Influur has launched Pulse, an AI agent designed for music marketing teams at record labels and artist management companies. The platform replaces manual influencer workflows with automated creator discovery, campaign execution and performance tracking. Pulse generates budget-optimised creator lists in real time and uses a patented Pulse Score to evaluate creators across performance, brand alignment and policy signals. The system features advanced content recognition that identifies visual traits and cultural aesthetics beyond standard metrics. The platform reduces campaign setup time from 48 hours to under four minutes. Miami-based Influur serves over 80,000 active influencers and has executed thousands of campaigns generating billions of views. Pulse debuted at SXSW in March and is now available through booked demos, with over 500 music marketing leaders on the waitlist.

Influur, a Miami startup that connects celebrities and online influencers with brands, secured $5 million in seed funding led by Point72 Ventures with participation from Magma Partners and H20 Capital.