ibotta

ibotta

Cash-back shopping rewards app for brands

Overview

Ibotta is a shopping rewards app that connects brands with millennial shoppers and pays cash-back on purchases. Users earn cash-back through the app, while brands pay for featured placements and targeted campaigns to drive purchase velocity, conversions, and incremental sales. The platform stands out by reaching a broad, engaged millennial audience and offering data-driven marketing with measurable incrementality. Its goal is to drive incremental sales, grow market share in retail and consumer goods, and deepen customer loyalty by rewarding shopping activity.

About ibotta

Simplify's Rating
Why ibotta is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Consumer Goods

Company Size

501-1,000

Company Stage

IPO

Headquarters

Denver, Colorado

Founded

2012

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Simplify's Take

What believers are saying

  • Q2 2026 revenue rose 3% to $88.9 million, beating expectations.
  • Redeemers reached 20.9 million in Q2 2026, up 21% year over year.
  • Management expects Q4 growth and raised 2026 free-cash-flow conversion to 70% of EBITDA.

What critics are saying

  • Direct-to-consumer redemption revenue fell 24% in Q2 2026, exposing channel fragility.
  • Bryan Leach and Thomas Lehrman sold millions in stock during August 2026.
  • If publisher partners bypass Ibotta, offer supply collapses and revenue growth stalls in 2027.

What makes ibotta unique

  • Ibotta sells pay-for-sale CPG promotions, not impressions, through closed-loop measurement.
  • Its network spans grocery, convenience, and delivery, including 7-Eleven's 11,500 U.S. locations.
  • LiveLift gives brands in-flight incrementality optimization, strengthening Ibotta's measurement moat.

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Funding

Total Funding

$637.3M

Above

Industry Average

Funded Over

3 Rounds

IPO funding comparison data is currently unavailable. We're working to provide this information soon!
IPO Funding Comparison
Coming Soon

Benefits

Parental leave

Onsite gym

Dinner perk

Healthcare coverage

Culture club

401(k) match

Team wide bonus

Flexible time off

Equity

Lifestyle spending account

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
Yahoo Finance
Aug 12th, 2026
Ibotta beats Q2 expectations with $88.9M revenue, 21% redeemer growth and 7-Eleven partnership

Ibotta reported second-quarter revenue of $88.91 million, beating analyst estimates of $84.95 million and marking a 3.3% year-over-year increase. The cash-back rewards company returned to revenue growth a quarter earlier than expected. CEO Bryan Leach attributed the performance to increased offer supply and improved commercial execution, including a verticalised sales structure. The company achieved 21% year-over-year redeemer growth. Adjusted EBITDA reached $16.54 million, significantly exceeding the $11.12 million estimate. Total redemptions increased by 15.76 million year-on-year. For the third quarter, Ibotta guided revenue to $88 million at the midpoint, above the $85.86 million estimate. EBITDA guidance of $13 million also surpassed analyst expectations of $11.38 million. During the earnings call, analysts questioned the drivers behind improved offer supply, the impact of the 7-Eleven partnership, and barriers to LiveLift adoption.

AdExchanger
Aug 11th, 2026
Murder your thirst and measure everything.

Murder your thirst and measure everything. Tuesday, August 11th, 2026 - 6:00 am A podcast interview with Benoit Vatere Chief Media & Digital Commerce Officer Liquid Death is all jokes and dark humor on the surface, but the canned water brand's chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. And that's because Liquid Death, like all CPG brands, is dealing with one of the gnarliest problems in marketing: proving that media actually moves product off of shelves. Although Vatere has "digital commerce" in his title, he'll be the first to admit that most CPG sales still happen at the register, not online - and it's not like you can put a pixel on a tall boy of water. For Liquid Death, measuring success means looking beyond channel-specific dashboards and trying to understand how the full media mix across formats and platforms is reflected in sales data. For example, who cares about return on ad spend if there's no causal lift in the number of cans sold? It's not that Vatere straight-up ignores ROAS, but he believes there's no point in considering it in isolation. It has to be connected to another metric in order to mean anything. "I track it attached to the new-to-brand metric," he says on this week's episode of AdExchanger Talks, "because, combined together, it's a very good proxy into incrementality... [but] if it's ROAS on its own, I don't even pay attention. I don't look at it at all." Vatere's focus on incrementality also shapes how he thinks about loyalty. In CPG, most people bounce between multiple brands without thinking too hard about it, especially for something as basic as water. People "are just not loyal" to CPG brands, Vatere says. In fact, he adds, most big soda companies generate more than 50% of their revenue from people who only buy a couple of times a year. That's why Vatere says he cares more about marketing to light and lapsed customers than to Liquid Death's smaller base of passionate existing fans. The brand love is real - Liquid Death has people willing to get its logo tattooed on their bodies, and not a lot of brands can say that - but superfans aren't what drive growth. "In order to be a billion-dollar brand," Vatere says, "you need to get the people that are not that heavy and committed." Also in this episode: the delicate dance between paid and earned when your ad creative is so fun it generates its own headlines; Liquid Death's partnership with performance marketing platform Ibotta to run always-on incrementality testing; and why agentic AI could turn grocery shopping into a three-way negotiation between people, brands and bots. Tagged in:

Yahoo Finance
Aug 11th, 2026
Ibotta returns to revenue growth ahead of schedule with 20.9M redeemers

Ibotta reported second-quarter 2026 earnings that exceeded guidance expectations, with the company returning to year-over-year revenue growth a quarter earlier than anticipated. The digital promotions platform achieved 10% year-over-year growth in redemption revenue, its fastest pace since Q3 2024. Third-party redemption revenue grew 27% year-over-year, driven by expansion in the company's redeemer base. Ibotta's redeemer count increased 21% year-over-year to 20.9 million, marking the fastest growth rate since Q2 2025. CEO Bryan Leach attributed the performance to steady improvement in advertiser offer supply, benefiting from both core products and newer capabilities like LiveLift. The company highlighted efficient growth across its expanded network footprint, indicating continued strength in demand-side metrics.

Yahoo Finance
Aug 4th, 2026
Ibotta returns to revenue growth with $88.9M in Q2, up 3% year-over-year

Ibotta returned to year-over-year revenue growth a quarter ahead of schedule, reporting Q2 2026 revenue of $88.9 million, up 3%. Redemption revenue grew 10% year-over-year to $80.2 million, the fastest pace since Q3 2024. The company's redeemer base expanded 21% to 20.9 million users. Third-party publisher redemption revenue surged 27% to $61.5 million, whilst direct-to-consumer redemption revenue fell 24% to $18.7 million. Ibotta secured a major partnership with 7-Eleven, expanding its convenience store presence to over 11,500 US locations. The company posted adjusted EBITDA of $16.5 million, representing an 18.6% margin, and generated $8.1 million in free cash flow during the quarter. For Q3 2026, Ibotta expects revenue between $86 million and $90 million, with adjusted EBITDA of $12 million to $14 million.

World Business Outlook
Aug 4th, 2026
7-Eleven and Ibotta partner for performance-based convenience retail promotions.

7-Eleven and Ibotta partner for performance-based convenience retail promotions. Ibotta, Inc. (NYSE: IBTA), North America's leading digital promotions network, recently announced it will serve as the exclusive third-party provider of CPG digital offers (excluding age-restricted items) to the 7-Eleven, 7NOW, and Speedway apps, reaching shoppers across more than 11,500 U.S. store locations. The partnership gives CPG brands a direct path to 7-Eleven and Speedway shoppers through the Ibotta Performance Network, with brands only paying when there is a verified sale of their product. This partnership expands Ibotta's footprint into the convenience channel, bringing the accountability CPG brands rely on in grocery and delivery to one of the largest loyalty ecosystems in the market. "7-Eleven and Speedway stores represent a significant opportunity for CPG brands with enormous purchase volume. We are excited to bring our leading digital offer content and best-in-class measurement capabilities to 7-Eleven, Inc.," said Bryan Leach, founder and CEO of Ibotta. "This partnership gives our customers the same performance accountability they have in grocery and delivery, now in one of the hardest-to-reach retail channels in the country." Shoppers will be able to clip Ibotta-powered offers directly inside 7-Eleven, Inc. apps before purchasing in-store, at the pump, or via delivery, with rewards deposited directly into their 7Rewards or Speedy Rewards loyalty accounts. The Ibotta Performance Network brings closed-loop measurement capabilities to CPG promotions in the convenience channel for the first time at scale. "At 7-Eleven, we are investing in the digital and physical infrastructure that makes every visit more valuable for our shoppers while driving volume for brands," said Yaqub Baiani, Chief Product Officer at 7-Eleven. "Joining with Ibotta gives CPG brands a leading performance-based solution inside one of the most powerful loyalty programs in convenience retail."

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