Imprint

Imprint

Designs and manages co-branded credit card programs

About

Imprint designs and manages co-branded credit card programs for well-known American brands. By partnering with these brands, Imprint creates credit cards that attract modern consumers, aiming to enhance the value of their partners' customer relationships. The company focuses on increasing metrics such as average spending, shopping frequency, and annual sales per cardholder. Imprint's process is notably faster than traditional credit card issuers, allowing them to launch new programs in about three months instead of the typical 18 months. Additionally, Imprint prioritizes customer service, offering a premium experience to cardholders. The goal of Imprint is to provide brands with effective credit card solutions that drive customer loyalty and sales.

Company Stage

Series C

Employees

51-200

Industries

Fintech, Financial Services

Total Funding

$197.5M

Headquarters

New York City, New York

Founded

2020


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Simplify's Take

What believers are saying

  • Imprint raised $75 million in Series C funding to fuel innovation.
  • Partnerships with brands like Brooks Brothers enhance Imprint's market presence.
  • Increased consumer interest in digital wallets boosts demand for Imprint's solutions.

What critics are saying

  • Increased competition from fintech companies could dilute Imprint's market share.
  • Rapid technological advancements may strain Imprint's financial resources.
  • Regulatory scrutiny could lead to increased compliance costs for Imprint.

What makes Imprint unique

  • Imprint launches co-branded credit card programs in just three months.
  • Imprint offers tailored rewards programs for each brand partner.
  • Imprint provides 'white-glove treatment' customer service to all cardholders.

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Growth & Insights
Headcount

6 month growth

5%

1 year growth

33%

2 year growth

77%

Benefits

Competitive compensation and equity packages

Leading configured work computers of your choice

Unlimited vacation policy

Fully covered, high-quality healthcare including fully covered dependent coverage

Additional health coverage includes access to One Medical and option to enroll in an FSA

16 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents

An understanding that successful remote work requires flexibility and an appreciation for asynchronous work

Access to industry leading technology across all of our business units — stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity

Limited edition Imprint Credit Card (no hard pull) for the first 100 team members only. Get 1.5% cash back on all purchases, plus additional perks

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