AUBURN HILLS, Mich., Feb. 25, 2025 /PRNewswire/ --

Expanded partnership allows for detailed performance data around CTV planningNEW YORK, Dec. 17, 2024 /PRNewswire/ -- TripleLift , the ad tech platform elevating digital advertising across every screen, and iSpot.tv , the TV and video measurement company, today announced an expanded partnership which brings Streaming Competitive insights to all of TripleLift's programmatic clients for the first time.By using iSpot's Streaming Competitive intelligence, brands and agency partners gain access to competitive data, enabling them to better understand their CTV investments and ensure they are meeting industry benchmarks and surpassing their competitors. This collaboration makes TripleLift the first exchange to provide such detailed streaming performance data, empowering programmatic clients to make more informed, strategic decisions around their CTV planning, therefore allowing their investment to go further."TripleLift has been at the forefront of CTV for a number of years and we are always looking for ways to make our offering unique and accurate for our clients," said Andrew King, GM of CTV, TripleLift. "This partnership with iSpot allows us to give our clients the added value they have been looking for, helping them better invest their dollars in CTV with the unmatched knowledge of where that money is going."As part of this partnership, TripleLift will incorporate data from iSpot's syndicated Streaming Competitive Dashboard into its platform, a new tool designed to provide insights into the performance and media weight of CTV streaming advertisements. Historically, this data has been difficult to measure because of fragmentation in the streaming space and a multitude of platforms offering inconsistent measurement standards and methods. Specifically, iSpot's syndicated streaming solution takes into account OTT investment activity across the buy and sell sides of the market.TripleLift's clients will now be able to gather a Streaming Media Weight (how much a brand deviates from their industry's average), as well as a Streaming Share of Voice (a brand's exposure against an industry)