Influ2 enhances account discovery with contact-level intent data. Search. Audienscope Discover Detects Intent From Individual Buyers Across Your Market to Surface Priority Accounts Not Yet on Your Target List Influ2, the leading contact-level ABM platform, today announced the launch of new functionality that brings Influ2's contact-level intent to the process of account discovery. Audienscope Discover, the newest addition to Influ2's Audienscope product, finds named people showing intent across a company's market, surfaces the accounts they belong to, and completes the buying group with the other people revenue teams need to reach. For years, ABM has worked backwards. Teams build account lists, look at account-level intent scores, and leave Sales to find the right people somewhere inside those companies. Audienscope Discover reverses that model by using contact-level intent from specific buyers to put accounts on the target list, including ones not already in the CRM. "Influ2 now lets marketers use contact-level intent to find new in-market accounts, not just engage the ones they already know," said Dmitri Lisitski, CEO and co-founder of Influ2. "Other vendors can tell you an account shows signs of intent, while Audienscope Discover uses contact-level intent to transparently show you exactly who has intent, what they're researching, and where that intent was spotted." Audienscope Discover lets intent from specific buyers put accounts on your target list, allowing revenue teams to: * Prioritize target accounts: Use contact-level intent to narrow large account lists down to the companies where people are actively showing intent, so teams know exactly where to focus first. * Find accounts beyond the target list: Look past the target list and CRM to a broader market, defined in plain language, and surface new companies where people are showing intent. * Turn early intent into pipeline: Reach the full buying group with ads as soon as a named person shows intent, giving Sales more chances to connect and convert. * Never miss an opportunity: Point Audienscope Discover at a market once, and it continues to find people showing intent and prioritize accounts as new signals come in. "Like a lot of B2B marketers, I spent years navigating account-level intent data that felt like a black box. An account would show an elevated score and surging engagement, yet we lacked clarity on who at the account generated the signal or how to proceed," said Caroline Hsu, Growth Marketing Director at Indico Data. "Influ2 has always been about reaching the specific people who matter, and Audienscope Discover applies that same thinking to finding new accounts. It takes the intent model that so many of us in B2B marketing and sales already rely on and makes it a lot more actionable." Put contact-level intent to work Audienscope helps teams understand who's showing interest, from contacts and accounts they already know to buyers they haven't discovered yet. It tracks contact-level intent across content, search, and social signals, and flags job changes to keep targeting accurate. The result is one view of intent that shows revenue teams who in their pipeline is leaning in and who in their market is just getting started.

Influ2 Named a Challenger in the 2026 Gartner(R) Magic Quadrant(TM) for Account-Based Marketing Platforms TMCnet News [October 13, 2026] | / | Influ2 Named a Challenger in the 2026 Gartner(R) Magic Quadrant(TM) for Account-Based Marketing Platforms Influ2, the leading contact-level ABM platform, today announced that it has been named a Challenger in the 2026 Gartner Magic Quadrant for Account-Based Marketing Platforms, marking its first inclusion in the report. Influ2 sees the placement as validation of contact-level ABM, an approach that reflects a simple reality: people make decisions, not accounts. Contact-level ABM enables GTM teams to target specific buyers by name, understand what they care about through contact-level signals, orchestrate the next best step around each buyer, and measure the resulting revenue impact. "Being named a Challenger in our first appearance in the Magic Quadrant is a meaningful recognition for Influ2 and also for our customers who are running contact-level ABM programs," said Dmitri Lisitski, CEO and co-founder of Influ2. "We built Influ2 on the belief that ABM works best when it's built around people, not just accounts. That means knowing which individuals are showing intent, engaging them with relevant messages, and being able to attribute that engagement to revenue. We will continue working with our customers to innovate our platform and evolve the way B2B revenue teams execute their go to market at the contact-level." The recognition comes during a year of product expansion for Influ2. Over the past twelve monts, the company has introduced: * Audienscope: Shows exactly who's engaging and what they care about, with contact-level intent from social, search, third-party content, and website visits, plus job-change alerts. * Signals Center: A central hub that uses AI to summarize the context behind each contact-level buyer signal, so sellers know who to contact and what to say. * Contact-level GTM orchestration: Next-best actions across ads, sales cadences, and CRM and MAP campaigns, triggered by each individual buyer's interests and engagement. * Influ2 MCP server: Access to contact-level buyer signals and ABM program execution from AI applications such as Claude, ChatGPT, and Agentforce. For years, ABM programs have had to rely on account-level intent, which flags that a company is in market but doesn't reveal who at the company is showing intent or why. On November 5, Influ2 will introduce a new capability that reverses that model. It's time that intent from specific buyers puts accounts on your target list. Register for the webinar here to save your spot and learn more. To learn more about Influ2's contact-level ABM platform, visit influ2.com. Gartner Attribution and Disclaimer Gartner, Magic Quadrant for Account-Based Marketing Platforms, 7 October 2026. GARTNER and MAGIC QUADRANT are trademarks of Gartner, Inc. and/or its affiliates. Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner's business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose. About Influ2 Influ2 is the leading contact-level ABM platform purpose-built for mid-market and enterprise B2B revenue teams that need to reach and engage specific buyers, not just accounts. By connecting advertising, buyer intent, sales engagement, and marketing automation to named buyers, Influ2 gives teams the context to run orchestrated, buyer-relevant journeys at scale. For more information, visit influ2.com. View source version on businesswire.com: https://www.businesswire.com/news/home/20261013139696/en/ [ Back To TMCnet.com's Homepage] |