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Informed Solutions

Digital transformation, data analytics, AI services

Overview

Informed Solutions provides independent digital transformation, technology, advanced data analytics and AI, and systems integration services for UK public and private sectors. It delivers strategy consulting, programme and project delivery, software development, systems integration and service management, backed by ISO quality, security and environmental standards. The company differentiates itself through a proven track record of delivering high-quality outcomes, recognition with awards such as the Queen’s Award for Enterprise: Innovation in 2018, and a focus on tech-for-good with trusted, on-time, within-budget delivery and skilled Agile teams trained by InformedACADEMY. Its goal is to help clients achieve measurable digital transformation and value by providing dependable, scalable technology solutions and capable teams for challenging environments.

Significant Headcount Growth

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About Informed Solutions

Simplify's Rating
Why Informed Solutions is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsultingEnterprise SoftwareAI & Machine Learning

Company Size

51-200

Company Stage

Grant

Total Funding

$40K

Headquarters

Altrincham, United Kingdom

Founded

1992

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What believers are saying

  • Malaysia Digital Status on 3 November 2026 expands Informed’s ASEAN growth platform.
  • MAG’s £45 million strategic change framework extends Informed into airports through 2028.
  • NatureScot’s national deployment of InformedDECISION validates repeatable sales across conservation and land-management agencies.

What critics are saying

  • Revenue concentration in UK public-sector contracts exposes Informed to procurement delays and budget freezes.
  • Large consultancies and GIS vendors can bundle similar services into broader transformation deals.
  • Any serious AI governance failure would destroy trust and cut off government buyers by 2027.

What makes Informed Solutions unique

  • Informed combines geospatial reasoning, AI, and case management in one location-intelligent platform.
  • ISO/IEC 42001 certification and public-sector trust differentiate Informed in regulated buyer environments.
  • MAG and NatureScot wins prove deep strength in complex, mission-critical geography workflows.

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Funding

Total Funding

$40k

Above

Industry Average

Funded Over

2 Rounds

Grant funding comparison data is currently unavailable. We're working to provide this information soon!
Grant Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Mental Health Support
  • Wellness Program
  • Gym Membership
  • Hybrid Work Options
  • Paid Holidays
  • Sabbatical Leave
  • Parental Leave
  • Company Pension Contribution
  • Profit Sharing
  • Employee Referral Bonus
  • Professional Development Budget

Growth & Insights and Company News

6 month growth

18%

1 year growth

16%

2 year growth

16%
Informed Solutions
Oct 7th, 2026
Elizabeth Vega OBE named in UK's Top 50 Most Ambitious Business Leaders for 2026.

Elizabeth Vega OBE named in UK's Top 50 Most Ambitious Business Leaders for 2026. Informed's Group CEO Elizabeth Vega OBE has been recognised in The LDC Top 50 Most Ambitious Business Leaders for 2026, delivered in partnership with The Times. The recognition celebrates Elizabeth's leadership and the shared ambition behind Informed's development as a trusted, UK-based international digital, data and AI business, creating lasting value for clients, colleagues and the communities it serves. Since founding Informed in 1992, Elizabeth has championed responsible innovation, investment in people and sustainable, resilient business growth. Today, Informed's platforms and digital services support millions of people, helping organisations improve public services, protect the environment and make better-informed decisions. With two Queen's Awards for Innovation, Informed combines technical expertise with a commitment to the safe and ethical use of technology. Investment in digital skills and career opportunities remains central to its approach, supporting the people and capabilities that underpin its continued growth. Created by LDC, part of Lloyds Banking Group, in partnership with The Times, the Top 50 programme has celebrated the ambition and achievements of exceptional UK entrepreneurs since 2018. This year's programme attracted more than 620 nominations, recognising leaders who are investing in their people, developing new products and services, and expanding into new markets. Elizabeth Vega OBE, Group CEO of Informed, said: "Ambition is about building something of lasting value: a business that develops mutually beneficial relationships, helps its clients succeed, creates opportunities for its people and makes a positive contribution to society. It is an honour to be named in this year's Top 50, and particularly rewarding to see Informed's ambition recognised as Informed Solutions enter an exciting new chapter in its journey and growth. "This recognition belongs equally to my colleagues, whose talent, integrity and determination have made Informed the business it is today. I am grateful for their commitment and enormously confident in what Informed Solutions can achieve together. "My thanks to LDC and The Times for championing the breadth of entrepreneurial talent across the UK and the contribution these businesses make to our collective prosperity." Together, the businesses represented in this year's programme generate £1.4 billion in annual revenues and employ almost 8,500 people, demonstrating the contribution of medium-sized businesses to communities and the wider UK economy. John Garner, Managing Partner at LDC, added: "What stands out about this year's LDC Top 50 is not only what these leaders have already achieved, but their determination to keep moving forward. Across the UK, they are finding new opportunities, investing in their people and building for the future. I congratulate every leader featured this year and wish them continued success."

Informed Solutions
Mar 25th, 2026
Informed Solutions appointed to Manchester Airports Group's Strategic Change Framework.

Informed Solutions appointed to Manchester Airports Group's Strategic Change Framework. Informed Solutions has been appointed to the Manchester Airports Group (MAG) Strategic Change Framework, marking a significant milestone in the company's ongoing work delivering complex digital and business transformation across critical national infrastructure. The £45 million framework will run for an initial three years, with the option to extend for a further two. Informed has been appointed to Lot 2 - Consultancy Led Strategic Change Project Services, one of only four suppliers chosen to support the delivery of MAG's strategic and digital transformation programmes. This appointment also represents a key step in Informed's strategic growth plans within the UK transport sector, building on its track record of delivering high-impact transformation in regulated and mission-critical environments. As the UK's largest airport group, owning and operating Manchester, London Stansted, and East Midlands Airports, along with digital travel services business CAVU, MAG is working to deliver its vision of "The World's Most Intelligent Airports." Informed Solutions was selected for its strong track record in delivering complex transformation across critical infrastructure and regulated sectors, underpinned by advanced data analytics and AI-driven insights that enable smarter, evidence-based decision-making. Its deep expertise in areas such as user-centred digital transformation, strategic change, enterprise architecture, data engineering and AI innovation, and change management - delivered through an agile, outcome-driven approach - closely aligns with MAG's vision for intelligent, digitally enabled airport operations. Seth Finegan, UK CEO at Informed Solutions, said: "Informed Solutions Ltd is very proud to have been awarded the role of strategic partner by MAG. Its trusted and tested record of high-impact, trust-based AI and data-led innovation positions Informed Solutions Ltd extremely well to support MAG's vision of the world's most intelligent airports. It's a privilege to contribute to such an ambitious, forward-looking agenda. "This appointment reflects the strength of our team and our ability to deliver impactful change in highly demanding, high-availability environments. We look forward to working closely with MAG to achieve measurable outcomes that enhance operations, elevate passenger experience, and support long-term growth." Informed Solutions is committed to delivering high value, trust-based innovation alongside expert consulting services that align closely with MAG's priorities, enabling smarter, more resilient, and customer-centric airport operations across its UK portfolio, powered by secure, ethical, and high-performance data and AI solutions.

Informed Solutions
Jun 11th, 2025
NatureScot Wins Environmental and Sustainability Award at 2025 AGI Awards

Informed Solutions is proud to have partnered with NatureScot to win the prestigious Environment and Sustainability Award at the 2025 Association for Geographic Information (AGI) Awards, held during the GeoBusiness Conference at London's ExCel Exhibition Centre.

Informed Solutions
Mar 17th, 2025
NatureScot Deploys National AI Platform to Transform Sensitive Land Management in Scotland

Informed Solutions is proud to announce that its AI-powered decision support platform, InformedDECISION(TM) has been deployed nationally by NatureScot.

Informed Solutions
Dec 17th, 2024
Seth Finegan Appointed Deputy Chair of techUK Public Services Board

Informed Solutions is delighted to announce that UK CEO Seth Finegan has been appointed Deputy Chair to the techUK Public Services Board (PSB).

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