelligence, brands and agency partners gain access to competitive data, enabling them to better understand their CTV investments and ensure they are meeting industry benchmarks and surpassing their competitors. This collaboration makes TripleLift the first exchange to provide such detailed streaming performance data, empowering programmatic clients to make more informed, strategic decisions around their CTV planning, therefore allowing their investment to go further."TripleLift has been at the forefront of CTV for a number of years and we are always looking for ways to make our offering unique and accurate for our clients," said Andrew King, GM of CTV, TripleLift. "This partnership with iSpot allows us to give our clients the added value they have been looking for, helping them better invest their dollars in CTV with the unmatched knowledge of where that money is going."As part of this partnership, TripleLift will incorporate data from iSpot's syndicated Streaming Competitive Dashboard into its platform, a new tool designed to provide insights into the performance and media weight of CTV streaming advertisements. Historically, this data has been difficult to measure because of fragmentation in the streaming space and a multitude of platforms offering inconsistent measurement standards and methods. Specifically, iSpot's syndicated streaming solution takes into account OTT investment activity across the buy and sell sides of the market.TripleLift's clients will now be able to gather a Streaming Media Weight (how much a brand deviates from their industry's average), as well as a Streaming Share of Voice (a brand's exposure against an industry)

Triplelift Partners With Ispot To Deliver Streaming Competitive Intelligence For Programmatic Clients

SAN JOSE, Calif. BELLEVUE, Wash.--(BUSINESS WIRE)--Today, Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company. The first-of-its-kind arrangement is multifold, with each company sharing measurement capabilities to drive innovation, opportunity, and advertiser value within the broader streaming TV ecosystem. As part of the expanded partnership, iSpot will become a preferred third-party measurement partner for Roku, offering direct and programmatic advertisers fast, reliable metrics that demonstrate the unique reach, frequency, verified ad exposures, and outcomes delivered across ads running on the Roku platform. In addition, iSpot will integrate Roku’s Advertising Watermark to validate the authenticity of video ad inventory originating on the Roku platform

Roku And Ispot Announce Streaming Audience Measurement Partnership

Former TripleLift Executive Joins Yieldmo as the Company Bolsters its Strategic Growth PlanYieldmo, a leading advertising platform helping brands improve digital ad experiences through creative tech and AI, announced the appointment of Lindsey DiGiorgio as Chief Marketing Officer. With over 15 years of experience at some of the leading companies in the industry, Lindsey will be responsible for accelerating Yieldmo’s go-to-market strategy through its suite of differentiated, data-driven solutions.“Lindsey’s experience at the intersection of technology and advertising, as well as her leadership skills, make her the perfect fit to lead our marketing efforts as we continue to innovate and expand,” said Michael Yavonditte, CEO of Yieldmo. “She is a great addition to the team, and we look forward to seeing the results of her marketing vision.”Marketing Technology News: MarTech Interview with Frank Paterno, SVP of Marketing at GlobalMeetLindsey joins Yieldmo from TripleLift, where she served as the Senior Vice President of Global Product Marketing. At TripleLift, Lindsey oversaw the Product Marketing, Field Marketing, and Research departments, leading efforts to drive commercialization strategy between Revenue, Product, and Marketing. Prior to her time at TripleLift, Lindsey held leadership roles at iSpot.tv, NinthDecimal (now InMarket), and Neustar. She holds an MBA in International Marketing and Brand Management from Lund University in Sweden and a Bachelor of Science in Natural Resources and Business from the University of Vermont.“I’m so impressed by the talent and industry expertise of the current leadership team at Yieldmo,” said Lindsey DiGiorgio

Yieldmo Announces Lindsey Digiorgio As New Chief Marketing Officer

NEW YORK--(BUSINESS WIRE)--FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced during the IAB NewFronts today a suite of four new CTV ad units, expanding the volume and variety of the company’s ad offerings. Fubo’s new ad inventory is indicative of its continued innovation - the virtual MVPD has historically been first to market with both industry (dynamic ad insertion, SCTE blackout technology standards) and consumer (Multiview, 4K streaming and AI-generated Instant Headlines) offerings. Now available for brands…The Marquee: A proprietary concept, Fubo is unveiling Marquee content sponsorships, enabling advertisers to curate highly visible content carousels located on Fubo’s home screen. The fully customizable activation incorporates branded and themed backgrounds, custom titles, subheads, logo placements and content with the goal of creating an immersive brand experience.Interactive Ads: Among the new ad units are interactive ads, designed to not only increase audience awareness, but also drive conversion. Video ad units and select content are enhanced with calls to action that audiences can interact with directly using their remote control.Pause Ads: Fubo will be launching pause ads, which appear a few seconds after a viewer presses pause during the content stream

Fubo Unveils New Suite Of Ctv Ad Offerings During 2024 Iab Newfronts

NEW YORK--(BUSINESS WIRE)--AudienceXpress, a Comcast Advertising company, today announced a series of new data collaborations with iSpot, the TV measurement company used by top advertisers and agencies. At its core, the two companies are teaming up to evaluate how iSpot’s syndicated national TV ratings can best be incorporated into the AudienceXpress platform. The goal is to come up with new ways to bring new data sets to TV ad measurement, as well as to drive and enhance performance TV marketing solutions and provide attribution reporting in today’s fragmented, evolving and complex media landscape

Comcast’S Audiencexpress And Ispot Announce New Data Collaborations Aimed At Enhancing Performance Tv Marketing Solutions, Bringing New Data Sets To Tv Measurement And Providing Attribution Reporting

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iSpot.tv

TV ad measurement and attribution services

iSpot.tv

TV ad measurement and attribution services

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