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iSpot.tv specializes in TV Attribution, helping businesses understand the impact of their TV advertising on real-world results like store visits and sales. Their platform utilizes a large database of TV ads and data from 12 million opted-in Smart TVs to provide real-time measurement of ad impressions and viewer attention. iSpot primarily serves disruptive brands across various industries, offering a subscription-based service that integrates with clients' existing marketing tools to enhance the effectiveness of their TV campaigns. Unlike competitors, iSpot focuses on delivering actionable insights that allow brands to optimize their advertising strategies based on actual business outcomes. The company's goal is to empower brands to maximize their advertising investments through advanced analytics and industry engagement.
Company Stage
Series C
Employees
201-500
Industries
Data & Analytics, Enterprise Software, Consumer Goods
Total Funding
$397.9M
Headquarters
N/A
Founded
2012
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